Themes Downloads & RevenueThemes · Google Play
Themes gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Themes is #11 in Personalization Free on Google Play in Russia and charting in 22 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
Full timeline · 14 events
- 📈Themes entered the top 100Top Free · Personalization · AU
- 📈Themes entered the top 100Top Free · Personalization · MX
- 📈Themes charting in a new countryMexico
- 📈Themes entered the top 100Top Free · Personalization · TR
- 📈Themes charting in a new countryTurkey
- 📈Themes entered the top 100 in 6 chartsTop Free · Personalization · ES · Top Free · Personalization · NL · Top Free · Personalization · SE · Top Free · Personalization · TH · +2 more
- 📈Themes charting in a new country in 6 chartsSpain · Netherlands · Sweden · Thailand · +2 more
- 📈Themes entered the top 100Top Free · Personalization · US
- 📈Themes entered the top 100Top Free · Personalization · CA
- 📈Themes entered the top 10Top Free · Personalization · RU
- 📈Themes entered the top 100Top Free · Personalization · KR
- 🆕Themes first spotted by AppInsiderCanada
- 📦Themes version 8.2✨ Subscription with ad disabling - enjoy the app without unnecessary, distracting banners
⚡ Faster wallpaper loading for instant results
🛠️ Additional improvements and fixes for stable operation - 🆕Themes released on Google Play
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Personalization FreeThemes on Google Play
App details
Tech stack
Trackers and permissions of build v8.2, from the εxodus privacy report (CC BY-SA).
Themes downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Themes's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Themes before Apple and Google take their fee.
How this is calculated
Business model: Ad-led
How Themes makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Russia | PersonalizationFree | #11 |
 Japan | PersonalizationFree | #56 |
 India | PersonalizationFree | #19 |
 United States | PersonalizationFree | #124 |
 Germany | PersonalizationFree | #53 |
 France | PersonalizationFree | #48 |
 Indonesia | PersonalizationFree | #23 |
 United Kingdom | PersonalizationFree | #88 |
 Spain | PersonalizationFree | #34 |
 Italy | PersonalizationFree | #44 |
 South Korea | PersonalizationFree | #88 |
 Mexico | PersonalizationFree | #44 |
 Brazil | PersonalizationFree | #79 |
 United Arab Emirates | PersonalizationFree | #30 |
 Turkey | PersonalizationFree | #31 |
 Thailand | PersonalizationFree | #24 |
 Saudi Arabia | PersonalizationFree | #61 |
 Taiwan | PersonalizationFree | #71 |
 Canada | PersonalizationFree | #136 |
 Australia | PersonalizationFree | #148 |
 Netherlands | PersonalizationFree | #55 |
 Vietnam | PersonalizationFree | #58 |
Apps near Themes on the chart
Personalization Free, around #11.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Themes
From the 180 most recent Google Play reviews in the US.
Users frequently report that the app is filled with ads and offers limited or no free themes, leading to frustration over perceived scams. Many reviews are low-effort spam or gibberish, but genuine complaints highlight a lack of downloadable content and compatibility issues with specific phone brands.
Mostly positive (76% of recent reviews give 4–5 stars). The main complaints are about missing features or content.
Common complaints
- Features & content: “there no option to download”
About Themes
When installing themes, the app redirects you to the Themes Store and from this store you can install for free your chosen themes.
The application will regularly add new themes and wallpapers, also notifications about various promotions, will be sent through the application.
Attention! Some themes may not open in your area due to its inaccessibility in your region.
Install it now and enjoy your favorite themes and wallpapers.
Join us:
Twitter: https://twitter.com/thegosadesign
Disclaimer:
This is unofficial theme application, in this application themes from the official Themes Store app are selected to present you with the most creative and high-quality themes for you.
What's new in 8.2
⚡ Faster wallpaper loading for instant results
🛠️ Additional improvements and fixes for stable operation