ПОРУБЛЮ Downloads & RevenueПОРУБЛЮ · Google Play
ПОРУБЛЮ gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ПОРУБЛЮ is #58 in Finance Free on Google Play in Russia and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperMCC «DC PAY» LLC
CategoryFinance
PriceFree
Released
Installs100k+
Rating–
Updated–
Content ratingEveryone
Full timeline · 3 events
- ✏️ПОРУБЛЮ: description updated· US
- 🆕ПОРУБЛЮ first spotted by AppInsiderRussia
- 🆕ПОРУБЛЮ released on Google Play
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Best rank now
#58
Finance FreeMeasured
ПОРУБЛЮ on Google Play
App details
App ID
dc.directcredit.directfinance
Publisher
LLC MCC DC PAY
Publisher country
143001
Content rating
Everyone
ПОРУБЛЮ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where ПОРУБЛЮ's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Russia | FinanceFree | #58 |
Apps near ПОРУБЛЮ on the chart
Finance Free, around #58.
About ПОРУБЛЮ
PORUBLYU — a financial super app: installment plans and great deals in one app
Tired of all the financial apps? PORUBLYU is your one-stop financial hub, where all your financial needs are handled quickly and easily. Payday loans, installment plans, loan payments, insurance, and partner special offers—all in one place. Save time and money by managing your finances without dozens of separate apps.
What you can do with the app:
Receive money on your card in 15 minutes, 24/7
Pay off any loan or installment plan from Russian banks—no need to use banking apps
Get insurance—OSAGO and CASCO at great prices
Find the best deal—partner catalog and personalized promotions
Buy now—pay with PORUBLYU
The PORUBLYU service allows you to pay for items in installments. Purchases range from 1,000 to 200,000 ₽, including applicable discounts and bonuses. The decision to provide the service is made based on the scoring results.
2-month installment plan — commission-free:
Service fee: 0%
Down payment — at time of purchase, up to 25% of the item price
Remaining payment — in equal biweekly installments for two months
Provided by OOO "PO RUBLYU"
Purchase installment plan up to 12 months:
Term: 2 to 12 months
Interest rate: 30.00% – 60.00% per annum
Full cost of loan (FCL): 32.000% – 63.000% per annum
Rate determined based on scoring results
Down payment — at time of purchase, from 1 ruble to 25% of the item price
Provided by OOO "MKK DK Pay"
Partner and special offers catalog
Large selection of stores and services: electronics, clothing, furniture, cars, cosmetology, online education. In the catalog:
Current promotions and discounts exclusively for PORUBLU clients
Stores with 0% installment plans and increased limits
Filters by category, purchase method, and amount
Turn on notifications — don't miss new promotions, discounts, and exclusive offers from partners.
Insurance and partner services
Insurance is affordable and easy:
Compare and purchase CASCO and OSAGO policies from leading insurance companies — at the best prices, with instant online processing
Transfers, credit checks, and other useful partner services
Loan agreement servicing
No more need to manage dozens of banking apps. All your products in one place:
Payments for Russian bank loans
Payment schedule with payment reminders
Early repayment
Transaction history and electronic statements
24/7 support chat
Security
Your data is protected by encryption and processed in accordance with Federal Law No. 152 "On Personal Data"
About the company
PORUBLU — a financial super app Credit products and installment plans are provided by legal entities within the ecosystem:
OOO MFI Direct Credit Pay (OOO MFI DK Pay), registration number in the state register of microfinance organizations of the Bank of Russia No. 2403045010033 dated March 21, 2024, OGRN 1237700307899, INN 9701247806
OOO PO RUBLYU, OGRN 1255000064890, is included in the official register of installment plan operators of the Bank of Russia.
Befo
Tired of all the financial apps? PORUBLYU is your one-stop financial hub, where all your financial needs are handled quickly and easily. Payday loans, installment plans, loan payments, insurance, and partner special offers—all in one place. Save time and money by managing your finances without dozens of separate apps.
What you can do with the app:
Receive money on your card in 15 minutes, 24/7
Pay off any loan or installment plan from Russian banks—no need to use banking apps
Get insurance—OSAGO and CASCO at great prices
Find the best deal—partner catalog and personalized promotions
Buy now—pay with PORUBLYU
The PORUBLYU service allows you to pay for items in installments. Purchases range from 1,000 to 200,000 ₽, including applicable discounts and bonuses. The decision to provide the service is made based on the scoring results.
2-month installment plan — commission-free:
Service fee: 0%
Down payment — at time of purchase, up to 25% of the item price
Remaining payment — in equal biweekly installments for two months
Provided by OOO "PO RUBLYU"
Purchase installment plan up to 12 months:
Term: 2 to 12 months
Interest rate: 30.00% – 60.00% per annum
Full cost of loan (FCL): 32.000% – 63.000% per annum
Rate determined based on scoring results
Down payment — at time of purchase, from 1 ruble to 25% of the item price
Provided by OOO "MKK DK Pay"
Partner and special offers catalog
Large selection of stores and services: electronics, clothing, furniture, cars, cosmetology, online education. In the catalog:
Current promotions and discounts exclusively for PORUBLU clients
Stores with 0% installment plans and increased limits
Filters by category, purchase method, and amount
Turn on notifications — don't miss new promotions, discounts, and exclusive offers from partners.
Insurance and partner services
Insurance is affordable and easy:
Compare and purchase CASCO and OSAGO policies from leading insurance companies — at the best prices, with instant online processing
Transfers, credit checks, and other useful partner services
Loan agreement servicing
No more need to manage dozens of banking apps. All your products in one place:
Payments for Russian bank loans
Payment schedule with payment reminders
Early repayment
Transaction history and electronic statements
24/7 support chat
Security
Your data is protected by encryption and processed in accordance with Federal Law No. 152 "On Personal Data"
About the company
PORUBLU — a financial super app Credit products and installment plans are provided by legal entities within the ecosystem:
OOO MFI Direct Credit Pay (OOO MFI DK Pay), registration number in the state register of microfinance organizations of the Bank of Russia No. 2403045010033 dated March 21, 2024, OGRN 1237700307899, INN 9701247806
OOO PO RUBLYU, OGRN 1255000064890, is included in the official register of installment plan operators of the Bank of Russia.
Befo
Store changes
What ПОРУБЛЮ changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated