BrandCheck

Fake or real? Run a legit check before you pay: photograph the item and the AI reads the serial number, the stitching and the hardware — across 164 brands.

HOW IT WORKS
1. Photograph the item: full view, label or serial plate, stitching close-up, hardware.
2. Pick the brand. The AI compares what it sees against how that brand actually manufactures.
3. Get a verdict in under a minute — Likely Original, Likely Fake or Inconclusive — with a report you can share by link or save as PDF.

WHAT A SERIAL NUMBER CHECK COVERS
• Serial and date codes — format, font, placement, plausibility for the model
• Stitching — evenness, spacing, angle, thread quality
• Hardware — engraving depth, finish, weight, fastening
• Logos and lettering — proportions, kerning, placement
• Materials — leather grain, fabric weave, lining
• Labels and tags — print quality, wording, sewn-in position

164 BRANDS ACROSS 10 CATEGORIES

Luxury — Balenciaga, Bally, Bottega Veneta, Burberry, Celine, Chanel, Chloe, Church's, Comme des Garçons, Common Projects, Dior, Dolce & Gabbana, Fendi, Givenchy, Golden Goose, Goyard, Gucci, Hermes, Hogan, Loewe, Louis Vuitton, Maison Margiela, Miu Miu, Prada, Rick Owens, Santoni, Tod's, Valentino, Versace, Yves Saint Laurent (YSL)

Premium — 7 For All Mankind, Arc'teryx, Away, Calvin Klein, Canada Goose, Coach, Columbia, Diesel, Eastpak, Fjällräven, Furla, G-Star, Herschel, Hugo Boss, Jack Wolfskin, JanSport, Kate Spade, Lacoste, Levi's, Longchamp, Mammut, Marc Jacobs, Michael Kors, Moncler, Patagonia, Ralph Lauren, Rimowa, Samsonite, Stone Island, The North Face, Tommy Hilfiger, Tory Burch, True Religion, Tumi, Under Armour

Sneakers and footwear — Adidas, Allbirds, Asics, Birkenstock, Brooks, Clarks, Converse, Crocs, Dr. Martens, ECCO, Geox, Hoka, Jordan, KEEN, Merrell, New Balance, Nike, On Running, Puma, Reebok, Salomon, Skechers, Timberland, UGG, Vans, Veja, Yeezy

Watches — Audemars Piguet, Breitling, Cartier, Grand Seiko, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, Patek Philippe, Richard Mille, Rolex, Tag Heuer, Tissot, Vacheron Constantin

Streetwear — Amiri, BAPE, Carhartt, Champion, Dickies, Ellesse, Fear of God, Fila, Kappa, Off-White, Palm Angels, Stussy, Supreme

Jewelry — Boucheron, Bulgari, Chopard, David Yurman, Harry Winston, Pandora, Pomellato, Swarovski, Tiffany & Co., Van Cleef & Arpels

Electronics and audio — Apple, Beats, Bose, Fitbit, Garmin, JBL, Marshall, Samsung Galaxy Buds, Sennheiser, Sony Audio

Perfume — Amouage, Byredo, Creed, Diptyque, Frédéric Malle, Jo Malone London, Le Labo, Maison Francis Kurkdjian, Penhaligon's, Tom Ford Beauty

Beauty and skincare — Charlotte Tilbury, Drunk Elephant, Estée Lauder, Fenty Beauty, Guerlain, La Mer, Lancôme, MAC Cosmetics, Olaplex, SK-II

Eyewear — Carrera, Oakley, Persol, Ray-Ban

WHY IT SAYS "INCONCLUSIVE"
Photographs do not settle every question. Light hides stitching, an angle hides hardware, some replicas are genuinely good. About a third of checks come back inconclusive,