Coupang Play Downloads & RevenueCoupang Play · App Store & Google Play
Coupang Play gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Coupang Play by Coupang Corp. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 33 events
- 🌟Coupang Play featured by Apple: “요즘 화제”iOStoday · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by Apple: “요즘 화제”iOStoday · KR
- 🔎Coupang Play reached Top 10 for “u 모바일tv”iOS#10 in South Korea search · popularity 87
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by Apple: “인기 상승 중”iOStoday · KR
- 🌟Coupang Play featured by Apple: “요즘 화제”iOStoday · KR
- 🌟Coupang Play featured by Apple: “한정 기간 이벤트”iOStoday · KR
- 📈Coupang Play entered the top 10AndroidTop Grossing · All Apps · KR
- 📈Coupang Play new best rank in the overall chart: #10AndroidTop Grossing · All Apps · KR
- 📦Coupang Play updated to version 1.141.0iOS이제 쿠팡 회원이면 누구나 쿠팡플레이를 무료로 시작할 수 있습니다.
버그 수정 및 성능이 개선되었습니다.
앱을 최신버전으로 업데이트 하세요. - 💰Coupang Play: in-app price range changedAndroid$0.49 - $0.99 per item → $0.49 - $16.99 per item · US
- 📦Coupang Play updated to version 1.140.0iOS이제 쿠팡 회원이면 누구나 쿠팡플레이를 무료로 시작할 수 있습니다.
버그 수정 및 성능이 개선되었습니다.
앱을 최신버전으로 업데이트 하세요. - 📈Coupang Play entered the top 10 on iPad · Top Grossing All AppsiOSKR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 📈Coupang Play entered the top 10iOSTop Grossing · All Apps · KR
- 📈Coupang Play new best rank in the overall chart: #7iOSTop Grossing · All Apps · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- ✏️Coupang Play: description updatediOS· KR
- 📦Coupang Play updated to version 1.139.1iOS이제 쿠팡 회원이면 누구나 쿠팡플레이를 무료로 시작할 수 있습니다.
버그 수정 및 성능이 개선되었습니다.
앱을 최신버전으로 업데이트 하세요. - 🌟Coupang Play featured by AppleiOSapps · KR
- 📈Coupang Play new best rank in the overall chart: #13AndroidTop Grossing · All Apps · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by AppleiOSapps · KR
- 🌟Coupang Play featured by Apple: “요즘 화제”iOStoday · KR
- 🆕Coupang Play first spotted by AppInsiderAndroidSouth Korea
- 🆕Coupang Play first spotted by AppInsideriOS#13 in Top Grossing · All Apps · South Korea
- 🌟Coupang Play featured by AppleiOSapps · KR
- 📈Coupang Play new best rank in the overall chart: #13iOSTop Grossing · All Apps · KR
- 📦Coupang Play version 1.139.0iOSNo release notes
- 🆕Coupang Play released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Entertainment GrossingCoupang Play at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
Coupang Play is a streaming platform for South Korean consumers that offers free and paid access to original series, live sports broadcasts, movies, and news channels. The app currently ranks #5 in the Korean Entertainment Grossing category and #20 among all Korean apps by gross revenue, indicating strong monetization despite its free-tier availability.
Similar apps: Netflix, Disney+, Tving
App Store
App details
App privacy Measured
Coupang Play’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 3 linked to your identity and 4 collected anonymously.
Google Play
App details
Tech stack
Trackers and permissions of build v1.93.0-b626, from the εxodus privacy report (CC BY-SA).
Coupang Play downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | – |
| Google Play | 5k+ | 10M+ Measured |
| Total | 5k+ Confidence | 10M+ Confidence |
How this is calculated
Where Coupang Play's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Coupang Play makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #3 Entertainment Grossing | 1 of 30 countries | – | – |
| Google Play | #6 Entertainment Grossing | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 3.0 ★ | 11k |
| Google Play | 3.3 ★ | 33k 5 written reviews |
| Both stores | 3.3 ★ weighted by ratings | 44k |
What users say about Coupang Play
From recent reviews.
About Coupang Play
You can watch a variety of content for free.
(Some content is provided for a fee)
■ Exclusive content only on Coupang Play
Catch original series like 'The Affair Was Just The Beginning', 'Anna', 'Boyhood', 'Family Matters', along with 'SNL Korea', 'The White Collars', 'Dabang Sisters' and more ㅡ all for free
■ Extensive lineup of sports league broadcasts
Follow the Premier League to the La Liga, NBA, F1, Bundesliga, League 1, NFL and LAFC matches on Coupang Play.
Get live broadcasts, highlights, and full-match replays across leagues and competitions.
(Some content may require an additional fee.)
■ Free access to live news and entertainment
Sign up to stream live news and binge-watch entertainment channels for free.
■ Latest movies, dramas, and international series!
Stream the latest hit movies available only on Coupang Play, including 'The King's Warden', 'Colony, 'Once We Were Us' and 'Salmokji', alongside must-watch titles from HBO, Paramount+ and Sony Pictures
(Some content may require an additional fee.)
■ Exclusive benefits for WOW Members
Special discounts and ticket reservations for Coupang Play sports and concerts, plus exclusive perks like free movies and studio audience tickets.
■ A vivid viewing experience anytime, anywhere
Watch your favorite content on your smartphone, tablet, PC, or TV.
Download content and watch comfortably whenever you want.
*Content and services will continue to be updated.
[Optional consent]
[Optional access rights]
- Receipt of app push notifications: You can choose whether to receive push notifications from Coupang Play.
- Camera: You can choose whether to grant access to the camera for QR code login.
- Local Network: You can choose whether to connect to a local network to connect to Chromecast.
※ You can use the service even if you choose not to grant optional access rights.
----
Developer contact:
Coupang Corporation, Gwangjin-gu, Seoul, Republic of Korea
412 Achasan-ro, Gwangjin-gu, 2nd floor (Jayang-dong)
05510 1208800767 2026-Seoul Gwangjin-1253 Gwangjin-gu Office, Seoul
Coupang Play App Store
Coupang Play gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Coupang Play is #3 in Entertainment Grossing in South Korea and charting in 1 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Entertainment GrossingCoupang Play at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
Coupang Play is a streaming platform for South Korean consumers that offers free and paid access to original series, live sports broadcasts, movies, and news channels. The app currently ranks #5 in the Korean Entertainment Grossing category and #20 among all Korean apps by gross revenue, indicating strong monetization despite its free-tier availability.
Similar apps: Netflix, Disney+, Tving
Coupang Play on the App Store
App details
App privacy Measured
Coupang Play’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 3 linked to your identity and 4 collected anonymously.
Coupang Play downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Coupang Play's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Coupang Play before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Coupang Play makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| South Korea | EntertainmentGrossing | #3 |
| South Korea | All AppsGrossingEntertainmentFree | #16 |
| South Korea | All AppsFree | #121 |
Apps near Coupang Play on the chart
Entertainment Grossing, around #3.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Coupang Play
From recent reviews.
About Coupang Play
You can watch a variety of content for free.
(Some content is provided for a fee)
■ Exclusive content only on Coupang Play
Catch original series like 'The Affair Was Just The Beginning', 'Anna', 'Boyhood', 'Family Matters', along with 'SNL Korea', 'The White Collars', 'Dabang Sisters' and more ㅡ all for free
■ Extensive lineup of sports league broadcasts
Follow the Premier League to the La Liga, NBA, F1, Bundesliga, League 1, NFL and LAFC matches on Coupang Play.
Get live broadcasts, highlights, and full-match replays across leagues and competitions.
(Some content may require an additional fee.)
■ Free access to live news and entertainment
Sign up to stream live news and binge-watch entertainment channels for free.
■ Latest movies, dramas, and international series!
Stream the latest hit movies available only on Coupang Play, including 'The King's Warden', 'Colony, 'Once We Were Us' and 'Salmokji', alongside must-watch titles from HBO, Paramount+ and Sony Pictures
(Some content may require an additional fee.)
■ Exclusive benefits for WOW Members
Special discounts and ticket reservations for Coupang Play sports and concerts, plus exclusive perks like free movies and studio audience tickets.
■ A vivid viewing experience anytime, anywhere
Watch your favorite content on your smartphone, tablet, PC, or TV.
Download content and watch comfortably whenever you want.
*Content and services will continue to be updated.
[Optional consent]
[Optional access rights]
- Receipt of app push notifications: You can choose whether to receive push notifications from Coupang Play.
- Camera: You can choose whether to grant access to the camera for QR code login.
- Local Network: You can choose whether to connect to a local network to connect to Chromecast.
※ You can use the service even if you choose not to grant optional access rights.
----
Developer contact:
Coupang Corporation, Gwangjin-gu, Seoul, Republic of Korea
412 Achasan-ro, Gwangjin-gu, 2nd floor (Jayang-dong)
05510 1208800767 2026-Seoul Gwangjin-1253 Gwangjin-gu Office, Seoul
Latest updates
Store changes
What Coupang Play changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Coupang Corp.
Coupang Play Android
Coupang Play gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Coupang Play is #6 in Entertainment Grossing on Google Play in South Korea and charting in 1 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Entertainment GrossingCoupang Play at a glance
AI summary written from our chart and store data, 2026-10-26. It can be wrong: check the numbers above.
Coupang Play is a free-to-use streaming platform for Coupang members offering exclusive Korean originals, live sports broadcasts, and international movies. The app ranks #3 in the South Korean Entertainment Grossing chart and #14 in All Apps Grossing, indicating strong monetization despite its low user rating of 2.97.
Similar apps: Netflix, Disney+, Tving
Coupang Play on Google Play
App details
Tech stack
Trackers and permissions of build v1.93.0-b626, from the εxodus privacy report (CC BY-SA).
Coupang Play downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Coupang Play's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Coupang Play before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Coupang Play makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| South Korea | EntertainmentGrossing | #6 |
| South Korea | All AppsGrossing | #17 |
Apps near Coupang Play on the chart
Entertainment Grossing, around #6.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Coupang Play
From the 62 most recent Google Play reviews in the US.
Users express strong dissatisfaction with intrusive advertising policies and poor app stability, including crashes and buffering issues. There is significant frustration regarding the lack of English language support for UI, subtitles, and sports commentary, alongside complaints about misleading sports package listings.
Mostly negative (21% of recent reviews give 4–5 stars). People like it for its features and content. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Features & content: “Please add an option like Spotv did”
Common complaints
- Price & subscription: “How much a language plug-in costs?”
- Crashes & bugs: “always error or bug with the app”
- Features & content: “SPOTV had that option, why not Coupang?”
About Coupang Play
You can watch a variety of content for free.
(Some content is provided for a fee)
- Exclusive content only on Coupang Play
Catch original series like 'The Affair Was Just The Beginning', 'Anna', 'Boyhood', 'Family Matters', along with 'SNL Korea', 'The White Collars', 'Dabang Sisters' and more ㅡ all for free
- Extensive lineup of sports league broadcasts
Follow the Premier League to the La Liga, NBA, F1, Bundesliga, League 1, NFL and LAFC matches on Coupang Play.
Get live broadcasts, highlights, and full-match replays across leagues and competitions.
(Some content may require an additional fee.)
- Free access to live news and binge-watching of entertainment shows
Just sign up to stream live news and binge-watch entertainment channels for free.
- Latest movies, dramas, and international series!
Stream the latest hit movies available only on Coupang Play, including 'The King's Warden', 'Colony, 'Once We Were Us' and 'Salmokji', alongside must-watch titles from HBO, Paramount+ and Sony Pictures
(Some content may require an additional fee.)
- Exclusive benefits for WOW Members
Special discounts and ticket reservations for Coupang Play sports/concerts
Enjoy exclusive benefits like free movies and studio audience tickets
exclusively for Wow Members!
- Vivid viewing experience anytime, anywhere
Enjoy your favorite content on your smartphone, tablet, PC, or TV
Watch downloaded content comfortably whenever you want.
*Content and services will continue to be updated.
[Optional consent]
[Optional access rights]
- Receipt of app push notifications: You can choose whether to receive push notifications from Coupang Play.
- Camera: You can choose whether to grant access to the camera for QR code login.
- Local Network: You can choose whether to connect to a local network to connect to Chromecast.
※ You can use the service even if you choose not to grant optional access rights.
----
Developer contact:
Coupang Corporation, Gwangjin-gu, Seoul, Republic of Korea
412 Achasan-ro, Gwangjin-gu, 2nd floor (Jayang-dong)
05510 1208800767 2026-Seoul Gwangjin-1253 Gwangjin-gu Office, Seoul
What's new
• New Content Added From Paramount+, Sony Pictures, and MOA to JPlus and EBS — discover even more great content tailored to your taste on Coupang Play.
• Other minor bugs have been fixed and performance improved.
Store changes
What Coupang Play changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Similar apps
Apps people compare with Coupang Play: the same core purpose or gameplay, checked one by one.
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