DOWN Downloads & RevenueDOWN: The Casual Dating App · App Store & Google Play
DOWN: The Casual Dating App gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
DOWN: The Casual Dating App by Down App, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
DOWN: The Casual Dating App update history & changes
Last change · 53 events since 30 Apr 2013Full timeline ↓✏️iOSAdded hidden keywords: airbnb✏️iOSAdded hidden keywords: grindr🔎iOSTop 10 for “dating”📈iOSEntered the top 100📈iOSCharting in a new country🔎iOSTop 10 for “dating”📈AndroidCharting in a new country📈AndroidEntered the top 100✏️AndroidNew screenshots📦AndroidUpdated to version 83🎉iOSIn-app event: Undo Likes: Say No To Regrets📦iOSNow updating weekly📦iOSUpdated to version 84📦AndroidUpdated to version 82⭐iOSPassed 10K ratings🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 53 events
- ✏️DOWN: The Casual Dating App added hidden keywords: airbnbiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️DOWN: The Casual Dating App added hidden keywords: grindriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️DOWN: The Casual Dating App added hidden keywords: lustiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎DOWN: The Casual Dating App reached Top 10 for “dating”iOS#6 in Taiwan search · popularity 34
- ✏️DOWN: The Casual Dating App added hidden keywords: indeediOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️DOWN: The Casual Dating App added hidden keywords: janitoriOSwords in the App Store's hidden keyword field (found by probing search)
- 📈DOWN: The Casual Dating App entered the top 100iOSTop Grossing · Lifestyle · AE
- 📈DOWN: The Casual Dating App charting in a new countryiOSUnited Arab Emirates
- ✏️DOWN: The Casual Dating App added hidden keywords: chatsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️DOWN: The Casual Dating App added hidden keywords: tinder, hinge, grindriOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎DOWN: The Casual Dating App reached Top 10 for “dating”iOS#9 in Sweden search · popularity 36
- ✏️DOWN: The Casual Dating App added hidden keywords: benefitiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈DOWN: The Casual Dating App entered the top 100iOSTop Grossing · Lifestyle · SA
- 📈DOWN: The Casual Dating App charting in a new countryiOSSaudi Arabia
- 📈DOWN: The Casual Dating App charting in a new countryAndroidFrance
- ✏️DOWN: The Casual Dating App added hidden keywords: hinge, yubo, plenty, fieldiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈DOWN: The Casual Dating App entered the top 100AndroidTop Free · Dating · ES
- 📈DOWN: The Casual Dating App charting in a new countryAndroidSpain
- 📈DOWN: The Casual Dating App entered the top 100AndroidTop Free · Dating · IT
- 📈DOWN: The Casual Dating App charting in a new countryAndroidItaly
- ✏️DOWN: The Casual Dating App: new screenshotsiOS7 screenshots (was 7) · SE
- 📈DOWN: The Casual Dating App charting in a new countryAndroidGermany
- 📈DOWN: The Casual Dating App entered the top 100AndroidTop Free · Dating · MX
- ✏️DOWN: The Casual Dating App: new screenshotsiOS7 screenshots (was 7) · NL
- ✏️DOWN: The Casual Dating App: new screenshotsiOS7 screenshots (was 7) · US
- 📈DOWN: The Casual Dating App entered the top 100AndroidTop Grossing · Dating · IN
- ✏️DOWN: The Casual Dating App added hidden keywords: tideiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️DOWN: The Casual Dating App: new screenshotsAndroid7 screenshots (was 7) · US
- 📦DOWN: The Casual Dating App updated to version 83AndroidFixed bugs, improved performance, and made the app a whole lot prettier than before! ; )
LOVE our app? Please take a moment to leave a 5 star review.
DOWN listens to your feedback! Email us at [email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo, the DOWN Team… more - 📈DOWN: The Casual Dating App entered the top 100AndroidTop Grossing · Dating · MX
- 📈DOWN: The Casual Dating App charting in a new countryAndroidMexico
- 📈DOWN: The Casual Dating App entered the top 100 in 3 chartsAndroidTop Grossing · Dating · NL · Top Grossing · Dating · TH · Top Grossing · Dating · VN
- 📈DOWN: The Casual Dating App charting in a new country in 3 chartsAndroidNetherlands · Thailand · Vietnam
- 🎉DOWN: The Casual Dating App in-app event: Undo Likes: Say No To RegretsiOSMAJOR UPDATE · until 8 Nov
- 📦DOWN: The Casual Dating App: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦DOWN: The Casual Dating App updated to version 84iOSWe’ve made numerous stability improvements and fixed a bunch of bugs to make your experience smoother and more reliable.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team… more - ✏️DOWN: The Casual Dating App added hidden keywords: open-mindediOSwords in the App Store's hidden keyword field (found by probing search)
- 📈DOWN: The Casual Dating App charting in a new countryAndroidIndia
- ✏️DOWN: The Casual Dating App added hidden keywords: flirtiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦DOWN: The Casual Dating App updated to version 82AndroidFixed bugs, improved performance, and made the app a whole lot prettier than before! ; )
LOVE our app? Please take a moment to leave a 5 star review.
DOWN listens to your feedback! Email us at [email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo, the DOWN Team… more - 📈DOWN: The Casual Dating App entered the top 100AndroidTop Free · Dating · AU
- 📈DOWN: The Casual Dating App charting in a new countryAndroidAustralia
- 📦DOWN: The Casual Dating App updated to version 83.1iOSThis version includes stability improvements and bug fixes.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team… more - 📈DOWN: The Casual Dating App entered the top 100AndroidTop Free · Dating · BR
- 📦DOWN: The Casual Dating App updated to version 83iOSIn this release, we're introducing VIP+, a new subscription designed to give active daters even more ways to find the right match. The feature will gradually roll out to users in selected regions.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team… more - 🆕DOWN: The Casual Dating App first spotted by AppInsideriOS#44 in Top Grossing · Lifestyle · United Kingdom
- 🆕DOWN: The Casual Dating App first spotted by AppInsiderAndroidUnited States
- 📦DOWN: The Casual Dating App version 81.1AndroidFixed bugs, improved performance, and made the app a whole lot prettier than before! ; )
LOVE our app? Please take a moment to leave a 5 star review.
DOWN listens to your feedback! Email us at [email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo, the DOWN Team… more - 📦DOWN: The Casual Dating App version 82.1iOSIn this release, we’ve adapted the app to Liquid Glass and made numerous improvements to enhance stability and overall performance.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team… more - 🆕DOWN: The Casual Dating App released on Google PlayAndroid
- 🆕DOWN: The Casual Dating App released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.3 ★
149k ratings, both stores
Measured
Best rank now
#13
App Store · 
Lifestyle Grossing
Lifestyle GrossingMeasured
New ratings a week
723
steady vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
601174087
Publisher
Down App, Inc.
Publisher country
United States
On the store since
May 2013
13 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
17+
3 content notes below
Languages
2
EN ZH
Size
171 MB
Also listed in
Social Networking
Content notesInfrequent/Mild Sexual Content and NudityFrequent/Intense Mature/Suggestive ThemesInfrequent/Mild Profanity or Crude Humor
Google Play
App details
App ID
down.date.hookup.app
Publisher
Down App, Inc.
Publisher country
United States
Content rating
Mature 17+
DOWN: The Casual Dating App downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 5M+ |
| Google Play | 1k+ | 1M+ Measured |
| Total | 5k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where DOWN: The Casual Dating App's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How DOWN: The Casual Dating App makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Down VIP subscription | |
| 2 | 3mo VIP Wild Dating & Hookup subscription | |
| 3 | 1mo VIP on DOWN Dating App subscription | |
| 4 | 1 Week Profile Boost subscription | |
| 5 | 1 Week Profile Boost subscription | |
| 6 | Down VIP, 1 Week subscription | |
| 7 | VIP Wild Dating & Hookup subscription | |
| 8 | 3mo Upgraded Dating & Matches subscription | |
| 9 | Down VIP, 1 Week subscription | |
| 10 | 1 Week Profile Boost subscription |
Hidden keywords
DOWN: The Casual Dating App shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #13 Lifestyle Grossing | 8 of 30 countries | #85 | #13 |
| Google Play | #30 Dating Free | 15 of 23 countries | #39 | #37 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
587
steady vs the 2 weeks before
Written reviews a week
38+
US App Store (Apple shows only the newest)
Recent ratings
4.2★
vs 4.3★ lifetime
Recent written reviews
4.2★
people who write skew negative
Review momentum
80/100
faster than 98% of Lifestyle apps
New ratings by country (7)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 513 | 88% | ▼ -5% |
| United Kingdom | 52 | 9% | ▲ +5% |
 Canada | 7.4 | 1% | – |
 India | 4 | 1% | steady |
 Philippines | 3.8 | 1% | – |
 Australia | 2.5 | 0% | ▼ -50% |
 Spain | 1 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
136
▼ -28% vs the 2 weeks before
Written reviews a week
6
Google Play
Recent ratings
4.7★
vs 4.2★ lifetime
Recent written reviews
2.1★
people who write skew negative
Review momentum
68/100
faster than 81% of Dating apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.3 ★ | 132k |
| Google Play | 4.3 ★ | 16k 1.7k written reviews |
| Both stores | 4.3 ★ weighted by ratings | 149k |
What users say about DOWN: The Casual Dating App
From the 200 most recent App Store reviews in the US.
Mostly positive (83% of recent reviews give 4–5 stars). People like it for being fun, and being easy to use. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Fun: “I tried it and it’s fun fr”
- Ease of use: “Great women, they are easy”
- Design: “Cool concept and interface”
- Useful: “I would definitely recommend”
Common complaints
- Price & subscription: “Don’t spend your money!!!!!”
- Features & content: “The app has some nice features”
- Useful: “I wouldn’t recommend this”
- Privacy & data: “It was completely scammed by this app!”
About DOWN: The Casual Dating App
Your search is over: this is where curiosity and honesty meet to create magical dates! 19+ million open-minded singles exploring and keeping it real.
No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want.
Discover your dating life in a safe space.
Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start.
DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between.
Find attractive singles near you. Flirt, meet, date, and have fun every day!
Join our community of over 19 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose!
How DOWN Works:
Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!).
Like singles nearby: We will only inform them if they’re interested in you too!
When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet!
The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership.
Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success.
Payment will be charged to your iTunes Account upon purchase.
If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period.
Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost.
Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase.
No cancellation of the current subscription is allowed during the active subscription period.
All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy.
Terms and Conditions can be found here: https://www.downapp.com/terms.
No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want.
Discover your dating life in a safe space.
Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start.
DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between.
Find attractive singles near you. Flirt, meet, date, and have fun every day!
Join our community of over 19 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose!
How DOWN Works:
Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!).
Like singles nearby: We will only inform them if they’re interested in you too!
When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet!
The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership.
Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success.
Payment will be charged to your iTunes Account upon purchase.
If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period.
Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost.
Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase.
No cancellation of the current subscription is allowed during the active subscription period.
All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy.
Terms and Conditions can be found here: https://www.downapp.com/terms.
DOWN: The Casual Dating App App Store
DOWN: The Casual Dating App gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
DOWN: The Casual Dating App is #13 in Lifestyle Grossing in United States and charting in 8 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperDown App, Inc.
CategoryLifestyle
PriceFree
Released
Rating★ 4.3 (132k)
Version84
Age rating17+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)5M+ worldwide
Rating
4.3 ★
132k ratings
Measured
Best rank now
#13
Lifestyle GrossingMeasured
New ratings a week
587
steady vs the 2 weeks before
Measured
DOWN: The Casual Dating App on the App Store
App details
App ID
601174087
Publisher
Down App, Inc.
Publisher country
United States
On the store since
May 2013
13 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
17+
3 content notes below
Languages
2
EN ZH
Size
171 MB
Also listed in
Social Networking
Content notesInfrequent/Mild Sexual Content and NudityFrequent/Intense Mature/Suggestive ThemesInfrequent/Mild Profanity or Crude Humor
DOWN: The Casual Dating App downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where DOWN: The Casual Dating App's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in DOWN: The Casual Dating App before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How DOWN: The Casual Dating App makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Down VIP subscription | |
| 2 | 3mo VIP Wild Dating & Hookup subscription | |
| 3 | 1mo VIP on DOWN Dating App subscription | |
| 4 | 1 Week Profile Boost subscription | |
| 5 | 1 Week Profile Boost subscription | |
| 6 | Down VIP, 1 Week subscription | |
| 7 | VIP Wild Dating & Hookup subscription | |
| 8 | 3mo Upgraded Dating & Matches subscription | |
| 9 | Down VIP, 1 Week subscription | |
| 10 | 1 Week Profile Boost subscription |
Hidden keywords
DOWN: The Casual Dating App shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | LifestyleGrossing | #13 |
| United Kingdom | LifestyleGrossing | #32 |
| United States | LifestyleFree | #85 |
| United Kingdom | LifestyleFree | #77 |
| India | LifestyleGrossing | #72 |
| Australia | LifestyleGrossing | #72 |
| Canada | LifestyleGrossing | #91 |
 Indonesia | LifestyleGrossing | #99 |
 Sweden | LifestyleGrossing | #55 |
| Philippines | LifestyleGrossing | #68 |
Apps near DOWN: The Casual Dating App on the chart
Lifestyle Grossing, around #13.
Ratings
App Store, worldwide.
Rating
4.3 ★
132k ratings
Measured
Ratings
132k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
587
steady vs the 2 weeks before
Written reviews a week
38+
US App Store (Apple shows only the newest)
Recent ratings
4.2★
vs 4.3★ lifetime
Recent written reviews
4.2★
people who write skew negative
Review momentum
80/100
faster than 98% of Lifestyle apps
New ratings by country (7)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 513 | 88% | ▼ -5% |
| United Kingdom | 52 | 9% | ▲ +5% |
| Canada | 7.4 | 1% | – |
| India | 4 | 1% | steady |
| Philippines | 3.8 | 1% | – |
| Australia | 2.5 | 0% | ▼ -50% |
| Spain | 1 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about DOWN: The Casual Dating App
From the 200 most recent App Store reviews in the US.
Mostly positive (83% of recent reviews give 4–5 stars). People like it for being fun, and being easy to use. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Fun: “I tried it and it’s fun fr”
- Ease of use: “Great women, they are easy”
- Design: “Cool concept and interface”
- Useful: “I would definitely recommend”
Common complaints
- Price & subscription: “Don’t spend your money!!!!!”
- Features & content: “The app has some nice features”
- Useful: “I wouldn’t recommend this”
- Privacy & data: “It was completely scammed by this app!”
About DOWN: The Casual Dating App
Your search is over: this is where curiosity and honesty meet to create magical dates! 19+ million open-minded singles exploring and keeping it real.
No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want.
Discover your dating life in a safe space.
Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start.
DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between.
Find attractive singles near you. Flirt, meet, date, and have fun every day!
Join our community of over 19 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose!
How DOWN Works:
Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!).
Like singles nearby: We will only inform them if they’re interested in you too!
When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet!
The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership.
Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success.
Payment will be charged to your iTunes Account upon purchase.
If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period.
Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost.
Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase.
No cancellation of the current subscription is allowed during the active subscription period.
All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy.
Terms and Conditions can be found here: https://www.downapp.com/terms.
No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want.
Discover your dating life in a safe space.
Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start.
DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between.
Find attractive singles near you. Flirt, meet, date, and have fun every day!
Join our community of over 19 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose!
How DOWN Works:
Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!).
Like singles nearby: We will only inform them if they’re interested in you too!
When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet!
The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership.
Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success.
Payment will be charged to your iTunes Account upon purchase.
If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period.
Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost.
Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase.
No cancellation of the current subscription is allowed during the active subscription period.
All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy.
Terms and Conditions can be found here: https://www.downapp.com/terms.
Latest updates
84
We’ve made numerous stability improvements and fixed a bunch of bugs to make your experience smoother and more reliable.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team
83.1
This version includes stability improvements and bug fixes.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team
83
In this release, we're introducing VIP+, a new subscription designed to give active daters even more ways to find the right match. The feature will gradually roll out to users in selected regions.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team
Store changes
What DOWN: The Casual Dating App changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
7 screenshots (was 7)
New screenshots 
7 screenshots (was 7)
New screenshots
7 screenshots (was 7)
More from Down App, Inc.
DOWN: Casual Dating & Meetups Android
DOWN: Casual Dating & Meetups gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
DOWN: Casual Dating & Meetups is #37 in Dating Grossing on Google Play in United States and charting in 15 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperDOWN Dating App
CategoryDating
PriceFree
Released
Installs1M+
Rating★ 4.3 (16k)
Updated
Content ratingMature 17+
Rating
4.3 ★
16k ratings
Measured
Best rank now
#37
Dating GrossingMeasured
New ratings a week
136
▼ -28% vs the 2 weeks before
Measured
DOWN: Casual Dating & Meetups on Google Play
App details
App ID
down.date.hookup.app
Publisher
Down App, Inc.
Publisher country
United States
Content rating
Mature 17+
DOWN: Casual Dating & Meetups downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where DOWN: Casual Dating & Meetups's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in DOWN: Casual Dating & Meetups before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How DOWN: Casual Dating & Meetups makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Down VIP subscription | |
| 2 | 3mo VIP Wild Dating & Hookup subscription | |
| 3 | 1mo VIP on DOWN Dating App subscription | |
| 4 | 1 Week Profile Boost subscription | |
| 5 | 1 Week Profile Boost subscription | |
| 6 | Down VIP, 1 Week subscription | |
| 7 | VIP Wild Dating & Hookup subscription | |
| 8 | 3mo Upgraded Dating & Matches subscription | |
| 9 | Down VIP, 1 Week subscription | |
| 10 | 1 Week Profile Boost subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | DatingGrossing | #37 |
| United States | DatingFree | #39 |
| United Kingdom | DatingFree | #30 |
| United Kingdom | DatingGrossing | #37 |
| India | DatingGrossing | #48 |
| Australia | DatingFree | #47 |
| Canada | DatingFree | #61 |
 Brazil | DatingFree | #67 |
 Saudi Arabia | DatingGrossing | #48 |
| Indonesia | DatingGrossing | #50 |
 Mexico | DatingGrossing | #59 |
 Germany | DatingFree | #162 |
 United Arab Emirates | DatingGrossing | #51 |
| Spain | DatingFree | #87 |
| India | DatingFree | #156 |
| Netherlands | DatingGrossing | #70 |
| Mexico | DatingFree | #108 |
 Thailand | DatingGrossing | #53 |
 Vietnam | DatingGrossing | #50 |
Apps near DOWN: Casual Dating & Meetups on the chart
Dating Grossing, around #37.
Ratings
Google Play, worldwide.
Rating
4.3 ★
16k ratings
Measured
Ratings
16k
Measured
Written reviews
1.7k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
136
▼ -28% vs the 2 weeks before
Written reviews a week
6
Google Play
Recent ratings
4.7★
vs 4.2★ lifetime
Recent written reviews
2.1★
people who write skew negative
Review momentum
68/100
faster than 81% of Dating apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about DOWN: Casual Dating & Meetups
From the 177 most recent Google Play reviews in the US.
Mostly negative (31% of recent reviews give 4–5 stars). People like it for being easy to use, and being fun. The main complaints are about price and subscriptions, and login and account problems.
What people like
- Ease of use: “its nice aand easy to use”
- Fun: “So far the app has been a lot of fun for the first few days”
- Price & subscription: “mind you the tip is expensive but the app is deffenitly worth it”
Common complaints
- Price & subscription: “way to focused on paywall”
- Login & account: “i can't even make a account”
- Privacy & data: “Apps like this are absolute scams”
- Crashes & bugs: “The app is full of glitches”
About DOWN: Casual Dating & Meetups
DOWN: Plan for Friday, not forever.
Swipe & match on DOWN, the casual dating app for open-minded Gen Z women. Swipe down for casual dating or up for something more, and date in the moment, on your terms.
Where do you see yourself in five hours?
Not everyone approaches dating with a destination in mind, so on DOWN you don't have to decide before you date. See where each match takes you, and let every casual date be whatever feels right.
Find local singles near you
With 19M+ users, it's easy to match with like-minded people near you. No mixed signals, no guessing games: say what you want, then flirt, match, and date with local singles who are just as upfront.
Honest, verified profiles
Your safety comes first. To use DOWN, every profile has to pass photo verification: a quick selfie check that confirms they're a real person and their selfie matches their profile. No verification, no entry. That's how we keep fake accounts and bots off our casual dating app. Your data stays private, and anyone who breaks the rules gets removed. Real people, pure honesty, no games. A safe casual dating app you can trust.
Skip the small talk, play instead
Break the ice with playful games like 'Would You Rather?' & 'Photo Challenge'. On DOWN, casual dating feels more fun and less awkward, and the chat actually goes somewhere. It's not about getting more matches — it's about finding what feels right for you.
Meet someone near you, tonight
✔ Swipe fresh local singles near you and line up a casual date, right now.
✔ Over half of all matches on DOWN turn into a real-life date.
✔ Local dating that leads to a real date, not endless texting.
How DOWN works
✔ Sign up in seconds with Google, Facebook, or your phone number.
✔ Match with local singles near you, then chat and plan a date when it's mutual.
✔ Casual dating, simple from first match to first date.
Down to see what happens?
Stop waiting and start dating local singles near you, whatever you're down for. Your next casual date starts with a swipe.
Swipe & match on DOWN, the casual dating app for open-minded Gen Z women. Swipe down for casual dating or up for something more, and date in the moment, on your terms.
Where do you see yourself in five hours?
Not everyone approaches dating with a destination in mind, so on DOWN you don't have to decide before you date. See where each match takes you, and let every casual date be whatever feels right.
Find local singles near you
With 19M+ users, it's easy to match with like-minded people near you. No mixed signals, no guessing games: say what you want, then flirt, match, and date with local singles who are just as upfront.
Honest, verified profiles
Your safety comes first. To use DOWN, every profile has to pass photo verification: a quick selfie check that confirms they're a real person and their selfie matches their profile. No verification, no entry. That's how we keep fake accounts and bots off our casual dating app. Your data stays private, and anyone who breaks the rules gets removed. Real people, pure honesty, no games. A safe casual dating app you can trust.
Skip the small talk, play instead
Break the ice with playful games like 'Would You Rather?' & 'Photo Challenge'. On DOWN, casual dating feels more fun and less awkward, and the chat actually goes somewhere. It's not about getting more matches — it's about finding what feels right for you.
Meet someone near you, tonight
✔ Swipe fresh local singles near you and line up a casual date, right now.
✔ Over half of all matches on DOWN turn into a real-life date.
✔ Local dating that leads to a real date, not endless texting.
How DOWN works
✔ Sign up in seconds with Google, Facebook, or your phone number.
✔ Match with local singles near you, then chat and plan a date when it's mutual.
✔ Casual dating, simple from first match to first date.
Down to see what happens?
Stop waiting and start dating local singles near you, whatever you're down for. Your next casual date starts with a swipe.
What's new in 83
Fixed bugs, improved performance, and made the app a whole lot prettier than before! ; )
LOVE our app? Please take a moment to leave a 5 star review.
DOWN listens to your feedback! Email us at [email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo, the DOWN Team
LOVE our app? Please take a moment to leave a 5 star review.
DOWN listens to your feedback! Email us at [email protected]
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo, the DOWN Team
Store changes
What DOWN: Casual Dating & Meetups changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
7 screenshots (was 7)