Fallen Beauty Downloads & RevenueFallen Beauty: Merge & Story · App Store & Google Play
Fallen Beauty: Merge & Story gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Fallen Beauty: Merge & Story by KINETIC ENERGY WIRELESS(HONG KONG)LIMITED is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Fallen Beauty: Merge & Story update history & changes
Last change · 87 events since 22 Aug 2025Full timeline ↓✏️AndroidNew screenshots📈iOSEntered the top 100✏️iOSNew iPad screenshots✏️iOSNew screenshots🔎AndroidTop 10 for “makeover”📦AndroidUpdated to version 1.4.1📦iOSUpdated to version 1.2.1📦iOSUpdated to version 1.2.0📦AndroidUpdated to version 1.4.0📈iOSEntered the top 100📈AndroidEntered the top 100📈AndroidEntered the top 10🎉iOSIn-app event: Trick or Treat!⭐iOSPassed 10K ratings✏️AndroidNew screenshots🌟iOSFeatured by Apple🎉iOSIn-app event: Autumn Farm🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 87 events
- ✏️Fallen Beauty: Merge & Story: new screenshotsAndroid12 screenshots (was 12) · US
- 📈Fallen Beauty: Merge & Story entered the top 100iOSTop Free · Casual · IN
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· ZA
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · ZA
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· AR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · AR
- 🔎Fallen Beauty: Merge & Story reached Top 10 for “makeover”Android#10 in Russia search · popularity 30
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· 10 countries
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · 10 countries
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· RU
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · RU
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· KR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · KR
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· JP
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · JP
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· IT
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · IT
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· FR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · FR
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· DE
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · DE
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· CO
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · CO
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· BR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 6) · BR
- 📦Fallen Beauty: Merge & Story updated to version 1.4.1AndroidNo release notes
- 📦Fallen Beauty: Merge & Story updated to version 1.2.1iOSMinor bug fixes and improvements.
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· SE
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · SE
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· 12 countries
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · 12 countries
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· AR, CO
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 5) · AR, CO
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· RU
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 5) · RU
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· KR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · KR
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· JP
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · JP
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· IT
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 5) · IT
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· FR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 5) · FR
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· DE
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · DE
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· BR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS6 screenshots (was 5) · BR
- ✏️Fallen Beauty: Merge & Story: new iPad screenshotsiOS· US
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · US
- 📦Fallen Beauty: Merge & Story updated to version 1.2.0iOSMinor bug fixes and improvements.
- 📦Fallen Beauty: Merge & Story updated to version 1.4.0AndroidNo release notes
- 📈Fallen Beauty: Merge & Story entered the top 100iOSTop Free · Puzzle · IN
- 📈Fallen Beauty: Merge & Story entered the top 100AndroidTop Free · Puzzle · SA
- 📈Fallen Beauty: Merge & Story charting in a new country in 2 chartsiOSNetherlands · Russia
- 📈Fallen Beauty: Merge & Story entered the top 100iOSTop Grossing · Games · AR
- 📈Fallen Beauty: Merge & Story charting in a new countryiOSArgentina
- 📦Fallen Beauty: Merge & Story updated to version 1.1.9iOSCorrezioni di bug minori e miglioramenti.
- 📈Fallen Beauty: Merge & Story entered the top 10AndroidTop Grossing · Puzzle · TR
- 📈Fallen Beauty: Merge & Story entered the top 100 in 2 chartsAndroidTop Grossing · Puzzle · TH · Top Grossing · All Games · TR
- 📈Fallen Beauty: Merge & Story charting in a new countryAndroidThailand
- 📈Fallen Beauty: Merge & Story charting in a new country in 6 chartsAndroidSpain · Mexico · Netherlands · Sweden · +2 more
- 📈Fallen Beauty: Merge & Story entered the top 100 in 8 chartsAndroidTop Grossing · Puzzle · ES · Top Grossing · Puzzle · MX · Top Grossing · Puzzle · NL · Top Grossing · Puzzle · SE · +4 more
- 📈Fallen Beauty: Merge & Story entered the top 100AndroidTop Free · Puzzle · BR
- 🎉Fallen Beauty: Merge & Story in-app event: Trick or Treat!iOSMAJOR UPDATE · until 4 Nov
- 📈Fallen Beauty: Merge & Story entered the top 100 in 2 chartsAndroidTop Free · Puzzle · CA · Top Free · Puzzle · RU
- 📈Fallen Beauty: Merge & Story charting in a new countryAndroidRussia
- ✏️Fallen Beauty: Merge & Story: new screenshotsAndroid12 screenshots (was 12) · US
- 📈Fallen Beauty: Merge & Story entered the top 100 in 2 chartsAndroidTop Free · Puzzle · AU · Top Free · Puzzle · IT
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 6) · TW
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS8 screenshots (was 8) · 8 countries
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · KR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · JP
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · IT
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · FR
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · DE
- ✏️Fallen Beauty: Merge & Story: new screenshotsiOS5 screenshots (was 5) · BR
- 📦Fallen Beauty: Merge & Story updated to version 1.1.8iOSMinor bug fixes and improvements.
- 🌟Fallen Beauty: Merge & Story featured by AppleiOSgames · TW
- 🎉Fallen Beauty: Merge & Story in-app event: Autumn FarmiOSSPECIAL EVENT · until 8 Oct
- 🆕Fallen Beauty: Merge & Story first spotted by AppInsiderAndroidSaudi Arabia
- 🆕Fallen Beauty: Merge & Story first spotted by AppInsideriOS#64 in Top Free · Puzzle · Germany
- 📦Fallen Beauty: Merge & Story version 1.3.9AndroidNo release notes
- 🎉Fallen Beauty: Merge & Story in-app event: Fated FeathersiOSSPECIAL EVENT · until 11 Oct
- 📦Fallen Beauty: Merge & Story version 1.1.7iOSNo release notes
- 🆕Fallen Beauty: Merge & Story released on the App StoreiOS
- 🆕Fallen Beauty: Merge & Story released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.5 ★
27k ratings, both stores
Measured
Best rank now
#15
Android · 
Games › Puzzle Grossing
Games › Puzzle GrossingMeasured
New ratings a week
2,344
▼ -35% vs the 2 weeks before (Google Play)
Measured
Fallen Beauty: Merge & Story at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Merge Realistic Modern short sessions IAP
#dress-up #story-driven #casual #puzzle #fashion #makeover
App Store
App details
App ID
6758072393
Publisher
KINETIC ENERGY WIRELESS(HONG KONG)LIMITED
Publisher country
邮政编码: 518057
On the store since
Feb 2026
Under a year
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
9+
3 content notes below
Languages
14
NL EN FR DE ID IT JA KO PT RU ZH ES …
Size
454 MB
Also listed in
Casual, Puzzle, Entertainment
Content notesInfrequent/Mild ContestsLoot BoxesInfrequent/Mild Cartoon or Fantasy Violence
Google Play
App details
App ID
com.fallenbeauty.google
Publisher
深圳市动能无线传媒有限公司
Publisher country
邮政编码: 518057
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.4.0, from the εxodus privacy report (CC BY-SA).
Trackers
22
Permissions
17
Trackers
Full permission listProSee plans
Fallen Beauty: Merge & Story downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 1M+ |
| Google Play | 10k+ | 1M+ Measured |
| Total | 10k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Fallen Beauty: Merge & Story's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Fallen Beauty: Merge & Story makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 1 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Gift Package 2。 | |
| 2 | Gift Package 4。 | |
| 3 | Gift Package 5。 | |
| 4 | Gift Package 10。 | |
| 5 | Gift Package 6。 | |
| 6 | Gift Package 8。 | |
| 7 | Gift Package 3。 | |
| 8 | Gift Package 17。 | |
| 9 | Gift Package 15。 | |
| 10 | Gift Package 14。 |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #25 Games › Puzzle Grossing | 17 of 30 countries | – | – |
| Google Play | #15 Games › Puzzle Grossing | 21 of 23 countries | – | #75 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
1,098
▼ -42% vs the 2 weeks before
Recent ratings
4.8★
vs 4.7★ lifetime
Review momentum
75/100
faster than 98% of Games apps
Growing fastest in Turkey ▲ +33%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 389 | 37% | – |
 Japan | 198 | 19% | ▼ -43% |
 Taiwan | 176 | 17% | – |
 Thailand | 57 | 5% | ▼ -61% |
 Germany | 53 | 5% | ▼ -12% |
 United Kingdom | 40 | 4% | ▼ -30% |
 France | 36 | 3% | ▼ -76% |
| Turkey | 26 | 3% | ▲ +33% |
 Canada | 17 | 2% | ▼ -62% |
 Russia | 16 | 2% | – |
 South Korea | 16 | 2% | ▼ -65% |
 Brazil | 15 | 1% | ▼ -32% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,246
▼ -35% vs the 2 weeks before
Written reviews a week
22
Google Play
Recent ratings
4.5★
vs 4.8★ lifetime
Recent written reviews
4.3★
people who write skew negative
Review momentum
60/100
faster than 73% of Game puzzle apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 985 |
| Google Play | 4.5 ★ | 26k 241 written reviews |
| Both stores | 4.5 ★ weighted by ratings | 27k |
What users say about Fallen Beauty: Merge & Story
From the 200 most recent Google Play reviews in the US.
Mostly positive (77% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and not being fun. Recent reviews are more positive than earlier ones.
What people like
- Fun: “fun nice to pass the time”
- Price & subscription: “but have not seen a pay out yet”
- Ease of use: “its really easy to understand and play”
- Ads: “No annoying ads, so that's great 👍🏽”
Common complaints
- Price & subscription: “Have spent a lot of money”
- Fun: “The game is fine; it's fun to play”
- Ads
- Login & account: “i paid to get the promo for 3000 energy but it did not go through with the game but it was deducted to my account”
About Fallen Beauty: Merge & Story
Fallen Beauty: Merge & Story
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
Game Features:
Addictive merge puzzles that reward creativity and strategy
Full makeover gameplay with realistic makeup games elements
Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
Episodic stories where decisions shape each character’s journey
Time-limited challenges and meaningful rewards
Closet filled with new items every update—just like your favorite clothing apps
Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over.
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
Game Features:
Addictive merge puzzles that reward creativity and strategy
Full makeover gameplay with realistic makeup games elements
Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
Episodic stories where decisions shape each character’s journey
Time-limited challenges and meaningful rewards
Closet filled with new items every update—just like your favorite clothing apps
Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over.
Fallen Beauty: Merge & Story App Store
Fallen Beauty: Merge & Story gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Fallen Beauty: Merge & Story is #52 in Games › Puzzle Grossing in Japan and charting in 17 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
CategoryGames
PriceFree
Released
Rating★ 4.8 (985)
Version1.2.1
Age rating9+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)1M+ worldwide
Rating
4.8 ★
985 ratings
Measured
Best rank now
#52
Games › Puzzle GrossingMeasured
New ratings a week
1,098
▼ -42% vs the 2 weeks before
Measured
Fallen Beauty: Merge & Story at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Merge Realistic Modern short sessions IAP
#dress-up #story-driven #casual #puzzle #fashion #makeover
Fallen Beauty: Merge & Story on the App Store
App details
App ID
6758072393
Publisher
KINETIC ENERGY WIRELESS(HONG KONG)LIMITED
Publisher country
邮政编码: 518057
On the store since
Feb 2026
Under a year
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
9+
3 content notes below
Languages
14
NL EN FR DE ID IT JA KO PT RU ZH ES …
Size
454 MB
Also listed in
Casual, Puzzle, Entertainment
Content notesInfrequent/Mild ContestsLoot BoxesInfrequent/Mild Cartoon or Fantasy Violence
Fallen Beauty: Merge & Story downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Fallen Beauty: Merge & Story's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Fallen Beauty: Merge & Story before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: In-app purchase-led
How Fallen Beauty: Merge & Story makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 1 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Gift Package 2。 | |
| 2 | Gift Package 4。 | |
| 3 | Gift Package 5。 | |
| 4 | Gift Package 10。 | |
| 5 | Gift Package 6。 | |
| 6 | Gift Package 8。 | |
| 7 | Gift Package 3。 | |
| 8 | Gift Package 17。 | |
| 9 | Gift Package 15。 | |
| 10 | Gift Package 14。 |
Where it ranks now
Every top chart it appears in across 30 countries.
Indonesia
Italy
Saudi Arabia
Australia
Colombia
United Arab EmiratesApps near Fallen Beauty: Merge & Story on the chart
Games › Puzzle Grossing, around #52.
Ratings
App Store, worldwide.
Rating
4.8 ★
985 ratings
Measured
Ratings
985
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,098
▼ -42% vs the 2 weeks before
Recent ratings
4.8★
vs 4.7★ lifetime
Review momentum
75/100
faster than 98% of Games apps
Growing fastest in Turkey ▲ +33%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 389 | 37% | – |
| Japan | 198 | 19% | ▼ -43% |
| Taiwan | 176 | 17% | – |
| Thailand | 57 | 5% | ▼ -61% |
| Germany | 53 | 5% | ▼ -12% |
| United Kingdom | 40 | 4% | ▼ -30% |
| France | 36 | 3% | ▼ -76% |
| Turkey | 26 | 3% | ▲ +33% |
| Canada | 17 | 2% | ▼ -62% |
| Russia | 16 | 2% | – |
| South Korea | 16 | 2% | ▼ -65% |
| Brazil | 15 | 1% | ▼ -32% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Fallen Beauty: Merge & Story
Fallen Beauty: Merge & Story
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
Game Features:
Addictive merge puzzles that reward creativity and strategy
Full makeover gameplay with realistic makeup games elements
Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
Episodic stories where decisions shape each character’s journey
Time-limited challenges and meaningful rewards
Closet filled with new items every update—just like your favorite clothing apps
Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over.
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
Game Features:
Addictive merge puzzles that reward creativity and strategy
Full makeover gameplay with realistic makeup games elements
Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
Episodic stories where decisions shape each character’s journey
Time-limited challenges and meaningful rewards
Closet filled with new items every update—just like your favorite clothing apps
Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over.
Latest updates
1.2.1
Minor bug fixes and improvements.
1.2.0
Minor bug fixes and improvements.
1.1.9
Correzioni di bug minori e miglioramenti.
Store changes
What Fallen Beauty: Merge & Story changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots 
New screenshots
8 screenshots (was 8)
New iPad screenshots 
Fallen Beauty: Merge & Story Android
Fallen Beauty: Merge & Story gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Fallen Beauty: Merge & Story is #75 in Games › Puzzle Grossing on Google Play in United States and charting in 21 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperKinetic Energy Game
CategoryGames › Puzzle
PriceFree
Released
Installs1M+
Rating★ 4.5 (26k)
Updated
Content ratingEveryone
Rating
4.5 ★
26k ratings
Measured
Best rank now
#75
Games › Puzzle GrossingMeasured
New ratings a week
1,246
▼ -35% vs the 2 weeks before
Measured
Fallen Beauty: Merge & Story at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Merge Realistic Modern short sessions IAP
#dress-up #story-driven #makeover #puzzle #casual #fashion
Fallen Beauty: Merge & Story on Google Play
App details
App ID
com.fallenbeauty.google
Publisher
深圳市动能无线传媒有限公司
Publisher country
邮政编码: 518057
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.4.0, from the εxodus privacy report (CC BY-SA).
Trackers
22
Permissions
17
Trackers
Full permission listProSee plans
Fallen Beauty: Merge & Story downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Fallen Beauty: Merge & Story's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Fallen Beauty: Merge & Story before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: In-app purchase-led
How Fallen Beauty: Merge & Story makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 1 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Gift Package 2。 | |
| 2 | Gift Package 4。 | |
| 3 | Gift Package 5。 | |
| 4 | Gift Package 10。 | |
| 5 | Gift Package 6。 | |
| 6 | Gift Package 8。 | |
| 7 | Gift Package 3。 | |
| 8 | Gift Package 17。 | |
| 9 | Gift Package 15。 | |
| 10 | Gift Package 14。 |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Spain
Mexico
Netherlands
SwedenApps near Fallen Beauty: Merge & Story on the chart
Games › Puzzle Grossing, around #75.
Point Out: Color Escape Puzzle#70
Screw Sort Puzzle: Pin Jam 3D#71
Paradise Paws: Merge Animals#72
EverMerge: Fantasy Merge Games#73
Merge Cruise: Mystery Puzzle#74
Pines Peak: Merge Travel Games#76
Simon's Cat Match!#77
Sand Loop: Color Sort Puzzle#78
Harry Potter: Puzzles & Spells#79
Clockmaker: Jewel Match 3 Game#80
Ratings
Google Play, worldwide.
Rating
4.5 ★
26k ratings
Measured
Ratings
26k
Measured
Written reviews
241
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,246
▼ -35% vs the 2 weeks before
Written reviews a week
22
Google Play
Recent ratings
4.5★
vs 4.8★ lifetime
Recent written reviews
4.3★
people who write skew negative
Review momentum
60/100
faster than 73% of Game puzzle apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Fallen Beauty: Merge & Story
From the 200 most recent Google Play reviews in the US.
Mostly positive (77% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and not being fun. Recent reviews are more positive than earlier ones.
What people like
- Fun: “fun nice to pass the time”
- Price & subscription: “but have not seen a pay out yet”
- Ease of use: “its really easy to understand and play”
- Ads: “No annoying ads, so that's great 👍🏽”
Common complaints
- Price & subscription: “Have spent a lot of money”
- Fun: “The game is fine; it's fun to play”
- Ads
- Login & account: “i paid to get the promo for 3000 energy but it did not go through with the game but it was deducted to my account”
About Fallen Beauty: Merge & Story
"Fallen Beauty: Merge & Story 💋👠
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
🌟 Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
👗 Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
🎮 Game Features:
✨ Addictive merge puzzles that reward creativity and strategy
💄 Full makeover gameplay with realistic makeup games elements
👠 Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
📚 Episodic stories where decisions shape each character’s journey
🌟 Time-limited challenges and meaningful rewards
👗 Closet filled with new items every update—just like your favorite clothing apps
🎯 Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over."
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling.
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
🌟 Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
👗 Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds.
Curate expressive makeup, from natural tones to striking statements
Change hairstyles, colors, and moods in your personal salon
Style for life’s key moments—first chances, second chances, and fresh starts
Find looks that reflect who they are becoming
Every choice changes more than an outfit—it changes what they believe about themselves.
🎮 Game Features:
✨ Addictive merge puzzles that reward creativity and strategy
💄 Full makeover gameplay with realistic makeup games elements
👠 Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
📚 Episodic stories where decisions shape each character’s journey
🌟 Time-limited challenges and meaningful rewards
👗 Closet filled with new items every update—just like your favorite clothing apps
🎯 Perfect For Fans Of:
Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over."
Store changes
What Fallen Beauty: Merge & Story changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
12 screenshots (was 12)
New screenshots
12 screenshots (was 12)