Hallmark+ Downloads & RevenueHallmark+ · App Store & Google Play
Hallmark+ gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Hallmark+ by Hallmark Labs, LLC is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 7 events
- 📦Hallmark+ updated to version 8.170.1iOSThis update includes video playback enhancements, navigation improvements, and bug fixes for a smoother experience.
- 🆕Hallmark+ first spotted by AppInsiderAndroidUnited States
- 🆕Hallmark+ first spotted by AppInsideriOS#60 in Top Grossing · Entertainment · United States
- 📦Hallmark+ version 8.163.1iOSNo release notes
- 📦Hallmark+ version 8.108.2AndroidNo release notes
- 🆕Hallmark+ released on Google PlayAndroid
- 🆕Hallmark+ released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Entertainment GrossingApp Store
App details
Google Play
App details
Hallmark+ downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | – |
| Google Play | 100+ | 1M+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
Where Hallmark+'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Hallmark+ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Monthly subscription | |
| 2 | Annual subscription | |
| 3 | Feeln subscription | |
| 4 | Hallmark Movies Now (Monthly) subscription | |
| 5 | Feeln subscription | |
| 6 | Hallmark Movies Now (Annual) subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Annual subscription subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #43 Entertainment Grossing | 1 of 30 countries | #149 | #43 |
| Google Play | #74 Entertainment Grossing | 1 of 23 countries | – | #74 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.2 ★ | 12k |
| Google Play | 3.2 ★ | 14k 6.4k written reviews |
| Both stores | 3.7 ★ weighted by ratings | 26k |
What users say about Hallmark+
From the 68 most recent App Store reviews in the US.
Mostly negative (10% of recent reviews give 4–5 stars). The main complaints are about crashes and bugs, and price and subscriptions.
Common complaints
- Crashes & bugs: “App won’t work with OS 18.x”
- Price & subscription: “You need app fix terrible for cost”
- Login & account: “Have to sign in over and over”
- Speed & performance: “Moves slower than a snail”
About Hallmark+
It’s easy to start streaming with two subscription options:
• Annual (Best Value: Over 25% savings!)
• Monthly
Subscriptions are automatically renewed until cancelled.
Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service.
https://www.hallmark.com/terms-of-use/
https://www.hallmark.com/privacy/
https://corporate.hallmarkmedia.com/#/
Hallmark+ App Store
Hallmark+ gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Hallmark+ is #43 in Entertainment Grossing in United States and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Entertainment GrossingHallmark+ on the App Store
App details
Hallmark+ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Hallmark+'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Hallmark+ before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Hallmark+ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Monthly subscription | |
| 2 | Annual subscription | |
| 3 | Feeln subscription | |
| 4 | Hallmark Movies Now (Monthly) subscription | |
| 5 | Feeln subscription | |
| 6 | Hallmark Movies Now (Annual) subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Annual subscription subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | EntertainmentGrossing | #43 |
| United States | EntertainmentFree | #149 |
Apps near Hallmark+ on the chart
Entertainment Grossing, around #43.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Hallmark+
From the 68 most recent App Store reviews in the US.
Mostly negative (10% of recent reviews give 4–5 stars). The main complaints are about crashes and bugs, and price and subscriptions.
Common complaints
- Crashes & bugs: “App won’t work with OS 18.x”
- Price & subscription: “You need app fix terrible for cost”
- Login & account: “Have to sign in over and over”
- Speed & performance: “Moves slower than a snail”
About Hallmark+
It’s easy to start streaming with two subscription options:
• Annual (Best Value: Over 25% savings!)
• Monthly
Subscriptions are automatically renewed until cancelled.
Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service.
https://www.hallmark.com/terms-of-use/
https://www.hallmark.com/privacy/
https://corporate.hallmarkmedia.com/#/
Latest updates
Hallmark+ Android
Hallmark+ gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Hallmark+ is #74 in Entertainment Grossing on Google Play in United States and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Entertainment GrossingHallmark+ on Google Play
App details
Hallmark+ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Hallmark+'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Hallmark+ before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Hallmark+ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Monthly subscription | |
| 2 | Annual subscription | |
| 3 | Feeln subscription | |
| 4 | Hallmark Movies Now (Monthly) subscription | |
| 5 | Feeln subscription | |
| 6 | Hallmark Movies Now (Annual) subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Annual subscription subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | EntertainmentGrossing | #74 |
Apps near Hallmark+ on the chart
Entertainment Grossing, around #74.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Hallmark+
From the 102 most recent Google Play reviews in the US.
Mostly negative (25% of recent reviews give 4–5 stars). People like it for being fun. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Fun: “FUN for our whole FAMILY!”
Common complaints
- Price & subscription: “wants me to pay for 12 months”
- Crashes & bugs: “doesn't work a lot of the time”
- Login & account: “I cant even sign in to my own account”
- Features & content: “love the content, hate the app”
About Hallmark+
Hallmark+ is your all in one streaming and membership experience, bringing the very best of Hallmark together in one place. Enjoy exclusive original series, next day access to new Hallmark Channel premieres, always-on streaming channels, the largest collection of Hallmark Original Christmas movies, and a full library of uplifting, feel good entertainment. Your membership also comes with special perks like free monthly Hallmark greeting cards, monthly discounts and rewards, unlimited eCards, surprise gifts, and more!
It’s easy to start streaming with two subscription options:
• Annual (Best Value: Over 25% savings!)
• Monthly
Subscriptions are automatically renewed until cancelled.
Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service.
https://www.hallmark.com/privacy/
https://www.hallmark.com/terms-of-use/