Hello Kitty Merch Match Downloads & RevenueHello Kitty Merch Match · App Store & Google Play
Hello Kitty Merch Match by Applibot Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Hello Kitty Merch Match update history & changes
Last change · 18 events since 23 Sep 2025Full timeline ↓⭐iOSRecent ratings dipped to 3.9★✏️iOSNew iPad screenshots✏️iOSNew screenshots📦iOSUpdated to version 16.1.0📦iOSUpdated to version 16.0.0🔎iOSTop 10 for “match”🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦AndroidVersion 14.0.0🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 18 events
- ✏️Hello Kitty Merch Match: new iPad screenshotsiOS· JP
- ✏️Hello Kitty Merch Match: new screenshotsiOS6 screenshots (was 6) · JP
- 📦Hello Kitty Merch Match updated to version 16.1.0iOS・動作の改善
・その他不具合の修正 - ✏️Hello Kitty Merch Match: new iconiOS
→ 
· JP - 📦Hello Kitty Merch Match updated to version 16.0.0iOS・動作の改善
・一部表示・演出の調整
・その他不具合の修正 - 🔎Hello Kitty Merch Match reached Top 10 for “match”iOS#10 in Japan search · popularity 68
- 📦Hello Kitty Merch Match: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Hello Kitty Merch Match updated to version 15.2.0iOS- 新機能「ログインボーナス」を実装しました
- 「1周年記念パック」を追加しました - 📦Hello Kitty Merch Match updated to version 15.1.0iOS- 新機能「ログインボーナス」を実装しました
- 「1周年記念パック」を追加しました - ✏️Hello Kitty Merch Match: new iconiOS
→ 
· JP - 📦Hello Kitty Merch Match updated to version 15.0.0iOS- 新機能「ログインボーナス」を実装しました
- 「1周年記念パック」を追加しました - 🆕Hello Kitty Merch Match first spotted by AppInsiderAndroidJapan
- 🆕Hello Kitty Merch Match first spotted by AppInsideriOS#80 in Top Grossing · Puzzle · Japan
- 📦Hello Kitty Merch Match version 14.0.0iOSNo release notes
- 📦Hello Kitty Merch Match version 14.0.0AndroidNo release notes
- 🆕Hello Kitty Merch Match released on the App StoreiOS
- 🆕Hello Kitty Merch Match released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.3 ★
5.7k ratings, both stores
Measured
Best rank now
#83
App Store · 
Games › Puzzle Grossing
Games › Puzzle GrossingMeasured
New ratings a week
23
▼ -35% vs the 2 weeks before
Measured
App Store
App details
App ID
6740388983
Publisher
Applibot Inc.
On the store since
Sep 2025
1 year on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase · Game Center
Content rating
4+
Languages
10
EN FR DE IT JA KO PT ZH ES ZH
Size
687 MB
Also listed in
Puzzle
Google Play
App details
App ID
jp.co.applibot.HelloKittyMerchMatch
Publisher
Applibot, Inc.
Content rating
Everyone
Hello Kitty Merch Match downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | 100k+ |
| Google Play | – | 100k+ Measured |
| Total | – | 500k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Hello Kitty Merch Match makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 24 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Happy Coin Package | |
| 2 | Happy Bundle | |
| 3 | Smile Bundle | |
| 4 | Starter Bundle | |
| 5 | Beginner Bundle | |
| 6 | Smile Coin Package | |
| 7 | Flash Sale 1 | |
| 8 | 1st Anniversary Pack 1 | |
| 9 | Season Pass 1 subscription | |
| 10 | Miracle Coin Package |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #83 Games › Puzzle Grossing | 1 of 30 countries | – | – |
| Google Play | #134 Games › Puzzle Grossing | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
23
▼ -35% vs the 2 weeks before
Recent ratings
3.9★
vs 4.4★ lifetime
Review momentum
59/100
faster than 83% of Games apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.4 ★ | 4k |
| Google Play | 4.1 ★ | 1.6k 64 written reviews |
| Both stores | 4.3 ★ weighted by ratings | 5.7k |
About Hello Kitty Merch Match
Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!
Hello Kitty Merch Match App Store
ハローキティ マーチマッチ
Hello Kitty Merch Match is #83 in Games › Puzzle Grossing in Japan and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperApplibot Inc.
CategoryGames
PriceFree
Released
Rating★ 4.4 (4k)
Version16.1.0
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)100k+ worldwide
Rating
4.4 ★
4k ratings
Measured
Best rank now
#83
Games › Puzzle GrossingMeasured
New ratings a week
23
▼ -35% vs the 2 weeks before
Measured
Hello Kitty Merch Match on the App Store
App details
App ID
6740388983
Publisher
Applibot Inc.
On the store since
Sep 2025
1 year on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase · Game Center
Content rating
4+
Languages
10
EN FR DE IT JA KO PT ZH ES ZH
Size
687 MB
Also listed in
Puzzle
Hello Kitty Merch Match downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Hello Kitty Merch Match before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: In-app purchase-led
How Hello Kitty Merch Match makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 24 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Happy Coin Package | |
| 2 | Happy Bundle | |
| 3 | Smile Bundle | |
| 4 | Starter Bundle | |
| 5 | Beginner Bundle | |
| 6 | Smile Coin Package | |
| 7 | Flash Sale 1 | |
| 8 | 1st Anniversary Pack 1 | |
| 9 | Season Pass 1 subscription | |
| 10 | Miracle Coin Package |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Japan | Games › PuzzleGrossing | #83 |
Apps near Hello Kitty Merch Match on the chart
Games › Puzzle Grossing, around #83.
Ratings
App Store, worldwide.
Rating
4.4 ★
4k ratings
Measured
Ratings
4k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
23
▼ -35% vs the 2 weeks before
Recent ratings
3.9★
vs 4.4★ lifetime
Review momentum
59/100
faster than 83% of Games apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Hello Kitty Merch Match
Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!
Latest updates
16.1.0
・動作の改善
・その他不具合の修正
16.0.0
・動作の改善
・一部表示・演出の調整
・その他不具合の修正
15.2.0
- 新機能「ログインボーナス」を実装しました
- 「1周年記念パック」を追加しました
Store changes
What Hello Kitty Merch Match changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
6 screenshots (was 6)
More from Applibot Inc.
Hello Kitty Merch Match Android
Hello Kitty Merch Match is #134 in Games › Puzzle Grossing on Google Play in Japan and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperApplibot, Inc.
CategoryGames › Puzzle
PriceFree
Released
Installs100k+
Rating★ 4.1 (1.6k)
Updated
Content ratingEveryone
Rating
4.1 ★
1.6k ratings
Measured
Best rank now
#134
Games › Puzzle GrossingMeasured
Hello Kitty Merch Match on Google Play
App details
App ID
jp.co.applibot.HelloKittyMerchMatch
Publisher
Applibot, Inc.
Content rating
Everyone
Hello Kitty Merch Match downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Hello Kitty Merch Match before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: In-app purchase-led
How Hello Kitty Merch Match makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 24 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Happy Coin Package | |
| 2 | Happy Bundle | |
| 3 | Smile Bundle | |
| 4 | Starter Bundle | |
| 5 | Beginner Bundle | |
| 6 | Smile Coin Package | |
| 7 | Flash Sale 1 | |
| 8 | 1st Anniversary Pack 1 | |
| 9 | Season Pass 1 subscription | |
| 10 | Miracle Coin Package |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Japan | Games › PuzzleGrossing | #134 |
Apps near Hello Kitty Merch Match on the chart
Games › Puzzle Grossing, around #134.
Ratings
Google Play, worldwide.
Rating
4.1 ★
1.6k ratings
Measured
Ratings
1.6k
Measured
Written reviews
64
Measured
About Hello Kitty Merch Match
Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!
Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game!
Find adorable merch in this fun puzzle game!
●Character Merch
Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI
●Puzzle Game
Find and tap three of the same merch from within a huge pile!
With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages.
Clear each level to find a chance to discover new merch!
●Your Own Collection
Merch that has appeared in the puzzle game portion of the game will be added to your collection screen!
From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized.
View your collected merch in 3D, spin them around, and check them out via the official websites too!
●March
Watch the merch you’ve collected from puzzles march across the home screen in a cute parade!
Customize the march with your favorite merch.
●Themes
Customize your home screen with designs featuring your favorite characters.
Have fun making your home screen your own with kawaii illustrations and other cute adjustments!