Insta360 Downloads & RevenueInsta360 · App Store & Google Play
Insta360 gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Insta360 by Insta360 is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🔎iOSTop 10 for “life360”📦iOSUpdated to version 2.35.6📦iOSUpdated to version 2.35.5📈AndroidEntered the top 100📦AndroidUpdated to version 2.35.5✏️AndroidNew icon📦AndroidNow updating weekly📈AndroidNew best rank in the overall chart: #166💰AndroidIn-app price range changed📈iOSEntered the top 100 in 10 charts📈iOSCharting in a new country in 6 charts🌏AndroidFound on Huawei AppGallery🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 41 events
- 🔎Insta360 reached Top 10 for “life360”iOS#5 in United States search · popularity 88
- 📦Insta360 updated to version 2.35.6iOS1. You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support. - ✏️Insta360: app got biggeriOS2679 MB → 2734 MB (+2%)
- 📦Insta360 updated to version 2.35.5iOS1.You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support. - 📈Insta360 entered the top 100AndroidTop Free · Video Players & Editors · GB
- 📦Insta360 updated to version 2.35.5Android1.You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support. - 📦Insta360 updated to version 2.35.0iOS1.You can now sort files on the Album page by either their original shooting time or export time, making it easier to find and organize your footage.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - ✏️Insta360: new iconAndroid
→
· US
- 📦Insta360: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📈Insta360 new best rank in the overall chart: #166AndroidTop Grossing · All Apps · TH
- 📦Insta360: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Insta360 updated to version 2.34.7iOS1. Luna Ultraのステージモードが新たに利用可能になりました。写真・動画撮影では最大15倍ズーム、さらに超望遠レンズを装着すると最大22.5倍ズームに対応。画質・被写体追従・音声性能がさらに向上し、ステージ上の決定的な瞬間を際立たせる専用ウォーターマークも搭載しています。
2. X5でAIディレクターに対応しました。充電中に動画を自動編集し、完了後はInsta360アプリに接続して完成した動画を確認できます。
注意：完成した動画が表示されない場合は、アプリの「マイページ」から「パフォーマンスモード」を有効にして、もう一度お試しください。
サポートが必要な場合は、「マイページ」 > 「ヘルプとフィードバック」 > 「Insta360技術サポート」よりお問い合わせください。… more - 📈Insta360 new best rank in the overall chart: #170AndroidTop Grossing · All Apps · TH
- 📈Insta360 entered the top 10AndroidTop Grossing · Video Players & Editors · TR
- 📦Insta360 updated to version 2.34.7Android1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - 📈Insta360 entered the top 10 in 2 chartsAndroidTop Grossing · Video Players & Editors · BR · Top Grossing · Video Players & Editors · VN
- 📈Insta360 new best rank in the overall chart: #180AndroidTop Grossing · All Apps · TW
- 📈Insta360 entered the top 100AndroidTop Free · Video Players & Editors · ES
- 💰Insta360: in-app price range changedAndroid$0.49 - $999.99 per item → $0.29 - $999.99 per item · US
- 📈Insta360 entered the top 10 in 2 chartsAndroidTop Grossing · Video Players & Editors · NL · Top Grossing · Video Players & Editors · TH
- 📈Insta360 entered the top 100 in 2 chartsAndroidTop Free · Video Players & Editors · TH · Top Free · Video Players & Editors · TW
- 📈Insta360 charting in a new countryAndroidThailand
- 📈Insta360 entered the top 100 in 10 chartsiOSTop Grossing · Photo & Video · AR · Top Free · Photo & Video · CO · Top Grossing · Photo & Video · CO · Top Free · Photo & Video · MY · +6 more
- 📈Insta360 charting in a new country in 6 chartsiOSArgentina · Colombia · Malaysia · Philippines · +2 more
- 📦Insta360 updated to version 2.34.6iOS1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage.
2.AI Director now supported on X5. Automatically edit videos while charging, then connect to the Insta360 app to view the finished video.
Note: If the finished video is not available, go to Me in the app, enable Performance Mode, and try again.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - 📈Insta360 entered the top 10 in 3 chartsAndroidTop Grossing · Video Players & Editors · ES · Top Grossing · Video Players & Editors · MX · Top Grossing · Video Players & Editors · TW
- 📈Insta360 new best rank in the overall chart: #181AndroidTop Grossing · All Apps · TW
- 📈Insta360 charting in a new country in 7 chartsAndroidSpain · Mexico · Netherlands · Sweden · +3 more
- 📈Insta360 entered the top 100 in 3 chartsAndroidTop Free · Video Players & Editors · NL · Top Free · Video Players & Editors · SE · Top Free · Video Players & Editors · VN
- 📦Insta360 updated to version 2.34.6Android1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - 📈Insta360 new best rank in the overall chart: #192AndroidTop Grossing · All Apps · IT
- 🌏Insta360: found on Huawei AppGalleryAndroid
- 📈Insta360 entered the top 100iOSTop Free · Photo & Video · GB
- 📦Insta360 updated to version 2.34.5iOS1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage.
2.AI Director now supported on X5. Automatically edit videos while charging, then connect to the Insta360 app to view the finished video.
Note: If the finished video is not available, go to Me in the app, enable Performance Mode, and try again.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - 🆕Insta360 first spotted by AppInsiderAndroidBrazil
- 🆕Insta360 first spotted by AppInsideriOS#26 in Top Grossing · Photo & Video · China
- 📦Insta360 updated to version 2.34.5Android1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.… more - 📦Insta360 version 2.34.0iOSNo release notes
- 📦Insta360 version 2.33.6AndroidRoutine bug fixes and performance improvements.
For further support, head to Me > Help and Feedback > Insta360 Technical Support. - 🆕Insta360 released on Google PlayAndroid
- 🆕Insta360 released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.2 ★
59k ratings, both stores
Measured
Best rank now
#3
Android · 
Video Players & Editors Grossing
Video Players & Editors GrossingMeasured
New ratings a week
308
steady vs the 2 weeks before (Google Play)
Measured
Insta360 at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A companion application for Insta360 cameras and gimbals that provides AI-driven video editing, reframing, and content management tools for creators and athletes. The app consistently ranks in the top ten grossing charts for Video Players & Editors across major markets including the UK, Australia, Canada, and several European countries, indicating strong monetization despite being free to download.
Similar apps: GoPro Quik, Adobe Premiere Rush, CapCut
App Store
App details
App ID
1491299654
Publisher
Istone Innovation Limited
Publisher country
邮政编码: 518103
On the store since
Jan 2020
6 years on the store
Minimum OS
iOS 13.0+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
14
EN FR DE ID IT JA KO PT RU ZH ES TH …
Size
2734 MB
Google Play
App details
App ID
com.arashivision.insta360akiko
Publisher
影石创新科技股份有限公司
Publisher country
邮政编码: 518103
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.34.6, from the εxodus privacy report (CC BY-SA).
Trackers
0
Permissions
71
Full permission listProSee plans
Insta360 downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 1M+ |
| Google Play | 1k+ | 5M+ Measured |
| Other Android stores | 1k+ | – |
 China Android | 1k+ | – |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Insta360's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Insta360 in China
Google Play isn't available in mainland China. Its Chinese Android version on Tencent MyApp (measured, rounded down to a band). Top apps in China
| Tencent MyApp | Insta360 | 100k+ lifetime downloads |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Insta360 makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Insta360 Premium 200GB Monthly subscription | |
| 2 | Insta360 Premium 200GB Annual subscription | |
| 3 | Insta360 Premium 1TB Monthly subscription | |
| 4 | Moment Pro 1Yr(24) Promo+3Mo Free subscription | |
| 5 | Insta360 Premium 1TB Annual subscription | |
| 6 | Insta360 Premium 2TB Monthly subscription | |
| 7 | Insta360 Premium 200GB Annual subscription | |
| 8 | Insta360 Premium 200GB Annual subscription | |
| 9 | Insta360 Essential 200GB Annual subscription | |
| 10 | Insta360 Premium 200GB Monthly subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #16 Photo & Video Free | 30 of 30 countries | #78 | #59 |
| Google Play | #3 Video Players & Editors Grossing | 22 of 23 countries | #92 | #7 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
77
▼ -10% vs the 2 weeks before
Written reviews a week
3.8
US App Store
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.9★
people who write skew negative
Review momentum
71/100
faster than 89% of Photo & Video apps
Growing fastest in 
Spain ▲ +267% · 
Brazil ▲ +80%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 12 | 21% | ▼ -42% |
| China | 9.8 | 18% | ▼ -14% |
 Japan | 4.8 | 9% | ▼ -50% |
 Thailand | 4.5 | 8% | ▼ -46% |
 Philippines | 4 | 7% | – |
 India | 3.5 | 6% | steady |
 Malaysia | 3.5 | 6% | – |
| Brazil | 3 | 5% | ▲ +80% |
 Colombia | 3 | 5% | – |
| Spain | 3 | 5% | ▲ +267% |
 Canada | 2.5 | 4% | ▼ -67% |
 Turkey | 2.5 | 4% | ▲ ×5 |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
231
steady vs the 2 weeks before
Written reviews a week
3
Google Play
Lifetime rating
3.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.0★
people who write skew negative
Review momentum
62/100
faster than 69% of Video players apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 9.4k |
| Google Play | 4.1 ★ | 49k 2.3k written reviews |
| Both stores | 4.2 ★ weighted by ratings | 59k |
What users say about Insta360
From the 80 most recent App Store reviews in the US.
Mostly negative (29% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and ads. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Easy to use, quick loading, love it!”
- Features & content: “Easy to use with a lot of templates and features”
- Updates: “Update: it’s working smoothly again!”
- Crashes & bugs: “Let’s hope there’s no more glitches in the system and this continues to work”
Common complaints
- Price & subscription: “It just becomes an expensive toy :(”
- Ads: “Notifications ARE NOT FOR ADS”
- Crashes & bugs: “Cool camera, Crashing App”
- Features & content: “Full of ads, ai content, and a social feed I care nothing about”
About Insta360
Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Editing on your phone has never been easier.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
Insta360 App Store
Insta360 gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Insta360 is #25 in Photo & Video Grossing in China and charting in 30 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperInsta360
CategoryPhoto & Video
PriceFree
Released
Rating★ 4.5 (9.4k)
Version2.35.6
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)1M+ worldwide
Rating
4.5 ★
9.4k ratings
Measured
Best rank now
#25
Photo & Video GrossingMeasured
New ratings a week
77
▼ -10% vs the 2 weeks before
Measured
Insta360 on the App Store
App details
App ID
1491299654
Publisher
Istone Innovation Limited
Publisher country
邮政编码: 518103
On the store since
Jan 2020
6 years on the store
Minimum OS
iOS 13.0+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
14
EN FR DE ID IT JA KO PT RU ZH ES TH …
Size
2734 MB
Insta360 downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Insta360's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Insta360 in China
Google Play isn't available in mainland China. Its Chinese Android version on Tencent MyApp (measured, rounded down to a band). Top apps in China
| Tencent MyApp | Insta360 | 100k+ lifetime downloads |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Insta360 before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How Insta360 makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Insta360 Premium 200GB Monthly subscription | |
| 2 | Insta360 Premium 200GB Annual subscription | |
| 3 | Insta360 Premium 1TB Monthly subscription | |
| 4 | Moment Pro 1Yr(24) Promo+3Mo Free subscription | |
| 5 | Insta360 Premium 1TB Annual subscription | |
| 6 | Insta360 Premium 2TB Monthly subscription | |
| 7 | Insta360 Premium 200GB Annual subscription | |
| 8 | Insta360 Premium 200GB Annual subscription | |
| 9 | Insta360 Essential 200GB Annual subscription | |
| 10 | Insta360 Premium 200GB Monthly subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
Germany
France
South Korea
Italy
Australia
Netherlands
Indonesia
Mexico
Poland
United Arab Emirates
Saudi Arabia
Sweden
Argentina
Russia
South Africa
VietnamApps near Insta360 on the chart
Photo & Video Grossing, around #25.
Ratings
App Store, worldwide.
Rating
4.5 ★
9.4k ratings
Measured
Ratings
9.4k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
77
▼ -10% vs the 2 weeks before
Written reviews a week
3.8
US App Store
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.9★
people who write skew negative
Review momentum
71/100
faster than 89% of Photo & Video apps
Growing fastest in Spain ▲ +267% · Brazil ▲ +80%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 12 | 21% | ▼ -42% |
| China | 9.8 | 18% | ▼ -14% |
| Japan | 4.8 | 9% | ▼ -50% |
| Thailand | 4.5 | 8% | ▼ -46% |
| Philippines | 4 | 7% | – |
| India | 3.5 | 6% | steady |
| Malaysia | 3.5 | 6% | – |
| Brazil | 3 | 5% | ▲ +80% |
| Colombia | 3 | 5% | – |
| Spain | 3 | 5% | ▲ +267% |
| Canada | 2.5 | 4% | ▼ -67% |
| Turkey | 2.5 | 4% | ▲ ×5 |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Insta360
From the 80 most recent App Store reviews in the US.
Mostly negative (29% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and ads. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Easy to use, quick loading, love it!”
- Features & content: “Easy to use with a lot of templates and features”
- Updates: “Update: it’s working smoothly again!”
- Crashes & bugs: “Let’s hope there’s no more glitches in the system and this continues to work”
Common complaints
- Price & subscription: “It just becomes an expensive toy :(”
- Ads: “Notifications ARE NOT FOR ADS”
- Crashes & bugs: “Cool camera, Crashing App”
- Features & content: “Full of ads, ai content, and a social feed I care nothing about”
About Insta360
Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Editing on your phone has never been easier.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
Latest updates
2.35.6
1. You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
2.35.5
1.You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
2.35.0
1.You can now sort files on the Album page by either their original shooting time or export time, making it easier to find and organize your footage.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
Store changes
What Insta360 changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
2679 MB → 2734 MB (+2%)
More from Insta360
Insta360 Android
Insta360 gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Insta360 is #7 in Video Players & Editors Grossing on Google Play in United States and charting in 22 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperInsta360
CategoryVideo Players & Editors
PriceFree
Released
Installs5M+
Rating★ 4.1 (49k)
Updated
Content ratingEveryone
Rating
4.1 ★
49k ratings
Measured
Best rank now
#7
Video Players & Editors GrossingMeasured
New ratings a week
231
steady vs the 2 weeks before
Measured
Insta360 at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A companion application for Insta360 cameras and gimbals that provides AI-driven video editing, reframing, and content management tools for creators and athletes. The app consistently ranks in the top ten grossing charts for Video Players & Editors across major markets including the UK, Australia, Canada, and several European countries, indicating strong monetization despite being free to download.
Similar apps: GoPro Quik, Adobe Premiere Rush, CapCut
Insta360 on Google Play
App details
App ID
com.arashivision.insta360akiko
Publisher
影石创新科技股份有限公司
Publisher country
邮政编码: 518103
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.34.6, from the εxodus privacy report (CC BY-SA).
Trackers
0
Permissions
71
Full permission listProSee plans
Insta360 downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Insta360's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.arashivision.insta360akiko) on every Android store we track. Known Android installs: at least 31M (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 5,000,000+ | ★ 4.1 (49k) | 2.35.5 | Open ↗ |
| Huawei AppGallery | 26M | – | 2.35.5 | Open ↗ |
Insta360 in China
Google Play isn't available in mainland China. Its Chinese Android version on Tencent MyApp (measured, rounded down to a band). Top apps in China
| Tencent MyApp | Insta360 | 100k+ lifetime downloads |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Insta360 before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How Insta360 makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Insta360 Premium 200GB Monthly subscription | |
| 2 | Insta360 Premium 200GB Annual subscription | |
| 3 | Insta360 Premium 1TB Monthly subscription | |
| 4 | Moment Pro 1Yr(24) Promo+3Mo Free subscription | |
| 5 | Insta360 Premium 1TB Annual subscription | |
| 6 | Insta360 Premium 2TB Monthly subscription | |
| 7 | Insta360 Premium 200GB Annual subscription | |
| 8 | Insta360 Premium 200GB Annual subscription | |
| 9 | Insta360 Essential 200GB Annual subscription | |
| 10 | Insta360 Premium 200GB Monthly subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Apps near Insta360 on the chart
Video Players & Editors Grossing, around #7.
Ratings
Google Play, worldwide.
Rating
4.1 ★
49k ratings
Measured
Ratings
49k
Measured
Written reviews
2.3k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
231
steady vs the 2 weeks before
Written reviews a week
3
Google Play
Lifetime rating
3.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.0★
people who write skew negative
Review momentum
62/100
faster than 69% of Video players apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Insta360
From the 200 most recent Google Play reviews in the US.
Users report frequent crashes during video export and editing, alongside frustration with mandatory GPS location permissions for camera connection. The app is criticized for being bloated with ads, cloud storage prompts, and poor tablet optimization.
Mostly negative (36% of recent reviews give 4–5 stars). People like it for its features and content, and speed. The main complaints are about crashes and bugs, and connection and sync problems. Recent reviews are more positive than earlier ones.
What people like
- Features & content: “Plenty of features and simple to use”
- Speed & performance: “easy to use and very fast to editing”
- Ease of use: “easy to use and very fast to editing”
- Useful: “everything works perfectly”
Common complaints
- Crashes & bugs: “crashes every single time”
- Connection & sync: “I cannot connect my Ultra Luna wired”
- Speed & performance: “old 90's dial up was fast”
- Updates: “wont update my Luna Ultra”
About Insta360
Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Editing on your phone has never been easier.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
When connecting their phones to cameras via the camera's Wi-Fi (a local network without internet access), most users lose internet connectivity, causing inconveniences like frequent disconnection/reconnection for WeChat authorization during live streaming. To solve this, we use VPNService to route specific requests to the cellular network, eliminating the need for users to repeatedly switch connections with the camera.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit
AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing.
Shot Lab
Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, Sky Swap, AI Warp and Clone Trail!
Reframing
The creative possibilities are endless with easy 360 reframing tools in the Insta360 app. Tap to add a keyframe and change the perspective of your footage.
Deep Track
Whether a person, animal, or a moving object, keep the subject centered in your shot with a single tap!
Hyperlapses
Speed up your videos to create a stabilized hyperlapse in just a few taps. Adjust the speed of your clip on a whim—you have full control over time and perspective.
Download-Free Editing
Edit and share your clips to social media without downloading them to your phone first! Save your phone’s storage space and edit clips while you’re on the go.
Please feel free to reach out to us at any time!
Official website: www.insta360.com (you can also download the Studio desktop software and the latest firmware updates)
Official customer service email: [email protected]
Plus, discover the best content from creators around the world in the Insta360 app! Find new video ideas, learn from tutorials, share content, interact with your favorite creators, and more. Download now and start exploring!
Here are the Insta360+Privacy Policy and Insta360+ User Service Agreement
Insta360+Privacy Policy: https://www.insta360.com/support/supportcourse?post_id=20767&utm_source=app_oner
Insta360+ User Service Agreement: https://www.insta360.com/support/supportcourse?post_id=20768&utm_source=app_oner
If you would like to share feedback about our app, please search for the "Insta360 Official" account in the app private message system, and send us a private message after following.
When connecting their phones to cameras via the camera's Wi-Fi (a local network without internet access), most users lose internet connectivity, causing inconveniences like frequent disconnection/reconnection for WeChat authorization during live streaming. To solve this, we use VPNService to route specific requests to the cellular network, eliminating the need for users to repeatedly switch connections with the camera.
What's new in 2.35.5
1.You can now add ski activity data from HUABEI to your videos.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
Store changes
What Insta360 changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New icon
→ In-app price range changed
$0.49 - $999.99 per item → $0.29 - $999.99 per item