ITVX Downloads & RevenueITVX · App Store & Google Play
ITVX gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ITVX by ITV is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 39 events
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📦ITVX updated to version 20.21iOSWe’ve updated the ITVX app to ensure our users have the best possible experience across devices. Discover the biggest shows, enjoy regularly updated films, and stream live TV — plus, explore even more channels and hours of premium content, including BritBox.… more
- 🌟ITVX featured by AppleiOSapps · GB
- ✏️ITVX added hidden keywords: realityiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟ITVX featured by AppleiOSapps · GB
- ✏️ITVX added hidden keywords: moviesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟ITVX featured by AppleiOSapps · GB
- ✏️ITVX added hidden keywords: movie, streamiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📦ITVX: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦ITVX updated to version 20.20iOSWe regularly update the ITVX app to keep your streaming experience running smoothly across iOS devices. Enjoy the biggest shows, the latest films, live TV, and even more premium content, including BritBox.
- ✏️ITVX added hidden keywords: filmsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️ITVX added hidden keywords: plciOSwords in the App Store's hidden keyword field (found by probing search)
- 📦ITVX updated to version 20.19.1iOSWe've made further improvements to the ITVX app to keep your streaming experience as smooth as possible. Catch the biggest shows, watch the latest films, stream live TV, and explore hours of premium content — including BritBox.… more
- 📦ITVX updated to version 20.19iOSWe've made further improvements to the ITVX app to keep your streaming experience as smooth as possible. Catch the biggest shows, watch the latest films, stream live TV, and explore hours of premium content — including BritBox.… more
- ✏️ITVX added hidden keywords: disneyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️ITVX added hidden keywords: streamingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📈ITVX new best rank in the overall chart: #27AndroidTop Free · All Apps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📦ITVX updated to version 20.18iOSWe continue to refresh the ITVX app so your streaming experience is as smooth as possible. Watch the biggest shows, enjoy regularly updated films, stream live TV, and discover even more premium content, including BritBox.… more
- 📈ITVX new best rank in the overall chart: #43AndroidTop Grossing · All Apps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📈ITVX entered the top 100iOSTop Free · All Apps · GB
- 📈ITVX new best rank in the overall chart: #36iOSTop Free · All Apps · GB
- 🌟ITVX featured by AppleiOSapps · GB
- 📈ITVX new best rank in the overall chart: #45iOSTop Grossing · All Apps · GB
- 🆕ITVX first spotted by AppInsiderAndroidUnited Kingdom
- 📈ITVX new best rank in the overall chart: #45AndroidTop Grossing · All Apps · GB
- 🆕ITVX first spotted by AppInsideriOS#23 in Top Free · Entertainment · United Kingdom
- 🌟ITVX featured by AppleiOSapps · GB
- 📦ITVX version 20.17iOSWe update the ITVX app regularly so it’s easier than ever to enjoy the latest in entertainment across your devices. Catch up on the biggest shows, the latest films, live TV, and don't forget — there are even more channels and hours of premium content, including BritBox.… more
- 🆕ITVX released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Entertainment GrossingITVX at a glance
AI summary written from our chart and store data, 2026-09-28. It can be wrong: check the numbers above.
ITVX is a free-to-use streaming platform from ITV PLC that offers live TV, on-demand British and American series, films, and sports to UK audiences, with an optional premium tier for ad-free viewing. The app holds strong visibility in the UK market, ranking #2 in Free Entertainment and #9 in Grossing Entertainment, indicating significant user engagement and monetization potential despite its free base model.
Similar apps: BBC iPlayer, Channel 4, Peacock
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v16.3.1, from the εxodus privacy report (CC BY-SA).
ITVX downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | – |
| Google Play | 1k+ | 10M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
Where ITVX's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How ITVX makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #9 Entertainment Grossing | 1 of 30 countries | – | – |
| Google Play | #10 Entertainment Grossing | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.6 ★ | 842k |
| Google Play | 3.8 ★ | 158k 486 written reviews |
| Both stores | 4.5 ★ weighted by ratings | 1M |
What users say about ITVX
From recent reviews.
About ITVX
Terms of Use (EULA): https://www.itv.com/terms/articles/itvxtermsofuse
ITVX App Store
ITVX gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ITVX is #9 in Entertainment Grossing in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Entertainment GrossingITVX on the App Store
App details
ITVX downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where ITVX's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in ITVX before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How ITVX makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | EntertainmentGrossing | #9 |
| United Kingdom | All AppsGrossing | #54 |
| United Kingdom | EntertainmentFree | #33 |
Apps near ITVX on the chart
Entertainment Grossing, around #9.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about ITVX
From recent reviews.
About ITVX
Terms of Use (EULA): https://www.itv.com/terms/articles/itvxtermsofuse
Latest updates
More from ITV
ITVX Android
ITVX gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ITVX is #10 in Entertainment Grossing on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Entertainment GrossingITVX at a glance
AI summary written from our chart and store data, 2026-09-28. It can be wrong: check the numbers above.
ITVX is a free-to-use streaming platform from ITV PLC that offers live TV, on-demand British and American series, films, and sports to UK audiences, with an optional premium tier for ad-free viewing. The app holds strong visibility in the UK market, ranking #2 in Free Entertainment and #9 in Grossing Entertainment, indicating significant user engagement and monetization potential despite its free base model.
Similar apps: BBC iPlayer, Channel 4, Peacock
ITVX on Google Play
App details
Tech stack
Trackers and permissions of build v16.3.1, from the εxodus privacy report (CC BY-SA).
ITVX downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where ITVX's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (air.ITVMobilePlayer) on every Android store we track. Known Android installs: at least 10M (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 10,000,000+ | ★ 3.8 (158k) | Open ↗ | |
| Huawei AppGallery | 308k | ★ 2.3 | 17.20.0 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in ITVX before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How ITVX makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | EntertainmentGrossing | #10 |
| United Kingdom | All AppsGrossing | #44 |
| United Kingdom | EntertainmentFree | #15 |
| United Kingdom | All AppsFree | #103 |
Apps near ITVX on the chart
Entertainment Grossing, around #10.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about ITVX
From the 179 most recent Google Play reviews in the US.
Users appreciate the high-quality drama content and catch-up features but are heavily frustrated by technical instability, including buffering, crashes, and playback errors. The advertising experience is a major pain point, with complaints about excessive ad breaks, inability to skip ads, and premium subscribers still encountering interruptions.
Mixed (49% of recent reviews give 4–5 stars). People like it for few ads, and being fun. The main complaints are about ads, and crashes and bugs.
What people like
- Ads: “amazing but please get rid of the ads”
- Fun: “excellent service and a good choice of entertainment”
- Price & subscription: “This seems to be inconsistent with other subscriptions on Google Play”
- Features & content: “I like the app and the variety of content”
Common complaints
- Ads: “can't forward the adverts”
- Crashes & bugs: “often freezes and crashes”
- Price & subscription: “Probably a way to try and make you pay to go ad free”
- Speed & performance: “Slow, clunky, not a good user experience!”
About ITVX
Stream all of ITV and so much more only on ITVX, the UK’s freshest streaming service. So fresh, you’ll find more new shows for free than anywhere else. All coming to a screen near you each and every week. Share the biggest moments in TV – the moments that bring us together. Watch the nation’s biggest live events – the events that connect us. It’s all yours to play with so tune into what you’re into, whenever you want.
ITVX is the new home of ITV Hub. But bigger, better and fresher than ever. It’s full of films that refresh regularly, thousands of iconic British and American box sets, and exclusive series. Hilarious sitcoms, irreverent game shows, classic dramas, cult classics and event extras. Live. On demand. Catch up. And feel like you’re right there in the stands with world-class sport straight to your screen as it happens. It’s all fresh, and it’s all free. Let’s go.
Go Premium to stream even more fresh shows and films including the very best of BritBox. All ad-free*. Whether you’re at home, or on the go across multiple screens.
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ITVX is right here, right now. Stream free.
*Ad-free applies to our on demand library only and programmes may contain ITV promotions where contractually required. Live TV plays with ads.