LEGO® Insiders: Shop & Rewards

Track your points, shop new sets and enjoy exclusive member savings in one place!

The LEGO® Insiders loyalty app is your all-in-one membership hub for shopping, rewards, and collecting your favorite LEGO® sets.

Discover and shop thousands of LEGO® sets, earn points on every purchase, and turn every order into ongoing value with rewards, savings, and member-only benefits.

Whether you're ready to shop new LEGO® sets, track your growing collection, or redeem points for exclusive rewards and savings, the LEGO® Insiders loyalty app connects everything in a single seamless experience.

New to LEGO® Insiders?
The LEGO® Insiders loyalty app transforms the way you shop. Members earn points on every purchase across the app, LEGO.com, LEGO® Stores, and selected retail partners—so every LEGO® purchase contributes to more rewards over time.
Your points can be redeemed for instant discounts at checkout, exclusive member-only products, collectibles, digital rewards, and sweepstakes entries.
Enjoy even more value before you buy with early access to selected new LEGO® sets, member-only promotions, and personalized recommendations tailored to your interests and building style.

Shop LEGO® sets, earn points, and unlock more value
Explore, discover, and shop LEGO® sets with a seamless experience designed to make collecting easier and more rewarding.

• Browse and shop thousands of LEGO® sets across themes and collections
• Earn points on every purchase across app, online, and in-store
• Access personalized recommendations to help you find your next build
• Save favourites, track interest, and build your wishlist for future rewards
• Enjoy a connected shopping experience across all LEGO® channels
Every purchase strengthens your rewards balance and unlocks more opportunities.

Scan builds and grow your digital collection
The LEGO® Insiders loyalty app includes a built-in scanner that extends value beyond checkout.

• Scan QR codes inside eligible LEGO® sets to earn additional points
• Track and organise your LEGO® builds in a digital collection
• Add purchased sets from anywhere to your account

Redeem rewards, savings, and exclusive member benefits
Your points unlock a wide range of meaningful rewards and shopping advantages.

• Redeem points for instant savings on LEGO® sets
• Access exclusive member-only items and limited-edition rewards
• Unlock digital downloads, content, and special gifts
• Enter sweepstakes for unique LEGO® experiences and prizes

Enjoy ongoing member value and exclusive access
LEGO® Insiders members receive continuous benefits designed to enhance every shopping moment.

• Early access to selected new LEGO® sets before general release
• Member-only rewards, drops, and exclusive shopping opportunities
• Seasonal promotions and bonus point events to accelerate earnings
• Personalized offers based on your collection and purchase history
• A unified experience across app, LEGO.com, and LEGO® Stores

Built for LEGO® fans 18+
The LEGO® In