LEGO® Insiders Downloads & RevenueLEGO® Insiders: Shop & Rewards · App Store & Google Play
LEGO® Insiders: Shop & Rewards gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Insiders: Shop & Rewards by LEGO is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
LEGO® Insiders: Shop & Rewards update history & changes
Last change · 47 events since 16 Jan 2026Full timeline ↓📊iOSPassed 10k downloads a day📦iOSUpdated to version 1.13.5📦AndroidUpdated to version 1.13.5🎉iOSIn-app event: Win Your Wish List!📈AndroidNew best rank in the overall chart: #158📈AndroidNew best rank in the overall chart: #167⭐iOSPassed 10K ratings📦AndroidNow updating weekly📦iOSUpdated to version 1.13.4⭐iOSPassed 10K ratings✏️iOSNew screenshots✏️AndroidDescription updated✏️AndroidShort description updated📈iOSEntered the top 10📈iOSEntered the top 100 in 2 charts✏️iOSDescription updated🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 47 events
- 📊LEGO® Insiders: Shop & Rewards passed 10k downloads a dayiOS7-day average, our estimate
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.5iOSAnalytics improvements
Bug fixes - 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.5AndroidAnalytics improvements
Bug fixes - 🎉LEGO® Insiders: Shop & Rewards in-app event: Win Your Wish List!iOSSPECIAL EVENT · until 22 Nov
- 📈LEGO® Insiders: Shop & Rewards new best rank in the overall chart: #158AndroidTop Free · All Apps · AU
- ✏️LEGO® Insiders: Shop & Rewards: app got biggeriOS76 MB → 113 MB (+50%)
- ✏️LEGO® Insiders: Shop & Rewards: needs a newer iOSiOSiOS 15.1 → iOS 16.4
- 📈LEGO® Insiders: Shop & Rewards new best rank in the overall chart: #167AndroidTop Free · All Apps · AU
- 📦LEGO® Insiders: Shop & Rewards: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📈LEGO® Insiders: Shop & Rewards new best rank in the overall chart: #174AndroidTop Free · All Apps · AU
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.4iOSPerformance improvements
- 📦LEGO® Insiders: Shop & Rewards: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.4AndroidPerformance improvements
- 📈LEGO® Insiders: Shop & Rewards new best rank in the overall chart: #189AndroidTop Free · All Apps · NL
- ✏️LEGO® Insiders: Shop & Rewards: new screenshotsiOS9 screenshots (was 9) · SE
- 📈LEGO® Insiders: Shop & Rewards entered the top 100AndroidTop Free · Shopping · SE
- 📈LEGO® Insiders: Shop & Rewards charting in a new countryAndroidSweden
- ✏️LEGO® Insiders: Shop & Rewards: description updatedAndroid· US
- ✏️LEGO® Insiders: Shop & Rewards: short description updatedAndroid· US
- 📈LEGO® Insiders: Shop & Rewards entered the top 10iOSTop Free · Shopping · SE
- 📈LEGO® Insiders: Shop & Rewards entered the top 100 in 2 chartsiOSTop Free · Shopping · FR · Top Free · All Apps · SE
- ✏️LEGO® Insiders: Shop & Rewards: description updatediOS· PL, GB
- ✏️LEGO® Insiders: Shop & Rewards: description updatediOS· US
- ✏️LEGO® Insiders: Shop & Rewards: new screenshotsiOS9 screenshots (was 9) · AU
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.3iOSKleines Update mit Fehlerbehebungen und Leistungsverbesserungen
- 📈LEGO® Insiders: Shop & Rewards entered the top 100iOSTop Free · Shopping · AU
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.3AndroidBug fixes
- 📈LEGO® Insiders: Shop & Rewards entered the top 100AndroidTop Free · Shopping · AU
- 📈LEGO® Insiders: Shop & Rewards charting in a new country in 2 chartsiOSPoland · Sweden
- 📈LEGO® Insiders: Shop & Rewards entered the top 100 in 2 chartsAndroidTop Free · Shopping · ES · Top Free · Shopping · NL
- 📈LEGO® Insiders: Shop & Rewards charting in a new country in 2 chartsAndroidSpain · Netherlands
- 📈LEGO® Insiders: Shop & Rewards charting in a new countryiOSAustralia
- 📈LEGO® Insiders: Shop & Rewards charting in a new countryAndroidAustralia
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.2iOSA small collection of bug fix and performance improvements
- 📦LEGO® Insiders: Shop & Rewards updated to version 1.13.2AndroidBug fixes
- 📈LEGO® Insiders: Shop & Rewards entered the top 100 in 2 chartsiOSTop Free · Shopping · NL · Top Free · Shopping · US
- 📈LEGO® Insiders: Shop & Rewards charting in a new countryiOSGermany
- 🆕LEGO® Insiders: Shop & Rewards first spotted by AppInsiderAndroidFrance
- 🆕LEGO® Insiders: Shop & Rewards first spotted by AppInsideriOS#83 in Top Free · Shopping · Canada
- 📦LEGO® Insiders: Shop & Rewards version 1.13.1iOSNo release notes
- 📦LEGO® Insiders: Shop & Rewards version 1.13.1AndroidBug fixes
- 🆕LEGO® Insiders: Shop & Rewards released on the App StoreiOS
- 🆕LEGO® Insiders: Shop & Rewards released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.9 ★
26k ratings, both stores
Measured
Best rank now
#22
Android · 
Shopping Free
Shopping FreeMeasured
New ratings a week
1,122
▲ +5% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
6740403375
Publisher
LEGO System A/S
Publisher country
Denmark
On the store since
Jan 2026
Under a year
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
4+
Languages
9
CS DA NL EN FR DE PL ES SV
Size
106 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.lego.membership
Publisher
LEGO System A/S
Publisher country
Denmark
Content rating
Everyone
LEGO® Insiders: Shop & Rewards downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | – |
| Google Play | 5k+ | 1M+ Measured |
| Total | 10k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where LEGO® Insiders: Shop & Rewards's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #69 Shopping Free | 7 of 30 countries | #102 | – |
| Google Play | #22 Shopping Free | 9 of 23 countries | #75 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
793
▲ +5% vs the 2 weeks before
Recent ratings
4.9★
vs 4.9★ lifetime
Review momentum
85/100
faster than 96% of Shopping apps
Growing fastest in 
Germany ▲ +94% · 
France ▲ +87% · 
Spain ▲ +55%
New ratings by country (9)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 498 | 63% | steady |
| United Kingdom | 155 | 20% | ▼ -14% |
 Canada | 37 | 5% | steady |
| France | 33 | 4% | ▲ +87% |
| Germany | 24 | 3% | ▲ +94% |
 Australia | 12 | 2% | ▲ +43% |
| Spain | 12 | 2% | ▲ +55% |
 Netherlands | 12 | 2% | ▼ -8% |
 Poland | 8.5 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
330
▲ +27% vs the 2 weeks before
Written reviews a week
3.5
Google Play
Recent ratings
5.0★
vs 4.9★ lifetime
Recent written reviews
4.1★
people who write skew negative
Review momentum
77/100
faster than 75% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 18k |
| Google Play | 4.8 ★ | 7.8k 309 written reviews |
| Both stores | 4.9 ★ weighted by ratings | 26k |
What users say about LEGO® Insiders: Shop & Rewards
From the 133 most recent Google Play reviews in the US.
Mostly positive (77% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Ease of use: “very easy to use and safe”
- Useful: “As a ninjago fan, I recommend 👌”
- Price & subscription: “reasonable price and easy to use app”
- Fun: “Always can find something fun”
Common complaints
- Price & subscription: “they dragged out a return over 2 months and won't give me my money back”
- Crashes & bugs: “Simply put, it doesn't work !”
- Login & account: “wont log in only keeps loading”
- Updates: “After an update of the app it now crashes when you visit the shop”
About LEGO® Insiders: Shop & Rewards
Keep track of your points, earn rewards, shop new sets and enjoy all your perks in one place!
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
LEGO® Insiders: Shop & Rewards App Store
LEGO® Insiders: Shop & Rewards gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Insiders: Shop & Rewards is #102 in Shopping Free in United States and charting in 7 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperLEGO
CategoryShopping
PriceFree
Released
Rating★ 4.9 (18k)
Version1.13.5
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.9 ★
18k ratings
Measured
Best rank now
#102
Shopping FreeMeasured
New ratings a week
793
▲ +5% vs the 2 weeks before
Measured
LEGO® Insiders: Shop & Rewards on the App Store
App details
App ID
6740403375
Publisher
LEGO System A/S
Publisher country
Denmark
On the store since
Jan 2026
Under a year
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
4+
Languages
9
CS DA NL EN FR DE PL ES SV
Size
106 MB
Also listed in
Lifestyle
LEGO® Insiders: Shop & Rewards downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where LEGO® Insiders: Shop & Rewards's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #102 |
| United Kingdom | ShoppingFree | #69 |
| France | ShoppingFree | #106 |
| Canada | ShoppingFree | #93 |
| Australia | ShoppingFree | #94 |
| Spain | ShoppingFree | #146 |
| Sweden | ShoppingFree | #125 |
Apps near LEGO® Insiders: Shop & Rewards on the chart
Shopping Free, around #102.
Ratings
App Store, worldwide.
Rating
4.9 ★
18k ratings
Measured
Ratings
18k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
793
▲ +5% vs the 2 weeks before
Recent ratings
4.9★
vs 4.9★ lifetime
Review momentum
85/100
faster than 96% of Shopping apps
Growing fastest in Germany ▲ +94% · France ▲ +87% · Spain ▲ +55%
New ratings by country (9)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 498 | 63% | steady |
| United Kingdom | 155 | 20% | ▼ -14% |
| Canada | 37 | 5% | steady |
| France | 33 | 4% | ▲ +87% |
| Germany | 24 | 3% | ▲ +94% |
| Australia | 12 | 2% | ▲ +43% |
| Spain | 12 | 2% | ▲ +55% |
| Netherlands | 12 | 2% | ▼ -8% |
| Poland | 8.5 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About LEGO® Insiders: Shop & Rewards
Keep track of your points, earn rewards, shop new sets and enjoy all your perks in one place!
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings
Join the LEGO® Insiders membership programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
Latest updates
1.13.5
Analytics improvements
Bug fixes
1.13.4
Performance improvements
1.13.3
Kleines Update mit Fehlerbehebungen und Leistungsverbesserungen
Store changes
What LEGO® Insiders: Shop & Rewards changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
76 MB → 113 MB (+50%)
Needs a newer iOS
iOS 15.1 → iOS 16.4
New screenshots
9 screenshots (was 9)
More from LEGO
LEGO® Insiders: Shop & Rewards Android
LEGO® Insiders: Shop & Rewards gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Insiders: Shop & Rewards is #75 in Shopping Free on Google Play in United States and charting in 9 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperLEGO System A/S
CategoryShopping
PriceFree
Released
Installs1M+
Rating★ 4.8 (7.8k)
Updated
Content ratingEveryone
Rating
4.8 ★
7.8k ratings
Measured
Best rank now
#75
Shopping FreeMeasured
New ratings a week
330
▲ +27% vs the 2 weeks before
Measured
LEGO® Insiders: Shop & Rewards on Google Play
App details
App ID
com.lego.membership
Publisher
LEGO System A/S
Publisher country
Denmark
Content rating
Everyone
LEGO® Insiders: Shop & Rewards downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where LEGO® Insiders: Shop & Rewards's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #75 |
| United Kingdom | ShoppingFree | #43 |
| Australia | ShoppingFree | #29 |
| France | ShoppingFree | #40 |
| Canada | ShoppingFree | #34 |
| Germany | ShoppingFree | #91 |
| Sweden | ShoppingFree | #22 |
| Netherlands | ShoppingFree | #45 |
| Spain | ShoppingFree | #104 |
Apps near LEGO® Insiders: Shop & Rewards on the chart
Shopping Free, around #75.
Ratings
Google Play, worldwide.
Rating
4.8 ★
7.8k ratings
Measured
Ratings
7.8k
Measured
Written reviews
309
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
330
▲ +27% vs the 2 weeks before
Written reviews a week
3.5
Google Play
Recent ratings
5.0★
vs 4.9★ lifetime
Recent written reviews
4.1★
people who write skew negative
Review momentum
77/100
faster than 75% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about LEGO® Insiders: Shop & Rewards
From the 133 most recent Google Play reviews in the US.
Mostly positive (77% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Ease of use: “very easy to use and safe”
- Useful: “As a ninjago fan, I recommend 👌”
- Price & subscription: “reasonable price and easy to use app”
- Fun: “Always can find something fun”
Common complaints
- Price & subscription: “they dragged out a return over 2 months and won't give me my money back”
- Crashes & bugs: “Simply put, it doesn't work !”
- Login & account: “wont log in only keeps loading”
- Updates: “After an update of the app it now crashes when you visit the shop”
About LEGO® Insiders: Shop & Rewards
Keep track of your points, earn rewards, shop new sets and enjoy all your perks in one place!
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings.
Join the LEGO® Insiders membership program and earn points every time you shop in the LEGO Insiders App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
LEGO® Insiders. Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are.
New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings.
Join the LEGO® Insiders membership program and earn points every time you shop in the LEGO Insiders App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout.
LEGO® Insiders. Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one.
• Browse, discover and buy your builds - all in one handy app
• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere
• Earn points faster during member double-points events and special promotions
Get member-only rewards, savings, and offers
LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe.
• Spend points for limited-edition collectibles, sets, content, rewards, or merchandise
• Spend points to get instant savings on select LEGO® sets
• Enter sweepstakes for money-can't-buy prizes
Enjoy seasonal member offers and gifts with purchase
As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year.
• Receive limited gifts for qualifying purchases
• Benefit from seasonal offers and rewards
Don’t forget early access
Members can skip the queue and get early access to fresh, new sets.
• Get early access to sets as soon as you sign up
• Enjoy early access to selected new sets
• Shop personalized set recommendations early
Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.
Important information:
• Free for LEGO® Insiders members aged 18+ (account required)
• Points, rewards, and discounts may vary by country
• Internet connection r
What's new in 1.13.5
Analytics improvements
Bug fixes
Bug fixes
Store changes
What LEGO® Insiders: Shop & Rewards changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
Short description updated