Lose It! Downloads & RevenueLose It! – Calorie Counter · App Store & Google Play
Lose It! – Calorie Counter gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Lose It! – Calorie Counter by FitNow is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Lose It! – Calorie Counter update history & changes
Last change · 60 events since 24 Jul 2011Full timeline ↓✏️iOSNew iPad screenshots✏️iOSNew screenshots📦iOSUpdated to version 18.6.101📦iOSUpdated to version 18.6.100📦AndroidUpdated to version 18.6.100📈AndroidEntered the top 100📦AndroidUpdated to version 18.5.802📈AndroidEntered the top 100✏️AndroidDescription updated📈iOSEntered the top 100 in 2 charts🎉iOSIn-app event: This Fall, Try Voice Logging🔎iOSTop 10 for “calorie counter”🔎iOSTop 10 for “calorie counter”📈iOSEntered the top 10🔎AndroidTop 10 for “weight”🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 60 events
- ✏️Lose It! – Calorie Counter: new iPad screenshotsiOS· TH
- ✏️Lose It! – Calorie Counter: new screenshotsiOS10 screenshots (was 10) · TH
- ✏️Lose It! – Calorie Counter added hidden keywords: eatingiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Lose It! – Calorie Counter: new iPad screenshotsiOS· 14 countries
- ✏️Lose It! – Calorie Counter: new screenshotsiOS10 screenshots (was 10) · 14 countries
- ✏️Lose It! – Calorie Counter added hidden keywords: cronometer, myfitnesspal, macros, fitiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Lose It! – Calorie Counter added 1 languageiOS+ PL
- 📦Lose It! – Calorie Counter updated to version 18.6.101iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Don't mind us, we're just enjoying watching our members crush it every week! (Psst, we made a few general updates, too!)… more - 📦Lose It! – Calorie Counter updated to version 18.6.100iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We're grabbing an extra cup of coffee for a little caffeine boost so we can keep making great updates for ya. Until next time!… more - ✏️Lose It! – Calorie Counter added hidden keywords: womeniOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Lose It! – Calorie Counter updated to version 18.6.100AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 📈Lose It! – Calorie Counter entered the top 100AndroidTop Free · Health & Fitness · MX
- 📦Lose It! – Calorie Counter updated to version 18.5.802iOSLose It! Is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!… more - 📦Lose It! – Calorie Counter updated to version 18.5.801iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We're grabbing an extra cup of coffee for a little caffeine boost so we can keep making great updates for ya. Until next time!… more - 📦Lose It! – Calorie Counter updated to version 18.5.802AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 📈Lose It! – Calorie Counter entered the top 100AndroidTop Free · Health & Fitness · IN
- 📈Lose It! – Calorie Counter charting in a new countryAndroidBrazil
- 📦Lose It! – Calorie Counter updated to version 18.5.702iOSLose It! Is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!… more - ✏️Lose It! – Calorie Counter: description updatedAndroid· US
- 📦Lose It! – Calorie Counter updated to version 18.5.701iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We're grabbing an extra cup of coffee for a little caffeine boost so we can keep making great updates for ya. Until next time!… more - 📈Lose It! – Calorie Counter entered the top 100 in 2 chartsiOSTop Grossing · Health & Fitness · CO · Top Grossing · Health & Fitness · PL
- ✏️Lose It! – Calorie Counter added hidden keywords: diet, carbs, meal, nutrition +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉Lose It! – Calorie Counter in-app event: This Fall, Try Voice LoggingiOSMAJOR UPDATE · until 19 Nov
- 📈Lose It! – Calorie Counter charting in a new countryAndroidMexico
- 📦Lose It! – Calorie Counter updated to version 18.5.700AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 🔎Lose It! – Calorie Counter reached Top 10 for “calorie counter”iOS#9 in Poland search · popularity 62
- 📈Lose It! – Calorie Counter entered the top 100AndroidTop Grossing · Health & Fitness · NL
- 📈Lose It! – Calorie Counter charting in a new countryAndroidNetherlands
- ✏️Lose It! – Calorie Counter added hidden keywords: nutritioniOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Lose It! – Calorie Counter reached Top 10 for “calorie counter”iOS#9 in South Africa search · popularity 61
- 📦Lose It! – Calorie Counter updated to version 18.5.600iOSLose It! Is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!… more - 📦Lose It! – Calorie Counter updated to version 18.5.403iOSMejoras y reparación de errores
- 📦Lose It! – Calorie Counter: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📈Lose It! – Calorie Counter entered the top 10iOSTop Grossing · Health & Fitness · PH
- 📦Lose It! – Calorie Counter updated to version 18.5.600AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 📈Lose It! – Calorie Counter entered the top 100 in 2 chartsAndroidTop Grossing · Health & Fitness · TH · Top Grossing · Health & Fitness · VN
- 📈Lose It! – Calorie Counter charting in a new country in 2 chartsAndroidThailand · Vietnam
- 📦Lose It! – Calorie Counter: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Lose It! – Calorie Counter updated to version 18.5.402iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Just the usual this week: fixing bugs and watching our members be amazing! Snack ya later!… more - 📦Lose It! – Calorie Counter updated to version 18.5.401AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- ✏️Lose It! – Calorie Counter added hidden keywords: glpiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Lose It! – Calorie Counter entered the top 10iOSTop Grossing · Health & Fitness · AE
- 📈Lose It! – Calorie Counter new best rank in the overall chart: #181AndroidTop Grossing · All Apps · CA
- 📈Lose It! – Calorie Counter charting in a new countryAndroidIndia
- 🔎Lose It! – Calorie Counter reached Top 10 for “weight”Android#7 in Australia search · popularity 40
- 📦Lose It! – Calorie Counter updated to version 18.5.400iOSLose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Just the usual this week: fixing bugs and watching our members be amazing! Snack ya later!… more - ✏️Lose It! – Calorie Counter added hidden keywords: diet, macro, mealiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Lose It! – Calorie Counter added hidden keywords: nutritioniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Lose It! – Calorie Counter added hidden keywords: mealiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Lose It! – Calorie Counter updated to version 18.5.400AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 📈Lose It! – Calorie Counter entered the top 100AndroidTop Free · Health & Fitness · CA
- 📈Lose It! – Calorie Counter new best rank in the overall chart: #193AndroidTop Grossing · All Apps · CA
- 📈Lose It! – Calorie Counter new best rank in the overall chart: #191AndroidTop Grossing · All Apps · US
- 🆕Lose It! – Calorie Counter first spotted by AppInsiderAndroidUnited States
- 🆕Lose It! – Calorie Counter first spotted by AppInsideriOS#35 in Top Grossing · Health & Fitness · Australia
- 📦Lose It! – Calorie Counter version 18.5.301iOSNo release notes
- 📦Lose It! – Calorie Counter updated to version 18.5.201AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 📦Lose It! – Calorie Counter version 18.5.300AndroidNot a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
- 🆕Lose It! – Calorie Counter released on the App StoreiOS
- 🆕Lose It! – Calorie Counter released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
969k ratings, both stores
Measured
Best rank now
#9
Android · 
Health & Fitness Grossing
Health & Fitness GrossingMeasured
New ratings a week
1,144
▼ -15% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
297368629
Publisher
FitNow, Inc.
Publisher country
United States
On the store since
Nov 2008
17 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
17+
Languages
9
EN FR DE JA KO PL PT ZH ES
Size
241 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.fitnow.loseit
Publisher
FitNow, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v18.5.201, from the εxodus privacy report (CC BY-SA).
Trackers
7
Permissions
40
Trackers
Full permission listProSee plans
Lose It! – Calorie Counter downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 5k+ | 50M+ |
| Google Play | 1k+ | 10M+ Measured |
| Total | 5k+ Confidence | 50M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Lose It! – Calorie Counter's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Lose It! – Calorie Counter makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 19 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Lose It! Premium Features subscription | |
| 2 | Lose It! Premium subscription | |
| 3 | Lose It! Premium subscription | |
| 4 | Lose It! Premium subscription | |
| 5 | Lose It! Premium subscription | |
| 6 | Lose It! Premium subscription | |
| 7 | Lose It! Premium Lifetime subscription | |
| 8 | Lose It! Premium subscription | |
| 9 | Lose It! Premium Lifetime subscription | |
| 10 | Lose It! Premium subscription |
Hidden keywords
Lose It! – Calorie Counter shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #13 Health & Fitness Grossing | 13 of 30 countries | #76 | #22 |
| Google Play | #9 Health & Fitness Grossing | 10 of 23 countries | #80 | #9 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
923
▼ -15% vs the 2 weeks before
Written reviews a week
14+
US App Store (Apple shows only the newest)
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.9★
people who write skew negative
Review momentum
76/100
top 1% of Health & Fitness apps
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 777 | 85% | ▼ -15% |
| Canada | 70 | 8% | ▼ -16% |
 United Kingdom | 26 | 3% | ▼ -9% |
 Philippines | 15 | 2% | – |
 Australia | 14 | 1% | ▼ -7% |
 India | 4 | 0% | ▼ -20% |
 Italy | 2.8 | 0% | – |
 Indonesia | 2.5 | 0% | ▼ -29% |
 Malaysia | 2.4 | 0% | – |
 Mexico | 2.2 | 0% | – |
 Spain | 1.8 | 0% | – |
 United Arab Emirates | 1.5 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
221
steady vs the 2 weeks before
Written reviews a week
9
Google Play
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.6★
people who write skew negative
Review momentum
66/100
faster than 75% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 784k |
| Google Play | 4.8 ★ | 185k 44k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 969k |
What users say about Lose It! – Calorie Counter
From the 161 most recent App Store reviews in the US.
Users praise the app's ease of use and effectiveness for weight loss but are increasingly frustrated by aggressive monetization strategies. Key complaints focus on intrusive ads, features moving behind paywalls, and difficulties canceling subscriptions.
Mixed but leaning positive (64% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “So easy and fun to use!!!”
- Price & subscription: “I’m a lifetime subscriber”
- Features & content: “This has been the best tool!”
- Useful: “Easy to use and super helpful”
Common complaints
- Price & subscription: “Tried the 7 day free trial”
- Features & content: “Helpful features are paid”
- Ads: “Now there are more GLP1 ads showing”
- Useful: “Helpful features are paid”
About Lose It! – Calorie Counter
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scal
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scal
Lose It! – Calorie Counter App Store
Lose It! – Calorie Counter gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Lose It! – Calorie Counter is #22 in Health & Fitness Grossing in United States and charting in 13 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperFitNow
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.8 (784k)
Version18.6.101
Age rating17+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)50M+ worldwide
Rating
4.8 ★
784k ratings
Measured
Best rank now
#22
Health & Fitness GrossingMeasured
New ratings a week
923
▼ -15% vs the 2 weeks before
Measured
Lose It! – Calorie Counter on the App Store
App details
App ID
297368629
Publisher
FitNow, Inc.
Publisher country
United States
On the store since
Nov 2008
17 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
17+
Languages
9
EN FR DE JA KO PL PT ZH ES
Size
241 MB
Also listed in
Lifestyle
Lose It! – Calorie Counter downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Lose It! – Calorie Counter's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Lose It! – Calorie Counter before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Lose It! – Calorie Counter makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 19 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Lose It! Premium Features subscription | |
| 2 | Lose It! Premium subscription | |
| 3 | Lose It! Premium subscription | |
| 4 | Lose It! Premium subscription | |
| 5 | Lose It! Premium subscription | |
| 6 | Lose It! Premium subscription | |
| 7 | Lose It! Premium Lifetime subscription | |
| 8 | Lose It! Premium subscription | |
| 9 | Lose It! Premium Lifetime subscription | |
| 10 | Lose It! Premium subscription |
Hidden keywords
Lose It! – Calorie Counter shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessGrossing | #22 |
| Canada | Health & FitnessGrossing | #13 |
| United States | Health & FitnessFree | #76 |
| United Kingdom | Health & FitnessGrossing | #42 |
| Australia | Health & FitnessGrossing | #43 |
| Canada | Health & FitnessFree | #53 |
| India | Health & FitnessGrossing | #76 |
| Philippines | Health & FitnessGrossing | #16 |
 Saudi Arabia | Health & FitnessGrossing | #48 |
| United Kingdom | Health & FitnessFree | #158 |
 Netherlands | Health & FitnessGrossing | #51 |
| Australia | Health & FitnessFree | #126 |
| Philippines | Health & FitnessFree | #34 |
| Malaysia | Health & FitnessGrossing | #34 |
| India | Health & FitnessFree | #198 |
| Indonesia | Health & FitnessFree | #194 |
| United Arab Emirates | Health & FitnessFree | #157 |
| Malaysia | Health & FitnessFree | #93 |
 Thailand | Health & FitnessFree | #199 |
 South Africa | Health & FitnessFree | #135 |
Apps near Lose It! – Calorie Counter on the chart
Health & Fitness Grossing, around #22.
Runna: Running Plans & Coach#17
iCardiac: Heart Rate & Health#18
Calorie Counter - MyNetDiary#19
Fitbod: Gym & Fitness Planner#20
WeightWatchers Program#21
Motivation - Daily quotes#23
BetterMe Well-Being Coach#24
MeAgain: GLP-1 Tracker App#25
Natural Cycles: Fertility App#26
Yuka - Food & Cosmetic Scanner#27
Ratings
App Store, worldwide.
Rating
4.8 ★
784k ratings
Measured
Ratings
784k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
923
▼ -15% vs the 2 weeks before
Written reviews a week
14+
US App Store (Apple shows only the newest)
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.9★
people who write skew negative
Review momentum
76/100
top 1% of Health & Fitness apps
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 777 | 85% | ▼ -15% |
| Canada | 70 | 8% | ▼ -16% |
| United Kingdom | 26 | 3% | ▼ -9% |
| Philippines | 15 | 2% | – |
| Australia | 14 | 1% | ▼ -7% |
| India | 4 | 0% | ▼ -20% |
| Italy | 2.8 | 0% | – |
| Indonesia | 2.5 | 0% | ▼ -29% |
| Malaysia | 2.4 | 0% | – |
| Mexico | 2.2 | 0% | – |
| Spain | 1.8 | 0% | – |
| United Arab Emirates | 1.5 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Lose It! – Calorie Counter
From the 161 most recent App Store reviews in the US.
Users praise the app's ease of use and effectiveness for weight loss but are increasingly frustrated by aggressive monetization strategies. Key complaints focus on intrusive ads, features moving behind paywalls, and difficulties canceling subscriptions.
Mixed but leaning positive (64% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “So easy and fun to use!!!”
- Price & subscription: “I’m a lifetime subscriber”
- Features & content: “This has been the best tool!”
- Useful: “Easy to use and super helpful”
Common complaints
- Price & subscription: “Tried the 7 day free trial”
- Features & content: “Helpful features are paid”
- Ads: “Now there are more GLP1 ads showing”
- Useful: “Helpful features are paid”
About Lose It! – Calorie Counter
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scal
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scal
Latest updates
18.6.101
Lose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Don't mind us, we're just enjoying watching our members crush it every week! (Psst, we made a few general updates, too!)
18.6.100
Lose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We're grabbing an extra cup of coffee for a little caffeine boost so we can keep making great updates for ya. Until next time!
18.5.802
Lose It! Is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!
Store changes
What Lose It! – Calorie Counter changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
10 screenshots (was 10)
New iPad screenshots 
More from FitNow
Calorie Counter by Lose It! Android
Calorie Counter by Lose It! gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Calorie Counter by Lose It! is #9 in Health & Fitness Grossing on Google Play in United States and charting in 10 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperFitNow, Inc.
CategoryHealth & Fitness
PriceFree
Released
Installs10M+
Rating★ 4.8 (185k)
Updated
Content ratingEveryone
Rating
4.8 ★
185k ratings
Measured
Best rank now
#9
Health & Fitness GrossingMeasured
New ratings a week
221
steady vs the 2 weeks before
Measured
Calorie Counter by Lose It! on Google Play
App details
App ID
com.fitnow.loseit
Publisher
FitNow, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v18.5.201, from the εxodus privacy report (CC BY-SA).
Trackers
7
Permissions
40
Trackers
Full permission listProSee plans
Calorie Counter by Lose It! downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Calorie Counter by Lose It!'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Calorie Counter by Lose It! before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Calorie Counter by Lose It! makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 19 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Lose It! Premium Features subscription | |
| 2 | Lose It! Premium subscription | |
| 3 | Lose It! Premium subscription | |
| 4 | Lose It! Premium subscription | |
| 5 | Lose It! Premium subscription | |
| 6 | Lose It! Premium subscription | |
| 7 | Lose It! Premium Lifetime subscription | |
| 8 | Lose It! Premium subscription | |
| 9 | Lose It! Premium Lifetime subscription | |
| 10 | Lose It! Premium subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessGrossing | #9 |
| United Kingdom | Health & FitnessGrossing | #33 |
| United States | Health & FitnessFree | #80 |
| Canada | Health & FitnessGrossing | #19 |
| Australia | Health & FitnessGrossing | #30 |
| Indonesia | Health & FitnessGrossing | #25 |
| Saudi Arabia | Health & FitnessGrossing | #26 |
| United Arab Emirates | Health & FitnessGrossing | #25 |
| Netherlands | Health & FitnessGrossing | #26 |
| Thailand | Health & FitnessGrossing | #25 |
| Vietnam | Health & FitnessGrossing | #24 |
| Canada | Health & FitnessFree | #126 |
| Australia | Health & FitnessFree | #147 |
Apps near Calorie Counter by Lose It! on the chart
Health & Fitness Grossing, around #9.
Ratings
Google Play, worldwide.
Rating
4.8 ★
185k ratings
Measured
Ratings
185k
Measured
Written reviews
44k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
221
steady vs the 2 weeks before
Written reviews a week
9
Google Play
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.6★
people who write skew negative
Review momentum
66/100
faster than 75% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Calorie Counter by Lose It!
From the 200 most recent Google Play reviews in the US.
Users appreciate the app's simplicity and extensive food database for basic calorie tracking. However, significant frustration exists regarding aggressive paywalls for core features, intrusive ads even for premium users, and persistent syncing errors with health data.
Mixed but leaning positive (65% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “Seems fairly easy to use!”
- Features & content: “Great tool for keeping track 😄”
- Useful: “Recommended to me by a friend”
- Price & subscription: “I have the premium subscription for life”
Common complaints
- Price & subscription: “please give me a full refund”
- Features & content: “This should be optional feature”
- Login & account: “The stupid app doesn't work I reset in my password twice and it still isn't working”
- Connection & sync: “Google Health excercise information WAS syncing to Lose It BEFORE the update recently”
About Calorie Counter by Lose It!
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, fiber and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, exercise, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track healthy meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
NEW—GLP-1 TRACKER
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, fiber, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning – Meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, whole grains, and recipes are hindering or helping your weight loss progress
• Fitness App Syncs – Connect fitness trackers, workout apps, and devices like Fitbit, Mis
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, exercise, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track healthy meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
NEW—GLP-1 TRACKER
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, fiber, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning – Meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, whole grains, and recipes are hindering or helping your weight loss progress
• Fitness App Syncs – Connect fitness trackers, workout apps, and devices like Fitbit, Mis
What's new in 18.6.100
Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!
Store changes
What Calorie Counter by Lose It! changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated