M&S Downloads & RevenueM&S - Fashion, Food & Homeware · App Store & Google Play
M&S - Fashion, Food & Homeware gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
M&S - Fashion, Food & Homeware by Marks and Spencer plc is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
M&S - Fashion, Food & Homeware update history & changes
Last change · 51 events since 3 Jul 2012Full timeline ↓Full timeline · 51 events
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- ✏️M&S - Fashion, Food & Homeware added hidden keywords: greggsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- ✏️M&S - Fashion, Food & Homeware: new screenshotsAndroid12 screenshots (was 12) · US
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 📦M&S - Fashion, Food & Homeware updated to version 8.82iOSThanks for being part of M&S!
We’ve squashed some bugs and made improvements to keep the app running smoothly. Your feedback drives us - keep it coming as we continue to make the app better! - ✏️M&S - Fashion, Food & Homeware added hidden keywords: tescoiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- ✏️M&S - Fashion, Food & Homeware added hidden keywords: asdaiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️M&S - Fashion, Food & Homeware added hidden keywords: advantageiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈M&S - Fashion, Food & Homeware charting in a new countryiOSPhilippines
- 📦M&S - Fashion, Food & Homeware updated to version 8.81iOSKeeping things smooth!
This update includes behind-the-scenes improvements for better performance and stability. Stay tuned - more exciting updates are coming your way soon! - ✏️M&S - Fashion, Food & Homeware added hidden keywords: beautyiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦M&S - Fashion, Food & Homeware: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦M&S - Fashion, Food & Homeware: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- ✏️M&S - Fashion, Food & Homeware added hidden keywords: groceriesiOSwords in the App Store's hidden keyword field (found by probing search)
- 📣M&S - Fashion, Food & Homeware started a new adiOS3
- 📦M&S - Fashion, Food & Homeware updated to version 8.40.0AndroidBetter, faster, smoother! We’ve made some under-the-hood improvements to boost app performance. Keep your app up to date for a smoother, more reliable experience!
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #70AndroidTop Free · All Apps · GB
- 📈M&S - Fashion, Food & Homeware entered the top 10AndroidTop Free · Shopping · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #75AndroidTop Free · All Apps · GB
- 📦M&S - Fashion, Food & Homeware updated to version 8.80iOSWe’re always improving!
This update includes small tweaks and fixes to enhance your app experience. Stay tuned for more updates, and thanks for being part of our journey! - 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #78AndroidTop Free · All Apps · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #83AndroidTop Free · All Apps · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #24iOSTop Free · All Apps · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #44iOSTop Free · All Apps · GB
- 📦M&S - Fashion, Food & Homeware updated to version 8.39.0AndroidAnother step forward! We’ve made some adjustments to improve app stability and performance. Keep your app updated to enjoy the best possible experience - exciting features are on the horizon!
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #50iOSTop Free · All Apps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 📈M&S - Fashion, Food & Homeware new best rank in the overall chart: #87AndroidTop Free · All Apps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 📈M&S - Fashion, Food & Homeware entered the top 10iOSTop Free · Shopping · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 🆕M&S - Fashion, Food & Homeware first spotted by AppInsiderAndroidUnited Kingdom
- 📦M&S - Fashion, Food & Homeware updated to version 8.79iOSBetter, faster, smoother!
We’ve made some under-the-hood improvements to boost app performance. Keep your app up to date for a smoother, more reliable experience! - 🆕M&S - Fashion, Food & Homeware first spotted by AppInsideriOS#61 in Top Free · All Apps · United Kingdom
- 🌟M&S - Fashion, Food & Homeware featured by AppleiOSapps · GB
- 📦M&S - Fashion, Food & Homeware updated to version 8.37.0AndroidWe’re always improving! This update includes small tweaks and fixes to enhance your app experience. Stay tuned for more updates, and thanks for being part of our journey!
- 📦M&S - Fashion, Food & Homeware version 8.38.0AndroidKeeping things smooth! This update includes behind-the-scenes improvements for better performance and stability. Stay tuned - more exciting updates are coming your way soon!
- 📦M&S - Fashion, Food & Homeware version 8.78iOSNo release notes
- 📣M&S - Fashion, Food & Homeware started a new adAndroid3
- 🆕M&S - Fashion, Food & Homeware released on Google PlayAndroid
- 🆕M&S - Fashion, Food & Homeware released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v7.88.0, from the εxodus privacy report (CC BY-SA).
M&S - Fashion, Food & Homeware downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 100M+ |
| Google Play | 1k+ | 5M+ Measured |
| Total | 10k+ Confidence | 100M+ Confidence |
How this is calculated
Where M&S - Fashion, Food & Homeware's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #12 | 4 of 30 countries | – | – |
| Google Play | #17 | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 3,854 | 100% | ▲ +5% | |
| 1.8 | 0% | – | |
| 1.2 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 1.3M |
| Google Play | 4.8 ★ | 276k 20 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 1.6M |
What users say about M&S - Fashion, Food & Homeware
From the 50 most recent App Store reviews in the US.
Users praise the app's utility for sending gifts to family in the UK from abroad, citing ease of use and quality. However, significant complaints focus on technical failures like offline errors, login issues, and a lack of US-specific features such as currency conversion or local delivery options.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about crashes and bugs, and missing features or content. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Very convenient, I love it”
- Price & subscription: “Quality I trust, great service and excellent price for high quality”
- Features & content: “Gift need a gift card but no option to add via the app!”
- Customer support: “M&S customer service is also first rate”
Common complaints
- Crashes & bugs: “App won't work, keeps saying I'm offline while I'm online and every other app works”
- Features & content: “Did not have option to deliver in the US”
- Price & subscription: “You can see why M&S is losing money”
- Login & account: “I am unable to log into the app with my login details”
About M&S - Fashion, Food & Homeware
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.
SHOP ACROSS YOUR FAVOURITE CATEGORIES
From fashion to food, shop with ease across our bestselling categories:
- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales
GET MORE FROM M&S WITH SPARKS
- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store
BROWSE M&S FOOD IN-STORE PRODUCTS
- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list
WHY CHOOSE M&S?
- Effortless online shopping
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
ENHANCED IN-STORE EXPERIENCE
Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.
GET INSPIRED
Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.
M&S RECIPES
Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.
FIND US
Looking for your nearest M&S store? Use the store finder to get directions and quickly locate your nearest M&S.
DOWNLOAD NOW
Download the free M&S app and enjoy smarter shopping today.
FOLLOW US
Follow M&S on social media and stay updated with the latest news, offers and sale updates:
Facebook: @marksandspencer
Instagram: @marksandspencer @marksandspencerfood @marksandspencerstyle
X: @marksandspencer
Pinterest: @marksandspencer
TikTok: @mandsfood
Visit: www.marksandspencer.com
*Terms, conditions and exclusions may apply. See www.marksandspencer.com for details.
M&S - Fashion, Food & Homeware App Store
M&S - Fashion, Food & Homeware gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
M&S - Fashion, Food & Homeware is #12 in Shopping Free in United Kingdom and charting in 4 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
M&S - Fashion, Food & Homeware on the App Store
App details
M&S - Fashion, Food & Homeware downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where M&S - Fashion, Food & Homeware's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| ShoppingFree | #12 | |
| All AppsFree | #34 | |
| ShoppingFree | #181 | |
| ShoppingFree | #137 | |
| ShoppingFree | #174 |
Apps near M&S - Fashion, Food & Homeware on the chart
Shopping Free, around #12.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisNew ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 3,854 | 100% | ▲ +5% | |
| 1.8 | 0% | – | |
| 1.2 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about M&S - Fashion, Food & Homeware
From the 50 most recent App Store reviews in the US.
Users praise the app's utility for sending gifts to family in the UK from abroad, citing ease of use and quality. However, significant complaints focus on technical failures like offline errors, login issues, and a lack of US-specific features such as currency conversion or local delivery options.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about crashes and bugs, and missing features or content. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Very convenient, I love it”
- Price & subscription: “Quality I trust, great service and excellent price for high quality”
- Features & content: “Gift need a gift card but no option to add via the app!”
- Customer support: “M&S customer service is also first rate”
Common complaints
- Crashes & bugs: “App won't work, keeps saying I'm offline while I'm online and every other app works”
- Features & content: “Did not have option to deliver in the US”
- Price & subscription: “You can see why M&S is losing money”
- Login & account: “I am unable to log into the app with my login details”
About M&S - Fashion, Food & Homeware
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.
SHOP ACROSS YOUR FAVOURITE CATEGORIES
From fashion to food, shop with ease across our bestselling categories:
- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales
GET MORE FROM M&S WITH SPARKS
- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store
BROWSE M&S FOOD IN-STORE PRODUCTS
- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list
WHY CHOOSE M&S?
- Effortless online shopping
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
ENHANCED IN-STORE EXPERIENCE
Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.
GET INSPIRED
Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.
M&S RECIPES
Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.
FIND US
Looking for your nearest M&S store? Use the store finder to get directions and quickly locate your nearest M&S.
DOWNLOAD NOW
Download the free M&S app and enjoy smarter shopping today.
FOLLOW US
Follow M&S on social media and stay updated with the latest news, offers and sale updates:
Facebook: @marksandspencer
Instagram: @marksandspencer @marksandspencerfood @marksandspencerstyle
X: @marksandspencer
Pinterest: @marksandspencer
TikTok: @mandsfood
Visit: www.marksandspencer.com
*Terms, conditions and exclusions may apply. See www.marksandspencer.com for details.
Latest updates
M&S - Fashion, Food & Homeware Android
M&S - Fashion, Food & Homeware gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
M&S - Fashion, Food & Homeware is #17 in Shopping Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
M&S - Fashion, Food & Homeware on Google Play
App details
Tech stack
Trackers and permissions of build v7.88.0, from the εxodus privacy report (CC BY-SA).
M&S - Fashion, Food & Homeware downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where M&S - Fashion, Food & Homeware's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| ShoppingFree | #17 | |
| All AppsFree | #65 |
Apps near M&S - Fashion, Food & Homeware on the chart
Shopping Free, around #17.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About M&S - Fashion, Food & Homeware
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.
🛒 SHOP ACROSS YOUR FAVOURITE CATEGORIES
From fashion to food, shop with ease across our bestselling categories:
- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales
✨ GET MORE FROM M&S WITH SPARKS
- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store
🛒 BROWSE M&S FOOD IN-STORE PRODUCTS
- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list
🌟 WHY CHOOSE M&S?
- Effortless online shopping
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
🏬 ENHANCED IN-STORE EXPERIENCE
Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.
💡 GET INSPIRED
Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.
🌿 M&S RECIPES
Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.
📍 FIND US
Looking for your nearest M&S store? Use the store finder to get directions and quickly locate your nearest M&S.
📲 DOWNLOAD NOW
Download the free M&S app and enjoy smarter shopping today.
📢 FOLLOW US
Follow M&S on social media and stay updated with the latest news, offers and sale updates:
Facebook: @marksandspencer
Instagram: @marksandspencer @marksandspencerfood @marksandspencerstyle
X: @marksandspencer
Pinterest: @marksandspencer
TikTok: @mandsfood
Visit: www.marksandspencer.com
*Terms, conditions and exclusions may apply. See www.marksandspencer.com for details.
What's new in 8.40.0
Store changes
What M&S - Fashion, Food & Homeware changed on its store page: name, icon, screenshots, price, size, languages, requirements.