Marshmallow Insurance Downloads & RevenueMarshmallow Insurance · App Store & Google Play
Marshmallow Insurance gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Marshmallow Insurance by Marshmallow is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Marshmallow Insurance update history & changes
Last change · 20 events since 13 May 2021Full timeline ↓📦AndroidUpdated to version 26.10.30📦iOSUpdated to version 26.10.30📦AndroidUpdated to version 26.10.23📦iOSUpdated to version 26.10.23🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 20 events
- 📦Marshmallow Insurance updated to version 26.10.30AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 📦Marshmallow Insurance updated to version 26.10.30iOSNice to see you!
It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before.
Tune in next time for s’more updates. - 📦Marshmallow Insurance updated to version 26.10.23AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - ✏️Marshmallow Insurance: needs a newer iOSiOSiOS 17.0 → iOS 18.0
- 📦Marshmallow Insurance updated to version 26.10.23iOSHey! You look great today. It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before. See you again next time.
Fun fact: A fear of marshmallows is called Althaiophobia… more - 📦Marshmallow Insurance updated to version 26.10.20AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 📦Marshmallow Insurance: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Marshmallow Insurance updated to version 26.10.16iOSFancy seeing you here! No huge news this week. We’ve been trucking away fixing bugs, making things pretty and improving bits here and there. Tune in next time for s’more updates.
Fun fact: The marsh mallow is also a flowering herb! You’ll find it in Europe, Western Asia and North Africa.… more - 📦Marshmallow Insurance: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Marshmallow Insurance updated to version 26.10.9iOSThanks for stopping by!
No huge news this week. We’ve been trucking away fixing bugs, making things pretty and improving bits here and there.
Tune in next time for s’more updates. - 📦Marshmallow Insurance updated to version 26.10.2AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 📦Marshmallow Insurance updated to version 26.10.9AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 📦Marshmallow Insurance updated to version 26.10.2iOSThanks for stopping by! Nothing major to report this week. We've been giving the app its regular service – pumping up the tyres, changing the oil, and giving it a bit of a polish. Tune in next week for more updates.
Fun fact: Each summer more than 50% of all marshmallows sold are toasted over a fire… more - 📦Marshmallow Insurance updated to version 26.9.25AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 🆕Marshmallow Insurance first spotted by AppInsiderAndroidUnited Kingdom
- 📦Marshmallow Insurance version 26.9.21AndroidThanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!… more - 🆕Marshmallow Insurance first spotted by AppInsideriOS#67 in Top Free · Finance · United Kingdom
- 📦Marshmallow Insurance version 26.9.18iOSNo release notes
- 🆕Marshmallow Insurance released on the App StoreiOS
- 🆕Marshmallow Insurance released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
46k ratings, both stores
Measured
Best rank now
#42
Android · 
Finance Free
Finance FreeMeasured
New ratings a week
170
steady vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1544485226
Publisher
Marshmallow Technology Ltd
Publisher country
United Kingdom
On the store since
May 2021
5 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
1
EN
Size
178 MB
Also listed in
Travel
Google Play
App details
App ID
com.marshmallow.marshmallow
Publisher
MARSHMALLOW TECHNOLOGY LTD
Publisher country
United Kingdom
Content rating
Everyone
Marshmallow Insurance downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 500+ | 1M+ |
| Google Play | 100+ | 100k+ Measured |
| Total | 1k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Marshmallow Insurance's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #50 Finance Free | 1 of 30 countries | – | – |
| Google Play | #42 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
117
steady vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
72/100
faster than 87% of Finance apps
Google Play
New ratings a week
53
▲ +9% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.1★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
43/100
faster than 36% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 33k |
| Google Play | 4.6 ★ | 13k 12 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 46k |
About Marshmallow Insurance
Get instant access to your cover. Make changes in seconds, make a claim in minutes, and get help in an emergency - all from your phone!
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
Marshmallow Insurance App Store
Marshmallow Insurance gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Marshmallow Insurance is #50 in Finance Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperMarshmallow
CategoryFinance
PriceFree
Released
Rating★ 4.8 (33k)
Version26.10.30
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)1M+ worldwide
Rating
4.8 ★
33k ratings
Measured
Best rank now
#50
Finance FreeMeasured
New ratings a week
117
steady vs the 2 weeks before
Measured
Marshmallow Insurance on the App Store
App details
App ID
1544485226
Publisher
Marshmallow Technology Ltd
Publisher country
United Kingdom
On the store since
May 2021
5 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
1
EN
Size
178 MB
Also listed in
Travel
Marshmallow Insurance downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Marshmallow Insurance's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #50 |
Apps near Marshmallow Insurance on the chart
Finance Free, around #50.
Ratings
App Store, worldwide.
Rating
4.8 ★
33k ratings
Measured
Ratings
33k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
117
steady vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
72/100
faster than 87% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Marshmallow Insurance
Get instant access to your cover. Make changes in seconds, make a claim in minutes, and get help in an emergency - all from your phone!
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
Cover that’s fast, fair and always on your side.
Join over 50,000 other Marshmallowers
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
- No hidden fees. You can make changes instantly with no hidden costs
- Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
- 24/7 claims line. Make a claim at any time of day or night
- Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
THE LEGAL BIT
Marshmallow is authorised and regulated by the UK Financial Conduct Authority. Our FCA reference is 797672. You can check our details on register.fca.org.uk
Our privacy policy can be found here: marshmallow.com/privacy-policy
Latest updates
26.10.30
Nice to see you!
It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before.
Tune in next time for s’more updates.
26.10.23
Hey! You look great today. It’s the little things that matter. We’ve spent the last couple of weeks smoothing out the edges to make our app even easier to use than before. See you again next time.
Fun fact: A fear of marshmallows is called Althaiophobia
26.10.16
Fancy seeing you here! No huge news this week. We’ve been trucking away fixing bugs, making things pretty and improving bits here and there. Tune in next time for s’more updates.
Fun fact: The marsh mallow is also a flowering herb! You’ll find it in Europe, Western Asia and North Africa.
Store changes
What Marshmallow Insurance changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Needs a newer iOS
iOS 17.0 → iOS 18.0
Marshmallow Insurance Android
Marshmallow Insurance gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Marshmallow Insurance is #42 in Finance Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperMarshmallow Insurance
CategoryFinance
PriceFree
Released
Installs100k+
Rating★ 4.6 (13k)
Updated
Content ratingEveryone
Rating
4.6 ★
13k ratings
Measured
Best rank now
#42
Finance FreeMeasured
New ratings a week
53
▲ +9% vs the 2 weeks before
Measured
Marshmallow Insurance on Google Play
App details
App ID
com.marshmallow.marshmallow
Publisher
MARSHMALLOW TECHNOLOGY LTD
Publisher country
United Kingdom
Content rating
Everyone
Marshmallow Insurance downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Marshmallow Insurance's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #42 |
Apps near Marshmallow Insurance on the chart
Finance Free, around #42.
Ratings
Google Play, worldwide.
Rating
4.6 ★
13k ratings
Measured
Ratings
13k
Measured
Written reviews
12
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
53
▲ +9% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.1★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
43/100
faster than 36% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Marshmallow Insurance
OUR APP
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
💸 No hidden fees. You can make changes instantly with no hidden costs
⚖️ Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
⏰ 24/7 claims line. Make a claim at any time of day or night
⚡️ Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
- Manage all your policies in a single account. Get instant access to your cover documents, make a change with just a few clicks, and make a claim in minutes
- Get help in an accident. Think of us as your new in-case-of-emergency. Get panic-friendly how-to guides, plus instant call buttons for help in accidents, breakdowns, and for all kinds of car damage.
- Understand your cover. Get your questions answered with our nifty help feature
- Talk to us instantly on live chat. Get answers from a real human (our Customer Happiness team) in under 2 minutes
WHY MARSHMALLOW
💸 No hidden fees. You can make changes instantly with no hidden costs
⚖️ Fair pricing always. Extra security checks and anti-fraud algorithms allow us to pass big savings on to you
⏰ 24/7 claims line. Make a claim at any time of day or night
⚡️ Lightning speed customer support. We respond to all live chats in under 2 minutes
WHAT MAKES US GREAT
- Inclusive: We’re proud to support a diverse customer base, and we do our best to insure people often turned away elsewhere
- Instant: Hello, app! Hello, live chat! Hello, super fast claims!
- Reliable: We’re reinsured by the world’s most trusted names, so your protection is always safe
STAY IN TOUCH
- facebook.com/marshmallowinsurance
- twitter.com/getmarshmallow
- instagram.com/getmarshmallow
- linkedin.com/company/marshmallowltd
What's new in 26.10.30
Thanks for stopping by! No big news this week. We've been busy fixing bugs, making things pretty and improving bits here and there.
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!
Did you know? The sooner you make a claim, the quicker it is to get resolved. You can call us instantly after an accident from the app.
See you again next time!