MOVO: Step Pet Game for Kids

Meet Mimi — the adorable pet that grows with every step you take!

MOVO turns walking into a game the whole family can enjoy. Every real step you take feeds your virtual pet, Mimi. Walk to the shops, stroll in the park, run around the playground — your steps make Mimi grow, evolve and thrive. No controllers, no screens glued to the sofa: walking IS the game.

WATCH MIMI GROW — 18 EVOLUTIONS
Mimi starts life as a tiny egg and evolves through 18 wonderful forms, all the way to a mighty creature — powered entirely by your daily steps. Each evolution comes with a delightful celebration animation. How far can your family walk Mimi?

4 ELEMENTS, 72 FORMS TO COLLECT
Choose your Mimi's element — Neutral, Fire, Water or Nature. Each element is a completely different Mimi with its own look and magical animated effects: glowing embers, rippling water, falling leaves and golden pollen. With 4 elements and 18 forms each, there are 72 collectible forms to discover in your Codex collection.

A PET WITH REAL PERSONALITY
Mimi has 5 moods — happy, tired, sleepy, excited and sad — that change naturally with the time of day and how active you have been. Give Mimi a tap for a cuddle and watch the affection meter grow. Sleepy at bedtime, bouncy after a good walk: Mimi feels wonderfully alive.

ON IPHONE AND APPLE WATCH
One app, one Mimi. Play on your iPhone and glance at your wrist — the Apple Watch companion shows the same pet, with a watch complication so Mimi is always one look away. Your progress syncs privately through your own iCloud, ambient and always-on friendly.

GENTLE MOTIVATION, NO PRESSURE
- Set a friendly daily step goal
- Build a day streak, one walk at a time
- Kind "Mimi misses you" reminders — never nagging
MOVO is not a fitness tracker with targets and guilt. It is a cheerful companion that simply loves it when you move.

SAFE FOR CHILDREN — TRULY PRIVATE
Parents, this bit matters:
- NO adverts, ever
- NO data collection — nothing ever leaves your device
- Everything runs entirely on your device; steps come from Apple's motion sensors
- Compliant with COPPA and GDPR-K
- Any purchases sit safely behind a parental gate

FAIR AND HONEST PRICING
MOVO is free to download, and the Neutral Mimi gives you the complete game — all 18 evolutions, nothing held back. The Fire, Water and Nature elements are optional cosmetic extras — a one-time purchase each, or together in the MOVO+ bundle. No subscription. No adverts. No surprises.

PERFECT FOR
- Children aged 6–12 discovering their first pet game
- Families looking for a fun reason to get outdoors together
- Anyone who fancies a wholesome walking buddy

Pop on your shoes, take a step, and watch Mimi hatch. Your adventure together starts with a single step!

Available in 48 languages.