On: Shop Shoes & Apparel Downloads & RevenueOn: Shop Shoes & Apparel · App Store & Google Play
On: Shop Shoes & Apparel gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
On: Shop Shoes & Apparel by On AG is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
On: Shop Shoes & Apparel update history & changes
Last change · 44 events since 16 Apr 2024Full timeline ↓Full timeline · 44 events
- 🔎On: Shop Shoes & Apparel reached Top 10 for “qcy”iOS#8 in South Korea search · popularity 83
- 📈On: Shop Shoes & Apparel entered the top 100AndroidTop Free · Shopping · TH
- 📈On: Shop Shoes & Apparel entered the top 10iOSTop Free · Shopping · PH
- 📈On: Shop Shoes & Apparel entered the top 100iOSTop Free · All Apps · PH
- 📈On: Shop Shoes & Apparel new best rank in the overall chart: #51iOSTop Free · All Apps · PH
- 📦On: Shop Shoes & Apparel updated to version 2.7.1iOSThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📦On: Shop Shoes & Apparel updated to version 2.7.0iOSThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📦On: Shop Shoes & Apparel updated to version 2.7.1AndroidThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📦On: Shop Shoes & Apparel updated to version 2.7.0AndroidThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📦On: Shop Shoes & Apparel updated to version 2.6.0iOSThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📈On: Shop Shoes & Apparel entered the top 100iOSTop Free · Shopping · MY
- 📦On: Shop Shoes & Apparel updated to version 2.6.0AndroidThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📈On: Shop Shoes & Apparel charting in a new countryiOSMalaysia
- 📈On: Shop Shoes & Apparel entered the top 100iOSTop Free · Shopping · PH
- 📈On: Shop Shoes & Apparel charting in a new countryiOSPhilippines
- 📈On: Shop Shoes & Apparel charting in a new countryAndroidThailand
- 📦On: Shop Shoes & Apparel updated to version 2.5.3iOSThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📊On: Shop Shoes & Apparel passed 10k downloads a dayiOS7-day average, our estimate
- 📦On: Shop Shoes & Apparel: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦On: Shop Shoes & Apparel: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦On: Shop Shoes & Apparel updated to version 2.5.2iOSL'app di On è il mezzo più rapido per acquistare i nostri articoli, ricevere consigli personalizzati e accedere a nuovi lanci e promozioni. Nella nuova versione, abbiamo ottimizzato le prestazioni ed eliminato alcuni importanti bug per offrirti un’esperienza utente migliore e acquisti più semplici. Aggiorna l’app ora.… more
- 📦On: Shop Shoes & Apparel updated to version 2.5.3AndroidThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 📦On: Shop Shoes & Apparel updated to version 2.5.1iOSThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- ✏️On: Shop Shoes & Apparel: app got biggeriOS145 MB → 162 MB (+12%)
- 📈On: Shop Shoes & Apparel entered the top 100iOSTop Free · Shopping · ES
- 📦On: Shop Shoes & Apparel updated to version 2.5.0iOSL'app di On è il mezzo più rapido per acquistare i nostri articoli, ricevere consigli personalizzati e accedere a nuovi lanci e promozioni. Nella nuova versione, abbiamo ottimizzato le prestazioni ed eliminato alcuni importanti bug per offrirti un’esperienza utente migliore e acquisti più semplici. Aggiorna l’app ora.… more
- 📦On: Shop Shoes & Apparel updated to version 2.5.1AndroidNo release notes
- 📦On: Shop Shoes & Apparel updated to version 2.5.0AndroidNo release notes
- ✏️On: Shop Shoes & Apparel added hidden keywords: sneakersiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈On: Shop Shoes & Apparel charting in a new country in 2 chartsiOSGermany · Taiwan
- 📈On: Shop Shoes & Apparel charting in a new country in 2 chartsiOSAustralia · Japan
- 🆕On: Shop Shoes & Apparel first spotted by AppInsiderAndroidFrance
- 🆕On: Shop Shoes & Apparel first spotted by AppInsideriOS#99 in Top Free · Shopping · United States
- 📦On: Shop Shoes & Apparel version 2.4.1iOSNo release notes
- 📦On: Shop Shoes & Apparel version 2.4.1AndroidThe On app is the fastest way to purchase gear, get personalized recommendations, and enjoy fresh drops and promotions. In this version, we've optimized performance for a smoother experience and fixed essential bugs to ensure a seamless shopping journey. Update now for the best On app experience.… more
- 🆕On: Shop Shoes & Apparel released on the App StoreiOS
- 🆕On: Shop Shoes & Apparel released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Shopping FreeOn: Shop Shoes & Apparel at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free direct-to-consumer shopping app from Swiss athletic brand On AG, designed for runners and fitness enthusiasts to purchase shoes, apparel, and accessories with personalized recommendations and exclusive access. The app holds a strong #6 position in the Philippines Shopping category and maintains presence in major markets like Brazil (#46) and Thailand (#63), indicating robust regional traction in Southeast Asia and Latin America despite lower rankings in North American and European markets.
Similar apps: Nike, Adidas, Lululemon
App Store
App details
Google Play
App details
On: Shop Shoes & Apparel downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | – |
| Google Play | 1k+ | 500k+ Measured |
| Total | 10k+ Confidence | 500k+ Confidence |
How this is calculated
Where On: Shop Shoes & Apparel's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #9 Shopping Free | 15 of 30 countries | #119 | – |
| Google Play | #77 Shopping Free | 5 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
Thailand ▲ +87% · 
Spain ▲ +43%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 576 | 47% | ▼ -14% |
| Brazil | 216 | 18% | ▼ -17% |
 United Kingdom | 72 | 6% | ▼ -10% |
 Japan | 67 | 5% | ▼ -8% |
| Philippines | 58 | 5% | – |
 Canada | 54 | 4% | ▼ -13% |
 France | 53 | 4% | ▼ -16% |
 Germany | 44 | 4% | steady |
| Spain | 28 | 2% | ▲ +43% |
 South Korea | 23 | 2% | ▲ +14% |
 Italy | 19 | 2% | steady |
| Thailand | 16 | 1% | ▲ +87% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 78k |
| Google Play | 4.9 ★ | 13k 349 written reviews |
| Both stores | 4.9 ★ weighted by ratings | 90k |
What users say about On: Shop Shoes & Apparel
From the 50 most recent App Store reviews in the US.
Users generally praise the comfort and quality of On shoes, with many loyal customers highlighting their fit for daily wear and specific medical conditions. However, significant complaints focus on app usability issues, including address entry errors, signup loops, and inconsistent product filtering based on user preferences.
Mostly positive (76% of recent reviews give 4–5 stars). People like it for being easy to use, and helpful support. The main complaints are about login and account problems, and customer support.
What people like
- Ease of use: “App is really easy to use and organize”
- Customer support: “On has the best app and customer service in the biz”
Common complaints
- Login & account: “It keeps me in a continuous loop of creating an account”
- Customer support: “Worst customer service ever”
About On: Shop Shoes & Apparel
Gain valuable seconds with the On app.
On. Anytime. Anywhere.
Our app helps you shop shoes, apparel and accessories from anywhere. It'll even make suggestions based on what you love. (All as speedy as your personal bests.)
Stay one step ahead.
With your account, you'll be the first to know about fresh colors and the latest fits – plus, exclusive access to promotions and new launches.
Last season's picks. Special prices.
Shop key pieces from previous seasons. They never go out of style.
Orders at your fingertips.
With your preferences and info securely stored, checkout is a breeze (much like our lightweight running gear). You can easily track or manage your orders, all in one place.
The On app. Ignite your spirit through movement. Download today.
On: Shop Shoes & Apparel App Store
On: Shop Shoes & Apparel gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
On: Shop Shoes & Apparel is #119 in Shopping Free in United States and charting in 15 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Shopping FreeOn: Shop Shoes & Apparel at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free direct-to-consumer shopping app from Swiss athletic brand On AG, designed for runners and fitness enthusiasts to purchase shoes, apparel, and accessories with personalized recommendations and exclusive access. The app holds a strong #6 position in the Philippines Shopping category and maintains presence in major markets like Brazil (#46) and Thailand (#63), indicating robust regional traction in Southeast Asia and Latin America despite lower rankings in North American and European markets.
Similar apps: Nike, Adidas, Lululemon
On: Shop Shoes & Apparel on the App Store
App details
On: Shop Shoes & Apparel downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where On: Shop Shoes & Apparel's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #119 |
| Brazil | ShoppingFree | #41 |
| Philippines | ShoppingFree | #9 |
| United Kingdom | ShoppingFree | #146 |
| France | ShoppingFree | #105 |
| Canada | ShoppingFree | #95 |
| South Korea | ShoppingFree | #157 |
 Australia | ShoppingFree | #114 |
| Spain | ShoppingFree | #100 |
| Italy | ShoppingFree | #127 |
| Thailand | ShoppingFree | #46 |
| Philippines | All AppsFree | #101 |
 Taiwan | ShoppingFree | #191 |
 Netherlands | ShoppingFree | #164 |
 Malaysia | ShoppingFree | #70 |
 Sweden | ShoppingFree | #167 |
Apps near On: Shop Shoes & Apparel on the chart
Shopping Free, around #119.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Thailand ▲ +87% · Spain ▲ +43%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 576 | 47% | ▼ -14% |
| Brazil | 216 | 18% | ▼ -17% |
| United Kingdom | 72 | 6% | ▼ -10% |
| Japan | 67 | 5% | ▼ -8% |
| Philippines | 58 | 5% | – |
| Canada | 54 | 4% | ▼ -13% |
| France | 53 | 4% | ▼ -16% |
| Germany | 44 | 4% | steady |
| Spain | 28 | 2% | ▲ +43% |
| South Korea | 23 | 2% | ▲ +14% |
| Italy | 19 | 2% | steady |
| Thailand | 16 | 1% | ▲ +87% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about On: Shop Shoes & Apparel
From the 50 most recent App Store reviews in the US.
Users generally praise the comfort and quality of On shoes, with many loyal customers highlighting their fit for daily wear and specific medical conditions. However, significant complaints focus on app usability issues, including address entry errors, signup loops, and inconsistent product filtering based on user preferences.
Mostly positive (76% of recent reviews give 4–5 stars). People like it for being easy to use, and helpful support. The main complaints are about login and account problems, and customer support.
What people like
- Ease of use: “App is really easy to use and organize”
- Customer support: “On has the best app and customer service in the biz”
Common complaints
- Login & account: “It keeps me in a continuous loop of creating an account”
- Customer support: “Worst customer service ever”
About On: Shop Shoes & Apparel
Gain valuable seconds with the On app.
On. Anytime. Anywhere.
Our app helps you shop shoes, apparel and accessories from anywhere. It'll even make suggestions based on what you love. (All as speedy as your personal bests.)
Stay one step ahead.
With your account, you'll be the first to know about fresh colors and the latest fits – plus, exclusive access to promotions and new launches.
Last season's picks. Special prices.
Shop key pieces from previous seasons. They never go out of style.
Orders at your fingertips.
With your preferences and info securely stored, checkout is a breeze (much like our lightweight running gear). You can easily track or manage your orders, all in one place.
The On app. Ignite your spirit through movement. Download today.
Latest updates
Store changes
What On: Shop Shoes & Apparel changed on its store page: name, icon, screenshots, price, size, languages, requirements.
On: Shop Shoes & Apparel Android
On: Shop Shoes & Apparel gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
On: Shop Shoes & Apparel is #172 in Shopping Free on Google Play in Japan and charting in 5 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Shopping FreeOn: Shop Shoes & Apparel on Google Play
App details
On: Shop Shoes & Apparel downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where On: Shop Shoes & Apparel's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Japan | ShoppingFree | #172 |
| Brazil | ShoppingFree | #77 |
| Canada | ShoppingFree | #116 |
| Australia | ShoppingFree | #169 |
| Thailand | ShoppingFree | #97 |
Apps near On: Shop Shoes & Apparel on the chart
Shopping Free, around #172.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About On: Shop Shoes & Apparel
On. Anytime. Anywhere.
Shop shoes, apparel, and accessories wherever you are.
Unlock exclusive gear
Get access to members-only gear and special promotions.
Be the first to know
With your account, you'll be the first to know about fresh colors, new launches, and the latest styles, plus enjoy early access.
Personalize your shopping
Receive recommendations based on what you love and save your favorite gear for later.
Fast checkout. Easy tracking.
With your preferences securely stored, checkout is a breeze. Plus, manage and track your orders all in one place.
Download the all-new On app today.