Once Upon Downloads & RevenueOnce Upon | Photo Book Creator · App Store & Google Play
Once Upon | Photo Book Creator gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Once Upon | Photo Book Creator by Once Upon Publishing AB is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Once Upon | Photo Book Creator update history & changes
Last change · 69 events since 14 Jun 2017Full timeline ↓🌟iOSFeatured by Apple🌟iOSFeatured by Apple⭐iOSRatings taking off in France⭐iOSRatings taking off in Netherlands📦iOSUpdated to version 13.6.0📦AndroidUpdated to version 13.6.0📈AndroidEntered the top 100📈iOSEntered the top 10📦iOSUpdated to version 13.5.1📈iOSEntered the top 100📦AndroidUpdated to version 13.5.1📈AndroidEntered the top 100✏️iOSNew screenshots✏️iOSNew screenshots✏️AndroidNew screenshots🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 69 events
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📦Once Upon | Photo Book Creator updated to version 13.6.0iOSYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📦Once Upon | Photo Book Creator updated to version 13.6.0AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · ES
- 📈Once Upon | Photo Book Creator entered the top 10iOSTop Free · Photo & Video · SE
- 📦Once Upon | Photo Book Creator updated to version 13.5.1iOSYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📈Once Upon | Photo Book Creator entered the top 100iOSTop Free · Photo & Video · DE
- 📦Once Upon | Photo Book Creator updated to version 13.5.1AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📦Once Upon | Photo Book Creator: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · NL
- 📦Once Upon | Photo Book Creator updated to version 13.5.0iOSYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📦Once Upon | Photo Book Creator updated to version 13.5.0AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · CA
- 📈Once Upon | Photo Book Creator entered the top 10AndroidTop Free · Photography · SE
- 📦Once Upon | Photo Book Creator: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Once Upon | Photo Book Creator updated to version 13.4.0iOSYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📦Once Upon | Photo Book Creator updated to version 13.4.0AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📈Once Upon | Photo Book Creator charting in a new country in 3 chartsAndroidSpain · Netherlands · Sweden
- 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · SE
- 📈Once Upon | Photo Book Creator entered the top 100iOSTop Free · Photo & Video · CA
- 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · IT
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · CA
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · GB
- 📈Once Upon | Photo Book Creator charting in a new countryAndroidCanada
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · DE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · SE
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · NL
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · FR
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · ES
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · AU
- ✏️Once Upon | Photo Book Creator: new screenshotsAndroid8 screenshots (was 8) · US
- ✏️Once Upon | Photo Book Creator: new screenshotsiOS9 screenshots (was 9) · IT
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📈Once Upon | Photo Book Creator entered the top 100iOSTop Free · Photo & Video · IT
- 📦Once Upon | Photo Book Creator updated to version 13.3.0iOSHai saputo la novità?
Ora puoi realizzare fotolibri e stampe fotografiche dallo smartphone o dal tablet e dal browser del tuo computer.
Inoltre, in questa versione della app, abbiamo eliminato alcuni bug per semplificare la creazione.… more - 📈Once Upon | Photo Book Creator entered the top 100AndroidTop Free · Photography · AU
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📈Once Upon | Photo Book Creator charting in a new country in 2 chartsAndroidUnited Kingdom · Italy
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 📈Once Upon | Photo Book Creator charting in a new countryiOSUnited Kingdom
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🌟Once Upon | Photo Book Creator featured by AppleiOSapps · SE
- 🆕Once Upon | Photo Book Creator first spotted by AppInsiderAndroidAustralia
- 📦Once Upon | Photo Book Creator updated to version 13.2.1iOSHai saputo la novità?
Ora puoi realizzare fotolibri e stampe fotografiche dallo smartphone o dal tablet e dal browser del tuo computer.
Inoltre, in questa versione della app, abbiamo eliminato alcuni bug per semplificare la creazione.… more - 🆕Once Upon | Photo Book Creator first spotted by AppInsideriOS#61 in Top Free · Photo & Video · Australia
- 📦Once Upon | Photo Book Creator updated to version 13.3.0AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📦Once Upon | Photo Book Creator version 13.2.1AndroidYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 📦Once Upon | Photo Book Creator version 13.2.0iOSYou didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.… more - 🆕Once Upon | Photo Book Creator released on Google PlayAndroid
- 🆕Once Upon | Photo Book Creator released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
24k ratings, both stores
Measured
Best rank now
#16
Android · 
Photography Free
Photography FreeMeasured
New ratings a week
239
▲ +92% vs the 2 weeks before (App Store)
Measured
Once Upon | Photo Book Creator at a glance
AI summary written from our chart and store data, 2026-11-01. It can be wrong: check the numbers above.
Once Upon is a free photo book creation app that enables users to design and order high-quality, Scandinavian-style printed albums from their mobile devices, targeting families and individuals seeking tangible keepsakes. The app demonstrates strong regional traction in Southern Europe, ranking #3 in Spain's free photography charts, while maintaining steady visibility across other major European markets like Italy and the Netherlands.
Similar apps: Shutterfly, Mixbook, Chatbooks
App Store
App details
App ID
1187208815
Publisher
Once Upon Publishing AB
Publisher country
Sweden
On the store since
Jul 2017
9 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
9
DA NL EN FR DE IT NB ES SV
Size
258 MB
Also listed in
Lifestyle
Google Play
App details
App ID
se.onceupon.onceuponapp
Publisher
Once Upon Publishing AB
Publisher country
Sweden
Content rating
Everyone
Tech stack
Trackers and permissions of build v10.7.0, from the εxodus privacy report (CC BY-SA).
Trackers
7
Permissions
44
Trackers
Full permission listProSee plans
Once Upon | Photo Book Creator downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 100+ | 1M+ Measured |
| Total | 1k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Once Upon | Photo Book Creator's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #17 Photo & Video Free | 7 of 30 countries | – | – |
| Google Play | #16 Photography Free | 8 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
206
▲ +92% vs the 2 weeks before
Recent ratings
4.9★
vs 4.8★ lifetime
Review momentum
95/100
faster than 94% of Photo & Video apps
Growing fastest in 
France ▲ ×4.4 · 
Netherlands ▲ +189% · 
Germany ▲ +125%
New ratings by country (9)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Sweden | 42 | 20% | ▲ +91% |
 Australia | 37 | 18% | ▲ +60% |
| Germany | 35 | 17% | ▲ +125% |
 Spain | 27 | 13% | ▲ +36% |
 United Kingdom | 18 | 9% | ▲ +64% |
| Netherlands | 18 | 9% | ▲ +189% |
 Canada | 13 | 6% | ▲ +62% |
| France | 9 | 4% | ▲ ×4.4 |
 Italy | 5.8 | 3% | ▲ +112% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
34
▲ +52% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
47/100
faster than 32% of Photography apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 11k |
| Google Play | 4.7 ★ | 12k 113 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 24k |
What users say about Once Upon | Photo Book Creator
From recent reviews.
About Once Upon | Photo Book Creator
Turn the thousands of photos on your phone into beautiful photo books you’ll want to return to.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, holidays, birthdays, weddings, baby albums, year books, pet photos, kids’ drawings, recipes or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share and come back to.
Softcover Medium, 20x20 cm
Hardcover Medium, 20x20 cm, album title printed on spine
Hardcover Large, 27x27 cm, album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
Google Photos connection and iCloud sync where supported
Projects backed up so you can keep creating across devices
Copy spreads between books to keep multiple versions simple
Easy photo selection with dates sorted by month
Drag and drop to arrange your pages
Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 13x18 cm. Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, holidays, birthdays, weddings, baby albums, year books, pet photos, kids’ drawings, recipes or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share and come back to.
Softcover Medium, 20x20 cm
Hardcover Medium, 20x20 cm, album title printed on spine
Hardcover Large, 27x27 cm, album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
Google Photos connection and iCloud sync where supported
Projects backed up so you can keep creating across devices
Copy spreads between books to keep multiple versions simple
Easy photo selection with dates sorted by month
Drag and drop to arrange your pages
Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 13x18 cm. Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
Once Upon | Photo Book Creator App Store
Once Upon | Photo Book Creator gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Once Upon | Photo Book Creator is #52 in Photo & Video Free in Australia and charting in 7 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperOnce Upon Publishing AB
CategoryPhoto & Video
PriceFree
Released
Rating★ 4.9 (11k)
Version13.6.0
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.9 ★
11k ratings
Measured
Best rank now
#52
Photo & Video FreeMeasured
New ratings a week
206
▲ +92% vs the 2 weeks before
Measured
Once Upon | Photo Book Creator on the App Store
App details
App ID
1187208815
Publisher
Once Upon Publishing AB
Publisher country
Sweden
On the store since
Jul 2017
9 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
9
DA NL EN FR DE IT NB ES SV
Size
258 MB
Also listed in
Lifestyle
Once Upon | Photo Book Creator downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Once Upon | Photo Book Creator's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | Photo & VideoFree | #52 |
| Germany | Photo & VideoFree | #95 |
| Sweden | Photo & VideoFree | #17 |
| Spain | Photo & VideoFree | #48 |
| Italy | Photo & VideoFree | #70 |
| France | Photo & VideoFree | #119 |
| Netherlands | Photo & VideoFree | #41 |
Apps near Once Upon | Photo Book Creator on the chart
Photo & Video Free, around #52.
Ratings
App Store, worldwide.
Rating
4.9 ★
11k ratings
Measured
Ratings
11k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
206
▲ +92% vs the 2 weeks before
Recent ratings
4.9★
vs 4.8★ lifetime
Review momentum
95/100
faster than 94% of Photo & Video apps
Growing fastest in France ▲ ×4.4 · Netherlands ▲ +189% · Germany ▲ +125%
New ratings by country (9)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Sweden | 42 | 20% | ▲ +91% |
| Australia | 37 | 18% | ▲ +60% |
| Germany | 35 | 17% | ▲ +125% |
| Spain | 27 | 13% | ▲ +36% |
| United Kingdom | 18 | 9% | ▲ +64% |
| Netherlands | 18 | 9% | ▲ +189% |
| Canada | 13 | 6% | ▲ +62% |
| France | 9 | 4% | ▲ ×4.4 |
| Italy | 5.8 | 3% | ▲ +112% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Once Upon | Photo Book Creator
From recent reviews.
About Once Upon | Photo Book Creator
Turn the thousands of photos on your phone into beautiful photo books you’ll want to return to.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, holidays, birthdays, weddings, baby albums, year books, pet photos, kids’ drawings, recipes or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share and come back to.
Softcover Medium, 20x20 cm
Hardcover Medium, 20x20 cm, album title printed on spine
Hardcover Large, 27x27 cm, album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
Google Photos connection and iCloud sync where supported
Projects backed up so you can keep creating across devices
Copy spreads between books to keep multiple versions simple
Easy photo selection with dates sorted by month
Drag and drop to arrange your pages
Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 13x18 cm. Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, holidays, birthdays, weddings, baby albums, year books, pet photos, kids’ drawings, recipes or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share and come back to.
Softcover Medium, 20x20 cm
Hardcover Medium, 20x20 cm, album title printed on spine
Hardcover Large, 27x27 cm, album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
Google Photos connection and iCloud sync where supported
Projects backed up so you can keep creating across devices
Copy spreads between books to keep multiple versions simple
Easy photo selection with dates sorted by month
Drag and drop to arrange your pages
Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 13x18 cm. Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
Latest updates
13.6.0
You didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
13.5.1
You didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
13.5.0
You didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
Store changes
What Once Upon | Photo Book Creator changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
9 screenshots (was 9)
New screenshots
9 screenshots (was 9)
New screenshots
9 screenshots (was 9)
Once Upon: Photo book prints Android
Once Upon: Photo book prints gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Once Upon: Photo book prints is #59 in Photography Free on Google Play in Australia and charting in 8 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperOnce Upon Publishing AB
CategoryPhotography
PriceFree
Released
Installs1M+
Rating★ 4.7 (12k)
Updated
Content ratingEveryone
Rating
4.7 ★
12k ratings
Measured
Best rank now
#59
Photography FreeMeasured
New ratings a week
34
▲ +52% vs the 2 weeks before
Measured
Once Upon: Photo book prints at a glance
AI summary written from our chart and store data, 2026-11-01. It can be wrong: check the numbers above.
Once Upon is a free photo book creation app that enables users to design and order high-quality, Scandinavian-style printed albums from their mobile devices, targeting families and individuals seeking tangible keepsakes. The app demonstrates strong regional traction in Southern Europe, ranking #3 in Spain's free photography charts, while maintaining steady visibility across other major European markets like Italy and the Netherlands.
Similar apps: Shutterfly, Mixbook, Chatbooks
Once Upon: Photo book prints on Google Play
App details
App ID
se.onceupon.onceuponapp
Publisher
Once Upon Publishing AB
Publisher country
Sweden
Content rating
Everyone
Tech stack
Trackers and permissions of build v10.7.0, from the εxodus privacy report (CC BY-SA).
Trackers
7
Permissions
44
Trackers
Full permission listProSee plans
Once Upon: Photo book prints downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Once Upon: Photo book prints's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | PhotographyFree | #59 |
| Sweden | PhotographyFree | #16 |
| United Kingdom | PhotographyFree | #140 |
| Germany | PhotographyFree | #140 |
| Italy | PhotographyFree | #64 |
| Spain | PhotographyFree | #65 |
| Canada | PhotographyFree | #103 |
| Netherlands | PhotographyFree | #116 |
Apps near Once Upon: Photo book prints on the chart
Photography Free, around #59.
Ratings
Google Play, worldwide.
Rating
4.7 ★
12k ratings
Measured
Ratings
12k
Measured
Written reviews
113
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
34
▲ +52% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
47/100
faster than 32% of Photography apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Once Upon: Photo book prints
From the 63 most recent Google Play reviews in the US.
Users consistently praise the app's ease of use and the high quality of the physical photo books produced. However, complaints focus on unexpected price increases at checkout, technical bugs like crashes or phone number validation errors, and limited customization options.
Mostly positive (86% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about crashes and bugs, and price and subscriptions.
What people like
- Ease of use: “Was easy creating this book”
- Useful: “The books are good quality also, would definitely recommend them 👌 👍”
- Design: “re arrange the layout and add text”
- Features & content: “Several options and choices given”
Common complaints
- Crashes & bugs: “Now you get to the part where you pay and it just crashes”
- Price & subscription: “Now you get to the part where you pay and it just crashes”
About Once Upon: Photo book prints
Turn the thousands of photos on your phone into beautiful photo books you’ll love flipping through.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification, and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, vacations, birthdays, weddings, baby albums, yearbooks, pet photos, kids’ drawings, recipes, or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet, or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos, or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts, and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share, and come back to.
Softcover Medium, 8x8"
Hardcover Medium, 8x8", album title printed on spine
Hardcover Large, 11x11", album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
- Google Photos connection and iCloud sync where supported
- Projects backed up so you can keep creating across devices
- Copy spreads between books to keep multiple versions simple
- Easy photo selection with dates sorted by month
- Drag and drop to arrange your pages
- Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 5x7". Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK, and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
Once Upon is a simple photo book maker with high-quality Scandinavian design, B Corp certification, and over 9.6M downloads worldwide. Pick your photos and Once Upon places them in a clean, ready-to-edit layout, so you can go from camera roll to keepsake in just a few minutes.
Create a photo book for every kind of memory: family life, vacations, birthdays, weddings, baby albums, yearbooks, pet photos, kids’ drawings, recipes, or the little moments you do not want to forget.
Why create with Once Upon?
- Make photo books from your phone, tablet, or computer
- Choose up to 894 photos for one book
- Create books with up to 300 pages
- Start from scratch or let Once Upon arrange your photos for you
- Add captions to remember the story behind each picture
- Invite friends and family to create collaborative albums
- Create several books and photo prints at the same time
- Covered by our customer satisfaction guarantee
How Once Upon works
1. Choose photos from your phone, tablet, computer, Google Photos, or iCloud
2. Let Once Upon place them in a clean photo book layout
3. Add captions, move pages, change layouts, and adjust your cover
4. Choose your format and paper type, then order when you are ready
Our photo books
Once your book is created, choose the format that fits your story. All Once Upon photo books have a timeless square format and are designed to make your memories easy to keep, share, and come back to.
Softcover Medium, 8x8"
Hardcover Medium, 8x8", album title printed on spine
Hardcover Large, 11x11", album title printed on spine
Choose from silk matte or semi-gloss paper.
More helpful features
- Google Photos connection and iCloud sync where supported
- Projects backed up so you can keep creating across devices
- Copy spreads between books to keep multiple versions simple
- Easy photo selection with dates sorted by month
- Drag and drop to arrange your pages
- Try different layouts and find the look you like best
Photo prints
Want a smaller keepsake? Create high-quality photo prints in 5x7". Choose matte or semi-gloss paper, with portrait or landscape format depending on your photo.
Made with care
Once Upon is B Corp certified and designed to help you preserve meaningful memories in a more thoughtful way. Our photo books and photo prints are printed as close to you as possible through our print partners in Australia, Germany, the Netherlands, Sweden, the UK, and the USA.
Questions, or just want to say hi? Reach us at [email protected].
Find more photo book inspiration on Instagram: @onceuponapp.
What's new in 13.6.0
You didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
Store changes
What Once Upon: Photo book prints changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
8 screenshots (was 8)