Perfect365 Downloads & RevenuePerfect365: Face Makeup Editor · App Store & Google Play
Perfect365: Face Makeup Editor gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Perfect365: Face Makeup Editor by Perfect365, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Perfect365: Face Makeup Editor update history & changes
Last change · 42 events since 17 Nov 2011Full timeline ↓📈iOSEntered the top 100📦AndroidUpdated to version 10.33.22📈iOSEntered the top 100📦AndroidUpdated to version 10.33.6📈AndroidHit #1📈AndroidEntered the top 100⭐iOSPassed 100K ratings🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦iOSVersion 10.28.40🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 41 events in the last 12 months
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Free · Lifestyle · MX
- 📦Perfect365: Face Makeup Editor updated to version 10.33.22AndroidMinor performance improvements and bug fixes
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Grossing · Lifestyle · SA
- 📈Perfect365: Face Makeup Editor charting in a new countryiOSSaudi Arabia
- 📦Perfect365: Face Makeup Editor updated to version 10.33.6AndroidMinor performance improvements and bug fixes
- 📈Perfect365: Face Makeup Editor hit #1AndroidTop Grossing · Beauty · GB
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Free · Lifestyle · PH
- 📈Perfect365: Face Makeup Editor entered the top 100AndroidTop Free · Beauty · ES
- 📈Perfect365: Face Makeup Editor charting in a new countryAndroidSpain
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Free · Lifestyle · RU
- 📈Perfect365: Face Makeup Editor entered the top 100AndroidTop Free · Beauty · TH
- 📈Perfect365: Face Makeup Editor entered the top 100 in 3 chartsiOSTop Grossing · Lifestyle · AR · Top Grossing · Lifestyle · MY · Top Grossing · Lifestyle · ZA
- 📈Perfect365: Face Makeup Editor charting in a new country in 3 chartsiOSArgentina · Malaysia · South Africa
- 📈Perfect365: Face Makeup Editor entered the top 10AndroidTop Grossing · Beauty · TR
- 📈Perfect365: Face Makeup Editor entered the top 100 in 2 chartsAndroidTop Free · Beauty · MX · Top Free · Beauty · VN
- 📈Perfect365: Face Makeup Editor charting in a new countryAndroidTurkey
- 📈Perfect365: Face Makeup Editor entered the top 100 in 4 chartsiOSTop Free · Lifestyle · CO · Top Grossing · Lifestyle · CO · Top Grossing · Lifestyle · PH · Top Grossing · Lifestyle · PL
- 📈Perfect365: Face Makeup Editor charting in a new country in 3 chartsiOSColombia · Philippines · Poland
- 📈Perfect365: Face Makeup Editor entered the top 10 in 4 chartsAndroidTop Grossing · Beauty · MX · Top Grossing · Beauty · NL · Top Grossing · Beauty · TH · Top Grossing · Beauty · VN
- 📈Perfect365: Face Makeup Editor charting in a new country in 4 chartsAndroidMexico · Netherlands · Thailand · Vietnam
- 📈Perfect365: Face Makeup Editor entered the top 100AndroidTop Free · Beauty · NL
- 📈Perfect365: Face Makeup Editor entered the top 10AndroidTop Grossing · Beauty · DE
- 📈Perfect365: Face Makeup Editor entered the top 100AndroidTop Free · Beauty · SA
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Grossing · Lifestyle · TR
- 📈Perfect365: Face Makeup Editor charting in a new countryiOSTurkey
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Grossing · Lifestyle · VN
- 📈Perfect365: Face Makeup Editor charting in a new countryiOSVietnam
- 📈Perfect365: Face Makeup Editor entered the top 100AndroidTop Free · Beauty · FR
- 📈Perfect365: Face Makeup Editor charting in a new countryAndroidFrance
- 📦Perfect365: Face Makeup Editor updated to version 10.31.18AndroidMinor performance improvements and bug fixes
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Grossing · Lifestyle · DE
- 📈Perfect365: Face Makeup Editor charting in a new countryiOSGermany
- 📈Perfect365: Face Makeup Editor entered the top 100iOSTop Grossing · Lifestyle · IN
- 📈Perfect365: Face Makeup Editor charting in a new countryiOSIndia
- 🆕Perfect365: Face Makeup Editor first spotted by AppInsiderAndroidBrazil
- 🆕Perfect365: Face Makeup Editor first spotted by AppInsideriOS#97 in Top Grossing · Lifestyle · France
- 📦Perfect365: Face Makeup Editor version 10.28.40iOS* Minor performance improvements and bug fixes
- 📦Perfect365: Face Makeup Editor version 10.29.23AndroidMinor performance improvements and bug fixes
- 🆕Perfect365: Face Makeup Editor released on Google PlayAndroid
- 🆕Perfect365: Face Makeup Editor released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.0 ★
931k ratings, both stores
Measured
Best rank now
#1
Android · 
Beauty Grossing
Beauty GrossingMeasured
New ratings a week
199
▼ -5% vs the 2 weeks before
Measured
Perfect365: Face Makeup Editor at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free virtual makeup and photo editing app that allows users to apply digital cosmetics, filters, and retouching tools to selfies and videos. The app demonstrates strong global monetization performance, ranking #1 in UK Beauty Grossing and consistently placing within the top three across major markets including the US, Turkey, Thailand, and India.
Similar apps: YouCam Makeup, FaceApp, BeautyPlus
App Store
App details
App ID
475976577
Publisher
Perfect365, Inc.
Publisher country
United States
On the store since
Nov 2011
14 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
13
EN FR DE HI ID IT JA KO PT RU ZH ES …
Size
334 MB
Also listed in
Photo & Video
Google Play
App details
App ID
com.arcsoft.perfect365
Publisher
Perfect365, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v10.33.6, from the εxodus privacy report (CC BY-SA).
Trackers
23
Permissions
49
Trackers
Full permission listProSee plans
Perfect365: Face Makeup Editor downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 10M+ |
| Google Play | 1k+ | 50M+ Measured |
| Total | 1k+ Confidence | 50M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Perfect365: Face Makeup Editor's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Ad-led
How Perfect365: Face Makeup Editor makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 68 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Perfect365 PLUS (Month) subscription | |
| 2 | Perfect365 PLUS (Year) subscription | |
| 3 | Save Unlimited Photos In High Resolution subscription | |
| 4 | Pro Color Palette subscription | |
| 5 | Premium Hotstyle Set - Naked subscription | |
| 6 | Contour & Highlight | |
| 7 | Free HotStyle: Bombshell | |
| 8 | Free HotStyle: Bumblebee | |
| 9 | Free HotStyle Set: Halloween | |
| 10 | Premium Hotstyle Set: Naked 2015 subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #13 Lifestyle Grossing | 23 of 30 countries | – | #41 |
| Google Play | #1 Beauty Grossing | 15 of 23 countries | #42 | #2 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
199
▼ -5% vs the 2 weeks before
Written reviews a week
1.5
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
76/100
faster than 95% of Lifestyle apps
Growing fastest in 
Canada ▲ ×4 · Russia ▲ +56%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 78 | 42% | ▲ +9% |
 Brazil | 25 | 14% | ▼ -41% |
 Mexico | 22 | 12% | steady |
 Colombia | 13 | 7% | – |
 India | 12 | 6% | ▼ -8% |
| United Kingdom | 6.2 | 3% | ▼ -58% |
 Spain | 5.8 | 3% | ▲ +8% |
 Italy | 5.8 | 3% | ▼ -33% |
| Russia | 5.2 | 3% | ▲ +56% |
| Canada | 4.5 | 2% | ▲ ×4 |
 Philippines | 4.3 | 2% | – |
 Germany | 3.5 | 2% | ▼ -22% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
–
Google Play's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
Google Play
Lifetime rating
3.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 183k |
| Google Play | 3.7 ★ | 748k 48k written reviews |
| Both stores | 4.0 ★ weighted by ratings | 931k |
What users say about Perfect365: Face Makeup Editor
From the 54 most recent App Store reviews in the US.
Mixed but leaning positive (57% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about ads, and price and subscriptions. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “It is easy to make people look awesome!”
- Features & content: “It has tons of options and is user friendly”
- Useful: “I recommend giving this one a go!”
- Price & subscription
Common complaints
- Ads: “It advertised free if you watch a video, but the videos are nonstop”
- Price & subscription: “You can never save unless you pay”
- Crashes & bugs: “the filter to change eye colors was not working for most of the pictures”
- Useful: “They charged me and when I finally did get in contact with someone, they were not very polite, mannered, or helpful at all”
About Perfect365: Face Makeup Editor
Perfect365 is your ultimate FREE AI-powered virtual makeup editor, selfie retouch, and beauty filter app, helping you transform photos with realistic makeup, skin retouch, hair color, and one-tap enhancements. Create polished selfies for Instagram, TikTok, Snapchat, Facebook, and more in just seconds.
▶ PERFECT365: AI MAKEUP, BEAUTY & PHOTO EDITOR ◀
• Trusted by over 100 million users and featured by The Today Show, ABC News, Allure, and Seventeen. • Discover new AI makeup looks, beauty filters, and trending styles every week from professional makeup artists and our in-house Beauty Squad. • One of the world’s most popular virtual makeup and beauty editing apps.
▶ POWERFUL AI BEAUTY TOOLS ◀
[ COMPLETE MAKEUP EDITOR ] • Enhance every selfie with over 100 AI-powered makeup and beauty editing tools, including lipstick, eyeliner, contour, blush, skin smoothing, blemish removal, and realistic makeup effects. • Instantly transform your look with over 3,000 professionally designed Hotstyles using a single tap. • Mix and match unlimited makeup combinations with the Pro Color Palette.
[ SELFIE RETOUCH & PHOTO EDITING ] • Smooth skin, brighten your complexion, remove blemishes, and create natural-looking beauty edits in seconds. • Edit portraits with advanced AI face detection for precise makeup placement and realistic results. • Enhance photos with beauty filters, virtual makeup, and personalized product recommendations.
[ TRENDING BEAUTY & VIRTUAL MAKEUP ]
• Explore celebrity-inspired makeup looks from the Red Carpet and Fashion Weeks. • Stay up to date with beauty trends, makeup inspiration, and expert tutorials. • Learn new techniques from your favorite beauty creators through step-by-step videos.
▶ CREATE YOUR PERFECT LOOK ◀
[ BEAUTY FILTERS FOR EVERY STYLE ] • Experiment with bold lipstick, eyeliner, eyeshadow, blush, contour, hair color, and virtual makeup without commitment. • Create everything from natural everyday beauty to full glam looks using AI-powered editing.
[ INTELLIGENT AI BEAUTY TECHNOLOGY ] • Powered by Intelligent Imaging™ technology trusted across more than 1.5 billion smart devices. • Experience fast, realistic AI makeup, selfie retouch, beauty enhancement, and virtual makeover technology designed to keep every edit natural-looking.
▶ GO BEYOND WITH PERFECT365 PLUS ◀
• Upgrade to an ad-free experience with our premium subscription for unlimited creativity. • Unlock exclusive looks created by professional makeup artists. • Save high-resolution edits and access advanced AI beauty tools and premium makeup features.
1-month subscription: $9.99 USD
Payment will be charged to your iTunes account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours before the current subscription expires. You can manage or turn off auto-renew anytime in your Apple ID account settings
▶ PERFECT365: AI MAKEUP, BEAUTY & PHOTO EDITOR ◀
• Trusted by over 100 million users and featured by The Today Show, ABC News, Allure, and Seventeen. • Discover new AI makeup looks, beauty filters, and trending styles every week from professional makeup artists and our in-house Beauty Squad. • One of the world’s most popular virtual makeup and beauty editing apps.
▶ POWERFUL AI BEAUTY TOOLS ◀
[ COMPLETE MAKEUP EDITOR ] • Enhance every selfie with over 100 AI-powered makeup and beauty editing tools, including lipstick, eyeliner, contour, blush, skin smoothing, blemish removal, and realistic makeup effects. • Instantly transform your look with over 3,000 professionally designed Hotstyles using a single tap. • Mix and match unlimited makeup combinations with the Pro Color Palette.
[ SELFIE RETOUCH & PHOTO EDITING ] • Smooth skin, brighten your complexion, remove blemishes, and create natural-looking beauty edits in seconds. • Edit portraits with advanced AI face detection for precise makeup placement and realistic results. • Enhance photos with beauty filters, virtual makeup, and personalized product recommendations.
[ TRENDING BEAUTY & VIRTUAL MAKEUP ]
• Explore celebrity-inspired makeup looks from the Red Carpet and Fashion Weeks. • Stay up to date with beauty trends, makeup inspiration, and expert tutorials. • Learn new techniques from your favorite beauty creators through step-by-step videos.
▶ CREATE YOUR PERFECT LOOK ◀
[ BEAUTY FILTERS FOR EVERY STYLE ] • Experiment with bold lipstick, eyeliner, eyeshadow, blush, contour, hair color, and virtual makeup without commitment. • Create everything from natural everyday beauty to full glam looks using AI-powered editing.
[ INTELLIGENT AI BEAUTY TECHNOLOGY ] • Powered by Intelligent Imaging™ technology trusted across more than 1.5 billion smart devices. • Experience fast, realistic AI makeup, selfie retouch, beauty enhancement, and virtual makeover technology designed to keep every edit natural-looking.
▶ GO BEYOND WITH PERFECT365 PLUS ◀
• Upgrade to an ad-free experience with our premium subscription for unlimited creativity. • Unlock exclusive looks created by professional makeup artists. • Save high-resolution edits and access advanced AI beauty tools and premium makeup features.
1-month subscription: $9.99 USD
Payment will be charged to your iTunes account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours before the current subscription expires. You can manage or turn off auto-renew anytime in your Apple ID account settings
Perfect365: Face Makeup Editor App Store
Perfect365: Face Makeup Editor gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Perfect365: Face Makeup Editor is #41 in Lifestyle Grossing in United States and charting in 23 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperPerfect365, Inc.
CategoryLifestyle
PriceFree
Released
Rating★ 4.8 (183k)
Version10.28.40
Age rating4+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
Rating
4.8 ★
183k ratings
Measured
Best rank now
#41
Lifestyle GrossingMeasured
New ratings a week
199
▼ -5% vs the 2 weeks before
Measured
Perfect365: Face Makeup Editor on the App Store
App details
App ID
475976577
Publisher
Perfect365, Inc.
Publisher country
United States
On the store since
Nov 2011
14 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
13
EN FR DE HI ID IT JA KO PT RU ZH ES …
Size
334 MB
Also listed in
Photo & Video
Perfect365: Face Makeup Editor downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Perfect365: Face Makeup Editor's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Perfect365: Face Makeup Editor before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Ad-led
How Perfect365: Face Makeup Editor makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 68 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Perfect365 PLUS (Month) subscription | |
| 2 | Perfect365 PLUS (Year) subscription | |
| 3 | Save Unlimited Photos In High Resolution subscription | |
| 4 | Pro Color Palette subscription | |
| 5 | Premium Hotstyle Set - Naked subscription | |
| 6 | Contour & Highlight | |
| 7 | Free HotStyle: Bombshell | |
| 8 | Free HotStyle: Bumblebee | |
| 9 | Free HotStyle Set: Halloween | |
| 10 | Premium Hotstyle Set: Naked 2015 subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | LifestyleGrossing | #41 |
| Russia | LifestyleGrossing | #13 |
| Brazil | LifestyleGrossing | #31 |
| Mexico | LifestyleGrossing | #20 |
| India | LifestyleGrossing | #39 |
| United Kingdom | LifestyleGrossing | #82 |
 Indonesia | LifestyleGrossing | #26 |
| Italy | LifestyleGrossing | #36 |
| Germany | LifestyleGrossing | #91 |
| Canada | LifestyleGrossing | #67 |
| France | LifestyleGrossing | #85 |
| Philippines | LifestyleGrossing | #19 |
 Poland | LifestyleGrossing | #34 |
 Australia | LifestyleGrossing | #100 |
| India | LifestyleFree | #103 |
| Spain | LifestyleGrossing | #78 |
| Colombia | LifestyleGrossing | #21 |
 United Arab Emirates | LifestyleGrossing | #65 |
| Russia | LifestyleFree | #123 |
 Netherlands | LifestyleGrossing | #86 |
 Malaysia | LifestyleGrossing | #39 |
 Argentina | LifestyleGrossing | #58 |
 Thailand | LifestyleGrossing | #80 |
| Philippines | LifestyleFree | #61 |
 Sweden | LifestyleGrossing | #96 |
 South Africa | LifestyleGrossing | #54 |
| Indonesia | LifestyleFree | #174 |
| United Arab Emirates | LifestyleFree | #199 |
| Colombia | LifestyleFree | #82 |
| Argentina | LifestyleFree | #115 |
Apps near Perfect365: Face Makeup Editor on the chart
Lifestyle Grossing, around #41.
Ratings
App Store, worldwide.
Rating
4.8 ★
183k ratings
Measured
Ratings
183k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
199
▼ -5% vs the 2 weeks before
Written reviews a week
1.5
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
76/100
faster than 95% of Lifestyle apps
Growing fastest in Canada ▲ ×4 · Russia ▲ +56%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 78 | 42% | ▲ +9% |
| Brazil | 25 | 14% | ▼ -41% |
| Mexico | 22 | 12% | steady |
| Colombia | 13 | 7% | – |
| India | 12 | 6% | ▼ -8% |
| United Kingdom | 6.2 | 3% | ▼ -58% |
| Spain | 5.8 | 3% | ▲ +8% |
| Italy | 5.8 | 3% | ▼ -33% |
| Russia | 5.2 | 3% | ▲ +56% |
| Canada | 4.5 | 2% | ▲ ×4 |
| Philippines | 4.3 | 2% | – |
| Germany | 3.5 | 2% | ▼ -22% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Perfect365: Face Makeup Editor
From the 54 most recent App Store reviews in the US.
Mixed but leaning positive (57% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about ads, and price and subscriptions. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “It is easy to make people look awesome!”
- Features & content: “It has tons of options and is user friendly”
- Useful: “I recommend giving this one a go!”
- Price & subscription
Common complaints
- Ads: “It advertised free if you watch a video, but the videos are nonstop”
- Price & subscription: “You can never save unless you pay”
- Crashes & bugs: “the filter to change eye colors was not working for most of the pictures”
- Useful: “They charged me and when I finally did get in contact with someone, they were not very polite, mannered, or helpful at all”
About Perfect365: Face Makeup Editor
Perfect365 is your ultimate FREE AI-powered virtual makeup editor, selfie retouch, and beauty filter app, helping you transform photos with realistic makeup, skin retouch, hair color, and one-tap enhancements. Create polished selfies for Instagram, TikTok, Snapchat, Facebook, and more in just seconds.
▶ PERFECT365: AI MAKEUP, BEAUTY & PHOTO EDITOR ◀
• Trusted by over 100 million users and featured by The Today Show, ABC News, Allure, and Seventeen. • Discover new AI makeup looks, beauty filters, and trending styles every week from professional makeup artists and our in-house Beauty Squad. • One of the world’s most popular virtual makeup and beauty editing apps.
▶ POWERFUL AI BEAUTY TOOLS ◀
[ COMPLETE MAKEUP EDITOR ] • Enhance every selfie with over 100 AI-powered makeup and beauty editing tools, including lipstick, eyeliner, contour, blush, skin smoothing, blemish removal, and realistic makeup effects. • Instantly transform your look with over 3,000 professionally designed Hotstyles using a single tap. • Mix and match unlimited makeup combinations with the Pro Color Palette.
[ SELFIE RETOUCH & PHOTO EDITING ] • Smooth skin, brighten your complexion, remove blemishes, and create natural-looking beauty edits in seconds. • Edit portraits with advanced AI face detection for precise makeup placement and realistic results. • Enhance photos with beauty filters, virtual makeup, and personalized product recommendations.
[ TRENDING BEAUTY & VIRTUAL MAKEUP ]
• Explore celebrity-inspired makeup looks from the Red Carpet and Fashion Weeks. • Stay up to date with beauty trends, makeup inspiration, and expert tutorials. • Learn new techniques from your favorite beauty creators through step-by-step videos.
▶ CREATE YOUR PERFECT LOOK ◀
[ BEAUTY FILTERS FOR EVERY STYLE ] • Experiment with bold lipstick, eyeliner, eyeshadow, blush, contour, hair color, and virtual makeup without commitment. • Create everything from natural everyday beauty to full glam looks using AI-powered editing.
[ INTELLIGENT AI BEAUTY TECHNOLOGY ] • Powered by Intelligent Imaging™ technology trusted across more than 1.5 billion smart devices. • Experience fast, realistic AI makeup, selfie retouch, beauty enhancement, and virtual makeover technology designed to keep every edit natural-looking.
▶ GO BEYOND WITH PERFECT365 PLUS ◀
• Upgrade to an ad-free experience with our premium subscription for unlimited creativity. • Unlock exclusive looks created by professional makeup artists. • Save high-resolution edits and access advanced AI beauty tools and premium makeup features.
1-month subscription: $9.99 USD
Payment will be charged to your iTunes account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours before the current subscription expires. You can manage or turn off auto-renew anytime in your Apple ID account settings
▶ PERFECT365: AI MAKEUP, BEAUTY & PHOTO EDITOR ◀
• Trusted by over 100 million users and featured by The Today Show, ABC News, Allure, and Seventeen. • Discover new AI makeup looks, beauty filters, and trending styles every week from professional makeup artists and our in-house Beauty Squad. • One of the world’s most popular virtual makeup and beauty editing apps.
▶ POWERFUL AI BEAUTY TOOLS ◀
[ COMPLETE MAKEUP EDITOR ] • Enhance every selfie with over 100 AI-powered makeup and beauty editing tools, including lipstick, eyeliner, contour, blush, skin smoothing, blemish removal, and realistic makeup effects. • Instantly transform your look with over 3,000 professionally designed Hotstyles using a single tap. • Mix and match unlimited makeup combinations with the Pro Color Palette.
[ SELFIE RETOUCH & PHOTO EDITING ] • Smooth skin, brighten your complexion, remove blemishes, and create natural-looking beauty edits in seconds. • Edit portraits with advanced AI face detection for precise makeup placement and realistic results. • Enhance photos with beauty filters, virtual makeup, and personalized product recommendations.
[ TRENDING BEAUTY & VIRTUAL MAKEUP ]
• Explore celebrity-inspired makeup looks from the Red Carpet and Fashion Weeks. • Stay up to date with beauty trends, makeup inspiration, and expert tutorials. • Learn new techniques from your favorite beauty creators through step-by-step videos.
▶ CREATE YOUR PERFECT LOOK ◀
[ BEAUTY FILTERS FOR EVERY STYLE ] • Experiment with bold lipstick, eyeliner, eyeshadow, blush, contour, hair color, and virtual makeup without commitment. • Create everything from natural everyday beauty to full glam looks using AI-powered editing.
[ INTELLIGENT AI BEAUTY TECHNOLOGY ] • Powered by Intelligent Imaging™ technology trusted across more than 1.5 billion smart devices. • Experience fast, realistic AI makeup, selfie retouch, beauty enhancement, and virtual makeover technology designed to keep every edit natural-looking.
▶ GO BEYOND WITH PERFECT365 PLUS ◀
• Upgrade to an ad-free experience with our premium subscription for unlimited creativity. • Unlock exclusive looks created by professional makeup artists. • Save high-resolution edits and access advanced AI beauty tools and premium makeup features.
1-month subscription: $9.99 USD
Payment will be charged to your iTunes account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours before the current subscription expires. You can manage or turn off auto-renew anytime in your Apple ID account settings
Latest updates
10.28.40
* Minor performance improvements and bug fixes
More from Perfect365, Inc.
Perfect365: Face Makeup Editor Android
Perfect365: Face Makeup Editor gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Perfect365: Face Makeup Editor is #2 in Beauty Grossing on Google Play in United States and charting in 15 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperPerfect365, Inc.
CategoryBeauty
PriceFree
Released
Installs50M+
Rating★ 3.7 (748k)
Updated
Content ratingEveryone
Rating
3.7 ★
748k ratings
Measured
Best rank now
#2
Beauty GrossingMeasured
Perfect365: Face Makeup Editor at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free virtual makeup and photo editing app that allows users to apply digital cosmetics, filters, and retouching tools to selfies and videos. The app demonstrates strong global monetization performance, ranking #1 in UK Beauty Grossing and consistently placing within the top three across major markets including the US, Turkey, Thailand, and India.
Similar apps: YouCam Makeup, FaceApp, BeautyPlus
Perfect365: Face Makeup Editor on Google Play
App details
App ID
com.arcsoft.perfect365
Publisher
Perfect365, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v10.33.6, from the εxodus privacy report (CC BY-SA).
Trackers
23
Permissions
49
Trackers
Full permission listProSee plans
Perfect365: Face Makeup Editor downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Perfect365: Face Makeup Editor's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.arcsoft.perfect365) on every Android store we track. Known Android installs: at least 51M (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 50,000,000+ | ★ 3.7 (748k) | 10.33.22 | Open ↗ |
| Huawei AppGallery | 628k | – | 9.7.60 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Perfect365: Face Makeup Editor before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Ad-led
How Perfect365: Face Makeup Editor makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 68 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Perfect365 PLUS (Month) subscription | |
| 2 | Perfect365 PLUS (Year) subscription | |
| 3 | Save Unlimited Photos In High Resolution subscription | |
| 4 | Pro Color Palette subscription | |
| 5 | Premium Hotstyle Set - Naked subscription | |
| 6 | Contour & Highlight | |
| 7 | Free HotStyle: Bombshell | |
| 8 | Free HotStyle: Bumblebee | |
| 9 | Free HotStyle Set: Halloween | |
| 10 | Premium Hotstyle Set: Naked 2015 subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | BeautyGrossing | #2 |
| United Kingdom | BeautyGrossing | #1 |
| India | BeautyGrossing | #3 |
| Mexico | BeautyGrossing | #3 |
 Saudi Arabia | BeautyGrossing | #3 |
| Indonesia | BeautyGrossing | #3 |
| Brazil | BeautyGrossing | #6 |
 Turkey | BeautyGrossing | #3 |
| Netherlands | BeautyGrossing | #3 |
| United Arab Emirates | BeautyGrossing | #3 |
| United States | BeautyFree | #42 |
| Thailand | BeautyGrossing | #3 |
 Vietnam | BeautyGrossing | #3 |
| Germany | BeautyFree | #37 |
| Brazil | BeautyFree | #62 |
| India | BeautyFree | #62 |
| Russia | BeautyFree | #49 |
| Mexico | BeautyFree | #42 |
| Spain | BeautyFree | #46 |
| Indonesia | BeautyFree | #73 |
| United Arab Emirates | BeautyFree | #56 |
| Netherlands | BeautyFree | #56 |
| Thailand | BeautyFree | #57 |
| Vietnam | BeautyFree | #57 |
Apps near Perfect365: Face Makeup Editor on the chart
Beauty Grossing, around #2.
Ratings
Google Play, worldwide.
Rating
3.7 ★
748k ratings
Measured
Ratings
748k
Measured
Written reviews
48k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
–
Google Play's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
Google Play
Lifetime rating
3.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Perfect365: Face Makeup Editor
From the 100 most recent Google Play reviews in the US.
Users appreciate the app's realistic makeup effects and creative options but are heavily frustrated by aggressive monetization, including unexpected price hikes and intrusive ads. Technical issues such as crashes, lag, and inability to save or edit photos further degrade the experience for many long-term users.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for its features and content, and being fun. The main complaints are about price and subscriptions, and ads.
What people like
- Features & content: “So many editing tools, for FREE!”
- Fun: “it's fun, and makes you so happy 😊”
- Price & subscription: “But, after paying $2.99 a month for premium for almost a year, all of a sudden the renewal jumped to $49 a year up front or $9.99 a month”
- Ease of use: “natural editing changes easy to use and if you enjoy photo editing the you will like this app it's super fun!”
Common complaints
- Price & subscription: “Then, I was charged $15.99 for it”
- Ads: “So many ADS and the ADS are so long”
- Crashes & bugs: “I also noticed that making your own stickers is still not working either”
- Features & content: “For using simple features we have to see videos and ads”
About Perfect365: Face Makeup Editor
Welcome to Perfect365, the virtual makeup app that’s like having a glam squad in your pocket!
Try on new makeup looks & filters for pictures instantly with our all-in-one face & photo editor to retouch photos & videos. Want to try new makeup like a bold new lipstick or funky hair color with photo filters & effects? Use our beauty editor app! Want the latest Red Carpet makeup beauty looks? Peek backstage into Fashion Week? It’s all just one tap away. New styles created weekly to edit photos by expert makeup artist partners & in-house Beauty Squad. Perfect365’s beauty camera & makeup editor app will make you the envy of all your friends.
Are you looking for beauty filters for selfies? This is the retouch photo editor app for you!
There are hundreds of filters for pictures and videos available in our picture editor app to help retouch photos and make your selfies stand out! Our beauty camera can add makeup & help you create amazing photos fast.
Keep up with the latest lipstick and hair trends as the photo filters and effects are updated. Edit photos with makeup filters, beauty editor or our blemish remover tool to make sure you have perfect makeup in every selfie. Perfect365’s filters for pictures will give you that perfect makeup look every time.
Key features:
★ Beauty camera to take great selfies in the app
★ Try thousands of new styles, curated by professional makeup artists
★ Retouch photos in the picture editor with cool effects & filters for selfies
★ Customize your makeover with the beauty editor, whether you opt for high glam, or a natural look, Perfect365’s photo editor can do it all with our filters for pictures
★Blemish remover, teeth whitener, skin brightener & so many more makeup & beauty filters to improve your selfies
★ Share your photos & videos to your social media pages, with no watermarks
★ Get updates from the makeup & beauty world, including tutorials, life hacks, and the inside scoop on celebrity looks!
Get the look:
★ Explore over 100 makeup editor & beauty tools so you can customize your personal style – eye shadows, lip liners, lipsticks, & more!
★ Get an instant makeover with the beauty camera & retouch photo editor which has over 3000 pre-set Hotstyles – one-tap looks!
★ Customize unlimited color options with the Pro Color Palette – use the picture editor tools to design your perfect look with unique color combos.
★ Subtle filters for pictures, touch-up features & beauty editor for a no-makeup glow
★ Most accurate makeup placement possible with cutting-edge face detection to help apply the filters for selfies perfectly every time!
★ Apply amazing photo filters and makeup effects, edit photos then save & share your looks via Facebook, Twitter & Instagram
Get the scoop:
★ Video tutorials from your favorite YouTube artists, so you can recreate the virtual makeup looks IRL!
★ Beauty & fashion product recommendations
★ Daily makeup & fashion news & tips
★ As seen in The Today Show, ABC News, Allure & Seventeen
Perfect36
Try on new makeup looks & filters for pictures instantly with our all-in-one face & photo editor to retouch photos & videos. Want to try new makeup like a bold new lipstick or funky hair color with photo filters & effects? Use our beauty editor app! Want the latest Red Carpet makeup beauty looks? Peek backstage into Fashion Week? It’s all just one tap away. New styles created weekly to edit photos by expert makeup artist partners & in-house Beauty Squad. Perfect365’s beauty camera & makeup editor app will make you the envy of all your friends.
Are you looking for beauty filters for selfies? This is the retouch photo editor app for you!
There are hundreds of filters for pictures and videos available in our picture editor app to help retouch photos and make your selfies stand out! Our beauty camera can add makeup & help you create amazing photos fast.
Keep up with the latest lipstick and hair trends as the photo filters and effects are updated. Edit photos with makeup filters, beauty editor or our blemish remover tool to make sure you have perfect makeup in every selfie. Perfect365’s filters for pictures will give you that perfect makeup look every time.
Key features:
★ Beauty camera to take great selfies in the app
★ Try thousands of new styles, curated by professional makeup artists
★ Retouch photos in the picture editor with cool effects & filters for selfies
★ Customize your makeover with the beauty editor, whether you opt for high glam, or a natural look, Perfect365’s photo editor can do it all with our filters for pictures
★Blemish remover, teeth whitener, skin brightener & so many more makeup & beauty filters to improve your selfies
★ Share your photos & videos to your social media pages, with no watermarks
★ Get updates from the makeup & beauty world, including tutorials, life hacks, and the inside scoop on celebrity looks!
Get the look:
★ Explore over 100 makeup editor & beauty tools so you can customize your personal style – eye shadows, lip liners, lipsticks, & more!
★ Get an instant makeover with the beauty camera & retouch photo editor which has over 3000 pre-set Hotstyles – one-tap looks!
★ Customize unlimited color options with the Pro Color Palette – use the picture editor tools to design your perfect look with unique color combos.
★ Subtle filters for pictures, touch-up features & beauty editor for a no-makeup glow
★ Most accurate makeup placement possible with cutting-edge face detection to help apply the filters for selfies perfectly every time!
★ Apply amazing photo filters and makeup effects, edit photos then save & share your looks via Facebook, Twitter & Instagram
Get the scoop:
★ Video tutorials from your favorite YouTube artists, so you can recreate the virtual makeup looks IRL!
★ Beauty & fashion product recommendations
★ Daily makeup & fashion news & tips
★ As seen in The Today Show, ABC News, Allure & Seventeen
Perfect36
What's new in 10.33.22
Minor performance improvements and bug fixes
Similar apps
Apps people compare with Perfect365: Face Makeup Editor: the same core purpose or gameplay, checked one by one.
