Phia Downloads & RevenuePhia: Fashion Deals & Rewards · App Store
Phia: Fashion Deals & Rewards is #171 in Shopping Free in United States and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperPhia
CategoryShopping
PriceFree
Released
Rating★ 4.8 (23k)
Version2.3.37
Age rating17+
First seen by us
25 Sep 2026
25 Sep 2026Phia: Fashion Deals & Rewards update history & changes
Last change · 12 events since 7 Jan 2025Full timeline ↓📊Downloads up ×4.2 in a week📦Updated to version 2.3.37📦Updated to version 2.3.36📈Entered the top 100🆕First spotted by AppInsider🆕Released on the App Store
Full timeline · 12 events
- 📊Phia: Fashion Deals & Rewards: downloads up ×4.2 in a weekabout 1.1k a day now (our estimate)
- ✏️Phia: Fashion Deals & Rewards: app got bigger150 MB → 170 MB (+13%)
- 📦Phia: Fashion Deals & Rewards updated to version 2.3.37Overall app improvements and bug fixes.
- ✏️Phia: Fashion Deals & Rewards: app got smaller387 MB → 150 MB (-61%)
- 📦Phia: Fashion Deals & Rewards updated to version 2.3.36Build your closet from your photos, and enjoy smoother shopping in Safari.
• Find outfits in your camera roll and bring the pieces into your digital closet.
• Enjoy more reliable coupon checkout and Rewards activation in the Safari extension, including smoother sign-in and return to your shopping page.
• Pinch to zoom on virtual try-on images for a closer look.
• Select pieces more precisely in the outfit editor, with fixes to closet management and home feed loading.
We've also improved photo sync progress and recovery, along with general stability and bug fixes.… more - 📈Phia: Fashion Deals & Rewards entered the top 100Top Free · Shopping · US
- ✏️Phia: Fashion Deals & Rewards: app got bigger348 MB → 387 MB (+11%)
- 📦Phia: Fashion Deals & Rewards updated to version 2.3.35Overall app improvements and bug fixes
- 📦Phia: Fashion Deals & Rewards updated to version 2.3.34Closet now has its own spot in the navigation bar — it's always one tap away.
A new add button, always within reach — add items or create outfits from anywhere in your Closet.
Build outfits in one step — select several pieces and we'll create the outfit instantly.
Save as you browse — swipe on any product to add it to your Closet, or add it straight from your home feed.
General improvements and fixes to make shopping with Phia smoother and more reliable.… more - 🆕Phia: Fashion Deals & Rewards first spotted by AppInsider#38 in Top Free · Shopping · United States
- 📦Phia: Fashion Deals & Rewards version 2.3.29Your Closet is now open to everyone.
Save the pieces you love, keep them organized in one place, and watch your recommendations get sharper the more you add.
Never miss a price drop.
Your cart now tells you the moment something you're watching gets cheaper — so you buy at the right time, not just any time.
Plus performance improvements and bug fixes throughout.… more - 🆕Phia: Fashion Deals & Rewards released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
23k ratings
Measured
Best rank now
#171
Shopping FreeMeasured
New ratings a week
3.2
▼ -75% vs the 2 weeks before
Measured
Phia: Fashion Deals & Rewards on the App Store
App details
App ID
6739351340
Publisher
Phia Holdings Inc.
On the store since
Jan 2025
1 year on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
17+
1 content note below
Languages
1
EN
Size
170 MB
Also listed in
Lifestyle
Content notesUnrestricted Web Access
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #171 |
Apps near Phia: Fashion Deals & Rewards on the chart
Shopping Free, around #171.
Ratings
App Store, worldwide.
Rating
4.8 ★
23k ratings
Measured
Ratings
23k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
3.2
▼ -75% vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
44/100
faster than 60% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Phia: Fashion Deals & Rewards
Named a TIME Best Invention and trusted by 1.5 million shoppers. As seen in Fortune, Forbes, The New York Times, and Vogue.
Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically.
——
HOW PHIA WORKS
1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand.
2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you.
3) Earn Phia Rewards points on eligible purchases at participating retailers and redeem them for gift cards to top brands.
Shop, save, and get rewarded, automatically.
——
FEATURES YOU'LL LOVE
Should I Buy This?
Tap it on any item while browsing Safari and Phia's AI instantly tells you if the price is fair, finds cheaper alternatives across retail and resale, and surfaces visually similar styles, all in seconds.
Never Overpay Again
Phia compares prices across 220,000+ sites in real time. If there's a better deal anywhere on the internet, Phia finds it before you check out.
Coupons, Done For You
Phia automatically applies the best coupon at checkout. No searching, no expired codes. Some discounts are exclusive to Phia users only.
Catch Every Price Drop
Save any item and we'll notify you the moment the price falls to your target. You set the threshold. We do the watching.
Phia Rewards
Earn points when you shop at participating retailers. Redeem them for gift cards to your favorite brands. Shopping doesn't just save you money — it pays you.
Your Cart, Automatically
Not ready to check out? Save anything to your cart and we'll alert you when a fresh coupon lands, the price drops, or a better deal pops up.
Styled For You
Phia's proprietary AI learns your taste and suggests what to buy next across multiple brands and retailers, right on your home feed. A stylist that actually knows your wardrobe.
Shop Your Screenshots
See something you love on social media? Phia Lens finds it across 220,000+ sites instantly.
——
NOT ANOTHER COUPON APP
Phia is built for people who care about what they wear.
Unlike Rakuten, Coupert, Honey, or Capital One Shopping, Phia doesn’t just hunt for coupons — it compares prices across retail and resale, finds better options instantly, applies savings automatically, and helps you track everything you love in one place.
——
CELEBRITY BACKED
Khloe Kardashian, Alix Earle, Karlie Kloss, Olivia Culpo, Winnie Harlow, Eileen Gu, Halsey, Paris Hilton, Lori Harvey, and Ice Spice, and more invested in Phia’s $35.5M Series A.
——
Download Phia and start shopping smarter.
Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically.
——
HOW PHIA WORKS
1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand.
2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you.
3) Earn Phia Rewards points on eligible purchases at participating retailers and redeem them for gift cards to top brands.
Shop, save, and get rewarded, automatically.
——
FEATURES YOU'LL LOVE
Should I Buy This?
Tap it on any item while browsing Safari and Phia's AI instantly tells you if the price is fair, finds cheaper alternatives across retail and resale, and surfaces visually similar styles, all in seconds.
Never Overpay Again
Phia compares prices across 220,000+ sites in real time. If there's a better deal anywhere on the internet, Phia finds it before you check out.
Coupons, Done For You
Phia automatically applies the best coupon at checkout. No searching, no expired codes. Some discounts are exclusive to Phia users only.
Catch Every Price Drop
Save any item and we'll notify you the moment the price falls to your target. You set the threshold. We do the watching.
Phia Rewards
Earn points when you shop at participating retailers. Redeem them for gift cards to your favorite brands. Shopping doesn't just save you money — it pays you.
Your Cart, Automatically
Not ready to check out? Save anything to your cart and we'll alert you when a fresh coupon lands, the price drops, or a better deal pops up.
Styled For You
Phia's proprietary AI learns your taste and suggests what to buy next across multiple brands and retailers, right on your home feed. A stylist that actually knows your wardrobe.
Shop Your Screenshots
See something you love on social media? Phia Lens finds it across 220,000+ sites instantly.
——
NOT ANOTHER COUPON APP
Phia is built for people who care about what they wear.
Unlike Rakuten, Coupert, Honey, or Capital One Shopping, Phia doesn’t just hunt for coupons — it compares prices across retail and resale, finds better options instantly, applies savings automatically, and helps you track everything you love in one place.
——
CELEBRITY BACKED
Khloe Kardashian, Alix Earle, Karlie Kloss, Olivia Culpo, Winnie Harlow, Eileen Gu, Halsey, Paris Hilton, Lori Harvey, and Ice Spice, and more invested in Phia’s $35.5M Series A.
——
Download Phia and start shopping smarter.
Latest updates
2.3.37
Overall app improvements and bug fixes.
2.3.36
Build your closet from your photos, and enjoy smoother shopping in Safari.
• Find outfits in your camera roll and bring the pieces into your digital closet.
• Enjoy more reliable coupon checkout and Rewards activation in the Safari extension, including smoother sign-in and return to your shopping page.
• Pinch to zoom on virtual try-on images for a closer look.
• Select pieces more precisely in the outfit editor, with fixes to closet management and home feed loading.
We've also improved photo sync progress and recovery, along with general stability and bug fixes.
2.3.35
Overall app improvements and bug fixes
Store changes
What Phia: Fashion Deals & Rewards changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
150 MB → 170 MB (+13%)
App got smaller
387 MB → 150 MB (-61%)
App got bigger
348 MB → 387 MB (+11%)