PINK—Clothing, Beauty & More Downloads & RevenuePINK—Clothing, Beauty & More · App Store & Google Play
PINK—Clothing, Beauty & More by Victoria's Secret PINK is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
PINK—Clothing, Beauty & More update history & changes
Last change · 13 events since 17 Sep 2011Full timeline ↓🎉iOSIn-app event: PINK Friendsgiving✏️iOSNew screenshots📦iOSUpdated to version 15.5.1🎉iOSIn-app event: Member Days📦iOSUpdated to version 15.4.0📈iOSEntered the top 100🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦AndroidVersion 15.3.1.140🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 13 events
- 🎉PINK—Clothing, Beauty & More in-app event: PINK FriendsgivingiOSSPECIAL EVENT · until 9 Nov
- ✏️PINK—Clothing, Beauty & More: new screenshotsiOS4 screenshots (was 4) · US
- ✏️PINK—Clothing, Beauty & More: app got smalleriOS250 MB → 223 MB (-11%)
- 📦PINK—Clothing, Beauty & More updated to version 15.5.1iOSGuess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
- 🎉PINK—Clothing, Beauty & More in-app event: Member DaysiOSSPECIAL EVENT · until 27 Oct
- 📦PINK—Clothing, Beauty & More updated to version 15.4.0iOSGuess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
- 📈PINK—Clothing, Beauty & More entered the top 100iOSTop Free · Shopping · US
- 🆕PINK—Clothing, Beauty & More first spotted by AppInsiderAndroidUnited States
- 🆕PINK—Clothing, Beauty & More first spotted by AppInsideriOS#23 in Top Free · Shopping · United States
- 📦PINK—Clothing, Beauty & More version 15.3.1.140AndroidHey, did you hear? Our app just got a makeover. Get ready for a faster, easier user experience—like the NEW option to start online returns—that gives you extra time to focus on the important stuff (you know…shopping).
- 📦PINK—Clothing, Beauty & More version 15.3.0iOSGuess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
- 🆕PINK—Clothing, Beauty & More released on the App StoreiOS
- 🆕PINK—Clothing, Beauty & More released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
1.1M ratings, both stores
Measured
Best rank now
#99
App Store · 
Shopping Free
Shopping FreeMeasured
App Store
App details
App ID
463630399
Publisher
Victoria's Secret Stores Brand Management, Inc.
Publisher country
United States
On the store since
Sep 2011
15 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
12+
3 content notes below
Languages
1
EN
Size
223 MB
Also listed in
Lifestyle
Content notesInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Sexual Content and NudityInfrequent/Mild Cartoon or Fantasy Violence
Google Play
App details
App ID
com.victoriassecret.pinknation
Publisher
VS Service Company, LLC
Publisher country
United States
Content rating
Teen
PINK—Clothing, Beauty & More downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | 5M+ Measured |
| Total | – | 5M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where PINK—Clothing, Beauty & More's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #99 Shopping Free | 1 of 30 countries | #99 | – |
| Google Play | #144 Shopping Free | 1 of 23 countries | #144 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
–
Apple's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 915k |
| Google Play | 4.8 ★ | 176k 38k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 1.1M |
What users say about PINK—Clothing, Beauty & More
From the 50 most recent App Store reviews in the US.
Mostly negative (12% of recent reviews give 4–5 stars). People like it for working reliably. The main complaints are about login and account problems, and crashes and bugs. Recent reviews are more negative than earlier ones.
What people like
- Crashes & bugs: “SO ON MY APP IS SHOWING ‘ERROR’ CAN’T RELOAD CONTENT”
Common complaints
- Login & account: “Can’t even log into my account”
- Crashes & bugs: “Too many bugs and tech issues”
- Speed & performance: “App needs update, keeps loading!”
- Updates: “There needs to be an update”
About PINK—Clothing, Beauty & More
Welcome to the PINK App: your destination for on-trend clothing, intimates, and beauty. We literally have it all, from comfy stay-in basics to eye-catching going-out looks. Create a cute, classic, and comfy wardrobe with tops and bottoms that can be styled in endless ways. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
PINK—Clothing, Beauty & More App Store
PINK—Clothing, Beauty & More is #99 in Shopping Free in United States and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperVictoria's Secret PINK
CategoryShopping
PriceFree
Released
Rating★ 4.8 (915k)
Version15.5.1
Age rating12+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.8 ★
915k ratings
Measured
Best rank now
#99
Shopping FreeMeasured
PINK—Clothing, Beauty & More on the App Store
App details
App ID
463630399
Publisher
Victoria's Secret Stores Brand Management, Inc.
Publisher country
United States
On the store since
Sep 2011
15 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
12+
3 content notes below
Languages
1
EN
Size
223 MB
Also listed in
Lifestyle
Content notesInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Sexual Content and NudityInfrequent/Mild Cartoon or Fantasy Violence
PINK—Clothing, Beauty & More downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where PINK—Clothing, Beauty & More's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #99 |
Apps near PINK—Clothing, Beauty & More on the chart
Shopping Free, around #99.
Ratings
App Store, worldwide.
Rating
4.8 ★
915k ratings
Measured
Ratings
915k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
–
Apple's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about PINK—Clothing, Beauty & More
From the 50 most recent App Store reviews in the US.
Mostly negative (12% of recent reviews give 4–5 stars). People like it for working reliably. The main complaints are about login and account problems, and crashes and bugs. Recent reviews are more negative than earlier ones.
What people like
- Crashes & bugs: “SO ON MY APP IS SHOWING ‘ERROR’ CAN’T RELOAD CONTENT”
Common complaints
- Login & account: “Can’t even log into my account”
- Crashes & bugs: “Too many bugs and tech issues”
- Speed & performance: “App needs update, keeps loading!”
- Updates: “There needs to be an update”
About PINK—Clothing, Beauty & More
Welcome to the PINK App: your destination for on-trend clothing, intimates, and beauty. We literally have it all, from comfy stay-in basics to eye-catching going-out looks. Create a cute, classic, and comfy wardrobe with tops and bottoms that can be styled in endless ways. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
Latest updates
15.5.1
Guess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
15.4.0
Guess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
15.3.0
Guess what? Our app just got even better. Enjoy a faster, easier user experience (like the NEW option to start online returns) that gives you extra time to focus on what matters most—shopping.
Store changes
What PINK—Clothing, Beauty & More changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
4 screenshots (was 4)
App got smaller
250 MB → 223 MB (-11%)
PINK—Clothing, Beauty & More Android
PINK—Clothing, Beauty & More is #144 in Shopping Free on Google Play in United States and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperVictoria's Secret Mobile App
CategoryShopping
PriceFree
Released
Installs5M+
Rating★ 4.8 (176k)
Updated
Content ratingTeen
Rating
4.8 ★
176k ratings
Measured
Best rank now
#144
Shopping FreeMeasured
PINK—Clothing, Beauty & More on Google Play
App details
App ID
com.victoriassecret.pinknation
Publisher
VS Service Company, LLC
Publisher country
United States
Content rating
Teen
PINK—Clothing, Beauty & More downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where PINK—Clothing, Beauty & More's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #144 |
Apps near PINK—Clothing, Beauty & More on the chart
Shopping Free, around #144.
Ratings
Google Play, worldwide.
Rating
4.8 ★
176k ratings
Measured
Ratings
176k
Measured
Written reviews
38k
Measured
About PINK—Clothing, Beauty & More
Welcome to the PINK App: your destination for on-trend clothing, intimates, and beauty. We literally have it all, from comfy stay-in basics to eye-catching going-out looks. Create a cute, classic, and comfy wardrobe with tops and bottoms that can be styled in endless ways.
Get a FREE Panty with any purchase when first-time app users create an account. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
Get a FREE Panty with any purchase when first-time app users create an account. Here’s some other cool stuff we’ve got going on:
BUY EVERYDAY BASICS: UNDERWEAR & BRAS
Not matter the style—Thongs, Boyshorts, Bikinis, or Boxers—find all types of underwear in sizes ranging from XS-XXL. Pick up a matching bra, available in bands 30-44, cup sizes AA-G & letter sizes XXS-XXL. Our signature collections include Wink and Wear Everywhere Bras.
BUILD A CUTE WARDROBE
Embrace the PINK aesthetic with cool, comfortable, and classic styles. From cute leggings to easy sweat sets, check back for the newest collections. You can even shop Victoria's Secret fashion and fragrances in the PINK app, as well as other coveted shoe, apparel, and accessory brands we carry.
SMOOTH CHECKOUT
Save your payment method for streamlined transactions and instantly manage your credit card. Find your local store in the app and explore same day delivery and in-store pickup options.
JUST-FOR-YOU CONTENT
Snag special offers and get exclusive sneak peeks into upcoming collections. Be the first to shop new drops and collaborations.
MEMBERS-ONLY PERKS
Join VS & PINK Rewards to earn points with every purchase, which turn into treats like Free Shipping and discounts on your next order. Plus, you’ll have access to our exclusive Community—a space to create, connect, and get inspired.
Like what you see? Then you’re gonna LOVE us. Follow along on social @vspink, and we’ll catch you online
What's new in 15.3.1.140
Hey, did you hear? Our app just got a makeover. Get ready for a faster, easier user experience—like the NEW option to start online returns—that gives you extra time to focus on the important stuff (you know…shopping).