Plum Downloads & RevenuePlum: Smart Saving & Investing · App Store & Google Play
Plum: Smart Saving & Investing gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Plum: Smart Saving & Investing by Plum Fintech Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Plum: Smart Saving & Investing update history & changes
Last change · 23 events since 23 Apr 2019Full timeline ↓📦iOSUpdated to version 3.96.1📦AndroidUpdated to version 3.96.1📦iOSUpdated to version 3.96.0📦AndroidUpdated to version 3.96.0🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 23 events
- 📦Plum: Smart Saving & Investing updated to version 3.96.1iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - ✏️Plum: Smart Saving & Investing: needs a newer iOSiOSiOS 16.6 → iOS 18.4
- 📦Plum: Smart Saving & Investing updated to version 3.96.1AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing updated to version 3.96.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing updated to version 3.96.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing updated to version 3.95.1iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing updated to version 3.95.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing updated to version 3.95.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Plum: Smart Saving & Investing updated to version 3.94.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing updated to version 3.94.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Plum: Smart Saving & Investing updated to version 3.93.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing updated to version 3.93.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing updated to version 3.92.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing updated to version 3.92.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 📦Plum: Smart Saving & Investing updated to version 3.91.0iOSRelevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.… more - 📦Plum: Smart Saving & Investing version 3.91.0AndroidRelevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.… more - 🆕Plum: Smart Saving & Investing first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Plum: Smart Saving & Investing first spotted by AppInsideriOS#73 in Top Free · Finance · United Kingdom
- 📦Plum: Smart Saving & Investing version 3.90.0iOSNo release notes
- 🆕Plum: Smart Saving & Investing released on Google PlayAndroid
- 🆕Plum: Smart Saving & Investing released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.6 ★
123k ratings, both stores
Measured
Best rank now
#65
Android · 
Finance Free
Finance FreeMeasured
New ratings a week
101
▼ -6% vs the 2 weeks before (Google Play)
Measured
App Store
App details
App ID
1456139507
Publisher
Plum Fintech Limited
Publisher country
United Kingdom
On the store since
Apr 2019
7 years on the store
Minimum OS
iOS 18.4+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
7
NL EN FR EL IT PT ES
Size
270 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.withplum.app
Publisher
PLUM FINTECH LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Plum: Smart Saving & Investing downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 50+ | – |
| Google Play | 100+ | 1M+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Plum: Smart Saving & Investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #73 Finance Free | 1 of 30 countries | – | – |
| Google Play | #65 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
7.2
▲ +38% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
66/100
faster than 67% of Finance apps
Google Play
New ratings a week
94
▼ -6% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
5.0★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
46/100
faster than 46% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 71k |
| Google Play | 4.6 ★ | 52k |
| Both stores | 4.6 ★ weighted by ratings | 123k |
About Plum: Smart Saving & Investing
Description only relevant for UK customers
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to 3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank Plc.
• Or get a higher rate with a 95-day Notice Account at 3.87% AER (variable).
Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax relief
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to 3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank Plc.
• Or get a higher rate with a 95-day Notice Account at 3.87% AER (variable).
Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax relief
Plum: Smart Saving & Investing App Store
Plum: Smart Saving & Investing gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Plum: Smart Saving & Investing is #73 in Finance Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperPlum Fintech Limited
CategoryFinance
PriceFree
Released
Rating★ 4.7 (71k)
Version3.96.1
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.7 ★
71k ratings
Measured
Best rank now
#73
Finance FreeMeasured
New ratings a week
7.2
▲ +38% vs the 2 weeks before
Measured
Plum: Smart Saving & Investing on the App Store
App details
App ID
1456139507
Publisher
Plum Fintech Limited
Publisher country
United Kingdom
On the store since
Apr 2019
7 years on the store
Minimum OS
iOS 18.4+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
7
NL EN FR EL IT PT ES
Size
270 MB
Also listed in
Lifestyle
Plum: Smart Saving & Investing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Plum: Smart Saving & Investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #73 |
Apps near Plum: Smart Saving & Investing on the chart
Finance Free, around #73.
Ratings
App Store, worldwide.
Rating
4.7 ★
71k ratings
Measured
Ratings
71k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
7.2
▲ +38% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
66/100
faster than 67% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Plum: Smart Saving & Investing
Description only relevant for UK customers
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to 3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank Plc.
• Or get a higher rate with a 95-day Notice Account at 3.87% AER (variable).
Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax relief
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to 3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank Plc.
• Or get a higher rate with a 95-day Notice Account at 3.87% AER (variable).
Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax relief
Latest updates
3.96.1
Relevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.
3.96.0
Relevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.
3.95.1
Relevant for UK customers only: Check our Plum Easy Access, now available in your app. With a great rate of up to 3.65% AER variable*, no deposit limits and same-day withdrawals, you have the flexibility you need for your money.
Easy Access Savings Account is provided by Lloyds Bank PLC. Your returns may vary depending on your subscription and the products you use, you could pay more in subscription fees than you gain in returns. * Rates correct as at 29.06.2026 Plum Basic £0 gives you a rate of 3.05% AER Variable, Plum Plus £3.99 gives you a rate of 3.10% AER Variable, Plum Boost £7.99 gives you a rate of 3.25% AER Variable and Plum Max £14.99 gives you a rate of 3.65% AER Variable.
Store changes
What Plum: Smart Saving & Investing changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Needs a newer iOS
iOS 16.6 → iOS 18.4
Plum: Smart Saving & Investing Android
Plum: Smart Saving & Investing gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Plum: Smart Saving & Investing is #65 in Finance Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperPlum Fintech
CategoryFinance
PriceFree
Released
Installs1M+
Rating★ 4.6 (52k)
Updated
Content ratingEveryone
Rating
4.6 ★
52k ratings
Measured
Best rank now
#65
Finance FreeMeasured
New ratings a week
94
▼ -6% vs the 2 weeks before
Measured
Plum: Smart Saving & Investing on Google Play
App details
App ID
com.withplum.app
Publisher
PLUM FINTECH LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Plum: Smart Saving & Investing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Plum: Smart Saving & Investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #65 |
Apps near Plum: Smart Saving & Investing on the chart
Finance Free, around #65.
Ratings
Google Play, worldwide.
Rating
4.6 ★
52k ratings
Measured
Ratings
52k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
94
▼ -6% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
5.0★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
46/100
faster than 46% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Plum: Smart Saving & Investing
Description only relevant for UK customers
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to *3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank PLC
• Or get a higher rate with a 95-day Notice Account at *3.87% AER (variable).
*Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. *Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax rel
Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving.
SET ASIDE MONEY AUTOMATICALLY
• Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more.
• From AI-powered tools to round-ups, it all runs in the background.
SAVE TAX-FREE WITH THE PLUM CASH ISA
• Unlock tax-free savings and hit goals faster with automated savings for Cash ISA.
• Start with as little as £1.
• Transfer your ISA to consolidate your savings.
• Eligible deposits are FSCS protected.
See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change.
BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA
• Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free.
• Reach goals faster with Plum's competitive interest rate, tax-free savings and automations.
• Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate.
See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you.
GROW YOUR SAVINGS
• Earn up to *3.65% AER (variable) with our Easy-Access Interest Savings Account provided by Lloyds Bank PLC
• Or get a higher rate with a 95-day Notice Account at *3.87% AER (variable).
*Rates correct as at 20/05/2026 and subject to change.
EARN UP TO 3.67%* WITH PLUM INTEREST
• Get returns following the Bank of England base rate with this low-risk MMF.
• Enjoy easy access with 1-business day withdrawals.
• Add as much or as little as you want.
Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. *Rates correct as at 20/05/2026.
INVEST IN UP TO 3,000 COMPANIES
• Sign up in minutes to start buying and selling US company stocks.
• Invest in companies like Amazon or Tesla.
• Set up recurring buy orders and price alerts to automate your strategy.
Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure.
DIVERSIFY YOUR INVESTMENTS WITH FUNDS
• Choose from up to 26 different funds themed around risk level or sector.
• Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options.
• Funds are professionally managed and contain various company shares.
GET RETIREMENT-READY
• Consolidate existing pensions into a self-invested personal pension (SIPP).
• Choose from risk-managed or diversified global funds.
• Get tax rel
What's new in 3.96.1
Relevant for UK customers only: Check out the Lifetime ISA, now available in your app. With a great rate and an extra boost from the government, Plum's Lifetime ISA can help you build your house deposit and get you into your first home faster.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.
T&Cs and ISA rules apply. Tax treatment depends on your personal circumstances and may change. See the website for full details about interest rates. Govt. withdrawal fee may apply.