Search Ads Manager: Analytics

See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad and Mac for app developers and marketers.

TRACK PERFORMANCE
- Monitor spend, impressions, taps, installs, cost per tap (CPT) and cost per acquisition (CPA).
- Review trends and explore reports by date range, campaign, ad group and keyword.

MAKE CHANGES FASTER
With a paid upgrade:
- Adjust daily budgets, bids, countries and campaign status.
- Paste keyword lists to update bids and statuses in bulk.
- Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries.
- Manage ad groups and their ads from the same workspace.

On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions.

CONNECT YOUR ACCOUNT
Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English.

IN-APP PURCHASES
Reporting is free. Creating or changing campaigns, ad groups, ads and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered.
Payment is charged to your Apple ID account when you confirm the purchase.
Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period.
Your account is charged for renewal within 24 hours before the current period ends.
Manage or cancel subscriptions in your App Store account settings.

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