Style DNA: AI Stylist Wardrobe

Style DNA is your AI stylist & outfit planner for women and men — get daily outfit ideas styled from your wardrobe in 35 seconds. Trusted by over 3 million users, featured in Vogue, NYT, Forbes, and TechCrunch.

Tapping into your appearance DNA is the key to your style formula. Unlock yours with our AI-powered styling and image consulting app — built on the expertise of world-renowned image consultants and cutting-edge colour analysis technology.

Using a simple selfie, your full style profile is created in 35 seconds:

• Colour analysis — discover your seasonal colour type from one of 12 (Bright Spring, True Summer, Soft Autumn, Deep Winter, and more) and get a personal palette that complements your skin undertone.
• Body type guide — for hourglass, triangle, inverted triangle, rectangle, pear, apple, oval, and plus-size figures, get tailored fashion recommendations.
• Style type — Romantic, Natural, Classic, Dramatic, Gamine, and Kibbe-inspired profiles help you pick what flatters your unique features.
• AI stylist chatbot — ask anything: 'What goes with green cargo trousers?', 'What should I wear to a wedding?', 'Help me build a capsule wardrobe.'
• Daily outfits from your wardrobe — get 5 ready-to-wear outfit ideas every day, styled by AI from clothes you already own, personalised to your colour, body, and style type.
• Virtual wardrobe — photograph any item in your wardrobe and watch your AI stylist combine pieces into new outfits, plan capsule wardrobes, or check whether something in a shop actually suits your colour type and figure.
• Personal shopping — explore curated picks from 26,000 brands across 231 retailers (Amazon, H&M, Nordstrom, Old Navy, Urban Outfitters, and more), every item filtered to your colour type, body type, and style profile.
• Outfit ideas for every occasion — work, weddings, date nights, gym, travel, and beyond.
• Item match check — take a photo of any clothing item in a shop to know if it suits your style profile and figure type before you buy.
• Personal style guide — read about your colour type, including seasonal colour palettes and the prints and fabrics that suit you best.

Style DNA is built for women and men. Whether you want to dress with confidence, build a minimalist capsule wardrobe, learn personal colour analysis, organise a digital wardrobe, or just save time getting ready every morning — Style DNA is your style book, fashion adviser, AI stylist, and personal shopper in one app.

Save time. Shop smart. Look amazing. Every day.

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Style DNA offers a subscription plan giving unlimited access to all features and content.
• Payment will be charged to your iTunes Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period.
• Account will be charged for renewal within 24 hours prior to the end of the current period at the cost of the renewal.
• Subscriptions can be managed and auto-renewal turned off in your