Tape Measure™ Downloads & RevenueTape Measure™ · App Store
Tape Measure™ is #65 in Utilities Grossing in United States and charting in 3 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperLevel Labs, LLC
CategoryUtilities
PriceFree
Released
Rating★ 4.4 (90k)
Version5.03
Age rating4+
First seen by us
25 Sep 2026
25 Sep 2026Installs (est.)10M+ worldwide
✏️New iPad screenshots✏️New screenshots📦Updated to version 5.03📊Downloads up ×3.1 in a week⭐Passed 100K ratings📦Updated to version 5.02⭐Passed 100K ratings📈Entered the top 100 in 2 charts📈Charting in a new country in 2 charts🆕First spotted by AppInsider
Full timeline · 32 events
- ✏️Tape Measure™: new iPad screenshots· AU
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · AU
- ✏️Tape Measure™: new iPad screenshots· GB, US, CA
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · GB, US, CA
- 📦Tape Measure™ updated to version 5.03Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review! - ✏️Tape Measure™: new iPad screenshots· AU
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · AU
- 📊Tape Measure™: downloads up ×3.1 in a weekabout 2.1k a day now (our estimate)
- ✏️Tape Measure™: new iPad screenshots· CA, US
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · CA, US
- ✏️Tape Measure™: new iPad screenshots· GB
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · GB
- ✏️Tape Measure™: new iPad screenshots· US, CA
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · US, CA
- 📦Tape Measure™ updated to version 5.02Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review! - 📦Tape Measure™: now updating weekly4 updates in 30 days, after a quiet two months
- ✏️Tape Measure™: new iPad screenshots· 4 countries
- ✏️Tape Measure™: new screenshots4 screenshots (was 4) · 4 countries
- 📦Tape Measure™ updated to version 5.01Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review! - ✏️Tape Measure™: app got smaller57 MB → 27 MB (-52%)
- 📦Tape Measure™ updated to version 5.0Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review! - 📦Tape Measure™ updated to version 4.22- iOS 27 Support
- iPhone 18 Support
Enjoying the app? Write us a review! - 📈Tape Measure™ entered the top 100 in 2 chartsTop Grossing · Utilities · AU · Top Grossing · Utilities · CA
- 📈Tape Measure™ charting in a new country in 2 chartsAustralia · Canada
- 🆕Tape Measure™ first spotted by AppInsider#61 in Top Grossing · Utilities · United States
- 📦Tape Measure™ version 4.21- iOS 27 Support
- iPhone 18 Support
Enjoying the app? Write us a review! - 🆕Tape Measure™ released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.4 ★
90k ratings
Measured
Best rank now
#65
Utilities GrossingMeasured
New ratings a week
173
▼ -20% vs the 2 weeks before
Measured
Tape Measure™ on the App Store
App details
App ID
1271546805
Publisher
Level Labs, LLC
On the store since
Sep 2017
9 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
7
EN FR DE JA PT ZH ES
Size
27 MB
Also listed in
Productivity
Tape Measure™ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Tape Measure™'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Tape Measure™ before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Ad-led
How Tape Measure™ makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 1 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Tape Measure Pro subscription | |
| 2 | Tape Measure Pro subscription | |
| 3 | Tape Measure Pro subscription | |
| 4 | Tape Measure Pro subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | UtilitiesGrossing | #65 |
| United States | UtilitiesFree | #173 |
 United Kingdom | UtilitiesGrossing | #89 |
| United Kingdom | UtilitiesFree | #159 |
 Canada | UtilitiesGrossing | #91 |
| Canada | UtilitiesFree | #161 |
Apps near Tape Measure™ on the chart
Utilities Grossing, around #65.
Ratings
App Store, worldwide.
Rating
4.4 ★
90k ratings
Measured
Ratings
90k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
173
▼ -20% vs the 2 weeks before
Written reviews a week
3.5
US App Store
Lifetime rating
4.4★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.6★
people who write skew negative
Review momentum
72/100
faster than 94% of Utilities apps
New ratings by country (4)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 149 | 87% | ▼ -22% |
| United Kingdom | 14 | 8% | ▼ -7% |
| Canada | 7.2 | 4% | ▼ -18% |
 Australia | 2.5 | 1% | ▲ +40% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Tape Measure™
From the 58 most recent App Store reviews in the US.
Mixed but leaning positive (57% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and privacy and spam. Recent reviews are more negative than earlier ones.
What people like
- Ease of use: “Very fun and user-friendly”
- Features & content: “It’s still early but I’m finding this to be a better option than what I have”
Common complaints
- Price & subscription: “Don’t download, don’t pay for”
- Privacy & data: “Do Not Download They will Steal Your Money Without Your Permission”
- Crashes & bugs
- Ease of use: “It would be easier to hand measure something”
About Tape Measure™
Join 10M+ people using our tools to get the job done.
Tools and Features:
• Tape Measure
• Ruler
• Height Tool
• Bubble Level
• 2D Floor Plans
• 3D Floor Plans
• 3D Scanner
• Area Tool
• TV Sizer
• Surface Level
• Flashlight
• Screenshots
• Snap & Chain measurements
• Imperial and Metric
• Much more
Measure anything with precision & accuracy.
Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand.
- New -
Tape Measure is available on Apple Vision Pro!
Note:
- The Level Tool & Flashlight are currently not available on iPad devices.
- The 3D Floor Plan tool requires a Lidar enabled iPhone or iPad.
Get the job done with Tape Measure Pro:
Subscribing to Tape Measure Pro gives you access to all Tools & Features within the app plus an ad free experience while you are an active subscriber:
• You can subscribe to a weekly, monthly or yearly plan that comes with a free 3 day trial.
• The payment will be charged to your iTunes Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
• Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal.
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
• You may turn off the auto-renewal of your subscription via iTunes Account Settings.
• Any unused portion of a free trial period will be forfeited when the user purchases our subscriptions.
Terms: tapemeasure.app/terms
Privacy: tapemeasure.app/privacy
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Tools and Features:
• Tape Measure
• Ruler
• Height Tool
• Bubble Level
• 2D Floor Plans
• 3D Floor Plans
• 3D Scanner
• Area Tool
• TV Sizer
• Surface Level
• Flashlight
• Screenshots
• Snap & Chain measurements
• Imperial and Metric
• Much more
Measure anything with precision & accuracy.
Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand.
- New -
Tape Measure is available on Apple Vision Pro!
Note:
- The Level Tool & Flashlight are currently not available on iPad devices.
- The 3D Floor Plan tool requires a Lidar enabled iPhone or iPad.
Get the job done with Tape Measure Pro:
Subscribing to Tape Measure Pro gives you access to all Tools & Features within the app plus an ad free experience while you are an active subscriber:
• You can subscribe to a weekly, monthly or yearly plan that comes with a free 3 day trial.
• The payment will be charged to your iTunes Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
• Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal.
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
• You may turn off the auto-renewal of your subscription via iTunes Account Settings.
• Any unused portion of a free trial period will be forfeited when the user purchases our subscriptions.
Terms: tapemeasure.app/terms
Privacy: tapemeasure.app/privacy
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Latest updates
5.03
Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review!
5.02
Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review!
5.01
Tape Measure v5 is live:
- New Liquid Glass Design
- iPhone Duo Support
- UX improvements
Enjoying the app? Write us a review!
Store changes
What Tape Measure™ changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
4 screenshots (was 4)
New iPad screenshots
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