The Game of Life 2 Downloads & RevenueThe Game of Life 2 · App Store & Google Play
The Game of Life 2 gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Game of Life 2 by Marmalade Game Studio is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 44 events in the last 12 months
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 📈The Game of Life 2 entered the top 10 on iPad · Top Paid GamesiOSID
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- ✏️The Game of Life 2: new screenshotsAndroid12 screenshots (was 12) · US
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🌟The Game of Life 2 featured by AppleiOSgames · ZA
- 🎉The Game of Life 2 in-app event: Haunted Hills World!iOSSPECIAL EVENT · until 6 Nov
- 🎉The Game of Life 2 in-app event: Fairytale Kingdom World!iOSSPECIAL EVENT · until 30 Oct
- 🎉The Game of Life 2 in-app event: Ultimate Life CollectioniOSSPECIAL EVENT · until 20 Nov
- 📈The Game of Life 2 entered the top 100 in 3 chartsAndroidTop Grossing · Board · IN · Top Paid · All Games · TH · Top Grossing · Board · TH
- 💰The Game of Life 2: price riseAndroid2.50 USD → 4.99 USD · US
- 🎉The Game of Life 2 in-app event: Lunar Age World!iOSSPECIAL EVENT · until 23 Oct
- 📈The Game of Life 2 hit #1AndroidTop Paid · Board · US
- 📈The Game of Life 2 entered the top 100 in 7 chartsAndroidTop Paid · All Games · AE · Top Paid · All Games · DE · Top Grossing · Board · ID · Top Grossing · Board · MX · +3 more
- 📈The Game of Life 2 entered the top 10AndroidTop Paid · Board · DE
- 📈The Game of Life 2 entered the top 100 in 2 chartsAndroidTop Grossing · Board · CA · Top Paid · All Games · VN
- 📈The Game of Life 2 charting in a new countryAndroidCanada
- 💰The Game of Life 2: price dropAndroid4.99 USD → 2.50 USD · US
- 📈The Game of Life 2 entered the top 10 in 5 chartsAndroidTop Paid · Board · MX · Top Paid · Board · NL · Top Paid · Board · TH · Top Paid · Board · TR · +1 more
- 📈The Game of Life 2 charting in a new country in 5 chartsAndroidMexico · Netherlands · Thailand · Turkey · +1 more
- 📈The Game of Life 2 hit #1iOSTop Paid · Board · ID
- 🎉The Game of Life 2 in-app event: Sandy Shores World!iOSSPECIAL EVENT · until 16 Oct
- 📈The Game of Life 2 hit #1iOSTop Paid · Board · SA
- 📈The Game of Life 2 entered the top 10iOSTop Paid · Family · SA
- 📈The Game of Life 2 entered the top 100AndroidTop Grossing · Board · DE
- 📈The Game of Life 2 charting in a new countryAndroidGermany
- 📈The Game of Life 2 entered the top 10iOSTop Paid · Family · ID
- 🎉The Game of Life 2 in-app event: Sweet Haven World!iOSSPECIAL EVENT · until 9 Oct
- 📈The Game of Life 2 hit #1iOSTop Paid · Board · BR
- 📈The Game of Life 2 entered the top 10iOSTop Paid · Family · KR
- 🌟The Game of Life 2 featured by Apple: “JUST FOR FUN”iOStoday · CA
- 📈The Game of Life 2 entered the top 10iOSTop Paid · Board · BR
- 📈The Game of Life 2 entered the top 10iOSTop Paid · Family · GB
- 🎉The Game of Life 2 in-app event: Under the Sea World!iOSSPECIAL EVENT · until 2 Oct
- 🆕The Game of Life 2 first spotted by AppInsiderAndroidUnited States
- 🆕The Game of Life 2 first spotted by AppInsideriOS#59 in Top Paid · Games · France
- 🎉The Game of Life 2 in-app event: El Dorado World!iOSSPECIAL EVENT · until 25 Sep
- 🆕The Game of Life 2 released on the App StoreiOS
- 🆕The Game of Life 2 released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Games › Board PaidThe Game of Life 2 at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A paid digital adaptation of the classic board game where players navigate life choices and customize avatars, targeting families and casual gamers seeking social multiplayer experiences. The app maintains strong visibility in Board and Family categories across major markets including the US, UK, Canada, and Australia, consistently ranking within the top ten paid charts.
Similar apps: Monopoly, Clue, Battleship
Board Game Cartoon 3D Modern medium sessions multiplayer Premium IAP
#board game #simulation #family #cross-platform #casual #strategy
App Store
App details
Google Play
App details
The Game of Life 2 downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 500+ | 1M+ |
| Google Play | 100+ | 500k+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
Where The Game of Life 2's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How The Game of Life 2 makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Fairytale Kingdom Bundle | |
| 2 | Fairytale Kingdom | |
| 3 | The Ultimate Life Collection subscription | |
| 4 | Haunted Hills World | |
| 5 | Haunted Hills Bundle | |
| 6 | Frozen Lands Bundle | |
| 7 | Frozen Lands | |
| 8 | Lunar Age World | |
| 9 | The Ultimate Life Collection subscription | |
| 10 | Sandy Shores Bundle |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #2 Games › Board Paid | 20 of 30 countries | – | #83 |
| Google Play | #2 Games › Board Paid | 11 of 23 countries | – | #71 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings by country (6)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 27 | 68% | ▼ -33% |
| United Kingdom | 5 | 13% | steady |
 Canada | 3 | 8% | steady |
 Germany | 2.5 | 6% | ▲ +200% |
 Mexico | 1.2 | 3% | – |
 Australia | 1 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 33k |
| Google Play | 4.6 ★ | 20k 3.2k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 53k |
What users say about The Game of Life 2
From the 53 most recent App Store reviews in the US.
Users frequently praise the game's nostalgia factor, lack of ads, and fun multiplayer modes. However, significant complaints focus on aggressive monetization for maps, repetitive gameplay, and persistent bugs that lock purchased content or break functionality.
Mixed but leaning positive (74% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about missing features or content, and price and subscriptions.
What people like
- Fun: “Fun, but could be better…”
- Price & subscription: “Okay I get making a game cost money but 30$?!?!?”
- Ads: “It’s so much fun and I love how there’s no ads”
- Crashes & bugs: “I’ve had no issues with glitches so that’s great since it was last updated”
Common complaints
- Features & content: “You rarely land on anything interactive and have very few options when you do”
- Price & subscription: “Very Underwhelming don’t waste your money”
- Crashes & bugs: “When you did your bug fixes you created more issues”
- Updates: “Updates have made it worse”
About The Game of Life 2
The Game of Life 2 base game has everything you need to get started:
The Classic World board
3 x outfits unlocked
3 x avatars unlocked
2 x vehicles unlocked
3 x additional outfits to unlock
3 x additional avatars to unlock
2 x additional vehicles to unlock
Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you!
Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top!
HOW TO PLAY THE GAME OF LIFE 2:
1. When it’s your turn, spin the spinner to travel along your life path.
2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card!
3. At crossroads, you’ll have to make big life decisions, so choose wisely!
4. Your turn ends; it’s the next player’s chance to spin the spinner!
FEATURES
- CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style.
- NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all!
- UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards!
- CROSS-PLATFORM – Join your friends and family, whichever platform they play on!
Live every life you’ve ever dreamed of in The Game of Life 2 – play today!
The Game of Life 2 App Store
The Game of Life 2 gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Game of Life 2 is #3 in Games › Board Paid in United States and charting in 20 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Games › Board PaidThe Game of Life 2 at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A paid digital adaptation of the classic board game where players navigate life choices and customize avatars, targeting families and casual gamers seeking social multiplayer experiences. The app maintains strong visibility in Board and Family categories across major markets including the US, UK, Canada, and Australia, consistently ranking within the top ten paid charts.
Similar apps: Monopoly, Clue, Battleship
Board Game Cartoon 3D Modern medium sessions multiplayer Premium IAP
#board game #simulation #family #cross-platform #casual #strategy
The Game of Life 2 on the App Store
App details
The Game of Life 2 downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where The Game of Life 2's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in The Game of Life 2 before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How The Game of Life 2 makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Fairytale Kingdom Bundle | |
| 2 | Fairytale Kingdom | |
| 3 | The Ultimate Life Collection subscription | |
| 4 | Haunted Hills World | |
| 5 | Haunted Hills Bundle | |
| 6 | Frozen Lands Bundle | |
| 7 | Frozen Lands | |
| 8 | Lunar Age World | |
| 9 | The Ultimate Life Collection subscription | |
| 10 | Sandy Shores Bundle |
Where it ranks now
Every top chart it appears in across 30 countries.
Italy
Brazil
South Korea
Philippines
Sweden
South Africa
ColombiaApps near The Game of Life 2 on the chart
Games › Board Paid, around #3.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisNew ratings by country (6)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 27 | 68% | ▼ -33% |
| United Kingdom | 5 | 13% | steady |
| Canada | 3 | 8% | steady |
| Germany | 2.5 | 6% | ▲ +200% |
| Mexico | 1.2 | 3% | – |
| Australia | 1 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about The Game of Life 2
From the 53 most recent App Store reviews in the US.
Users frequently praise the game's nostalgia factor, lack of ads, and fun multiplayer modes. However, significant complaints focus on aggressive monetization for maps, repetitive gameplay, and persistent bugs that lock purchased content or break functionality.
Mixed but leaning positive (74% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about missing features or content, and price and subscriptions.
What people like
- Fun: “Fun, but could be better…”
- Price & subscription: “Okay I get making a game cost money but 30$?!?!?”
- Ads: “It’s so much fun and I love how there’s no ads”
- Crashes & bugs: “I’ve had no issues with glitches so that’s great since it was last updated”
Common complaints
- Features & content: “You rarely land on anything interactive and have very few options when you do”
- Price & subscription: “Very Underwhelming don’t waste your money”
- Crashes & bugs: “When you did your bug fixes you created more issues”
- Updates: “Updates have made it worse”
About The Game of Life 2
The Game of Life 2 base game has everything you need to get started:
The Classic World board
3 x outfits unlocked
3 x avatars unlocked
2 x vehicles unlocked
3 x additional outfits to unlock
3 x additional avatars to unlock
2 x additional vehicles to unlock
Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you!
Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top!
HOW TO PLAY THE GAME OF LIFE 2:
1. When it’s your turn, spin the spinner to travel along your life path.
2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card!
3. At crossroads, you’ll have to make big life decisions, so choose wisely!
4. Your turn ends; it’s the next player’s chance to spin the spinner!
FEATURES
- CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style.
- NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all!
- UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards!
- CROSS-PLATFORM – Join your friends and family, whichever platform they play on!
Live every life you’ve ever dreamed of in The Game of Life 2 – play today!
Latest updates
More from Marmalade Game Studio
The Game of Life 2 Android
The Game of Life 2 gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Game of Life 2 is #2 in Games › Board Paid on Google Play in United States and charting in 11 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Games › Board PaidThe Game of Life 2 at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A premium digital adaptation of the classic board game 'The Game of Life' for families and friends seeking a customizable, cross-platform multiplayer experience. It maintains strong paid board game rankings across diverse global markets including the US, Middle East, and Asia, while also showing traction in the German grossing charts.
Similar apps: Monopoly, Clue/Cluedo: The Classic Mystery Game, Battleship
Board Game Cartoon 3D Modern medium sessions multiplayer Premium IAP
#board game #simulation #life sim #casual #family friendly #cross-platform
The Game of Life 2 on Google Play
App details
The Game of Life 2 downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where The Game of Life 2's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in The Game of Life 2 before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How The Game of Life 2 makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Fairytale Kingdom Bundle | |
| 2 | Fairytale Kingdom | |
| 3 | The Ultimate Life Collection subscription | |
| 4 | Haunted Hills World | |
| 5 | Haunted Hills Bundle | |
| 6 | Frozen Lands Bundle | |
| 7 | Frozen Lands | |
| 8 | Lunar Age World | |
| 9 | The Ultimate Life Collection subscription | |
| 10 | Sandy Shores Bundle |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Games › BoardPaid | #2 |
| United States | All GamesPaid | #65 |
 India | Games › BoardPaid | #4 |
| Mexico | Games › BoardPaid | #3 |
 Indonesia | Games › BoardPaid | #3 |
| United States | Games › BoardGrossing | #71 |
 Saudi Arabia | Games › BoardPaid | #4 |
 United Arab Emirates | Games › BoardPaid | #3 |
 Netherlands | Games › BoardPaid | #4 |
 Turkey | Games › BoardPaid | #4 |
 Vietnam | Games › BoardPaid | #3 |
 Thailand | Games › BoardPaid | #4 |
| Germany | Games › BoardGrossing | #70 |
| India | Games › BoardGrossing | #117 |
| Mexico | Games › BoardGrossing | #115 |
| Saudi Arabia | Games › BoardGrossing | #108 |
| Indonesia | Games › BoardGrossing | #114 |
| Saudi Arabia | All GamesPaid | #183 |
| United Arab Emirates | Games › BoardGrossing | #107 |
| Netherlands | All GamesPaid | #184 |
| United Arab Emirates | All GamesPaid | #184 |
| Netherlands | Games › BoardGrossing | #123 |
| Thailand | Games › BoardGrossing | #124 |
| Vietnam | Games › BoardGrossing | #107 |
| Vietnam | All GamesPaid | #170 |
Apps near The Game of Life 2 on the chart
Games › Board Paid, around #2.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about The Game of Life 2
From the 115 most recent Google Play reviews in the US.
Users enjoy the core gameplay and lack of ads but are highly critical of aggressive monetization that locks content behind additional paywalls after purchase. Technical issues regarding online multiplayer stability, AI fairness, and device compatibility further contribute to negative sentiment.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Fun: “I enjoy the game very much”
- Price & subscription: “good game worth the money you pay”
- Ads: “no ads worth the money and I did buy $20 bundle”
- Features & content: “This has been an entertaining option for the classic game of life”
Common complaints
- Price & subscription: “You have to pay for new worlds”
- Features & content: “Very limited options for an app I paid $4.99 for”
- Privacy & data: “all the everything scamming”
- Crashes & bugs: “can't change names of computer players, bugged”
About The Game of Life 2
The Game of Life 2 base game has everything you need to get started:
The Classic World board
3 x outfits unlocked
3 x avatars unlocked
2 x vehicles unlocked
3 x additional outfits to unlock
3 x additional avatars to unlock
2 x additional vehicles to unlock
Spin the iconic spinner and set off on your life journey. You’ll be presented with decisions at every turn, altering your life path. Will you go to college immediately or drive straight into a career? Will you get married or stay single? Have kids or adopt a pet? Buy a house? Make a career change? It’s up to you!
Earn points for choices that bring you Knowledge, Wealth and Happiness. Win rich, maximise your Knowledge or Happiness, or go for a healthy mix of all three and come out on top!
HOW TO PLAY THE GAME OF LIFE 2:
1. When it’s your turn, spin the spinner to travel along your life path.
2. Depending on the space you land on, you’ll experience different life events and choices, such as buying a house, collecting your salary, or drawing an Action card!
3. At crossroads, you’ll have to make big life decisions, so choose wisely!
4. Your turn ends; it’s the next player’s chance to spin the spinner!
FEATURES
- CUSTOMISE YOUR CHARACTER – Choose between the pink, blue or the purple peg. Select an outfit and make your peg your own. Browse a selection of cars, bikes and scooters and find a ride to suit your style.
- NEW WORLDS – Live life in enchanted worlds! Every new world features new outfits, vehicles, jobs, properties and more! Buy worlds separately in-game, or buy the Ultimate Life Collection to unlock them all!
- UNLOCK NEW ITEMS – Unlock new outfits and vehicles by playing the game and earning rewards!
- CROSS-PLATFORM – Join your friends and family, whether they’re on PlayStation 4, PlayStation 5, Xbox, PC (Steam), Nintendo Switch, iOS or Android.
Live every life you’ve ever dreamed of in The Game of Life 2 – play today!
What's new in 1.0.5
Store changes
What The Game of Life 2 changed on its store page: name, icon, screenshots, price, size, languages, requirements.
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Apps people compare with The Game of Life 2: the same core purpose or gameplay, checked one by one.
