Unfold: Reels & Story Maker: iPhone vs Android
Unfold: Reels & Story Maker gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
Unfold: Reels & Story Maker by Squarespace, Inc. is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
App Store
App details
Google Play
App details
Unfold: Reels & Story Maker downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 100+ | 50M+ |
| Google Play | 500+ | 10M+ Measured |
| Total | 1k+ Confidence | 100M+ Confidence |
How this is calculated
Where Unfold: Reels & Story Maker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Unfold: Reels & Story Maker makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Unfold Plus - Monthly subscription | |
| 2 | Unfold Plus - Yearly subscription | |
| 3 | Unfold Pro - Monthly subscription | |
| 4 | Film 01 | |
| 5 | Clasico 02 | |
| 6 | Clasico 03 | |
| 7 | Paper 01 | |
| 8 | Unfold Plus Monthly subscription | |
| 9 | Journal 01 | |
| 10 | Digital 01 |
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 159k |
| Google Play | 4.4 ★ | 176k 1.6k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 334k |
About Unfold: Reels & Story Maker
MAKE TREND-SETTING CONTENT
Express your creativity with award-winning photo & video templates, and design tools in the Unfold Studio.
- Scroll-stopping filters and effects for photo & video content
- Hundreds of templates for Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest and Facebook
- Exclusive fonts and styles
- Royalty-free music and audio
- Professional-grade but easy-to-use editing tools
- AI content editing tools (e.g. background remover)
- Animated doodle brush
- Custom brand assets (Unfold Pro only)
MONETIZE YOUR CREATIVITY THROUGH YOUR LINK IN BIO
A Bio Site is a one-page, mobile-first website for your link in bio. Make yours in minutes and create more opportunities to grow your income.
- Claim your free Bio Site URL
- Sell digital products like guides, tutorials and gated content
- Crowdfund your next project
- Collect tips through your link in bio
- Connect to PayPal or Stripe for secure payments
- Feature products from your online store
- Capture your audience’s emails and phone numbers
- Showcase your portfolio and services
- Link to your other social channels
- Add your music or podcast from Spotify, Apple Music and more
- Stand out with on-brand templates and fonts
CHOOSE YOUR UNFOLD PLAN
Download the free version with fun features for everyday storytellers, or subscribe for advanced creative tools.
Unfold's Free Version: Easy-to-use tools to share your story with the world.
- Sample collection of templates (with watermark)
- Curation of royalty-free tracks
- Cool fonts and photo effects
- Photo & video editing tools
- Free Bio Site URL and builder
Unfold+: Unlock hundreds of templates and premium editing tools.
- 400+ social templates and layouts (no watermark)
- Premium filters and effects like Film, VHS and Glitch
- Exclusive fonts, styles and tools
- 100+ royalty-free tracks
- Premium video editing tools
Unfold Pro: Take your social media presence to the next level with pro-level features.
In addition to everything in Unfold+
- Access to Brand Kit to import your brand colors, fonts and logos
POPULAR IN UNFOLD
Creators are loving these features right now:
- Vintage film templates for Instagram Stories and Posts
- Cinematic fonts, titles and headings for TikTok and Insta Reels
- Seamless Instagram carousel templates
- Graphic video effects
- Yearly and monthly recap video templates
- Minimalist social media templates
- Fisheye effect
- Collage maker
- Retro photo and video effects like grain and VHS
- Inspiring quote templates
- Aesthetic link in bio website
- Animated social media templates
- Before and after social templates
AWARD-WINNING CREATIVE TOOLS
Apple’s Best of the Yea
Unfold: Reels & Story Maker iPhone
Unfold: Reels & Story Maker gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
Unfold: Reels & Story Maker is #100 in Photo & Video Grossing in United States and charting in 23 of 30 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
Unfold: Reels & Story Maker on the App Store
App details
Unfold: Reels & Story Maker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Unfold: Reels & Story Maker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Unfold: Reels & Story Maker before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Unfold: Reels & Story Maker makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Unfold Plus - Monthly subscription | |
| 2 | Unfold Plus - Yearly subscription | |
| 3 | Unfold Pro - Monthly subscription | |
| 4 | Film 01 | |
| 5 | Clasico 02 | |
| 6 | Clasico 03 | |
| 7 | Paper 01 | |
| 8 | Unfold Plus Monthly subscription | |
| 9 | Journal 01 | |
| 10 | Digital 01 |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Photo & VideoGrossing | #100 | |
| Photo & VideoGrossing | #66 | |
| Photo & VideoGrossing | #79 | |
| Photo & VideoGrossing | #56 | |
| Photo & VideoGrossing | #37 | |
| Photo & VideoGrossing | #48 | |
| Photo & VideoGrossing | #64 | |
| Photo & VideoGrossing | #57 | |
| Photo & VideoGrossing | #45 | |
| Photo & VideoGrossing | #82 | |
| Photo & VideoGrossing | #92 | |
| Photo & VideoGrossing | #100 | |
| Photo & VideoGrossing | #39 | |
| Photo & VideoGrossing | #40 | |
| Photo & VideoGrossing | #77 | |
| Photo & VideoGrossing | #75 | |
| Photo & VideoGrossing | #97 | |
| Photo & VideoGrossing | #72 | |
| Photo & VideoGrossing | #46 | |
| Photo & VideoFree | #192 | |
| Photo & VideoGrossing | #63 | |
| Photo & VideoGrossing | #67 | |
| Photo & VideoGrossing | #52 | |
| Photo & VideoGrossing | #89 |
Apps near Unfold: Reels & Story Maker on the chart
Photo & Video Grossing, around #100.
Ratings
App Store, worldwide.
About Unfold: Reels & Story Maker
MAKE TREND-SETTING CONTENT
Express your creativity with award-winning photo & video templates, and design tools in the Unfold Studio.
- Scroll-stopping filters and effects for photo & video content
- Hundreds of templates for Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest and Facebook
- Exclusive fonts and styles
- Royalty-free music and audio
- Professional-grade but easy-to-use editing tools
- AI content editing tools (e.g. background remover)
- Animated doodle brush
- Custom brand assets (Unfold Pro only)
MONETIZE YOUR CREATIVITY THROUGH YOUR LINK IN BIO
A Bio Site is a one-page, mobile-first website for your link in bio. Make yours in minutes and create more opportunities to grow your income.
- Claim your free Bio Site URL
- Sell digital products like guides, tutorials and gated content
- Crowdfund your next project
- Collect tips through your link in bio
- Connect to PayPal or Stripe for secure payments
- Feature products from your online store
- Capture your audience’s emails and phone numbers
- Showcase your portfolio and services
- Link to your other social channels
- Add your music or podcast from Spotify, Apple Music and more
- Stand out with on-brand templates and fonts
CHOOSE YOUR UNFOLD PLAN
Download the free version with fun features for everyday storytellers, or subscribe for advanced creative tools.
Unfold's Free Version: Easy-to-use tools to share your story with the world.
- Sample collection of templates (with watermark)
- Curation of royalty-free tracks
- Cool fonts and photo effects
- Photo & video editing tools
- Free Bio Site URL and builder
Unfold+: Unlock hundreds of templates and premium editing tools.
- 400+ social templates and layouts (no watermark)
- Premium filters and effects like Film, VHS and Glitch
- Exclusive fonts, styles and tools
- 100+ royalty-free tracks
- Premium video editing tools
Unfold Pro: Take your social media presence to the next level with pro-level features.
In addition to everything in Unfold+
- Access to Brand Kit to import your brand colors, fonts and logos
POPULAR IN UNFOLD
Creators are loving these features right now:
- Vintage film templates for Instagram Stories and Posts
- Cinematic fonts, titles and headings for TikTok and Insta Reels
- Seamless Instagram carousel templates
- Graphic video effects
- Yearly and monthly recap video templates
- Minimalist social media templates
- Fisheye effect
- Collage maker
- Retro photo and video effects like grain and VHS
- Inspiring quote templates
- Aesthetic link in bio website
- Animated social media templates
- Before and after social templates
AWARD-WINNING CREATIVE TOOLS
Apple’s Best of the Yea
Latest updates
More from Squarespace, Inc.
Unfold: Story & Reels Maker Android
Unfold: Story & Reels Maker gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
Unfold: Story & Reels Maker is #152 in Photography Grossing on Google Play in United States and charting in 14 of 23 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
Unfold: Story & Reels Maker on Google Play
App details
Unfold: Story & Reels Maker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Unfold: Story & Reels Maker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Unfold: Story & Reels Maker before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Unfold: Story & Reels Maker makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Unfold Plus - Monthly subscription | |
| 2 | Unfold Plus - Yearly subscription | |
| 3 | Unfold Pro - Monthly subscription | |
| 4 | Film 01 | |
| 5 | Clasico 02 | |
| 6 | Clasico 03 | |
| 7 | Paper 01 | |
| 8 | Unfold Plus Monthly subscription | |
| 9 | Journal 01 | |
| 10 | Digital 01 |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| PhotographyGrossing | #152 | |
| PhotographyGrossing | #35 | |
| PhotographyGrossing | #60 | |
| PhotographyGrossing | #62 | |
| PhotographyGrossing | #30 | |
| PhotographyGrossing | #61 | |
| PhotographyGrossing | #67 | |
| PhotographyGrossing | #71 | |
| PhotographyGrossing | #65 | |
| PhotographyGrossing | #62 | |
| PhotographyGrossing | #110 | |
| PhotographyGrossing | #106 | |
| PhotographyGrossing | #112 | |
| PhotographyGrossing | #111 |
Apps near Unfold: Story & Reels Maker on the chart
Photography Grossing, around #152.
Ratings
Google Play, worldwide.
About Unfold: Story & Reels Maker
— Create with template collections like Film
— Plan and preview your Instagram Feed
— Remove any background with our AI editing tool
— Make a Bio Site for your new link in bio
— Edit your content with filters and effects
Reels Templates: Make trendsetting videos for social media in minutes. Pick an exclusive Reels template, add clips and photos, and let Unfold do the rest.
Story, Post, and Animated Templates: Create beautiful content for social with over 400+ templates to choose from. Add filters and effects to your photos directly within the template. Write your text with unique fonts and use advanced text tools. Select a background color or choose a texture. Then share your story with the world!
Advanced AI Editing Tools: Edit your photos and videos with our filters and effects. Choose from filters like Tulum and Canarias or effects like VHS and Glitch. Adjust your brightness, contrast, shadows, highlights, saturation, warmth and tint. You can even remove any background from your photos with our AI Background Removal Tool.
Feed Planner: Sign in with Instagram to start planning your Instagram Feed. Upload your post to make sure it matches your aesthetic before posting.
Bio Sites: Make your Bio Site, a beautiful hub for all your links to share in your social bios. You have more than one link, your bio should too.
About Unfold+:
· 400+ design templates for social
· Exclusive fonts, stickers, tools & sounds
· Filters and effects for photos/videos
· Customize your Bio Site URL
· Unlimited photos in the Feed Planner
· AI photo editor
About Unfold Pro:
· Upload custom fonts to use in your stories
· Add your brand colors to your palette
· Sync your logos and stickers into the app
· Share your stories to the web with a stori.es link
· Remove the watermark from your Bio Site
· Includes Unfold+ subscription
Annual subscription billing will start after the trial period. After the 7 day free trial, this subscription will automatically auto-renew each year. Or if you choose a monthly subscription, your billing will start immediately and auto-renew each month. Subscriptions will automatically renew unless cancelled at least one day before the renewal date within 24 hours before the end of the current period. Payment will be charged to your Apple ID account at the confirmation of purchase. If you subscribe before a free trial ends, the remainder of the trial period will be forfeited. You can manage and cancel your subscription by going to your account settings in the App Store.
Privacy Policy —
https://squarespace.com/privacy
Terms of Service —
https://squarespace.com/terms-of-service
Thanks for creating with Unfold! We'd love to hear from you. Email us at [email protected] or message us on Instagram at @unfold.
What's new in 8.163.0
— Create unique content with hundreds stories, posts, Reels templates
— Easily edit your images and videos with effects and more
— Share your entire world in one link with a free, custom link in bio site
We love hearing your ideas and feedback. Go to Menu > Settings > Contact in the app.