Waterstones Downloads & RevenueWaterstones · App Store & Google Play
Waterstones gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Waterstones by Waterstones Booksellers Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 12 events
- ✏️Waterstones added hidden keywords: bookbubiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Waterstones updated to version 4.35.0iOSMinor updates and improvements
- 📦Waterstones updated to version 4.35.0AndroidMinor updates and improvements
- ✏️Waterstones added hidden keywords: fictionsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Waterstones charting in a new countryiOSItaly
- ✏️Waterstones added hidden keywords: shopsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🆕Waterstones first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Waterstones first spotted by AppInsideriOS#6 in Top Free · Books · United Kingdom
- 📦Waterstones version 4.34.0AndroidAndroid 16 theming improvements, plus the usual behind-the-scenes improvements to keep everything running smoothly.
- 📦Waterstones version 4.33.0iOSMinor updates and improvements
- 🆕Waterstones released on Google PlayAndroid
- 🆕Waterstones released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Books FreeWaterstones at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
The Waterstones app is a free retail platform for UK book buyers to browse, purchase, and manage loyalty rewards across online and physical stores. It currently ranks third in the UK Books Free chart, indicating strong visibility among major bookstore competitors.
Similar apps: Amazon, Foyles, Blackwell's
App Store
App details
App privacy Measured
Waterstones’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 3 linked to your identity and 3 collected anonymously.
Google Play
App details
Waterstones downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10+ | 100k+ |
| Google Play | 100+ | 500k+ Measured |
| Total | 100+ Confidence | 500k+ Confidence |
How this is calculated
Where Waterstones's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #6 Books Free | 1 of 30 countries | – | – |
| Google Play | #102 Shopping Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 1.7k |
| Google Play | 4.3 ★ | 631 6 written reviews |
| Both stores | 4.5 ★ weighted by ratings | 2.3k |
What users say about Waterstones
From the 7 most recent App Store reviews in the US.
Users generally praise the app's intuitive interface and reliable international shipping for book orders. However, significant complaints focus on login failures due to password validation errors and functional limitations like the inability to bulk move wishlists.
Mixed but leaning positive (57% of recent reviews give 4–5 stars). People like it for being easy to use. The main complaints are about login and account problems, and missing features or content. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “The new app makes it so easy”
Common complaints
- Login & account: “The way it stands you can’t login or create an account, so what’s the point?”
- Features & content: “Book selection looks terrific”
About Waterstones
- Sign up to Waterstones Plus in seconds to start earning and redeeming rewards online, in our shops and in our cafes.
- Browse, buy or click & collect directly from the app or check stock in your local shop. Please note if no local shops have stock of your item the search results will be blank.
- Build multiple wish lists as required: great for saving items for later or building a gifting list.
- Find all your local shop information and set your favourite local shop for convenient click & collect options and stock information.
- Read reviews from booksellers and customers and write your own.
- You can share items with others by sending a link from the product screen.
- Plus in your pocket at all times: scan your Plus card straight from your phone, even if you're offline.
- Pay by Apple Pay, PayPal or Card.
Waterstones App Store
Waterstones gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Waterstones is #6 in Books Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
25 Sep 2026 Books FreeWaterstones at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
The Waterstones app is a free retail platform for UK book buyers to browse, purchase, and manage loyalty rewards across online and physical stores. It currently ranks third in the UK Books Free chart, indicating strong visibility among major bookstore competitors.
Similar apps: Amazon, Foyles, Blackwell's
Waterstones on the App Store
App details
App privacy Measured
Waterstones’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 3 linked to your identity and 3 collected anonymously.
Waterstones downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Waterstones's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | BooksFree | #6 |
Apps near Waterstones on the chart
Books Free, around #6.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Waterstones
From the 7 most recent App Store reviews in the US.
Users generally praise the app's intuitive interface and reliable international shipping for book orders. However, significant complaints focus on login failures due to password validation errors and functional limitations like the inability to bulk move wishlists.
Mixed but leaning positive (57% of recent reviews give 4–5 stars). People like it for being easy to use. The main complaints are about login and account problems, and missing features or content. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “The new app makes it so easy”
Common complaints
- Login & account: “The way it stands you can’t login or create an account, so what’s the point?”
- Features & content: “Book selection looks terrific”
About Waterstones
- Sign up to Waterstones Plus in seconds to start earning and redeeming rewards online, in our shops and in our cafes.
- Browse, buy or click & collect directly from the app or check stock in your local shop. Please note if no local shops have stock of your item the search results will be blank.
- Build multiple wish lists as required: great for saving items for later or building a gifting list.
- Find all your local shop information and set your favourite local shop for convenient click & collect options and stock information.
- Read reviews from booksellers and customers and write your own.
- You can share items with others by sending a link from the product screen.
- Plus in your pocket at all times: scan your Plus card straight from your phone, even if you're offline.
- Pay by Apple Pay, PayPal or Card.
Latest updates
More from Waterstones Booksellers Ltd
Waterstones Android
Waterstones gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Waterstones is #102 in Shopping Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
Shopping FreeWaterstones on Google Play
App details
Waterstones downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Waterstones's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #102 |
Apps near Waterstones on the chart
Shopping Free, around #102.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Waterstones
- Sign up to Waterstones Plus in seconds to start earning and redeeming rewards online, in our shops and in our cafes.
- Browse, buy or click & collect directly from the app or check stock in your local shop. Please note if no local shops have stock of your item the search results will be blank.
- Build multiple wish lists as required: great for saving items for later or building a gifting list.
- Find all your local shop information and set your favourite local shop for convenient click & collect options and stock information.
- Read reviews from booksellers and customers and write your own.
- You can share items with others by sending a link from the product screen.
- Plus in your pocket at all times: scan your Plus card straight from your phone, even if you're offline.
- Pay by PayPal now enabled.
What's new in 4.35.0
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