Which? Downloads & RevenueWhich? · App Store & Google Play
Which? by Which? Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 11 events
- ✏️Which? added hidden keywords: compareiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Which? updated to version 3.32.0iOSWhat's new:
• Fixes and improvements for performance and stability. - 📦Which? updated to version 3.31.0iOSWhat's new:
• Fixes and improvements for performance and stability. - 📦Which? updated to version 3.30.1iOSWhat's new:
• Fixes and improvements for performance and stability. - 📈Which? charting in a new countryiOSAustralia
- ✏️Which? added hidden keywords: adviceiOSwords in the App Store's hidden keyword field (found by probing search)
- 🆕Which? first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Which? first spotted by AppInsideriOS#6 in Top Grossing · Shopping · United Kingdom
- 📦Which? version 3.30.0iOSNo release notes
- 🆕Which? released on Google PlayAndroid
- 🆕Which? released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Shopping GrossingWhich? at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A UK-focused consumer advice app by Which? Limited that provides expert product reviews, price comparisons, and digital magazine access to help shoppers make informed decisions. The app is currently ranking #6 in the GB Shopping Grossing chart, indicating strong monetization performance relative to its free download status.
Similar apps: Consumer Reports, Trustpilot, PriceRunner
App Store
App details
App privacy Measured
Which?’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 5 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Which? downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | 100k+ Measured |
| Total | – | 100k+ Confidence |
How this is calculated
Where Which?'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: In-app purchase-led
How Which? makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #6 Shopping Grossing | 1 of 30 countries | – | – |
| Google Play | #176 Shopping Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 17k |
| Google Play | 4.2 ★ | – |
| Both stores | 4.5 ★ weighted by ratings | 17k |
What users say about Which?
From the 6 most recent App Store reviews in the US.
Users highly value the quality of consumer advice and content provided by Which?. However, they frequently report severe technical issues including app freezes, broken search functions, and data loss.
Mixed but leaning positive (67% of recent reviews give 4–5 stars). Recent reviews are more positive than earlier ones.
About Which?
Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys.
Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline.
• Get the best deal – compare prices and check availability.
• Filter by price, features, test results and recommended products.
• Shortlist and compare product features and test results.
• With full membership, you can read digital issues of Which? Magazine.
Why do our users love the new Which? App?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• Easy navigation enables you to compare products and prices side by side.
• You can easily sort the Best Buys from the Don’t Buys.
Feedback and support:
Share your reviews of the Which? app on the App Store and via [email protected]
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Your Which? membership through Apple In-App Purchase: https://www.which.co.uk/help/your-which-membership-through-apple-in-app-purchase-aoVxP9t7ifLK
Which? App Store
Which? is #6 in Shopping Grossing in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Shopping GrossingWhich? at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A UK-focused consumer advice app by Which? Limited that provides expert product reviews, price comparisons, and digital magazine access to help shoppers make informed decisions. The app is currently ranking #6 in the GB Shopping Grossing chart, indicating strong monetization performance relative to its free download status.
Similar apps: Consumer Reports, Trustpilot, PriceRunner
Which? on the App Store
App details
App privacy Measured
Which?’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 5 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Which? downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Which?'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: In-app purchase-led
How Which? makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingGrossing | #6 |
| United Kingdom | Magazines & NewspapersFree | #15 |
| United Kingdom | Magazines & NewspapersGrossing | #26 |
Apps near Which? on the chart
Shopping Grossing, around #6.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Which?
From the 6 most recent App Store reviews in the US.
Users highly value the quality of consumer advice and content provided by Which?. However, they frequently report severe technical issues including app freezes, broken search functions, and data loss.
Mixed but leaning positive (67% of recent reviews give 4–5 stars). Recent reviews are more positive than earlier ones.
About Which?
Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys.
Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline.
• Get the best deal – compare prices and check availability.
• Filter by price, features, test results and recommended products.
• Shortlist and compare product features and test results.
• With full membership, you can read digital issues of Which? Magazine.
Why do our users love the new Which? App?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• Easy navigation enables you to compare products and prices side by side.
• You can easily sort the Best Buys from the Don’t Buys.
Feedback and support:
Share your reviews of the Which? app on the App Store and via [email protected]
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Your Which? membership through Apple In-App Purchase: https://www.which.co.uk/help/your-which-membership-through-apple-in-app-purchase-aoVxP9t7ifLK
Latest updates
Which? Android
Which? is #176 in Shopping Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Shopping FreeWhich? on Google Play
App details
Which? downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Which?'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
Business model: In-app purchase-led
How Which? makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #176 |
Apps near Which? on the chart
Shopping Free, around #176.
Ratings
Google Play, worldwide.
About Which?
Online shopping is made easy for Which? member access to the latest reviews makes online shopping easy
Once you’ve downloaded the Which? app, browse product test results, reviews and recommendations – anytime, anywhere, including offline or when you go out shopping!
• Get the best deal – compare prices and check availability
• Filter by price, tech specs, recommended products and test results
• Shortlist and compare product features and test results
Everyday best prices are published daily
Compare prices and reviews of your favourite products from high street shops and online stores.
Why do our users love the Which? app?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check new product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• It’s easy to navigate through the app to compare products and prices before purchasing.
• Find out the ‘Best Buys’ from the ‘Don’t Buys’!
Feedback and support:
Share your reviews of the Which? app on Google Play Store and via [email protected]