Willow® Downloads & RevenueWillow® · App Store & Google Play
Willow® gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Willow® by Willow Innovations, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🆕iOSFirst spotted by AppInsider📦iOSVersion 4.4.2📈AndroidEntered the top 100✏️AndroidDescription updated✏️AndroidNew screenshots📦AndroidUpdated to version 3.8.2📦AndroidUpdated to version 3.7.1🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 11 events
- 🆕Willow® first spotted by AppInsideriOSUnited States (found via developer)
- 📦Willow® version 4.4.2iOSMinor bug fixes and enhancements
- 📈Willow® entered the top 100AndroidTop Free · House & Home · US
- ✏️Willow®: description updatedAndroid· US
- ✏️Willow®: new screenshotsAndroid8 screenshots (was 7) · US
- 📦Willow® updated to version 3.8.2Android1. Care Actions are easier to find, with pending counts on each plant.
• New users get Personalised Care Actions: Plant Check-ins with guidance, a Watering Cycle with soil checks and post-watering feedback, and Light Assessments.
• Added links to learn about Willow Sensors.
2. Related reminders are grouped into fewer notifications.
3. Added a privacy permission dialog that lets you choose whether to allow tracking for advertising measurement.
Existing users keep their current experience.… more - 📦Willow® updated to version 3.7.1Android1. Clearer free-trial details, including when billing starts, how your plan renews, and when to cancel to avoid charges.
2. Removed an unnecessary microphone permission. - 🆕Willow® first spotted by AppInsiderAndroidUnited States
- 📦Willow® version 3.7.0Android1. Added access to the Terms of Service and Privacy Policy from the Sign Up page.
2. The app will now default to the device's local language on installation. Supported languages: English, Dutch, French, German, Swedish, Spanish, and Japanese.
3. Added notification tracking for Plant Doctor Chat threads
4. We've made some behind-the-scenes improvements to help us continue improving your Plant with Willow experience.… more - 🆕Willow® released on Google PlayAndroid
- 🆕Willow® released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.5 ★
3k ratings, both stores
Measured
Best rank now
#32
Android · 
House & Home Free
House & Home FreeMeasured
New ratings a week
3.5
▲ +120% vs the 2 weeks before
Measured
App Store
App details
App ID
1579004074
Publisher
Willow Innovations, Inc.
Publisher country
Australia
On the store since
Mar 2022
4 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Content rating
12+
1 content note below
Languages
3
EN FR ES
Size
108 MB
Also listed in
Medical
Content notesInfrequent/Mild Medical/Treatment Information
Google Play
App details
App ID
com.willow.app
Publisher
PW WILLOW PTY LTD
Publisher country
Australia
Content rating
Everyone
Willow® downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | 100+ | 50k+ Measured |
| Total | 100+ Confidence | 50k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Willow®'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Willow® makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | – | 0 of 30 countries | – | – |
| Google Play | #32 House & Home Free | 2 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
3.5
▲ +120% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
3.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
46/100
faster than 23% of House and home apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 2.8k |
| Google Play | 3.8 ★ | 221 11 written reviews |
| Both stores | 4.5 ★ weighted by ratings | 3k |
About Willow®
More than a pump app. A support system.
Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use!
Operate your pumps with a tap.
Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0.
Track your sessions. Understand your output.
Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use!
Operate your pumps with a tap.
Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0.
Track your sessions. Understand your output.
Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Willow® App Store
Willow® gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Not in any tracked top chart right now.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperWillow Innovations, Inc.
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.5 (2.8k)
Version4.4.2
Age rating12+
First seen by us
24 Oct 2026
24 Oct 2026Rating
4.5 ★
2.8k ratings
Measured
Willow® on the App Store
App details
App ID
1579004074
Publisher
Willow Innovations, Inc.
Publisher country
Australia
On the store since
Mar 2022
4 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Content rating
12+
1 content note below
Languages
3
EN FR ES
Size
108 MB
Also listed in
Medical
Content notesInfrequent/Mild Medical/Treatment Information
Willow® downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Willow®'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Willow® before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: In-app purchase-led
How Willow® makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Not charting right now. | ||
Ratings
App Store, worldwide.
Rating
4.5 ★
2.8k ratings
Measured
Ratings
2.8k
Measured
About Willow®
More than a pump app. A support system.
Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use!
Operate your pumps with a tap.
Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0.
Track your sessions. Understand your output.
Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use!
Operate your pumps with a tap.
Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0.
Track your sessions. Understand your output.
Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Latest updates
4.4.2
Minor bug fixes and enhancements
More from Willow Innovations, Inc.
Willow Android
Willow gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Willow is #32 in House & Home Free on Google Play in Australia and charting in 2 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperPlant with Willow
CategoryHouse & Home
PriceFree
Released
Installs50k+
Rating★ 3.8 (221)
Updated
Content ratingEveryone
Rating
3.8 ★
221 ratings
Measured
Best rank now
#32
House & Home FreeMeasured
New ratings a week
3.5
▲ +120% vs the 2 weeks before
Measured
Willow on Google Play
App details
App ID
com.willow.app
Publisher
PW WILLOW PTY LTD
Publisher country
Australia
Content rating
Everyone
Willow downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Willow's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Willow before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: In-app purchase-led
How Willow makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | House & HomeFree | #32 |
 United Kingdom | House & HomeFree | #87 |
Apps near Willow on the chart
House & Home Free, around #32.
Ratings
Google Play, worldwide.
Rating
3.8 ★
221 ratings
Measured
Ratings
221
Measured
Written reviews
11
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
3.5
▲ +120% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
3.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
46/100
faster than 23% of House and home apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Willow
Willow is here to help those without a green thumb, the serial-plant-killers, and the play-it safe cacti owners. We’re here to remove the guesswork and make plant care easy.
Features:
PERSONALISED CARE ACTIONS
Willow gives you a simple, structured way to look after your plants, helping you understand how they’re doing, what they need, and what to do next.
Regular Plant Check-ins help you spot changes and provide practical guidance based on what you observe. Willow will remind you when it’s time to check again.
Our Watering Cycle guides you through checking soil moisture, deciding when to water and evaluating how well you’ve watered. Light Assessments help you understand whether your plants are getting enough or too much light in their current location.
Tailored care tasks and reminders help you stay on top of each plant’s needs.
Please note, we’re introducing this to new users first.
Already using Willow? Your current plant care experience will stay the same for now. We’re working on a guided introduction to the new features and will release in a future update.
PLANT IDENTIFICATION
Plants can look alike and even share the same name. Simply take a photo and our smart engine will automatically identify your plant!
PLANT CARE GUIDES
Our plant library includes easy to digest care instructions for hundreds of houseplants and is growing all the time. You can discover new plants and identify which plants are best suited to your conditions. You can even request plants be added to our database.
COLLECT URBAN JUNGLES
Create personal profiles for your plants and organise them in a virtual urban jungle. Perfect if you have many to look after! Here you can add notes, photos, and track and record events to journal each plant’s journey.
FERTILISER SCHEDULE
A schedule is auto-populated for any plants added to your collection so you know when and how to best fertilise your plants all year-round. Choose between liquid or slow release fertiliser.
BLOGS & TUTORIALS
Enjoy the latest from our blog and fun tutorials that show you how to take better care of your plants, grow new plants and even propagate some of your faves!
WILLOW SENSORS
Our beautifully crafted plant sensors continuously monitor your plant’s soil moisture, ambient light, temperature and humidity and will alert you when an action is required to keep your plant happy. And of course a plant score to truly let you know how your plant is feeling.
WILLOW GROW is an optional paid experience packed with features a-planty to level up your plant care:
PLANT DATA
Unbarred access to your Willow sensor. Take a deep dive and explore your data (light, soil moisture, temperature and humidity) and plant score over the past 30 days including daily analysis and comparisons to other Willow users.
PLANT DOCTOR
Consult our team of horticulturists for expert advice. Chat anything from general plant advice, treatment advice related to pests and diseases, propagation, plant pairings or plants jus
Features:
PERSONALISED CARE ACTIONS
Willow gives you a simple, structured way to look after your plants, helping you understand how they’re doing, what they need, and what to do next.
Regular Plant Check-ins help you spot changes and provide practical guidance based on what you observe. Willow will remind you when it’s time to check again.
Our Watering Cycle guides you through checking soil moisture, deciding when to water and evaluating how well you’ve watered. Light Assessments help you understand whether your plants are getting enough or too much light in their current location.
Tailored care tasks and reminders help you stay on top of each plant’s needs.
Please note, we’re introducing this to new users first.
Already using Willow? Your current plant care experience will stay the same for now. We’re working on a guided introduction to the new features and will release in a future update.
PLANT IDENTIFICATION
Plants can look alike and even share the same name. Simply take a photo and our smart engine will automatically identify your plant!
PLANT CARE GUIDES
Our plant library includes easy to digest care instructions for hundreds of houseplants and is growing all the time. You can discover new plants and identify which plants are best suited to your conditions. You can even request plants be added to our database.
COLLECT URBAN JUNGLES
Create personal profiles for your plants and organise them in a virtual urban jungle. Perfect if you have many to look after! Here you can add notes, photos, and track and record events to journal each plant’s journey.
FERTILISER SCHEDULE
A schedule is auto-populated for any plants added to your collection so you know when and how to best fertilise your plants all year-round. Choose between liquid or slow release fertiliser.
BLOGS & TUTORIALS
Enjoy the latest from our blog and fun tutorials that show you how to take better care of your plants, grow new plants and even propagate some of your faves!
WILLOW SENSORS
Our beautifully crafted plant sensors continuously monitor your plant’s soil moisture, ambient light, temperature and humidity and will alert you when an action is required to keep your plant happy. And of course a plant score to truly let you know how your plant is feeling.
WILLOW GROW is an optional paid experience packed with features a-planty to level up your plant care:
PLANT DATA
Unbarred access to your Willow sensor. Take a deep dive and explore your data (light, soil moisture, temperature and humidity) and plant score over the past 30 days including daily analysis and comparisons to other Willow users.
PLANT DOCTOR
Consult our team of horticulturists for expert advice. Chat anything from general plant advice, treatment advice related to pests and diseases, propagation, plant pairings or plants jus
What's new in 3.8.2
1. Care Actions are easier to find, with pending counts on each plant.
• New users get Personalised Care Actions: Plant Check-ins with guidance, a Watering Cycle with soil checks and post-watering feedback, and Light Assessments.
• Added links to learn about Willow Sensors.
2. Related reminders are grouped into fewer notifications.
3. Added a privacy permission dialog that lets you choose whether to allow tracking for advertising measurement.
Existing users keep their current experience.
• New users get Personalised Care Actions: Plant Check-ins with guidance, a Watering Cycle with soil checks and post-watering feedback, and Light Assessments.
• Added links to learn about Willow Sensors.
2. Related reminders are grouped into fewer notifications.
3. Added a privacy permission dialog that lets you choose whether to allow tracking for advertising measurement.
Existing users keep their current experience.
Store changes
What Willow changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
New screenshots
8 screenshots (was 7)