Zalando Downloads & RevenueZalando – fashion & clothing · App Store & Google Play
Zalando – fashion & clothing gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Zalando – fashion & clothing by Zalando SE is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Zalando – fashion & clothing update history & changes
Last change · 84 events since 12 Jun 2014Full timeline ↓🌟iOSFeatured by Apple🌟iOSFeatured by Apple📦iOSUpdated to version 26.21.1⭐AndroidRating rose to 4.7★🔎iOSTop 10 for “h m app”📦iOSUpdated to version 26.21.0✏️iOSAdded hidden keywords: bestsecret, zara✏️iOSAdded hidden keywords: hac📈AndroidEntered the top 10📈AndroidNew best rank in the overall chart: #55📈iOSNew best rank in the overall chart: #14📦AndroidNow updating weekly📦AndroidUpdated to version 26.20.0✏️AndroidNew screenshots⭐AndroidRating fell below 4.7★📈iOSEntered the top 100 in 2 charts🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📣AndroidStarted a new ad📣AndroidStarted a new ad
Full timeline · 84 events
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 📦Zalando – fashion & clothing updated to version 26.21.1iOSUnbeschwertes Shoppen! Unsere App wird mit jedem Update besser – Fehler werden behoben & die Leistung verbessert. Genieße reibungsloses Einkaufen!
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🔎Zalando – fashion & clothing reached Top 10 for “h m app”iOS#10 in Germany search · popularity 88
- 📦Zalando – fashion & clothing updated to version 26.21.0iOSWelcome to our app! We work hard to enhance your shopping joy. Bug fixes and performance boosts make your experience even smoother. Happy shopping!
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- ✏️Zalando – fashion & clothing added hidden keywords: bestsecret, zaraiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- ✏️Zalando – fashion & clothing added hidden keywords: haciOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 📈Zalando – fashion & clothing entered the top 10AndroidTop Free · Shopping · ES
- 📈Zalando – fashion & clothing new best rank in the overall chart: #55AndroidTop Free · All Apps · IT
- ✏️Zalando – fashion & clothing added hidden keywords: outfitiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Zalando – fashion & clothing added hidden keywords: fidélitéiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Zalando – fashion & clothing new best rank in the overall chart: #14iOSTop Free · All Apps · NL
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· TR
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · TR
- ✏️Zalando – fashion & clothing added hidden keywords: tutti, ikeaiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Zalando – fashion & clothing: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📈Zalando – fashion & clothing entered the top 100AndroidTop Free · All Apps · ES
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· GB, PL
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · GB, PL
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· NL
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · NL
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· IT
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · IT
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· FR
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · FR
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· ES
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · ES
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· DE
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · DE
- ✏️Zalando – fashion & clothing added hidden keywords: proxymaniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· ZA
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · ZA
- ✏️Zalando – fashion & clothing: new iPad screenshotsiOS· SE
- ✏️Zalando – fashion & clothing: new screenshotsiOS10 screenshots (was 10) · SE
- 📦Zalando – fashion & clothing updated to version 26.20.0iOSUpptäck en bättre shoppingresa! Vi finjusterar vår app regelbundet för smidigare prestanda, fixade buggar och spännande förbättringar. Njut av sömlös shopping hos oss!
- 📦Zalando – fashion & clothing updated to version 26.20.0AndroidDiscover a better shopping experience! We regularly fine-tune our app for smoother performance, bug fixes, and exciting improvements. Enjoy seamless shopping with us! 🛍️📲
- ✏️Zalando – fashion & clothing added hidden keywords: hacooiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Zalando – fashion & clothing: new screenshotsAndroid12 screenshots (was 12) · US
- ✏️Zalando – fashion & clothing added hidden keywords: achatsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Zalando – fashion & clothing entered the top 100AndroidTop Free · All Apps · NL
- 📈Zalando – fashion & clothing new best rank in the overall chart: #56AndroidTop Free · All Apps · SE
- 📈Zalando – fashion & clothing entered the top 100 in 2 chartsiOSTop Free · All Apps · PL · Top Free · Shopping · PL
- 📈Zalando – fashion & clothing entered the top 10AndroidTop Free · Shopping · SE
- 📈Zalando – fashion & clothing entered the top 100 in 3 chartsAndroidTop Free · Shopping · ES · Top Free · Shopping · NL · Top Free · All Apps · SE
- 📈Zalando – fashion & clothing new best rank in the overall chart: #58AndroidTop Free · All Apps · SE
- 📈Zalando – fashion & clothing charting in a new country in 3 chartsAndroidSpain · Netherlands · Sweden
- 📈Zalando – fashion & clothing entered the top 10iOSTop Free · Shopping · DE
- ✏️Zalando – fashion & clothing added hidden keywords: rossmanniOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Zalando – fashion & clothing new best rank in the overall chart: #81AndroidTop Free · All Apps · IT
- 📈Zalando – fashion & clothing new best rank in the overall chart: #92AndroidTop Free · All Apps · IT
- ✏️Zalando – fashion & clothing added hidden keywords: aboutiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Zalando – fashion & clothing updated to version 26.19.0iOSEntdecke unser neuestes Update! Wir haben Fehler behoben und die Leistung verbessert, um dein Shopping-Erlebnis zu optimieren. Genieße eine reibungslose und aufregende Shopping-Session!
- 📈Zalando – fashion & clothing entered the top 10AndroidTop Free · Shopping · IT
- 📦Zalando – fashion & clothing updated to version 26.19.0AndroidDiscover our latest update! We've fixed bugs and improved performance to improve your shopping experience. Enjoy a seamless and exciting shopping experience!
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- ✏️Zalando – fashion & clothing added hidden keywords: einkaufen, reweiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 📈Zalando – fashion & clothing entered the top 100AndroidTop Free · All Apps · IT
- 📈Zalando – fashion & clothing new best rank in the overall chart: #97AndroidTop Free · All Apps · IT
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 📈Zalando – fashion & clothing entered the top 10iOSTop Free · Shopping · FR
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, ES, FR, IT, NL, SE
- 📦Zalando – fashion & clothing updated to version 26.18.1AndroidDiscover seamless shopping with regular updates! Bug fixes, improved performance and more improvements await you. Have fun shopping!
- 🆕Zalando – fashion & clothing first spotted by AppInsiderAndroidFrance
- 📈Zalando – fashion & clothing new best rank in the overall chart: #106AndroidTop Free · All Apps · IT
- 🆕Zalando – fashion & clothing first spotted by AppInsideriOS#62 in Top Free · All Apps · Germany
- 🌟Zalando – fashion & clothing featured by AppleiOSapps · DE, FR, IT
- 📦Zalando – fashion & clothing version 26.18.0iOSNo release notes
- 📦Zalando – fashion & clothing version 26.17.1AndroidShopping with pleasure! Our app is regularly updated to fix bugs, improve performance and make shopping smoother. Have fun exploring!
- 📣Zalando – fashion & clothing started a new adAndroid3
- 📣Zalando – fashion & clothing started a new adAndroid3
- 🆕Zalando – fashion & clothing released on Google PlayAndroid
- 🆕Zalando – fashion & clothing released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.6 ★
1.4M ratings, both stores
Measured
Best rank now
#8
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
10.1k
steady vs the 2 weeks before (App Store)
Measured
Zalando – fashion & clothing at a glance
AI summary written from our chart and store data, 2026-09-30. It can be wrong: check the numbers above.
Zalando is a free fashion and lifestyle marketplace app targeting European consumers with over 6,000 brands, offering social shopping features, AI-driven personalization, and virtual try-on tools. The app demonstrates strong regional dominance in Northern and Southern Europe, holding top-15 positions in the Shopping category across Sweden, Italy, Netherlands, Spain, and France, while maintaining a high user rating of 4.83 from over 50,000 reviews.
Similar apps: ASOS, H&M, Farfetch
App Store
App details
App ID
585629514
Publisher
Zalando SE
Publisher country
Germany
On the store since
Jun 2014
12 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
23
BG HR CS DA NL EN ET FI FR DE EL HU …
Size
544 MB
Also listed in
Lifestyle
Google Play
App details
App ID
de.zalando.mobile
Publisher
Zalando SE
Publisher country
Germany
Content rating
Everyone
Tech stack
Trackers and permissions of build v26.20.0, from the εxodus privacy report (CC BY-SA).
Trackers
5
Permissions
25
Trackers
Full permission listProSee plans
Zalando – fashion & clothing downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 50k+ | – |
| Google Play | 10k+ | 100M+ Measured |
| Total | 50k+ Confidence | 100M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Zalando – fashion & clothing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #8 Shopping Free | 8 of 30 countries | – | – |
| Google Play | #11 Shopping Free | 7 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
8,233
steady vs the 2 weeks before
Written reviews a week
under 1
US App Store
Recent ratings
5.0★
vs 4.8★ lifetime
Review momentum
87/100
top 1% of Shopping apps
Growing fastest in 
Turkey ▲ +65%
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 Germany | 2,362 | 29% | steady |
 France | 1,338 | 16% | steady |
 Spain | 1,316 | 16% | ▼ -8% |
| Italy | 1,215 | 15% | ▲ +15% |
 Poland | 892 | 11% | – |
 Netherlands | 592 | 7% | steady |
| Sweden | 369 | 4% | ▼ -10% |
 United Kingdom | 121 | 1% | ▼ -11% |
| Turkey | 26 | 0% | ▲ +65% |
 South Africa | 2.2 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,840
▼ -11% vs the 2 weeks before
Written reviews a week
1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.0★
people who write skew negative
Review momentum
74/100
faster than 93% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 51k |
| Google Play | 4.6 ★ | 1.4M 201 written reviews |
| Both stores | 4.6 ★ weighted by ratings | 1.4M |
What users say about Zalando – fashion & clothing
From the 54 most recent App Store reviews in the US.
Users are highly frustrated by the inability to change the app language independently of the country setting and persistent issues with customer service regarding returns and loyalty benefits. While some praise the product quality and smooth ordering process, negative experiences with login failures, shipping errors, and refund disputes dominate recent feedback.
Mixed (48% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and customer support. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Very easy to maneuver and browse”
- Features & content: “When it comes to the app itself, it’s really a great tool”
- Price & subscription: “Low shipping cost and easy returns”
Common complaints
- Price & subscription: “Still owe me 90eur refund”
- Customer support: “The seller itself though….must be the worst customer service in existence”
- Ease of use: “Easier to use chrome where I can translate”
- Features & content: “This feature is completely useless at the moment with no button available to add items to your box”
About Zalando – fashion & clothing
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
Zalando – fashion & clothing App Store
Zalando – fashion & clothing gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Zalando – fashion & clothing is #15 in Shopping Free in Germany and charting in 8 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperZalando SE
CategoryShopping
PriceFree
Released
Rating★ 4.8 (51k)
Version26.21.1
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.8 ★
51k ratings
Measured
Best rank now
#15
Shopping FreeMeasured
New ratings a week
8,233
steady vs the 2 weeks before
Measured
Zalando – fashion & clothing at a glance
AI summary written from our chart and store data, 2026-09-30. It can be wrong: check the numbers above.
Zalando is a free fashion and lifestyle marketplace app targeting European consumers with over 6,000 brands, offering social shopping features, AI-driven personalization, and virtual try-on tools. The app demonstrates strong regional dominance in Northern and Southern Europe, holding top-15 positions in the Shopping category across Sweden, Italy, Netherlands, Spain, and France, while maintaining a high user rating of 4.83 from over 50,000 reviews.
Similar apps: ASOS, H&M, Farfetch
Zalando – fashion & clothing on the App Store
App details
App ID
585629514
Publisher
Zalando SE
Publisher country
Germany
On the store since
Jun 2014
12 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
23
BG HR CS DA NL EN ET FI FR DE EL HU …
Size
544 MB
Also listed in
Lifestyle
Zalando – fashion & clothing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Zalando – fashion & clothing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | ShoppingFree | #15 |
| Germany | All AppsFree | #45 |
| Italy | ShoppingFree | #8 |
| France | ShoppingFree | #18 |
| Spain | ShoppingFree | #10 |
| Italy | All AppsFree | #38 |
| Spain | All AppsFree | #40 |
| France | All AppsFree | #87 |
| Poland | ShoppingFree | #11 |
| Poland | All AppsFree | #45 |
| Netherlands | ShoppingFree | #18 |
| United Kingdom | ShoppingFree | #114 |
| Sweden | ShoppingFree | #16 |
| Netherlands | All AppsFree | #88 |
| Sweden | All AppsFree | #88 |
Apps near Zalando – fashion & clothing on the chart
Shopping Free, around #15.
Ratings
App Store, worldwide.
Rating
4.8 ★
51k ratings
Measured
Ratings
51k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
8,233
steady vs the 2 weeks before
Written reviews a week
under 1
US App Store
Recent ratings
5.0★
vs 4.8★ lifetime
Review momentum
87/100
top 1% of Shopping apps
Growing fastest in Turkey ▲ +65%
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Germany | 2,362 | 29% | steady |
| France | 1,338 | 16% | steady |
| Spain | 1,316 | 16% | ▼ -8% |
| Italy | 1,215 | 15% | ▲ +15% |
| Poland | 892 | 11% | – |
| Netherlands | 592 | 7% | steady |
| Sweden | 369 | 4% | ▼ -10% |
| United Kingdom | 121 | 1% | ▼ -11% |
| Turkey | 26 | 0% | ▲ +65% |
| South Africa | 2.2 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Zalando – fashion & clothing
From the 54 most recent App Store reviews in the US.
Users are highly frustrated by the inability to change the app language independently of the country setting and persistent issues with customer service regarding returns and loyalty benefits. While some praise the product quality and smooth ordering process, negative experiences with login failures, shipping errors, and refund disputes dominate recent feedback.
Mixed (48% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and customer support. Recent reviews are more positive than earlier ones.
What people like
- Ease of use: “Very easy to maneuver and browse”
- Features & content: “When it comes to the app itself, it’s really a great tool”
- Price & subscription: “Low shipping cost and easy returns”
Common complaints
- Price & subscription: “Still owe me 90eur refund”
- Customer support: “The seller itself though….must be the worst customer service in existence”
- Ease of use: “Easier to use chrome where I can translate”
- Features & content: “This feature is completely useless at the moment with no button available to add items to your box”
About Zalando – fashion & clothing
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
Latest updates
26.21.1
Unbeschwertes Shoppen! Unsere App wird mit jedem Update besser – Fehler werden behoben & die Leistung verbessert. Genieße reibungsloses Einkaufen!
26.21.0
Welcome to our app! We work hard to enhance your shopping joy. Bug fixes and performance boosts make your experience even smoother. Happy shopping!
26.20.0
Upptäck en bättre shoppingresa! Vi finjusterar vår app regelbundet för smidigare prestanda, fixade buggar och spännande förbättringar. Njut av sömlös shopping hos oss!
Store changes
What Zalando – fashion & clothing changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
10 screenshots (was 10)
New iPad screenshots
More from Zalando SE
Zalando – online fashion store Android
Zalando – online fashion store gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Zalando – online fashion store is #25 in Shopping Free on Google Play in Germany and charting in 7 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperZalando SE
CategoryShopping
PriceFree
Released
Installs100M+
Rating★ 4.6 (1.4M)
Updated
Content ratingEveryone
Rating
4.6 ★
1.4M ratings
Measured
Best rank now
#25
Shopping FreeMeasured
New ratings a week
1,840
▼ -11% vs the 2 weeks before
Measured
Zalando – online fashion store on Google Play
App details
App ID
de.zalando.mobile
Publisher
Zalando SE
Publisher country
Germany
Content rating
Everyone
Tech stack
Trackers and permissions of build v26.20.0, from the εxodus privacy report (CC BY-SA).
Trackers
5
Permissions
25
Trackers
Full permission listProSee plans
Zalando – online fashion store downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Zalando – online fashion store's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | ShoppingFree | #25 |
| Italy | ShoppingFree | #13 |
| France | ShoppingFree | #22 |
| Spain | ShoppingFree | #15 |
| Germany | All AppsFree | #152 |
| United Kingdom | ShoppingFree | #75 |
| Italy | All AppsFree | #80 |
| Sweden | ShoppingFree | #11 |
| France | All AppsFree | #171 |
| Spain | All AppsFree | #90 |
| Netherlands | ShoppingFree | #23 |
| Netherlands | All AppsFree | #114 |
| Sweden | All AppsFree | #83 |
Apps near Zalando – online fashion store on the chart
Shopping Free, around #25.
Ratings
Google Play, worldwide.
Rating
4.6 ★
1.4M ratings
Measured
Ratings
1.4M
Measured
Written reviews
201
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,840
▼ -11% vs the 2 weeks before
Written reviews a week
1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.0★
people who write skew negative
Review momentum
74/100
faster than 93% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Zalando – online fashion store
From the 72 most recent Google Play reviews in the US.
Users report severe technical failures including broken checkout flows, infinite loading screens, and lost account data. Complaints focus on poor customer service, unreliable delivery partners, and a confusing UI update that removed essential features.
Mixed (42% of recent reviews give 4–5 stars). The main complaints are about recent updates, and crashes and bugs. Recent reviews are more positive than earlier ones.
Common complaints
- Updates: “App is not working properly after the update”
- Crashes & bugs: “App is not working properly after the update”
- Features & content: “No translate option available”
- Ease of use: “not user friendly search method”
About Zalando – online fashion store
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop
IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep
IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey
So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.
What's new in 26.20.0
Discover a better shopping experience! We regularly fine-tune our app for smoother performance, bug fixes, and exciting improvements. Enjoy seamless shopping with us! 🛍️📲
Store changes
What Zalando – online fashion store changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
12 screenshots (was 12)