Emma's Diary Pregnancy Tracker Downloads & RevenueEmma's Diary Pregnancy Tracker · App Store & Google Play
Emma's Diary Pregnancy Tracker gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma's Diary Pregnancy Tracker by Lifecycle Marketing (Mother & Baby) Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Emma's Diary Pregnancy Tracker update history & changes
Last change · 6 events since 23 Jan 2013Full timeline ↓Full timeline · 6 events
- 🔎Emma's Diary Pregnancy Tracker reached Top 10 for “pregnancy”Android#9 in United Kingdom search · popularity 27
- 📦Emma's Diary Pregnancy Tracker updated to version 5.3.7iOSPerks, discounts, and free gifts just got a major glow-up. We’ve introduced the My Rewards hub so you can spot the newest offers at a glance and claim your exclusive savings fast. Update now to check out what’s waiting for you.… more
- 🆕Emma's Diary Pregnancy Tracker first spotted by AppInsideriOS#50 in Top Free · Health & Fitness · United Kingdom
- 🆕Emma's Diary Pregnancy Tracker first spotted by AppInsiderAndroidUnited Kingdom
- 📦Emma's Diary Pregnancy Tracker version 5.3.6iOSUpdate to our latest version to benefit from some small tweaks that’ll make your experience even better!
- 🆕Emma's Diary Pregnancy Tracker released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Parenting FreeEmma's Diary Pregnancy Tracker at a glance
AI summary written from our chart and store data, 2026-10-11. It can be wrong: check the numbers above.
A free pregnancy and baby development tracker for expectant parents and caregivers of infants up to two years old, offering week-by-week guidance, milestone tracking, and feeding logs. The app currently ranks #2 in the UK Parenting Free category, indicating strong local market penetration among cost-conscious users seeking comprehensive maternal health tools.
Similar apps: What to Expect, Pregnancy+ by BabyCenter, Glow Nurture
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v3.9.1, from the εxodus privacy report (CC BY-SA).
Emma's Diary Pregnancy Tracker downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 500+ | – |
| Google Play | 100+ | 500k+ Measured |
| Total | 500+ Confidence | 500k+ Confidence |
How this is calculated
Where Emma's Diary Pregnancy Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Emma's Diary Pregnancy Tracker makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #41 Health & Fitness Free | 1 of 30 countries | – | – |
| Google Play | #12 Parenting Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 30k |
| Google Play | 4.8 ★ | 12k 4 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 42k |
What users say about Emma's Diary Pregnancy Tracker
From the 62 most recent Google Play reviews in the US.
Users appreciate the educational content and free baby packs, but many report significant frustration with app stability issues and misleading availability of physical rewards. Complaints frequently cite spam calls resulting from sign-up and vouchers that are expired or unavailable at local stores.
Mixed but leaning positive (68% of recent reviews give 4–5 stars). People like it for being useful. The main complaints are about crashes and bugs, and speed and performance. Recent reviews are more negative than earlier ones.
What people like
- Useful: “very very helpful thnkio so much ❤️”
Common complaints
- Crashes & bugs: “Always crash in my Android app”
- Speed & performance: “app not loading on Samsung phone”
- Privacy & data: “They must pass on or sell personal data”
- Ads: “The app is rubbish, it's just ads”
About Emma's Diary Pregnancy Tracker
Download the Emma’s Diary Pregnancy & Baby app today to track your pregnancy and baby milestones – until your little one reaches the age of two!
Here’s a full list of the amazing features, tools and exclusive benefits you’ll have access to…
--- FREEBIES ---
With our app, accessing your FREE pregnancy & baby products has never been easier – including a FULL PACK of Pampers nappies, along with lots of other essentials to pack in your hospital bag, to help you get prepared for the arrival of your new baby.
--- BABY NAME GAME ---
Access thousands of baby name ideas, where you can simply swipe right to create your ultimate shortlist. Plus, you can share your favourite baby names with your partner where they can rate them! Come on, let's play the baby name game!
--- WEEK BY WEEK PREGNANCY TRACKER ---
With our free pregnancy app you’ll get access to unlimited pregnancy & birth information, where you can track your week by week pregnancy, plus follow your baby’s development. Oh and did we mention, you can find tonnes of baby name ideas on our app too!
---MONTH BY MONTH BABY DEVELOPMENT ---
Track your baby’s milestones – from their first smile to their first giggle and even their first steps. Plus, find out what to expect from your little one at each stage. From baby sleep tips to feeding advice & support, you’ll find it all with the Emma’s Diary app.
---EXCLUSIVE OFFERS AND DISCOUNTS ON PREGNANCY ESSENTIALS ---
Unlock up to 60% off pregnancy and baby products with our amazing offers; from pushchairs and car seats to furniture and cribs! Plus, get your hands on money-off coupons on those essentials!
Plus lots, lots more!
About Emma’s Diary:
Here at Emma’s Diary our mission is to support mums-to-be and new parents. All medical content is reviewed and approved by our Healthcare Team, made up of GP’s and Midwives. The team ensures content aligns to NHS guidelines, so you can be assured the information is credible and up to date. We pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond.
Join our community:
Facebook: http://facebook.com/TheEmmasDiary
Instagram: http://instagram.com/officialemmasdiary
TikTok: http://tiktok.com/@officialemmasdiary
All contact information and/or dates of birth provided during the APP registration process may be made available to 3rd Parties provided that the relevant consent has been given (Brand and Channel).
© 2020–2025 Lifecycle Marketing (Mother and Baby) Limited, a Ziff Davis company
Emma's Diary Pregnancy Tracker App Store
Emma's Diary Pregnancy Tracker gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma's Diary Pregnancy Tracker is #41 in Health & Fitness Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
25 Sep 2026 Health & Fitness FreeEmma's Diary Pregnancy Tracker on the App Store
App details
Emma's Diary Pregnancy Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Emma's Diary Pregnancy Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Emma's Diary Pregnancy Tracker makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | Health & FitnessFree | #41 |
Apps near Emma's Diary Pregnancy Tracker on the chart
Health & Fitness Free, around #41.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Emma's Diary Pregnancy Tracker
Download the Emma’s Diary Pregnancy & Baby app today to track your pregnancy and baby milestones – until your little one reaches the age of two!
Here’s a full list of the amazing features, tools and exclusive benefits you’ll have access to…
--- FREEBIES ---
With our app, accessing your FREE pregnancy & baby products has never been easier – including a FULL PACK of Pampers nappies, along with lots of other essentials to pack in your hospital bag, to help you get prepared for the arrival of your new baby.
--- BABY NAME GAME ---
Access thousands of baby name ideas, where you can simply swipe right to create your ultimate shortlist. Plus, you can share your favourite baby names with your partner where they can rate them! Come on, let's play the baby name game!
--- WEEK BY WEEK PREGNANCY TRACKER ---
With our free pregnancy app you’ll get access to unlimited pregnancy & birth information, where you can track your week by week pregnancy, plus follow your baby’s development. Oh and did we mention, you can find tonnes of baby name ideas on our app too!
---MONTH BY MONTH BABY DEVELOPMENT ---
Track your baby’s milestones – from their first smile to their first giggle and even their first steps. Plus, find out what to expect from your little one at each stage. From baby sleep tips to feeding advice & support, you’ll find it all with the Emma’s Diary app.
---EXCLUSIVE OFFERS AND DISCOUNTS ON PREGNANCY ESSENTIALS ---
Unlock up to 60% off pregnancy and baby products with our amazing offers; from pushchairs and car seats to furniture and cribs! Plus, get your hands on money-off coupons on those essentials!
Plus lots, lots more!
About Emma’s Diary:
Here at Emma’s Diary our mission is to support mums-to-be and new parents. All medical content is reviewed and approved by our Healthcare Team, made up of GP’s and Midwives. The team ensures content aligns to NHS guidelines, so you can be assured the information is credible and up to date. We pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond.
Join our community:
Facebook: http://facebook.com/TheEmmasDiary
Instagram: http://instagram.com/officialemmasdiary
TikTok: http://tiktok.com/@officialemmasdiary
All contact information and/or dates of birth provided during the APP registration process may be made available to 3rd Parties provided that the relevant consent has been given (Brand and Channel).
© 2020–2025 Lifecycle Marketing (Mother and Baby) Limited, a Ziff Davis company
Latest updates
Emma's Diary Pregnancy Tracker Android
Emma's Diary Pregnancy Tracker gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma's Diary Pregnancy Tracker is #12 in Parenting Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Parenting FreeEmma's Diary Pregnancy Tracker at a glance
AI summary written from our chart and store data, 2026-10-11. It can be wrong: check the numbers above.
A free pregnancy and baby development tracker for expectant parents and caregivers of infants up to two years old, offering week-by-week guidance, milestone tracking, and feeding logs. The app currently ranks #2 in the UK Parenting Free category, indicating strong local market penetration among cost-conscious users seeking comprehensive maternal health tools.
Similar apps: What to Expect, Pregnancy+ by BabyCenter, Glow Nurture
Emma's Diary Pregnancy Tracker on Google Play
App details
Tech stack
Trackers and permissions of build v3.9.1, from the εxodus privacy report (CC BY-SA).
Emma's Diary Pregnancy Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Emma's Diary Pregnancy Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Emma's Diary Pregnancy Tracker makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ParentingFree | #12 |
Apps near Emma's Diary Pregnancy Tracker on the chart
Parenting Free, around #12.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Emma's Diary Pregnancy Tracker
From the 62 most recent Google Play reviews in the US.
Users appreciate the educational content and free baby packs, but many report significant frustration with app stability issues and misleading availability of physical rewards. Complaints frequently cite spam calls resulting from sign-up and vouchers that are expired or unavailable at local stores.
Mixed but leaning positive (68% of recent reviews give 4–5 stars). People like it for being useful. The main complaints are about crashes and bugs, and speed and performance. Recent reviews are more negative than earlier ones.
What people like
- Useful: “very very helpful thnkio so much ❤️”
Common complaints
- Crashes & bugs: “Always crash in my Android app”
- Speed & performance: “app not loading on Samsung phone”
- Privacy & data: “They must pass on or sell personal data”
- Ads: “The app is rubbish, it's just ads”
About Emma's Diary Pregnancy Tracker
Download the Emma’s Diary Pregnancy & Baby app today to track your pregnancy and baby milestones – until your little one reaches the age of two!
Here’s a full list of the amazing features, tools and exclusive benefits you’ll have access to…
--- WEEK BY WEEK PREGNANCY TRACKER ---
With our free pregnancy app you’ll get access to unlimited pregnancy & birth information, where you can track your week by week pregnancy, plus follow your baby’s development. Oh and did we mention, you can find tonnes of baby name ideas on our app too!
--- FREEBIES ---
With our app, accessing your FREE pregnancy & baby products has never been easier – including a FULL PACK of Pampers nappies, along with lots of other essentials to pack in your hospital bag, to help you get prepared for the arrival of your new baby.
--- BABY NAME GAME ---
Access thousands of baby name ideas, where you can simply swipe right to create your ultimate shortlist. Plus, you can share your favourite baby names with your partner where they can rate them! Come on, let's play the baby name game!
--- FEEDING CO-PILOT: BABY FEEDING TRACKER ---
Our brand-new feeding co-pilot and baby feeding tracker helps you understand your baby’s feeding journey with personalised insights and expert-backed guidance.
Whether you’re breastfeeding, bottle feeding, or starting solids, this baby feeding app helps you track and understand your baby’s patterns.
With our feeding tracker you can:
• Log feeds in real time with our breastfeeding tracker and bottle feeding tracker
• Track nappies and weight alongside feeds with your baby tracker
• Understand your baby’s feeding schedule and average time between feeds
• Monitor symptoms such as colic or reflux and see how they may affect feeding
• Track breastfeeding challenges and feeding concerns
• See how your baby’s feeding compares with what’s typical for their age
As your baby grows, your feeding co-pilot grows too.
When you start introducing solids, you can use the tool as a weaning tracker, logging the foods your baby tries and discovering new foods to introduce based on the ones they’ve enjoyed.
It’s like having a baby feeding tracker, breastfeeding tracker and weaning tracker all in one place — helping you understand your baby’s patterns and feel more confident every day.
---MONTH BY MONTH BABY DEVELOPMENT ---
Track your baby’s milestones – from their first smile to their first giggle and even their first steps. Plus, find out what to expect from your little one at each stage. From baby sleep tips to feeding advice & support, you’ll find it all with the Emma’s Diary app.
---EXCLUSIVE OFFERS AND DISCOUNTS ON PREGNANCY ESSENTIALS ---
Unlock up to 60% off pregnancy and baby products with our amazing offers; from pushchairs and car seats to furniture and cribs! Plus, get your hands on money-off coupons on those essentials!
Plus lots, lots more!
About Emma’s Diary:
Here at Emma’s Diary our mission is to support mum