Pinterest Downloads & RevenuePinterest · App Store & Google Play
Pinterest gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Pinterest by Pinterest, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 155 events in the last 12 months
- 🌟Pinterest: featuring lifted it to #43 (from #65)iOSDécouvrez des nouveautés · FR
- ✏️Pinterest added hidden keywords: kion, pinedrama, anime, guessiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “social”iOS#9 in United States search · popularity 90
- 🌟Pinterest featured by Apple: “OUR FAVOURITES”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IN, IT, MX, MY, NL, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · SA
- 🚀Pinterest: now shown next to B&Q: Shop DIY, Gardening, Home, Fashion Dose – daily style inspiration for Outfits, Clothes, Shoes, Shopping, DIY Craft at Home +2 moreiOSthe store's “similar apps” for it changed: who it's seen as competing with
- ✏️Pinterest added hidden keywords: shoppingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “ary plus”iOS#6 in Argentina search · popularity 90
- 🔎Pinterest reached Top 10 for “instagram” in 2 countriesAndroidUnited States, Italy search · popularity 95
- 🔎Pinterest reached Top 10 for “linkedin”Android#10 in France search · popularity 93
- 🌟Pinterest featured by Apple: “ESSENCIAIS”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: lebeniOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Pinterest featured by Apple: “OUR FAVOURITES”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- 🎉Pinterest in-app event: Get set for the seasoniOSSPECIAL EVENT · until 22 Nov
- ✏️Pinterest added hidden keywords: thrift, dietiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “reddit”iOS#10 in Germany search · popularity 92
- 🔎Pinterest reached Top 10 for “tiktok lite”Android#10 in Spain search · popularity 95
- 🔎Pinterest reached Top 10 for “social”Android#8 in United Kingdom search · popularity 93
- 🔎Pinterest reached Top 10 for “threads”Android#5 in India search · popularity 94
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: progress, what's, showing, everyoneiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “discord”iOS#10 in United Arab Emirates search · popularity 93
- 🔎Pinterest reached Top 10 for “フェイスブック”Android#10 in Japan search · popularity 100
- 🔎Pinterest reached Top 10 for “tiktok lite”Android#10 in Netherlands search · popularity 96
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, ES, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- 📦Pinterest updated to version 14.43iOSEvery week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact - 🔎Pinterest reached Top 10 for “snapchat”iOS#10 in Germany search · popularity 98
- 🔎Pinterest reached Top 10 for “inshot”iOS#9 in India search · popularity 90
- 🔎Pinterest reached Top 10 for “discord”iOS#10 in India search · popularity 92
- 🔎Pinterest reached Top 10 for “instagram”Android#9 in Canada search · popularity 97
- 🔎Pinterest reached Top 10 for “tiktok”Android#10 in Germany search · popularity 98
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, ES, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- 🌟Pinterest: featuring lifted it to #69 (from #85)iOSOntdek iets nieuws · NL
- ✏️Pinterest added hidden keywords: aboutiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “netflix” in 2 countriesiOSArgentina, France search · popularity 96
- 🔎Pinterest reached Top 10 for “instagram” in 2 countriesiOSGermany, United Kingdom search · popularity 95
- 🔎Pinterest reached Top 10 for “réseaux sociaux”iOS#10 in France search · popularity 90
- 🔎Pinterest reached Top 10 for “tiktok”Android#10 in France search · popularity 99
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: zalandoiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “yt studio”iOS#6 in Argentina search · popularity 91
- 🔎Pinterest reached Top 10 for “spotify”iOS#10 in France search · popularity 97
- 🌟Pinterest featured by Apple: “APP × 生活”iOSapps · AE, AU, BR, CA, DE, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: zaraiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “snapchat”iOS#10 in Argentina search · popularity 97
- 🔎Pinterest reached Top 10 for “capcut”iOS#10 in Brazil search · popularity 94
- 🔎Pinterest reached Top 10 for “instagram”iOS#10 in Canada search · popularity 96
- 🔎Pinterest reached Top 10 for “threads”Android#6 in Canada search · popularity 94
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, MY, NL, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: pollybuzz, etsy, characteriOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, ES, GB, ID, IN, MX, MY, PH, PL, RU, SA, SE, TH, TR, TW, VN, ZA
- ✏️Pinterest added hidden keywords: print, pollybuzz, clothes, capcutiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: signal, pollybuzz, crunchyrolliOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Pinterest updated to version 14.42iOSCada semana mejoramos la aplicación de Pinterest. Esta actualización incluye:
- Corrección de errores
- Mejoras de rendimiento
Dinos si te gusta esta versión más reciente en https://help.pinterest.com/contact - ✏️Pinterest added hidden keywords: clothes, roulette, cookbook, 動画編集 +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: keywords changediOS· CA
- ✏️Pinterest added hidden keywords: tipsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · SE
- ✏️Pinterest: keywords changediOS· AU
- ✏️Pinterest added hidden keywords: cricut, beauty, wallpaper, reads +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “photo”Android#10 in Vietnam search · popularity 94
- ✏️Pinterest added hidden keywords: outfit, cuisineiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: printer, print, gallerie, ikea +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: banca, portfolio, clothesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “photo”Android#4 in Thailand search · popularity 91
- ✏️Pinterest added hidden keywords: diy, tattoo, vintediOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Pinterest updated to version 14.41iOSEvery week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact - 📈Pinterest entered the top 10 in 2 chartsAndroidTop Free · All Apps · NL · Top Free · All Apps · TR
- ✏️Pinterest added hidden keywords: basic, perfect, wallpaper, recipe +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: gowish, shelvesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: keywords changediOS· FR
- ✏️Pinterest added hidden keywords: inspiring, print, painting, アイビスペイント +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: keywords changediOS· DE
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · ES
- ✏️Pinterest added hidden keywords: イラスト, culture, collage, fashion +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1iOSTop Free · Lifestyle · FR
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · TR
- ✏️Pinterest added hidden keywords: shuffle, cricut, favorite, gallerie +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: diy, rewe, photos, beauty +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · NL
- 📦Pinterest updated to version 14.40iOSEvery week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact - ✏️Pinterest added hidden keywords: clothes, prise, funiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: keywords changediOS· CA
- ✏️Pinterest added hidden keywords: rezepteiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · MX
- ✏️Pinterest added hidden keywords: favourite, clothesiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1 in 3 chartsiOSTop Free · Lifestyle · AR · Top Free · Lifestyle · CO · Top Free · Lifestyle · PH
- ✏️Pinterest: keywords changediOS· AU
- ✏️Pinterest: keywords changediOS· US
- ✏️Pinterest added hidden keywords: retteniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: favouriteiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: rossmann, perfect, photo, editoriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: new iPad screenshotsiOS· RU
- ✏️Pinterest: new screenshotsiOS5 screenshots (was 5) · RU
- ✏️Pinterest: new iPad screenshotsiOS· AE
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 7) · AE
- ✏️Pinterest added hidden keywords: images, 壁紙, recipes, gigglesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: new iPad screenshotsiOS· 9 countries
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 7) · 9 countries
- ✏️Pinterest: new iPad screenshotsiOS· US
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 7) · US
- ✏️Pinterest: new iPad screenshotsiOS· SE
- ✏️Pinterest: new screenshotsiOS5 screenshots (was 5) · SE
- ✏️Pinterest: description updatediOS· JP
- ✏️Pinterest: new iPad screenshotsiOS· JP
- ✏️Pinterest: new screenshotsiOS4 screenshots (was 4) · JP
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · US
- 📦Pinterest updated to version 14.39iOSEvery week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact - ✏️Pinterest added hidden keywords: tattoo, ipl, e-rezeptiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Pinterest: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 🔎Pinterest reached Top 10 for “youtube”iOS#10 in Turkey search · popularity 92
- ✏️Pinterest added hidden keywords: coloriOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “instagram” in 2 countriesiOSBrazil, Spain search · popularity 96
- 📈Pinterest hit #1iOSTop Free · Lifestyle · AE
- ✏️Pinterest added hidden keywords: crunchyroll, recettesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: aesthetic, pinedrama, healthyiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Pinterest hit #1iOSTop Free · Lifestyle · DE
- 🎉Pinterest in-app event: Halloween starts hereiOSSPECIAL EVENT · until 31 Oct
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 6) · AE
- ✏️Pinterest added hidden keywords: cricutiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 6) · 9 countries
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 6) · FR
- ✏️Pinterest: new screenshotsiOS7 screenshots (was 6) · DE
- 📦Pinterest updated to version 14.38iOSEvery week, we polish up the Pinterest app. This update includes:
- Bug fixes
- Performance improvements
Tell us if you like this latest version at https://help.pinterest.com/contact - ✏️Pinterest added hidden keywords: pfp, inspiration, wallpaperiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Pinterest added hidden keywords: favourite, déco, photo, room +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “instagram”iOS#10 in Netherlands search · popularity 95
- 🌟Pinterest featured by Apple: “勇敢追夢”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1 in 2 chartsAndroidTop Free · Lifestyle · AU · Top Free · Lifestyle · ID
- ✏️Pinterest added hidden keywords: pronote, vinted, recipes, カメラ +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · IN
- ✏️Pinterest added hidden keywords: ideas, デザイン, aesthetic, picture +10 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Pinterest featured by Apple: “TENDENCIAS”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · RU
- ✏️Pinterest added hidden keywords: aesthetic, pictureiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Pinterest reached Top 10 for “instagram”iOS#10 in Mexico search · popularity 96
- 🌟Pinterest featured by Apple: “勇敢追夢”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1 in 2 chartsiOSTop Free · Lifestyle · RU · Top Free · Lifestyle · US
- 🌟Pinterest featured by Apple: “勇敢追夢”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1iOSTop Free · Lifestyle · CA
- ✏️Pinterest: new screenshotsiOS6 screenshots (was 6) · AU
- 📈Pinterest hit #1AndroidTop Free · Lifestyle · AE
- 🌟Pinterest featured by Apple: “ESSENCIAIS”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, MX, RU, SA, SE, TH, TR, TW, VN
- 📈Pinterest hit #1iOSTop Free · Lifestyle · SA
- 📦Pinterest updated to version 14.37iOSChaque semaine, nous affûtons l'application Pinterest. Nos mises à jour incluent :
- La résolution de bugs
- L'optimisation des performances
Dites-nous si vous appréciez notre toute dernière version en nous contactant sous https://help.pinterest.com/contact… more - 🆕Pinterest first spotted by AppInsiderAndroidUnited Arab Emirates
- 🆕Pinterest first spotted by AppInsideriOS#95 in Top Free · All Apps · United Kingdom
- 🌟Pinterest featured by Apple: “NOW TRENDING”iOStoday · AE, AU, BR, CA, DE, GB, ID, IN, RU, SA
- 📦Pinterest version 14.36iOSNo release notes
- 📣Pinterest started 2 new adsAndroid3
- 📣Pinterest started a new adAndroid3
- 🆕Pinterest released on Google PlayAndroid
- 🆕Pinterest released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A visual discovery and shopping platform for users seeking inspiration in lifestyle categories such as fashion, home decor, and DIY projects. The app holds the #1 position in the Lifestyle Free charts across six markets including Argentina, Australia, Brazil, Colombia, Mexico, and Turkey, while ranking #2 in several other major regions like Canada, Germany, and Russia.
Similar apps: Instagram, TikTok, Houzz
App Store
App details
App privacy Measured
Pinterest’s App Store privacy label declares 4 data categories used to track you across other companies’ apps and websites, 13 linked to your identity and 1 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Tech stack
Trackers and permissions of build v14.42.0, from the εxodus privacy report (CC BY-SA).
Pinterest downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100k+ | 500M+ |
| Google Play | 500k+ | 1B+ Measured |
| Total | 500k+ Confidence | 1B+ Confidence |
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Hidden keywords
Pinterest shows up in App Store search (US) for 14 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #1 Lifestyle Free | 29 of 30 countries | #2 | – |
| Google Play | #1 Lifestyle Free | 23 of 23 countries | #4 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
Saudi Arabia ▲ +29%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 6,332 | 36% | ▼ -6% |
 Brazil | 2,025 | 11% | ▲ +6% |
 India | 1,985 | 11% | steady |
 Mexico | 1,641 | 9% | steady |
| France | 1,187 | 7% | steady |
 Russia | 997 | 6% | steady |
| Germany | 775 | 4% | steady |
 United Kingdom | 750 | 4% | ▲ +18% |
 Colombia | 598 | 3% | – |
 Canada | 546 | 3% | steady |
 Turkey | 520 | 3% | ▼ -14% |
| Saudi Arabia | 450 | 3% | ▲ +29% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 5.8M |
| Google Play | 4.1 ★ | 12M 706k written reviews |
| Both stores | 4.3 ★ weighted by ratings | 18M |
What users say about Pinterest
From the 200 most recent App Store reviews in the US.
Users are overwhelmingly negative due to a recent update that forces pins to save to the profile instead of specific boards, disrupting core workflows. Complaints also focus heavily on an excessive volume of ads and AI-generated content cluttering the feed.
Mostly negative (28% of recent reviews give 4–5 stars). People like it for being fun, and being useful. The main complaints are about ads, and missing features or content.
What people like
- Fun: “We enjoy posting GIFs, videos, food & more”
- Useful: “Definitely recommend it to everyone!”
- Features & content: “Very inspirational content”
- Crashes & bugs: “LOVE Pinterest but there’s an annoying bug”
Common complaints
- Ads: “I’m so tired of ai and ads”
- Features & content: “The app is trash, web tool is better”
- Updates: “Stop making stupid updates”
- Fun: “This app is not enjoyable anymore”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
Pinterest App Store
Pinterest gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Pinterest is #2 in Lifestyle Free in United States and charting in 29 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A visual discovery and shopping platform for users seeking inspiration in lifestyle categories such as fashion, home decor, and DIY projects. The app holds the #1 position in the Lifestyle Free charts across six markets including Argentina, Australia, Brazil, Colombia, Mexico, and Turkey, while ranking #2 in several other major regions like Canada, Germany, and Russia.
Similar apps: Instagram, TikTok, Houzz
Pinterest on the App Store
App details
App privacy Measured
Pinterest’s App Store privacy label declares 4 data categories used to track you across other companies’ apps and websites, 13 linked to your identity and 1 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Pinterest downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Pinterest before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Hidden keywords
Pinterest shows up in App Store search (US) for 14 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Indonesia
Italy
United Arab Emirates
Spain
Argentina
Philippines
Japan
Netherlands
Sweden
South Korea
Poland
Malaysia
South Africa
Vietnam
Thailand
TaiwanApps near Pinterest on the chart
Lifestyle Free, around #2.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Saudi Arabia ▲ +29%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 6,332 | 36% | ▼ -6% |
| Brazil | 2,025 | 11% | ▲ +6% |
| India | 1,985 | 11% | steady |
| Mexico | 1,641 | 9% | steady |
| France | 1,187 | 7% | steady |
| Russia | 997 | 6% | steady |
| Germany | 775 | 4% | steady |
| United Kingdom | 750 | 4% | ▲ +18% |
| Colombia | 598 | 3% | – |
| Canada | 546 | 3% | steady |
| Turkey | 520 | 3% | ▼ -14% |
| Saudi Arabia | 450 | 3% | ▲ +29% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Pinterest
From the 200 most recent App Store reviews in the US.
Users are overwhelmingly negative due to a recent update that forces pins to save to the profile instead of specific boards, disrupting core workflows. Complaints also focus heavily on an excessive volume of ads and AI-generated content cluttering the feed.
Mostly negative (28% of recent reviews give 4–5 stars). People like it for being fun, and being useful. The main complaints are about ads, and missing features or content.
What people like
- Fun: “We enjoy posting GIFs, videos, food & more”
- Useful: “Definitely recommend it to everyone!”
- Features & content: “Very inspirational content”
- Crashes & bugs: “LOVE Pinterest but there’s an annoying bug”
Common complaints
- Ads: “I’m so tired of ai and ads”
- Features & content: “The app is trash, web tool is better”
- Updates: “Stop making stupid updates”
- Fun: “This app is not enjoyable anymore”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
Latest updates
Store changes
What Pinterest changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Pinterest, Inc.
Pinterest Android
Pinterest gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Pinterest is #1 in Lifestyle Free on Google Play in Germany and charting in 23 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, targeted at users seeking lifestyle content and shopping. The app holds the #1 position in the Lifestyle Free category across twelve diverse markets including AE, BR, CA, DE, IN, TR, AU, ES, FR, ID, IT, and MX.
Similar apps: Instagram, Snapchat, TikTok
Pinterest on Google Play
App details
Tech stack
Trackers and permissions of build v14.42.0, from the εxodus privacy report (CC BY-SA).
Pinterest downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Pinterest before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Apps near Pinterest on the chart
Lifestyle Free, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Pinterest
From the 200 most recent Google Play reviews in the US.
Users are overwhelmingly negative due to a recent surge in intrusive full-screen and pop-up ads that disrupt the browsing experience. Additionally, a broken update has prevented users from saving pins to specific boards, forcing them into a generic profile view.
Mixed but leaning positive (61% of recent reviews give 4–5 stars). People like it for being useful, and being fun. The main complaints are about ads, and missing features or content. Recent reviews are more negative than earlier ones.
What people like
- Useful: “very useful and asthetic app🫧🧊🫶🏻🤌🏻🤏🏻”
- Fun: “I love this app it's very fun and interactive💕”
- Design: “The app is easy to use, well-designed, and very helpful”
- Ads: “great except for too many ads”
Common complaints
- Ads: “I'm getting ads inbetween pins”
- Features & content: “I want to post adult content”
- Updates: “i really don't like the new update”
- Design: “along with the terribke ui update, the search rarely works and shows completely irrelevant resulrs the majority of the time”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips 👠 and easy recipes 🍜 to DIY projects 🛠️ and fresh ways to redo your space. Creating the life you love?
It's Possible.
What's new
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