Sephora Downloads & RevenueSephora - Beauty Shopping · App Store & Google Play
Sephora - Beauty Shopping gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sephora - Beauty Shopping by Sephora Digital SEA Pte Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Sephora - Beauty Shopping update history & changes
Last change · 41 events since 5 Feb 2017Full timeline ↓🌟iOSFeatured by Apple🌟iOSFeatured by Apple📦iOSUpdated to version 6.0.4✏️iOSNew screenshots📈iOSEntered the top 10📈iOSEntered the top 100📦iOSUpdated to version 6.0.3📦AndroidNow updating weekly📦AndroidUpdated to version 5.12.3🔎iOSTop 10 for “shopping”✏️iOSNew screenshots📈AndroidEntered the top 100📈AndroidCharting in a new country🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider
Full timeline · 41 events
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 📦Sephora - Beauty Shopping updated to version 6.0.4iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- ✏️Sephora - Beauty Shopping: new screenshotsiOS10 screenshots (was 10) · 5 countries
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 📈Sephora - Beauty Shopping entered the top 10iOSTop Free · Shopping · MY
- 📈Sephora - Beauty Shopping entered the top 100iOSTop Free · All Apps · MY
- 📈Sephora - Beauty Shopping new best rank in the overall chart: #57iOSTop Free · All Apps · MY
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 📦Sephora - Beauty Shopping updated to version 6.0.3iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 🌟Sephora - Beauty Shopping featured by AppleiOSapps · MY, PH
- 📦Sephora - Beauty Shopping: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Sephora - Beauty Shopping updated to version 6.0.2iOSHello, hello beautiful.
Sephora is now designed for iPhone Duo. Unfold a bigger, more beautiful way to shop your favorite makeup, skincare and fragrance, and discover your next must-have on the largest iPhone display yet.… more - 📦Sephora - Beauty Shopping updated to version 5.12.3AndroidHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 🔎Sephora - Beauty Shopping reached Top 10 for “shopping”iOS#10 in Malaysia search · popularity 59
- 📦Sephora - Beauty Shopping updated to version 5.12.1AndroidHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- ✏️Sephora - Beauty Shopping: new screenshotsiOS10 screenshots (was 10) · 5 countries
- 📦Sephora - Beauty Shopping updated to version 6.0.1iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 📦Sephora - Beauty Shopping updated to version 5.12.0AndroidHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- ✏️Sephora - Beauty Shopping: new screenshotsiOS10 screenshots (was 10) · 5 countries
- 📦Sephora - Beauty Shopping: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Sephora - Beauty Shopping updated to version 6.0.0iOSHello, hello beautiful.
Sephora is now designed for iPhone Duo. Unfold a bigger, more beautiful way to shop your favorite makeup, skincare and fragrance, and discover your next must-have on the largest iPhone display yet.… more - ✏️Sephora - Beauty Shopping: new screenshotsiOS10 screenshots (was 10) · AU
- ✏️Sephora - Beauty Shopping: new screenshotsiOS10 screenshots (was 10) · 4 countries
- 📦Sephora - Beauty Shopping updated to version 5.2.2iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- ✏️Sephora - Beauty Shopping added hidden keywords: favouritesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Sephora - Beauty Shopping added hidden keywords: chemistiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Sephora - Beauty Shopping entered the top 100 in 2 chartsiOSTop Free · Shopping · MY · Top Free · Shopping · PH
- 📈Sephora - Beauty Shopping entered the top 100AndroidTop Free · Shopping · TH
- 📈Sephora - Beauty Shopping charting in a new countryAndroidThailand
- 📦Sephora - Beauty Shopping updated to version 5.2.1iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 📦Sephora - Beauty Shopping updated to version 5.11.1AndroidHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 🆕Sephora - Beauty Shopping first spotted by AppInsiderAndroidAustralia
- 🆕Sephora - Beauty Shopping first spotted by AppInsideriOS#35 in Top Free · Shopping · Australia
- 📦Sephora - Beauty Shopping version 5.2.0iOSHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 📦Sephora - Beauty Shopping version 5.10.14AndroidHi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
- 🆕Sephora - Beauty Shopping released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.9 ★
38k ratings, both stores
Measured
Best rank now
#14
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
111
▼ -20% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1152899196
Publisher
Sephora Digital SEA Pte Ltd
Publisher country
Singapore 189767
On the store since
Feb 2017
9 years on the store
Minimum OS
iOS 17.6+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
5
EN ID KO TH ZH
Size
282 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.sephora.digital
Publisher
SEPHORA ASIA PTE. LTD.
Publisher country
Singapore 189767
Content rating
Everyone
Sephora - Beauty Shopping downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 1k+ | 5M+ Measured |
| Total | 1k+ Confidence | 5M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Sephora - Beauty Shopping's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #14 Shopping Free | 5 of 30 countries | – | – |
| Google Play | #36 Shopping Free | 3 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
96
▼ -20% vs the 2 weeks before
Lifetime rating
4.9★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
68/100
faster than 86% of Shopping apps
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Malaysia | 38 | 40% | – |
| Australia | 24 | 25% | ▼ -6% |
 Thailand | 19 | 20% | ▼ -39% |
 Indonesia | 11 | 12% | ▼ -8% |
 Philippines | 3.2 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
15
▲ +10% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 26% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 20k |
| Google Play | 4.9 ★ | 18k 6 written reviews |
| Both stores | 4.9 ★ weighted by ratings | 38k |
What users say about Sephora - Beauty Shopping
From recent reviews.
About Sephora - Beauty Shopping
This is your personal access to the world of Sephora.
SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.
• Quickly and easily browse a variety of products and shop from wherever you are
• Get app-exclusive perks: sneak previews, early access, special promotions and more
• Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines)
Beauty Pass - Sephora Membership
• Download the app to receive 50 POINTS
• 40 POINTS when you create a Beauty Pass account and sign in on the app
• Enjoy 10% off your first online purchase*
• Keep track of your Beauty Pass points digitally
• Redeem exciting products and gift sets in the Rewards Boutique
• View past purchases and products you’ve wishlisted
• Access member-exclusive deals and benefits
• Get 2X bonus points on a purchase during your birthday month
• Sign in to Sephora with Apple ID
Beautyfeed
• STAY updated on latest trends, watch expert makeup how-to’s, learn from step-by-step tutorials and get tips
• SHARE your favourite BeautyFeed article with friends
Virtual Artist & Foundation Finder
• TRY on makeup digitally using facial recognition technology —from eyeshadows to lipsticks and false lashes
• Find your perfect foundation match with Sephora's Shade Finder
Other Features
• FIND a Sephora store near you
• Share your makeup and skincare must-haves with friends
• Get alerts on new arrivals from your favourite brands and sales through push notifications
• Read product reviews
• Tag our Instagram account to be featured on our mobile app
• Scan product barcodes in-store for information on products & to read reviews (Available in Australia, New Zealand, Singapore, Malaysia)
• Use widgets to access your membership card, BeautyFeed and recent orders
Payment Methods
• Credit Card / Debit Card / Cash on delivery / PayPal / Sephora Gift Card
• Shop now, pay later for all your favourite products via Afterpay. *Only available in Australia and New Zealand
• Check out with Apple Pay directly from your cart (Available in Australia, New Zealand, Singapore, HK SAR)
Booking Services* available in stores only
• DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app!
Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Lancôme, Beautyblender, Christophe Robin, Anastasia Beverly Hills, KORA Organics, Benefit Cosmetics, Nudestix, our in-house brand SEPHORA COLLECTION and more.
DOWNLOAD the free Sephora - Beauty Shopping app today and discover a wide variety of products from hair care to beauty tools or facial masks, and get exclusive access to app-only benefits, promotions and deals. Update the app regularly to be the first to experience new features.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sepho
SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.
• Quickly and easily browse a variety of products and shop from wherever you are
• Get app-exclusive perks: sneak previews, early access, special promotions and more
• Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines)
Beauty Pass - Sephora Membership
• Download the app to receive 50 POINTS
• 40 POINTS when you create a Beauty Pass account and sign in on the app
• Enjoy 10% off your first online purchase*
• Keep track of your Beauty Pass points digitally
• Redeem exciting products and gift sets in the Rewards Boutique
• View past purchases and products you’ve wishlisted
• Access member-exclusive deals and benefits
• Get 2X bonus points on a purchase during your birthday month
• Sign in to Sephora with Apple ID
Beautyfeed
• STAY updated on latest trends, watch expert makeup how-to’s, learn from step-by-step tutorials and get tips
• SHARE your favourite BeautyFeed article with friends
Virtual Artist & Foundation Finder
• TRY on makeup digitally using facial recognition technology —from eyeshadows to lipsticks and false lashes
• Find your perfect foundation match with Sephora's Shade Finder
Other Features
• FIND a Sephora store near you
• Share your makeup and skincare must-haves with friends
• Get alerts on new arrivals from your favourite brands and sales through push notifications
• Read product reviews
• Tag our Instagram account to be featured on our mobile app
• Scan product barcodes in-store for information on products & to read reviews (Available in Australia, New Zealand, Singapore, Malaysia)
• Use widgets to access your membership card, BeautyFeed and recent orders
Payment Methods
• Credit Card / Debit Card / Cash on delivery / PayPal / Sephora Gift Card
• Shop now, pay later for all your favourite products via Afterpay. *Only available in Australia and New Zealand
• Check out with Apple Pay directly from your cart (Available in Australia, New Zealand, Singapore, HK SAR)
Booking Services* available in stores only
• DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app!
Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Lancôme, Beautyblender, Christophe Robin, Anastasia Beverly Hills, KORA Organics, Benefit Cosmetics, Nudestix, our in-house brand SEPHORA COLLECTION and more.
DOWNLOAD the free Sephora - Beauty Shopping app today and discover a wide variety of products from hair care to beauty tools or facial masks, and get exclusive access to app-only benefits, promotions and deals. Update the app regularly to be the first to experience new features.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sepho
Sephora - Beauty Shopping App Store
Sephora - Beauty Shopping gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sephora - Beauty Shopping is #29 in Shopping Free in Australia and charting in 5 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperSephora Digital SEA Pte Ltd
CategoryShopping
PriceFree
Released
Rating★ 4.9 (20k)
Version6.0.4
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.9 ★
20k ratings
Measured
Best rank now
#29
Shopping FreeMeasured
New ratings a week
96
▼ -20% vs the 2 weeks before
Measured
Sephora - Beauty Shopping on the App Store
App details
App ID
1152899196
Publisher
Sephora Digital SEA Pte Ltd
Publisher country
Singapore 189767
On the store since
Feb 2017
9 years on the store
Minimum OS
iOS 17.6+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
5
EN ID KO TH ZH
Size
282 MB
Also listed in
Lifestyle
Sephora - Beauty Shopping downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Sephora - Beauty Shopping's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | ShoppingFree | #29 |
| Indonesia | ShoppingFree | #33 |
| Malaysia | ShoppingFree | #14 |
| Thailand | ShoppingFree | #47 |
| Philippines | ShoppingFree | #38 |
| Malaysia | All AppsFree | #124 |
Apps near Sephora - Beauty Shopping on the chart
Shopping Free, around #29.
Ratings
App Store, worldwide.
Rating
4.9 ★
20k ratings
Measured
Ratings
20k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
96
▼ -20% vs the 2 weeks before
Lifetime rating
4.9★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
68/100
faster than 86% of Shopping apps
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Malaysia | 38 | 40% | – |
| Australia | 24 | 25% | ▼ -6% |
| Thailand | 19 | 20% | ▼ -39% |
| Indonesia | 11 | 12% | ▼ -8% |
| Philippines | 3.2 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Sephora - Beauty Shopping
From recent reviews.
About Sephora - Beauty Shopping
This is your personal access to the world of Sephora.
SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.
• Quickly and easily browse a variety of products and shop from wherever you are
• Get app-exclusive perks: sneak previews, early access, special promotions and more
• Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines)
Beauty Pass - Sephora Membership
• Download the app to receive 50 POINTS
• 40 POINTS when you create a Beauty Pass account and sign in on the app
• Enjoy 10% off your first online purchase*
• Keep track of your Beauty Pass points digitally
• Redeem exciting products and gift sets in the Rewards Boutique
• View past purchases and products you’ve wishlisted
• Access member-exclusive deals and benefits
• Get 2X bonus points on a purchase during your birthday month
• Sign in to Sephora with Apple ID
Beautyfeed
• STAY updated on latest trends, watch expert makeup how-to’s, learn from step-by-step tutorials and get tips
• SHARE your favourite BeautyFeed article with friends
Virtual Artist & Foundation Finder
• TRY on makeup digitally using facial recognition technology —from eyeshadows to lipsticks and false lashes
• Find your perfect foundation match with Sephora's Shade Finder
Other Features
• FIND a Sephora store near you
• Share your makeup and skincare must-haves with friends
• Get alerts on new arrivals from your favourite brands and sales through push notifications
• Read product reviews
• Tag our Instagram account to be featured on our mobile app
• Scan product barcodes in-store for information on products & to read reviews (Available in Australia, New Zealand, Singapore, Malaysia)
• Use widgets to access your membership card, BeautyFeed and recent orders
Payment Methods
• Credit Card / Debit Card / Cash on delivery / PayPal / Sephora Gift Card
• Shop now, pay later for all your favourite products via Afterpay. *Only available in Australia and New Zealand
• Check out with Apple Pay directly from your cart (Available in Australia, New Zealand, Singapore, HK SAR)
Booking Services* available in stores only
• DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app!
Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Lancôme, Beautyblender, Christophe Robin, Anastasia Beverly Hills, KORA Organics, Benefit Cosmetics, Nudestix, our in-house brand SEPHORA COLLECTION and more.
DOWNLOAD the free Sephora - Beauty Shopping app today and discover a wide variety of products from hair care to beauty tools or facial masks, and get exclusive access to app-only benefits, promotions and deals. Update the app regularly to be the first to experience new features.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sepho
SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.
• Quickly and easily browse a variety of products and shop from wherever you are
• Get app-exclusive perks: sneak previews, early access, special promotions and more
• Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines)
Beauty Pass - Sephora Membership
• Download the app to receive 50 POINTS
• 40 POINTS when you create a Beauty Pass account and sign in on the app
• Enjoy 10% off your first online purchase*
• Keep track of your Beauty Pass points digitally
• Redeem exciting products and gift sets in the Rewards Boutique
• View past purchases and products you’ve wishlisted
• Access member-exclusive deals and benefits
• Get 2X bonus points on a purchase during your birthday month
• Sign in to Sephora with Apple ID
Beautyfeed
• STAY updated on latest trends, watch expert makeup how-to’s, learn from step-by-step tutorials and get tips
• SHARE your favourite BeautyFeed article with friends
Virtual Artist & Foundation Finder
• TRY on makeup digitally using facial recognition technology —from eyeshadows to lipsticks and false lashes
• Find your perfect foundation match with Sephora's Shade Finder
Other Features
• FIND a Sephora store near you
• Share your makeup and skincare must-haves with friends
• Get alerts on new arrivals from your favourite brands and sales through push notifications
• Read product reviews
• Tag our Instagram account to be featured on our mobile app
• Scan product barcodes in-store for information on products & to read reviews (Available in Australia, New Zealand, Singapore, Malaysia)
• Use widgets to access your membership card, BeautyFeed and recent orders
Payment Methods
• Credit Card / Debit Card / Cash on delivery / PayPal / Sephora Gift Card
• Shop now, pay later for all your favourite products via Afterpay. *Only available in Australia and New Zealand
• Check out with Apple Pay directly from your cart (Available in Australia, New Zealand, Singapore, HK SAR)
Booking Services* available in stores only
• DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app!
Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Lancôme, Beautyblender, Christophe Robin, Anastasia Beverly Hills, KORA Organics, Benefit Cosmetics, Nudestix, our in-house brand SEPHORA COLLECTION and more.
DOWNLOAD the free Sephora - Beauty Shopping app today and discover a wide variety of products from hair care to beauty tools or facial masks, and get exclusive access to app-only benefits, promotions and deals. Update the app regularly to be the first to experience new features.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sepho
Latest updates
6.0.4
Hi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
6.0.3
Hi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.
6.0.2
Hello, hello beautiful.
Sephora is now designed for iPhone Duo. Unfold a bigger, more beautiful way to shop your favorite makeup, skincare and fragrance, and discover your next must-have on the largest iPhone display yet.
Store changes
What Sephora - Beauty Shopping changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New screenshots
10 screenshots (was 10)
New screenshots
10 screenshots (was 10)
New screenshots
10 screenshots (was 10)
SEPHORA - Beauty Shopping Android
SEPHORA - Beauty Shopping gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
SEPHORA - Beauty Shopping is #36 in Shopping Free on Google Play in Australia and charting in 3 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperSephora Asia Pte. Ltd.
CategoryShopping
PriceFree
Released–
Installs5M+
Rating★ 4.9 (18k)
Updated
Content ratingEveryone
Rating
4.9 ★
18k ratings
Measured
Best rank now
#36
Shopping FreeMeasured
New ratings a week
15
▲ +10% vs the 2 weeks before
Measured
SEPHORA - Beauty Shopping on Google Play
App details
App ID
com.sephora.digital
Publisher
SEPHORA ASIA PTE. LTD.
Publisher country
Singapore 189767
Content rating
Everyone
SEPHORA - Beauty Shopping downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where SEPHORA - Beauty Shopping's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | ShoppingFree | #36 |
| Indonesia | ShoppingFree | #112 |
| Thailand | ShoppingFree | #65 |
Apps near SEPHORA - Beauty Shopping on the chart
Shopping Free, around #36.
Ratings
Google Play, worldwide.
Rating
4.9 ★
18k ratings
Measured
Ratings
18k
Measured
Written reviews
6
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
15
▲ +10% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 26% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About SEPHORA - Beauty Shopping
This is your personal access to the world of Sephora.
Discover the best in beauty—makeup, skincare, cosmetics and more—anytime, anywhere. Quickly and easily shop the newest products from top brands like Fenty Beauty, Rare Beauty, Tarte, Anastasia Beverly Hills, Benefit Cosmetics, Fresh, Pixi, Ouai and Olaplex. Discover our in-house brand, Sephora Collection. Get inspired by the hottest trends, right at your fingertips in BeautyFeed. Track and redeem your Beauty Pass points.
Ranging from fragrances, hair care, makeup tools, brushes and accessories, bath and body products to facial masks, download the app today and get exclusive access to app-only benefits, promotions and deals.
App Highlights: Go mobile and stay up to date with the latest trends.
• Quickly and easily browse and buy from wherever you are.
• Tap into app-only rewards: exclusive perks like previews, early access, promotions and more.
• Try on hundreds of lip shades with Virtual Artist.
• Shop now, pay later for all your favourite products via Afterpay/Atome.
• Find your perfect foundation with Sephora's shade finder
• Get inspired by the hottest trends in the BeautyFeed.
• Sign in to your digital Beauty Pass account and get rewarded. A physical card is no longer needed.
• Shop, collect and claim rewards on the go.
• Quickly and easily browse and buy from wherever you are.
• View past purchases and the products you love.
• Discover new arrivals and sales through push notifications.
• Find a Sephora store near you.
• Watch expert tutorials and how-to videos.
• Share your makeup and skincare must-haves with your friends via Whatsapp, Facebook and Twitter.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sephorasingapore
Instagram: @sephorasg
Twitter: @sephorasg
Malaysia
Website: www.sephora.my
Email: [email protected]
Facebook: facebook.com/sephoramalaysia
Instagram: @sephoramy
Twitter: @sephora_msia
Australia
Website: www.sephora.com.au
Email: [email protected]
Facebook: facebook.com/sephoraaustralia
Instagram: @sephoraaus
Twitter: @sephoraaus
New Zealand
Website: www.sephora.nz
Email: [email protected]
Facebook: facebook.com/sephoranewzealand
Instagram: @sephoranz
Twitter: @sephoranz
Philippines
Website: www.sephora.ph
Email: [email protected]
Facebook: facebook.com/sephoraphilippines
Instagram: @sephoraph
Twitter: @sephoraph
Hong Kong
Website: www.sephora.hk
Email: [email protected]
Facebook: facebook.com/sephorahongkong
Instagram: @sephorahk
Twitter: @sephorahongkong
Thailand
Website: www.sephora.co.th
Email: [email protected]
Facebook: facebook.com/sephorathailand
Instagram: @thaisephora
Twitter: @thaisephora
Indonesia
Website: www.sephora.co.id
Email: [email protected]
Facebook: facebook.com/sephoraindonesia
Instagram: @sephoraidn
Twitter: @SephoraID
Discover the best in beauty—makeup, skincare, cosmetics and more—anytime, anywhere. Quickly and easily shop the newest products from top brands like Fenty Beauty, Rare Beauty, Tarte, Anastasia Beverly Hills, Benefit Cosmetics, Fresh, Pixi, Ouai and Olaplex. Discover our in-house brand, Sephora Collection. Get inspired by the hottest trends, right at your fingertips in BeautyFeed. Track and redeem your Beauty Pass points.
Ranging from fragrances, hair care, makeup tools, brushes and accessories, bath and body products to facial masks, download the app today and get exclusive access to app-only benefits, promotions and deals.
App Highlights: Go mobile and stay up to date with the latest trends.
• Quickly and easily browse and buy from wherever you are.
• Tap into app-only rewards: exclusive perks like previews, early access, promotions and more.
• Try on hundreds of lip shades with Virtual Artist.
• Shop now, pay later for all your favourite products via Afterpay/Atome.
• Find your perfect foundation with Sephora's shade finder
• Get inspired by the hottest trends in the BeautyFeed.
• Sign in to your digital Beauty Pass account and get rewarded. A physical card is no longer needed.
• Shop, collect and claim rewards on the go.
• Quickly and easily browse and buy from wherever you are.
• View past purchases and the products you love.
• Discover new arrivals and sales through push notifications.
• Find a Sephora store near you.
• Watch expert tutorials and how-to videos.
• Share your makeup and skincare must-haves with your friends via Whatsapp, Facebook and Twitter.
Contact Us:
Singapore
Website: www.sephora.sg
Email: [email protected]
Facebook: facebook.com/sephorasingapore
Instagram: @sephorasg
Twitter: @sephorasg
Malaysia
Website: www.sephora.my
Email: [email protected]
Facebook: facebook.com/sephoramalaysia
Instagram: @sephoramy
Twitter: @sephora_msia
Australia
Website: www.sephora.com.au
Email: [email protected]
Facebook: facebook.com/sephoraaustralia
Instagram: @sephoraaus
Twitter: @sephoraaus
New Zealand
Website: www.sephora.nz
Email: [email protected]
Facebook: facebook.com/sephoranewzealand
Instagram: @sephoranz
Twitter: @sephoranz
Philippines
Website: www.sephora.ph
Email: [email protected]
Facebook: facebook.com/sephoraphilippines
Instagram: @sephoraph
Twitter: @sephoraph
Hong Kong
Website: www.sephora.hk
Email: [email protected]
Facebook: facebook.com/sephorahongkong
Instagram: @sephorahk
Twitter: @sephorahongkong
Thailand
Website: www.sephora.co.th
Email: [email protected]
Facebook: facebook.com/sephorathailand
Instagram: @thaisephora
Twitter: @thaisephora
Indonesia
Website: www.sephora.co.id
Email: [email protected]
Facebook: facebook.com/sephoraindonesia
Instagram: @sephoraidn
Twitter: @SephoraID
What's new in 5.12.3
Hi Beautiful! We've made some improvements and squashed some bugs to make your beauty shopping experience spotless.