Snapchat Downloads & RevenueSnapchat · App Store & Google Play
Snapchat gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Snapchat by Snap, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 187 events
- 🚀Snapchat: now shown next to IND RILiOSthe store's “similar apps” for it changed: who it's seen as competing with
- ✏️Snapchat added hidden keywords: coindrama, chatting, whispy, tipsy +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached #1 for “social”iOS#1 in United States search · popularity 90
- 🔎Snapchat reached Top 10 for “bgmi”iOS#10 in Poland search · popularity 94
- 🔎Snapchat reached Top 10 for “photo”Android#10 in Australia search · popularity 50
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: cameraiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached #1 for “bgmi”iOS#1 in Turkey search · popularity 94
- 🔎Snapchat reached Top 10 for “claude”iOS#8 in United Arab Emirates search · popularity 92
- 🔎Snapchat reached Top 10 for “hotstar”iOS#10 in Mexico search · popularity 92
- 🔎Snapchat reached Top 10 for “chatgpt”iOS#8 in Turkey search · popularity 95
- 🔎Snapchat reached Top 10 for “instagram”Android#8 in United States search · popularity 95
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: tipsy, sportsnetiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “phone” in 4 countriesiOSTaiwan, Malaysia, Philippines, South Africa search · popularity 79
- 🔎Snapchat reached Top 10 for “facebook lite”iOS#10 in Spain search · popularity 92
- 🔎Snapchat reached Top 10 for “navi”iOS#10 in India search · popularity 93
- 🔎Snapchat reached Top 10 for “discord”iOS#9 in Mexico search · popularity 92
- 🔎Snapchat reached Top 10 for “facebook”iOS#10 in Poland search · popularity 98
- 🔎Snapchat reached Top 10 for “xender”iOS#10 in Poland search · popularity 92
- 🔎Snapchat reached Top 10 for “facebook”Android#10 in United Arab Emirates search · popularity 100
- 🔎Snapchat reached Top 10 for “poppy playtime”Android#10 in Saudi Arabia search · popularity 74
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- 📈Snapchat hit #1iOSTop Free · Photo & Video · VN
- 📦Snapchat updated to version 14.31.1.0iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: dropbox, warehouseiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached #1 for “live halo”iOS#1 in United Arab Emirates search · popularity 91
- 🔎Snapchat reached Top 10 for “prime video”iOS#8 in Canada search · popularity 95
- 🔎Snapchat reached Top 10 for “linkedin”iOS#10 in India search · popularity 90
- 🔎Snapchat reached Top 10 for “fb lite”Android#10 in Indonesia search · popularity 96
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat: new iconiOS
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· 29 countries - 📦Snapchat updated to version 14.31.0.55iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: runna, based, help, website +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “du”iOS#8 in United Arab Emirates search · popularity 92
- 🔎Snapchat reached Top 10 for “telegram”iOS#10 in United Arab Emirates search · popularity 94
- 🔎Snapchat reached Top 10 for “waze”iOS#10 in United Arab Emirates search · popularity 92
- 🔎Snapchat reached Top 10 for “airtel app”iOS#9 in India search · popularity 93
- 🔎Snapchat reached Top 10 for “paytm”iOS#10 in India search · popularity 90
- 🔎Snapchat reached Top 10 for “whatsapp”iOS#9 in South Korea search · popularity 97
- 🔎Snapchat reached Top 10 for “imo”iOS#10 in Mexico search · popularity 91
- 🔎Snapchat reached Top 10 for “facebook lite”iOS#10 in Mexico search · popularity 92
- 🔎Snapchat reached Top 10 for “facebook”Android#10 in Australia search · popularity 100
- 🔎Snapchat reached Top 10 for “photo” in 2 countriesAndroidUnited Kingdom, Turkey search · popularity 50
- 🌟Snapchat featured by Apple: “САМОЕ НЕОБХОДИМОЕ”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: takeout, take, grocery, recoveriOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “claude ai”iOS#10 in France search · popularity 93
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- 📦Snapchat updated to version 14.31.0.56AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: zara, jobs, duolingo, pinedrama +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “threads”iOS#10 in Canada search · popularity 92
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: freecashiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “twitch”iOS#8 in Germany search · popularity 91
- 🔎Snapchat reached Top 10 for “imo”iOS#10 in Spain search · popularity 91
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- 📦Snapchat updated to version 14.30.1.0iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: signal, grindr, hingeiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “tiktok”iOS#10 in Argentina search · popularity 98
- 🔎Snapchat reached Top 10 for “signal”iOS#10 in Australia search · popularity 94
- 🔎Snapchat reached Top 10 for “imo”iOS#10 in Canada search · popularity 91
- 🔎Snapchat reached Top 10 for “facebook lite”iOS#8 in Colombia search · popularity 92
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: dramabox, kfc, keys, tinder +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “gmail”iOS#10 in United Arab Emirates search · popularity 92
- 🔎Snapchat reached Top 10 for “telegram” in 2 countriesiOSArgentina, Australia search · popularity 94
- 🔎Snapchat reached Top 10 for “instagram”Android#7 in United Arab Emirates search · popularity 98
- 🔎Snapchat reached Top 10 for “poppy playtime”Android#10 in United Arab Emirates search · popularity 77
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, CO, DE, FR, GB, ID, IN, JP, MX, MY, NL, PH, PL, RU, SA, SE, TR, US, VN, ZA
- ✏️Snapchat added hidden keywords: life360, nab, capcut, linkt +5 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “facebook messenger”iOS#10 in United States search · popularity 96
- 🔎Snapchat reached Top 10 for “pinterest”Android#6 in United Arab Emirates search · popularity 99
- 📈Snapchat entered the top 10AndroidTop Free · All Apps · AU
- 📦Snapchat updated to version 14.30.0.59iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: kik, crunchyroll, signal, fontsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: roleplaiiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “camera”Android#6 in Turkey search · popularity 82
- ✏️Snapchat: keywords changediOS· FR
- 📦Snapchat updated to version 14.30.0.54AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: support, step, inspirationiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: keywords changediOS· GB
- 📊Snapchat: downloads up ×2.8 in a weekiOSabout 491k a day now (our estimate)
- ✏️Snapchat added hidden keywords: incontriiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: keywords changediOS· US
- ✏️Snapchat added hidden keywords: snow, incontri, coins, roleplai +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: dna, dramen, rolliOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “google”iOS#10 in Saudi Arabia search · popularity 92
- 🔎Snapchat reached Top 10 for “instagram”iOS#10 in Philippines search · popularity 98
- ✏️Snapchat added hidden keywords: lovoo, badoo, business-netzwerkiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: calliOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: new iconiOS
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· 29 countries - ✏️Snapchat added hidden keywords: secret, onoff, storyreel, satnav +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “camera”Android#10 in Sweden search · popularity 82
- 📦Snapchat updated to version 14.29.0.57iOSJust a little tune-up to keep everything running smoothly!
- 📦Snapchat updated to version 14.29.0.50AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: cta, storyreel, nhl, ufc +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Snapchat entered the top 10iOSTop Free · All Apps · IN
- 🎉Snapchat in-app event: Meet our Spooky PetsiOSSPECIAL EVENT · until 1 Nov
- ✏️Snapchat added hidden keywords: snatch, storyreel, goodrx, cameras +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: stream, editoriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: keywords changediOS· DE
- ✏️Snapchat added hidden keywords: delete, cams, step, effectsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “messenger”iOS#9 in South Africa search · popularity 94
- 📦Snapchat updated to version 14.28.1.0iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat: keywords changediOS· CA
- ✏️Snapchat added hidden keywords: hingeiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Snapchat: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 🔎Snapchat reached Top 10 for “instagram”iOS#4 in Colombia search · popularity 98
- 📦Snapchat updated to version 14.28.0.55iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat: keywords changediOS· FR
- 📦Snapchat updated to version 14.28.0.54AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: driversiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Snapchat entered the top 10 in 2 chartsiOSTop Grossing · Photo & Video · AR · Top Grossing · All Apps · PL
- ✏️Snapchat: keywords changediOS· GB
- ✏️Snapchat added hidden keywords: picture, effectsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: keywords changediOS· US
- 📈Snapchat hit #1AndroidTop Grossing · Communication · SE
- 📈Snapchat entered the top 10 in 10 chartsAndroidTop Free · Communication · ES · Top Free · Communication · MX · Top Grossing · Communication · MX · Top Free · Communication · NL · +6 more
- ✏️Snapchat added hidden keywords: grindriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: womeniOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “для”Android#10 in Russia search · popularity 60
- ✏️Snapchat added hidden keywords: media, spendiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: spamiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Snapchat: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Snapchat updated to version 14.27.0.54iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: badooiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “messenger”iOS#10 in Mexico search · popularity 97
- 🎉Snapchat in-app event: Play Zombie Escape on SnapchatiOSMAJOR UPDATE · until 1 Nov
- 📦Snapchat updated to version 14.27.0.53AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: giggles, plenty, providersiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Snapchat reached Top 10 for “messenger”iOS#8 in Turkey search · popularity 97
- ✏️Snapchat added hidden keywords: mimic, pictureiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat added hidden keywords: potto, mimic, privacyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · ID
- ✏️Snapchat: new iconiOS
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· ID - 📦Snapchat updated to version 14.26.1.0AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · 9 countries
- ✏️Snapchat: new iconiOS
→
· 22 countries - ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · US
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · TW
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · SE
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · RU
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · NL
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · MX
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · KR
- ✏️Snapchat: new screenshotsiOS6 screenshots (was 6) · JP
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · IT
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · FR
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · ES
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · DE
- ✏️Snapchat: new screenshotsiOS8 screenshots (was 8) · BR
- 📈Snapchat entered the top 10AndroidTop Grossing · All Apps · GB
- 📦Snapchat updated to version 14.26.0.48iOSJust a little tune-up to keep everything running smoothly!
- ✏️Snapchat added hidden keywords: tilesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Snapchat featured by Apple: “САМОЕ НЕОБХОДИМОЕ”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US, VN
- ✏️Snapchat added hidden keywords: crunchyroll, handball, grindr, editiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US
- 📦Snapchat updated to version 14.26.0.39AndroidJust a little tune-up to keep everything running smoothly! 👻
- ✏️Snapchat added hidden keywords: media, deezer, paramount, filters +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US
- 📈Snapchat hit #1AndroidTop Grossing · Communication · FR
- ✏️Snapchat added hidden keywords: picture, face, entertainment, camera +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US
- 📈Snapchat hit #1iOSTop Grossing · Photo & Video · AE
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US
- 📈Snapchat hit #1 in 3 chartsiOSTop Grossing · Photo & Video · GB · Top Grossing · Photo & Video · NL · Top Grossing · Photo & Video · SE
- 🌟Snapchat featured by Apple: “VÅRA FAVORITER”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, JP, MX, NL, RU, SA, SE, TR, US
- 🆕Snapchat first spotted by AppInsiderAndroidUnited Arab Emirates
- 🆕Snapchat first spotted by AppInsideriOS#77 in Top Free · All Apps · Canada
- 🌟Snapchat featured by Apple: “UNSERE FAVORITEN”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IN, JP, RU, SA, US
- 📦Snapchat version 14.25.0.48iOSNo release notes
- 📦Snapchat version 14.25.0.43AndroidJust a little tune-up to keep everything running smoothly! 👻
- 🎉Snapchat in-app event: Play Tumbling TilesiOSMAJOR UPDATE · until 15 Oct
- 🆕Snapchat released on Google PlayAndroid
- 🆕Snapchat released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Snapchat at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
Snapchat is a free social media platform for sharing ephemeral photos, videos, and chats with friends, featuring augmented reality lenses, stories, and location-based interactions. The app holds the #1 grossing position in Photo & Video categories across France, Netherlands, Saudi Arabia, and Sweden, while ranking #2 in major markets like Germany, the UK, and Australia, indicating strong monetization performance alongside high user engagement.
Similar apps: Instagram, TikTok, WhatsApp
App Store
App details
Tech stack
App privacy Measured
Snapchat’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 9 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Tech stack
Android app v14.25.0.43 · checked 26 Sep 2026
Snapchat downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100k+ | 1B+ |
| Google Play | 1M+ | 1B+ Measured |
| Other Android stores | 100k+ | – |
| Total | 1M+ Confidence | 5B+ Confidence |
How this is calculated
Where Snapchat's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Snapchat makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Snapstreak Restore subscription | |
| 2 | Snapchat+ Monthly Plan subscription | |
| 3 | Snapchat+ (Monthly Plan) subscription | |
| 4 | Snapchat+ (Monthly Plan) subscription | |
| 5 | Memories Storage | |
| 6 | Snapchat+ (Monthly Plan) subscription | |
| 7 | Snapstreak Restore subscription | |
| 8 | Snapstreak Restore subscription | |
| 9 | Snapstreak Restore subscription | |
| 10 | Snapchat+ (Monthly Plan) subscription |
Hidden keywords
Snapchat shows up in App Store search (US) for 13 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #1 | 29 of 30 countries | #4 | #2 |
| Google Play | #1 | 23 of 23 countries | #3 | #3 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in
Saudi Arabia ▲ +25%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 31.6k | 38% | ▼ -15% | |
| 11.2k | 14% | ▼ -27% | |
| 9,531 | 12% | ▼ -43% | |
| 5,847 | 7% | ▼ -50% | |
| 5,703 | 7% | ▲ +25% | |
| 5,325 | 6% | ▼ -27% | |
| 3,897 | 5% | ▼ -28% | |
| 2,472 | 3% | ▼ -39% | |
| 1,956 | 2% | ▼ -23% | |
| 1,623 | 2% | ▼ -31% | |
| 1,530 | 2% | ▼ -42% | |
| 1,410 | 2% | ▼ -22% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 6.1M |
| Google Play | 4.2 ★ | 40M 1.8M written reviews |
| Both stores | 4.3 ★ weighted by ratings | 46M |
What users say about Snapchat
From the 200 most recent App Store reviews in the US.
Users are highly dissatisfied with aggressive monetization strategies, including paywalls for storage and filters, as well as intrusive ad placements that disrupt navigation. There is widespread frustration regarding notification settings resetting themselves and opaque account bans that result in the loss of personal memories.
Mixed (44% of recent reviews give 4–5 stars). People like it for being fun, and working reliably. The main complaints are about ads, and login and account problems.
What people like
- Fun: “Fun , exceptional , utilizing !”
- Crashes & bugs: “snap chat bugs that need to be fixed”
- Useful: “Snapchat is a great app for all to enjoy and it can be helpful because of team Snapchat and my ai”
Common complaints
- Ads: “AI, ADs, and Notifications”
- Login & account: “Banned lost all my memories”
- Price & subscription: “Now charging for storage 👎🏼”
- Features & content: “Ads & AI & Not Relevant Content”
About Snapchat
SNAP
• Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video.
• Express yourself with Lenses, Filters, Bitmoji and more!
• Try out new Lenses daily created by the Snapchat community!
CHAT
• Stay in touch with friends through live messaging, or share your day with Group Stories.
• Video Chat with up to 16 friends at once — you can even use Lenses and Filters when chatting!
• Express yourself with Friendmojis — exclusive Bitmoji made just for you and a friend.
STORIES
• Watch friends' Stories to see their day unfold.
• See Stories from the Snapchat community that are based on your interests.
• Discover breaking news and exclusive Original Shows.
SPOTLIGHT
• Spotlight showcases the best of Snapchat!
• Submit your own Snaps or sit back, relax, and watch.
• Pick your favorites and share them with friends.
MAP
• Share your location with your best friends or go off the grid with Ghost Mode.
• See what your friends are up to on your most personal map when they share their location with you.
• Explore live Stories from the community nearby or across the world!
MEMORIES
• Save unlimited photos and videos of all your favorite moments.
• Edit and send old moments to friends or save them to your Camera Roll.
• Create Stories from your favorite Memories to share with friends and family.
FRIENDSHIP PROFILE
• Every friendship has its own special profile to see the moments you’ve saved together.
• Discover new things you have in common with Charms — see how long you’ve been friends, your astrological compatibility, your Bitmoji fashion sense, and more!
• Friendship Profiles are just between you and a friend, so you can bond over what makes your friendship special.
Happy Snapping!
• • •
Please note: Snapchatters can always capture or save your messages by taking a screenshot, using a camera, or otherwise. Be mindful of what you Snap!
For a full description of our privacy practices, please see our Privacy Center.
Snapchat App Store
Snapchat gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Snapchat is #2 in Photo & Video Grossing in United States and charting in 29 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Snapchat at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
Snapchat is a free social media platform for sharing ephemeral photos, videos, and chats with friends, featuring augmented reality lenses, stories, and location-based interactions. The app holds the #1 grossing position in Photo & Video categories across France, Netherlands, Saudi Arabia, and Sweden, while ranking #2 in major markets like Germany, the UK, and Australia, indicating strong monetization performance alongside high user engagement.
Similar apps: Instagram, TikTok, WhatsApp
Snapchat on the App Store
App details
Tech stack
App privacy Measured
Snapchat’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 9 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Snapchat downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Snapchat's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Snapchat before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Snapchat makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Snapstreak Restore subscription | |
| 2 | Snapchat+ Monthly Plan subscription | |
| 3 | Snapchat+ (Monthly Plan) subscription | |
| 4 | Snapchat+ (Monthly Plan) subscription | |
| 5 | Memories Storage | |
| 6 | Snapchat+ (Monthly Plan) subscription | |
| 7 | Snapstreak Restore subscription | |
| 8 | Snapstreak Restore subscription | |
| 9 | Snapstreak Restore subscription | |
| 10 | Snapchat+ (Monthly Plan) subscription |
Hidden keywords
Snapchat shows up in App Store search (US) for 13 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Apps near Snapchat on the chart
Photo & Video Grossing, around #2.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in
Saudi Arabia ▲ +25%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 31.6k | 38% | ▼ -15% | |
| 11.2k | 14% | ▼ -27% | |
| 9,531 | 12% | ▼ -43% | |
| 5,847 | 7% | ▼ -50% | |
| 5,703 | 7% | ▲ +25% | |
| 5,325 | 6% | ▼ -27% | |
| 3,897 | 5% | ▼ -28% | |
| 2,472 | 3% | ▼ -39% | |
| 1,956 | 2% | ▼ -23% | |
| 1,623 | 2% | ▼ -31% | |
| 1,530 | 2% | ▼ -42% | |
| 1,410 | 2% | ▼ -22% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Snapchat
From the 200 most recent App Store reviews in the US.
Users are highly dissatisfied with aggressive monetization strategies, including paywalls for storage and filters, as well as intrusive ad placements that disrupt navigation. There is widespread frustration regarding notification settings resetting themselves and opaque account bans that result in the loss of personal memories.
Mixed (44% of recent reviews give 4–5 stars). People like it for being fun, and working reliably. The main complaints are about ads, and login and account problems.
What people like
- Fun: “Fun , exceptional , utilizing !”
- Crashes & bugs: “snap chat bugs that need to be fixed”
- Useful: “Snapchat is a great app for all to enjoy and it can be helpful because of team Snapchat and my ai”
Common complaints
- Ads: “AI, ADs, and Notifications”
- Login & account: “Banned lost all my memories”
- Price & subscription: “Now charging for storage 👎🏼”
- Features & content: “Ads & AI & Not Relevant Content”
About Snapchat
SNAP
• Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video.
• Express yourself with Lenses, Filters, Bitmoji and more!
• Try out new Lenses daily created by the Snapchat community!
CHAT
• Stay in touch with friends through live messaging, or share your day with Group Stories.
• Video Chat with up to 16 friends at once — you can even use Lenses and Filters when chatting!
• Express yourself with Friendmojis — exclusive Bitmoji made just for you and a friend.
STORIES
• Watch friends' Stories to see their day unfold.
• See Stories from the Snapchat community that are based on your interests.
• Discover breaking news and exclusive Original Shows.
SPOTLIGHT
• Spotlight showcases the best of Snapchat!
• Submit your own Snaps or sit back, relax, and watch.
• Pick your favorites and share them with friends.
MAP
• Share your location with your best friends or go off the grid with Ghost Mode.
• See what your friends are up to on your most personal map when they share their location with you.
• Explore live Stories from the community nearby or across the world!
MEMORIES
• Save unlimited photos and videos of all your favorite moments.
• Edit and send old moments to friends or save them to your Camera Roll.
• Create Stories from your favorite Memories to share with friends and family.
FRIENDSHIP PROFILE
• Every friendship has its own special profile to see the moments you’ve saved together.
• Discover new things you have in common with Charms — see how long you’ve been friends, your astrological compatibility, your Bitmoji fashion sense, and more!
• Friendship Profiles are just between you and a friend, so you can bond over what makes your friendship special.
Happy Snapping!
• • •
Please note: Snapchatters can always capture or save your messages by taking a screenshot, using a camera, or otherwise. Be mindful of what you Snap!
For a full description of our privacy practices, please see our Privacy Center.
Latest updates
Store changes
What Snapchat changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Snap, Inc.
Snapchat Android
Snapchat gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Snapchat is #1 in Communication Grossing on Google Play in United Kingdom and charting in 23 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Snapchat at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
Snapchat is a multimedia messaging platform for teens and young adults that emphasizes ephemeral content sharing through photos, videos, and augmented reality features. The app maintains dominant monetization positions in Australia, France, the UK, Saudi Arabia, and Sweden, while holding top-two rankings in free downloads across several other major markets including Canada, Germany, and Vietnam.
Similar apps: Instagram, TikTok, WhatsApp
Snapchat on Google Play
App details
Tech stack
Android app v14.25.0.43 · checked 26 Sep 2026
Its iPhone app is most likely native Swift.
Snapchat downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Snapchat's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.snapchat.android) on every Android store we track. Known Android installs: at least 1.6B (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 1,000,000,000+ | ★ 4.2 (40M) | 14.31.0.56 | Open ↗ |
| Huawei AppGallery | 620M (+300k/day) | ★ 4.4 (87) | 14.29.0.50 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Snapchat before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Snapchat makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Snapstreak Restore subscription | |
| 2 | Snapchat+ Monthly Plan subscription | |
| 3 | Snapchat+ (Monthly Plan) subscription | |
| 4 | Snapchat+ (Monthly Plan) subscription | |
| 5 | Memories Storage | |
| 6 | Snapchat+ (Monthly Plan) subscription | |
| 7 | Snapstreak Restore subscription | |
| 8 | Snapstreak Restore subscription | |
| 9 | Snapstreak Restore subscription | |
| 10 | Snapchat+ (Monthly Plan) subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Apps near Snapchat on the chart
Communication Grossing, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Snapchat
From the 200 most recent Google Play reviews in the US.
Users express strong frustration with aggressive advertising, notification spam, and recent UI changes that degrade performance. While some praise the core social features, many report technical glitches, privacy concerns, and dissatisfaction with monetization strategies like paid ad removal.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for speed, and its features and content. The main complaints are about ads, and price and subscriptions.
What people like
- Speed & performance: “it's not bad, but it drains too much battery”
- Features & content: “❤️✨ Please keep improving Snapchat and bringing us more amazing features”
- Price & subscription: “Can y'all make a venom costume?”
- Updates: “Newest update causes my videos to turn sideways after posting them”
Common complaints
- Ads: “Opened the app to an unskippable ad”
- Price & subscription: “Making us pay for the storage is ridiculous”
- Login & account: “why u lockd my account 😡😡”
- Features & content: “Also I dont like the new AI feature”
About Snapchat
SNAP
• Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video.
• Express yourself with Lenses, Filters, Bitmoji and more!
• Try out new Lenses daily created by the Snapchat community!
CHAT
• Stay in touch with friends through live messaging, or share your day with Group Stories.
• Video Chat with up to 16 friends at once — you can even use Lenses and Filters when chatting!
• Express yourself with Friendmojis — exclusive Bitmoji made just for you and a friend.
STORIES
• Watch friends' Stories to see their day unfold.
• See Stories from the Snapchat community that are based on your interests.
• Discover breaking news and exclusive Original Shows.
SPOTLIGHT
• Spotlight showcases the best of Snapchat!
• Submit your own Snaps or sit back, relax, and watch.
• Pick your favorites and share them with friends.
MAP
• Share your location with your best friends or go off the grid with Ghost Mode.
• See what your friends are up to on your most personal map when they share their location with you.
• Explore live Stories from the community nearby or across the world!
MEMORIES
• Save unlimited photos and videos of all your favorite moments.
• Edit and send old moments to friends or save them to your Camera Roll.
• Create Stories from your favorite Memories to share with friends and family.
FRIENDSHIP PROFILE
• Every friendship has its own special profile to see the moments you’ve saved together.
• Discover new things you have in common with Charms — see how long you’ve been friends, your astrological compatibility, your Bitmoji fashion sense, and more!
• Friendship Profiles are just between you and a friend, so you can bond over what makes your friendship special.
Happy Snapping!
• • •
Please note: Snapchatters can always capture or save your messages by taking a screenshot, using a camera, or otherwise. Be mindful of what you Snap!
For a full description of our privacy practices, please see our Privacy Center.
What's new in 14.31.0.56
Similar apps
Apps people compare with Snapchat: the same core purpose or gameplay, checked one by one.