Lassie Downloads & RevenueLassie · App Store & Google Play
Lassie gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Lassie by Lassie AB is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
⭐iOSPassed 10K ratings📦AndroidNow updating weekly📦iOSUpdated to version 3.14.0📦AndroidUpdated to version 3.14.0📦iOSUpdated to version 3.13.0⭐iOSPassed 10K ratings📈AndroidEntered the top 100📈AndroidCharting in a new country📈iOSCharting in a new country📈iOSCharting in a new country🆕iOSFirst spotted by AppInsider🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 34 events
- 📦Lassie: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Lassie updated to version 3.14.0iOSFrisches Wasser im Napf
- 📦Lassie updated to version 3.14.0AndroidFresh water in the bowl
- 📦Lassie updated to version 3.13.0iOSFyllt på färskt vatten i vattenskålen
- 📦Lassie updated to version 3.12.0iOSFyllt på färskt vatten i vattenskålen
- 📦Lassie updated to version 3.12.0AndroidTopped up the water bowl with fresh water.
- ✏️Lassie: app got biggeriOS126 MB → 143 MB (+13%)
- 📦Lassie updated to version 3.11.0iOSFrisches Wasser in den Napf gefüllt.
- 📦Lassie updated to version 3.11.0AndroidTopped up the water bowl with fresh water.
- 📦Lassie updated to version 3.10.0iOSTopped up the water bowl with fresh water.
- 📈Lassie entered the top 100AndroidTop Free · Finance · SE
- 📈Lassie charting in a new countryAndroidSweden
- 📦Lassie updated to version 3.10.0AndroidTopped up the water bowl with fresh water.
- 📈Lassie charting in a new countryiOSFrance
- 📦Lassie: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Lassie updated to version 3.9.0iOSTopped up the water bowl with fresh water
- 📦Lassie updated to version 3.8.0iOSFyllt på färskt vatten i vattenskålen.
- 📦Lassie updated to version 3.7.0iOSEin paar Verbesserungen erschnüffelt, die für Schwanzwedeln sorgen.
- 📈Lassie charting in a new countryiOSGermany
- 🆕Lassie first spotted by AppInsideriOS#72 in Top Free · Finance · Sweden
- 🆕Lassie first spotted by AppInsiderAndroidGermany
- 📦Lassie version 3.6.0iOSSniffed out a few improvements that'll get tails wagging.
- 📦Lassie version 3.6.0AndroidSniffed out a few improvements that'll get tails wagging.
- 🆕Lassie released on Google PlayAndroid
- 🆕Lassie released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
14k ratings, both stores
Measured
Best rank now
#83
Android · 
Finance Free
Finance FreeMeasured
New ratings a week
243
▼ -54% vs the 2 weeks before (Google Play)
Measured
App Store
App details
App ID
1533808157
Publisher
Lassie AB
Publisher country
Sweden
On the store since
Dec 2020
5 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
144 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.teamlassie.lassieapp
Publisher
Lassie AB
Publisher country
Sweden
Content rating
Everyone
Lassie downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | – |
| Google Play | 100+ | 100k+ Measured |
| Total | 100+ Confidence | 100k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Lassie's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #96 Finance Free | 1 of 30 countries | – | – |
| Google Play | #83 Finance Free | 2 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
116
▲ +12% vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
80/100
faster than 87% of Finance apps
New ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 Germany | 86 | 74% | ▲ +18% |
| Sweden | 30 | 26% | steady |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
127
▼ -54% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Recent ratings
4.6★
vs 4.6★ lifetime
Review momentum
43/100
faster than 52% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 5.3k |
| Google Play | 4.6 ★ | 9k |
| Both stores | 4.7 ★ weighted by ratings | 14k |
About Lassie
Lassie is the first pet insurance on the market that helps dog and cat owners in their daily lives to avoid injuries and visits to the vet. Lassie’s vision is a world in which pets enjoy the best possible conditions to live long, healthy and happy lives. In collaboration with veterinarians and experts, the Lassie app was developed to make good, reliable pet‑care knowledge as easily accessible as possible for pet parents. Whether or not your pet has taken out a Lassie insurance policy, you can access the app’s expertise for free, collect points, and secure discounts if you later become a Lassie customer.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
Lassie App Store
Lassie gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Lassie is #96 in Finance Free in Sweden and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperLassie AB
CategoryFinance
PriceFree
Released
Rating★ 4.8 (5.3k)
Version3.14.0
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.8 ★
5.3k ratings
Measured
Best rank now
#96
Finance FreeMeasured
New ratings a week
116
▲ +12% vs the 2 weeks before
Measured
Lassie on the App Store
App details
App ID
1533808157
Publisher
Lassie AB
Publisher country
Sweden
On the store since
Dec 2020
5 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
144 MB
Also listed in
Lifestyle
Lassie downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Lassie's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Sweden | FinanceFree | #96 |
Apps near Lassie on the chart
Finance Free, around #96.
Ratings
App Store, worldwide.
Rating
4.8 ★
5.3k ratings
Measured
Ratings
5.3k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
116
▲ +12% vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
80/100
faster than 87% of Finance apps
New ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Germany | 86 | 74% | ▲ +18% |
| Sweden | 30 | 26% | steady |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Lassie
Lassie is the first pet insurance on the market that helps dog and cat owners in their daily lives to avoid injuries and visits to the vet. Lassie’s vision is a world in which pets enjoy the best possible conditions to live long, healthy and happy lives. In collaboration with veterinarians and experts, the Lassie app was developed to make good, reliable pet‑care knowledge as easily accessible as possible for pet parents. Whether or not your pet has taken out a Lassie insurance policy, you can access the app’s expertise for free, collect points, and secure discounts if you later become a Lassie customer.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
Latest updates
3.14.0
Frisches Wasser im Napf
3.13.0
Fyllt på färskt vatten i vattenskålen
3.12.0
Fyllt på färskt vatten i vattenskålen
Store changes
What Lassie changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
126 MB → 143 MB (+13%)
Lassie Android
Lassie gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Lassie is #114 in Finance Free on Google Play in Germany and charting in 2 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperLassie
CategoryFinance
PriceFree
Released
Installs100k+
Rating★ 4.6 (9k)
Updated
Content ratingEveryone
Rating
4.6 ★
9k ratings
Measured
Best rank now
#114
Finance FreeMeasured
New ratings a week
127
▼ -54% vs the 2 weeks before
Measured
Lassie on Google Play
App details
App ID
com.teamlassie.lassieapp
Publisher
Lassie AB
Publisher country
Sweden
Content rating
Everyone
Lassie downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Lassie's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | FinanceFree | #114 |
| Sweden | FinanceFree | #83 |
Apps near Lassie on the chart
Finance Free, around #114.
Ratings
Google Play, worldwide.
Rating
4.6 ★
9k ratings
Measured
Ratings
9k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
127
▼ -54% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Recent ratings
4.6★
vs 4.6★ lifetime
Review momentum
43/100
faster than 52% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Lassie
Lassie is the first pet insurance on the market that helps dog and cat owners in their daily lives to avoid injuries and visits to the vet. Lassie’s vision is a world in which pets enjoy the best possible conditions to live long, healthy and happy lives. In collaboration with veterinarians and experts, the Lassie app was developed to make good, reliable pet‑care knowledge as easily accessible as possible for pet parents. Whether or not your pet has taken out a Lassie insurance policy, you can access the app’s expertise for free, collect points, and secure discounts if you later become a Lassie customer.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
LEARN EVERYTHING YOU NEED TO KNOW TO KEEP YOUR PET HEALTHY!
Most common insurance problems can be avoided through knowledge and preventive measures. With Lassie, you can not only insure your beloved four‑legged companion, but also learn expert knowledge about proper pet care in a fun and engaging way.
COLLECT POINTS THAT LET YOU GET A DISCOUNT ON OUR INSURANCE!
In the app, you’ll find exciting content, personal recommendations and interactive quizzes that help you prevent injuries, illnesses and accidents. If you read articles on topics such as dental hygiene, first aid, proper nutrition or other risks for your furry companion - and answer the related quizzes correctly - you can reduce your monthly premiums. If you complete these prevention courses, you will receive annual discounts on your insurance premiums through a points system.
FOR PUPPY OWNERS
We have developed a puppy guide that supports you during the first weeks of life with your puppy. Access free tips and exercises that build your relationship and create the foundation for a happy life together.
CHAT WITH US
Need personalised advice? The fastest way to contact us is via the chat in the Lassie app. We are available Monday to Friday 9am-8pm and Saturday 9am-2pm.
CALCULATE YOUR INSURANCE COST
In the Lassie app, you can also very easily calculate the insurance price for your cat or dog. Answer a few quick questions about your furry companion and yourself, and take out the insurance directly in the app.
MANAGE YOUR INSURANCE
You no longer need to deal with paperwork, because you can easily access your insurance documents in the app. Invoices can also be submitted through the app.
What's new in 3.14.0
Fresh water in the bowl
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