Affirm Downloads & RevenueAffirm: Buy now, pay over time · App Store & Google Play
Affirm: Buy now, pay over time gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Affirm: Buy now, pay over time by Affirm, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Affirm: Buy now, pay over time update history & changes
Last change · 44 events since 24 Aug 2015Full timeline ↓📦iOSUpdated to version 4.107.3📈AndroidNew best rank in the overall chart: #145✏️iOSAdded hidden keywords: paypal📦AndroidUpdated to version 4.107.3✏️iOSAdded hidden keywords: venmo, paypal📦iOSUpdated to version 4.106.3📦AndroidUpdated to version 4.106.3📈AndroidNew best rank in the overall chart: #146📈iOSNew best rank in the overall chart: #106📈iOSNew best rank in the overall chart: #111🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 44 events
- ✏️Affirm: Buy now, pay over time: app got biggeriOS131 MB → 153 MB (+17%)
- 📦Affirm: Buy now, pay over time updated to version 4.107.3iOS- Bug fixes & performance improvements
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #145AndroidTop Free · All Apps · US
- ✏️Affirm: Buy now, pay over time added hidden keywords: paypaliOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Affirm: Buy now, pay over time updated to version 4.107.3AndroidMiscellaneous fixes and improvements
- ✏️Affirm: Buy now, pay over time added hidden keywords: venmo, paypaliOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Affirm: Buy now, pay over time updated to version 4.106.3iOS- Bug fixes & performance improvements
- 📦Affirm: Buy now, pay over time updated to version 4.106.3AndroidMiscellaneous fixes and improvements
- 📦Affirm: Buy now, pay over time updated to version v4.106.2iOS- Bug fixes & performance improvements
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #146AndroidTop Free · All Apps · US
- 📦Affirm: Buy now, pay over time updated to version v4.105.3iOS• Bug fixes & performance improvements
- 📦Affirm: Buy now, pay over time updated to version 4.105.3AndroidMiscellaneous fixes and improvements
- 📦Affirm: Buy now, pay over time updated to version v4.105.1iOS- Bug fixes & performance improvements
- 📦Affirm: Buy now, pay over time updated to version 4.104.4AndroidMiscellaneous fixes and improvements
- 📦Affirm: Buy now, pay over time updated to version v4.104.3iOSBug fixes & performance improvements
- 📦Affirm: Buy now, pay over time updated to version 4.104.2AndroidMiscellaneous fixes and improvements
- 📦Affirm: Buy now, pay over time updated to version v4.104.2iOS- Bug fixes & performance improvements
- 📦Affirm: Buy now, pay over time: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Affirm: Buy now, pay over time updated to version 4.103.3iOS- Bug fixes & performance improvements
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #151AndroidTop Free · All Apps · US
- 📦Affirm: Buy now, pay over time updated to version 4.103.2iOS- Bug fixes & performance improvements
- 📦Affirm: Buy now, pay over time: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #106iOSTop Free · All Apps · US
- 📦Affirm: Buy now, pay over time updated to version 4.103.3AndroidNo release notes
- 📦Affirm: Buy now, pay over time updated to version 4.101.3iOS• Bug fixes & performance improvements
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #111iOSTop Free · All Apps · US
- 📦Affirm: Buy now, pay over time updated to version 4.101.3AndroidMiscellaneous fixes and improvements
- ✏️Affirm: Buy now, pay over time added hidden keywords: purchaseiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Affirm: Buy now, pay over time charting in a new countryiOSUnited Kingdom
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #166AndroidTop Free · All Apps · US
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #168AndroidTop Free · All Apps · US
- ✏️Affirm: Buy now, pay over time added hidden keywords: financeiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Affirm: Buy now, pay over time new best rank in the overall chart: #116iOSTop Free · All Apps · US
- 📦Affirm: Buy now, pay over time updated to version 4.101.1iOS• Bug fixes & performance improvements
- ✏️Affirm: Buy now, pay over time added hidden keywords: financeiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Affirm: Buy now, pay over time added hidden keywords: paymentsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Affirm: Buy now, pay over time charting in a new countryAndroidUnited Kingdom
- 📦Affirm: Buy now, pay over time updated to version 4.101.1AndroidMiscellaneous fixes and improvements
- 🆕Affirm: Buy now, pay over time first spotted by AppInsiderAndroidUnited States
- 🆕Affirm: Buy now, pay over time first spotted by AppInsideriOS#18 in Top Free · Shopping · United States
- 📦Affirm: Buy now, pay over time version 4.98.2iOSNo release notes
- 📦Affirm: Buy now, pay over time version 4.98.2AndroidMiscellaneous fixes and improvements
- 🆕Affirm: Buy now, pay over time released on Google PlayAndroid
- 🆕Affirm: Buy now, pay over time released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
2.5M ratings, both stores
Measured
Best rank now
#22
Android · 
Shopping Free
Shopping FreeMeasured
New ratings a week
34.4k
▼ -20% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
967040652
Publisher
Affirm, Inc
Publisher country
United States
On the store since
Aug 2015
11 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
17+
Languages
2
EN FR
Size
153 MB
Also listed in
Finance
Google Play
App details
App ID
com.affirm.central
Publisher
Affirm Holdings, Inc.
Publisher country
United States
Content rating
Everyone
Affirm: Buy now, pay over time downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 50k+ | – |
| Google Play | 5k+ | 10M+ Measured |
| Total | 100k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Affirm: Buy now, pay over time's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Affirm: Buy now, pay over time makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Hidden keywords
Affirm: Buy now, pay over time shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #26 Shopping Free | 3 of 30 countries | #26 | – |
| Google Play | #22 Shopping Free | 3 of 23 countries | #22 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
32.6k
▼ -20% vs the 2 weeks before
Written reviews a week
42+
US App Store (Apple shows only the newest)
Recent ratings
4.9★
vs 4.9★ lifetime
Recent written reviews
4.6★
people who write skew negative
Review momentum
83/100
top 1% of Shopping apps
Growing fastest in 
Canada ▲ +42%
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 32.6k | 100% | ▼ -20% |
| Canada | 6.8 | 0% | ▲ +42% |
 United Kingdom | 1.8 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,805
steady vs the 2 weeks before
Written reviews a week
918
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
4.8★
people who write skew negative
Review momentum
76/100
faster than 93% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 1.9M |
| Google Play | 4.1 ★ | 578k 228k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 2.5M |
What users say about Affirm: Buy now, pay over time
From the 200 most recent App Store reviews in the US.
Mostly positive (90% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about login and account problems, and price and subscriptions.
What people like
- Price & subscription: “Best Buy now pay over time”
- Ease of use: “Easy, Convenient and Safe”
- Features & content: “They give me many options”
- Useful: “This app is very handy useful”
Common complaints
- Login & account: “Signin/Login Endless Loop”
- Price & subscription: “To pay later is kind of cool but with a business like yours”
- Crashes & bugs: “Can’t get past 4 digit passcode when logging in app keeps freezing cannot renter code”
- Customer support: “Terrible customer service”
About Affirm: Buy now, pay over time
Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S., or pay with Affirm on Apple Pay.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
Affirm: Buy now, pay over time App Store
Affirm: Buy now, pay over time gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Affirm: Buy now, pay over time is #26 in Shopping Free in United States and charting in 3 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperAffirm, Inc.
CategoryShopping
PriceFree
Released
Rating★ 4.9 (1.9M)
Version4.107.3
Age rating17+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.9 ★
1.9M ratings
Measured
Best rank now
#26
Shopping FreeMeasured
New ratings a week
32.6k
▼ -20% vs the 2 weeks before
Measured
Affirm: Buy now, pay over time on the App Store
App details
App ID
967040652
Publisher
Affirm, Inc
Publisher country
United States
On the store since
Aug 2015
11 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
17+
Languages
2
EN FR
Size
153 MB
Also listed in
Finance
Affirm: Buy now, pay over time downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Affirm: Buy now, pay over time's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Affirm: Buy now, pay over time makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Hidden keywords
Affirm: Buy now, pay over time shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #26 |
| United States | All AppsFree | #153 |
| Canada | ShoppingFree | #31 |
| Canada | All AppsFree | #164 |
| United Kingdom | ShoppingFree | #158 |
Apps near Affirm: Buy now, pay over time on the chart
Shopping Free, around #26.
Ratings
App Store, worldwide.
Rating
4.9 ★
1.9M ratings
Measured
Ratings
1.9M
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
32.6k
▼ -20% vs the 2 weeks before
Written reviews a week
42+
US App Store (Apple shows only the newest)
Recent ratings
4.9★
vs 4.9★ lifetime
Recent written reviews
4.6★
people who write skew negative
Review momentum
83/100
top 1% of Shopping apps
Growing fastest in Canada ▲ +42%
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 32.6k | 100% | ▼ -20% |
| Canada | 6.8 | 0% | ▲ +42% |
| United Kingdom | 1.8 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Affirm: Buy now, pay over time
From the 200 most recent App Store reviews in the US.
Mostly positive (90% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about login and account problems, and price and subscriptions.
What people like
- Price & subscription: “Best Buy now pay over time”
- Ease of use: “Easy, Convenient and Safe”
- Features & content: “They give me many options”
- Useful: “This app is very handy useful”
Common complaints
- Login & account: “Signin/Login Endless Loop”
- Price & subscription: “To pay later is kind of cool but with a business like yours”
- Crashes & bugs: “Can’t get past 4 digit passcode when logging in app keeps freezing cannot renter code”
- Customer support: “Terrible customer service”
About Affirm: Buy now, pay over time
Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S., or pay with Affirm on Apple Pay.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
Latest updates
4.107.3
- Bug fixes & performance improvements
4.106.3
- Bug fixes & performance improvements
v4.106.2
- Bug fixes & performance improvements
Store changes
What Affirm: Buy now, pay over time changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
131 MB → 153 MB (+17%)
Affirm: Buy now, pay over time Android
Affirm: Buy now, pay over time gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Affirm: Buy now, pay over time is #22 in Shopping Free on Google Play in United States and charting in 3 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperAffirm, Inc
CategoryShopping
PriceFree
Released
Installs10M+
Rating★ 4.1 (578k)
Updated
Content ratingEveryone
Rating
4.1 ★
578k ratings
Measured
Best rank now
#22
Shopping FreeMeasured
New ratings a week
1,805
steady vs the 2 weeks before
Measured
Affirm: Buy now, pay over time on Google Play
App details
App ID
com.affirm.central
Publisher
Affirm Holdings, Inc.
Publisher country
United States
Content rating
Everyone
Affirm: Buy now, pay over time downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Affirm: Buy now, pay over time's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Affirm: Buy now, pay over time makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #22 |
| United States | All AppsFree | #154 |
| Canada | ShoppingFree | #35 |
| United Kingdom | ShoppingFree | #109 |
Apps near Affirm: Buy now, pay over time on the chart
Shopping Free, around #22.
Ratings
Google Play, worldwide.
Rating
4.1 ★
578k ratings
Measured
Ratings
578k
Measured
Written reviews
228k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,805
steady vs the 2 weeks before
Written reviews a week
918
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
4.8★
people who write skew negative
Review momentum
76/100
faster than 93% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Affirm: Buy now, pay over time
From the 200 most recent Google Play reviews in the US.
Mostly positive (94% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about login and account problems, and price and subscriptions.
What people like
- Ease of use: “It's really simple to use”
- Price & subscription: “best pay over time option”
- Features & content: “best pay over time option”
- Useful: “so helpful in purchasing items”
Common complaints
- Login & account: “Someone hacked my account and sold my info on the dark web”
- Price & subscription: “don't pay your loan off early”
About Affirm: Buy now, pay over time
Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card with you everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card with you everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.
What's new in 4.107.3
Miscellaneous fixes and improvements
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