Ulta Beauty Downloads & RevenueUlta Beauty: Makeup & Skincare · App Store & Google Play
Ulta Beauty: Makeup & Skincare gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Ulta Beauty: Makeup & Skincare by Ulta Salon, Cosmetics & Fragrance, Inc is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Ulta Beauty: Makeup & Skincare update history & changes
Last change · 19 events since 8 Nov 2012Full timeline ↓Full timeline · 19 events
- 📈Ulta Beauty: Makeup & Skincare new best rank in the overall chart: #156iOSTop Free · All Apps · US
- 📈Ulta Beauty: Makeup & Skincare new best rank in the overall chart: #160iOSTop Free · All Apps · US
- 🎉Ulta Beauty: Makeup & Skincare in-app event: Introducing New Global BeautyiOSSPECIAL EVENT · until 15 Nov
- ✏️Ulta Beauty: Makeup & Skincare added hidden keywords: clothes, membersiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉Ulta Beauty: Makeup & Skincare in-app event: Introducing Tate by Tate McRaeiOSSPECIAL EVENT · until 7 Nov
- ✏️Ulta Beauty: Makeup & Skincare added hidden keywords: clothingiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Ulta Beauty: Makeup & Skincare new best rank in the overall chart: #161iOSTop Free · All Apps · US
- 📦Ulta Beauty: Makeup & Skincare updated to version 10.17.1AndroidPerformance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
- 📈Ulta Beauty: Makeup & Skincare hit #1AndroidTop Free · Beauty · US
- ✏️Ulta Beauty: Makeup & Skincare: new screenshotsiOS4 screenshots (was 4) · US
- ✏️Ulta Beauty: Makeup & Skincare: new iconiOS
→ 
· US - 📦Ulta Beauty: Makeup & Skincare updated to version 10.17iOSPerformance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
- 📦Ulta Beauty: Makeup & Skincare updated to version 10.17AndroidPerformance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
- 🆕Ulta Beauty: Makeup & Skincare first spotted by AppInsiderAndroidUnited States
- 🆕Ulta Beauty: Makeup & Skincare first spotted by AppInsideriOS#35 in Top Free · Shopping · United States
- 📦Ulta Beauty: Makeup & Skincare version 10.16iOSNo release notes
- 📦Ulta Beauty: Makeup & Skincare version 10.16AndroidPerformance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
- 🆕Ulta Beauty: Makeup & Skincare released on the App StoreiOS
- 🆕Ulta Beauty: Makeup & Skincare released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Beauty FreeUlta Beauty: Makeup & Skincare at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free companion app for Ulta Beauty customers that integrates loyalty rewards, virtual try-on tools, and e-commerce with in-store salon booking. Currently ranked #3 in the US Beauty Free category, indicating strong market presence among non-paid beauty retail applications.
Similar apps: Sephora, Target, Amazon Shopping
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v8.5, from the εxodus privacy report (CC BY-SA).
Ulta Beauty: Makeup & Skincare downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | – |
| Google Play | 1k+ | 5M+ Measured |
| Total | 50k+ Confidence | 5M+ Confidence |
How this is calculated
Where Ulta Beauty: Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #28 Shopping Free | 1 of 30 countries | #28 | – |
| Google Play | #2 Beauty Free | 1 of 23 countries | #2 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 2.5M |
| Google Play | 4.6 ★ | 222k 47k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 2.7M |
What users say about Ulta Beauty: Makeup & Skincare
From the 200 most recent App Store reviews in the US.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Price & subscription: “Love the quality of items and prices are great”
- Ease of use: “It is so easy to navigate!”
- Fun: “Always enjoyed their products”
- Useful: “She is knowledgeable, helpful and most importantly very personable”
Common complaints
- Login & account: “Resetting password not working”
- Crashes & bugs: “Resetting password not working”
- Customer support: “Customer Service Nightmare”
- Price & subscription: “TOOK MY GIFT CARD BIRTHDAY MONEY”
About Ulta Beauty: Makeup & Skincare
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
Ulta Beauty: Makeup & Skincare App Store
Ulta Beauty: Makeup & Skincare gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Ulta Beauty: Makeup & Skincare is #28 in Shopping Free in United States and charting in 1 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Shopping FreeUlta Beauty: Makeup & Skincare on the App Store
App details
Ulta Beauty: Makeup & Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Ulta Beauty: Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #28 |
| United States | All AppsFree | #156 |
Apps near Ulta Beauty: Makeup & Skincare on the chart
Shopping Free, around #28.
Quince: Luxury Essentials#23
Sephora US: Makeup & Skincare#24
Alibaba.com B2B Trade App#25
Affirm: Buy now, pay over time#26
Lowe's Home Improvement#27
Etsy: Shop from Real People#29
Wayfair – Shop All Things Home#30
ALDI Grocery Pickup & Delivery#31
Macy's: Shop, Save, and Earn#32
Bath & Body Works | B&BW#33
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Ulta Beauty: Makeup & Skincare
From the 200 most recent App Store reviews in the US.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Price & subscription: “Love the quality of items and prices are great”
- Ease of use: “It is so easy to navigate!”
- Fun: “Always enjoyed their products”
- Useful: “She is knowledgeable, helpful and most importantly very personable”
Common complaints
- Login & account: “Resetting password not working”
- Crashes & bugs: “Resetting password not working”
- Customer support: “Customer Service Nightmare”
- Price & subscription: “TOOK MY GIFT CARD BIRTHDAY MONEY”
About Ulta Beauty: Makeup & Skincare
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
Latest updates
Store changes
What Ulta Beauty: Makeup & Skincare changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Ulta Salon, Cosmetics & Fragrance, Inc
Ulta Beauty: Makeup & Skincare Android
Ulta Beauty: Makeup & Skincare gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Ulta Beauty: Makeup & Skincare is #2 in Beauty Free on Google Play in United States and charting in 1 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Beauty FreeUlta Beauty: Makeup & Skincare at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free companion app for Ulta Beauty customers that integrates loyalty rewards, virtual try-on tools, and e-commerce with in-store salon booking. Currently ranked #3 in the US Beauty Free category, indicating strong market presence among non-paid beauty retail applications.
Similar apps: Sephora, Target, Amazon Shopping
Ulta Beauty: Makeup & Skincare on Google Play
App details
Tech stack
Trackers and permissions of build v8.5, from the εxodus privacy report (CC BY-SA).
Ulta Beauty: Makeup & Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Ulta Beauty: Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | BeautyFree | #2 |
Apps near Ulta Beauty: Makeup & Skincare on the chart
Beauty Free, around #2.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Ulta Beauty: Makeup & Skincare
From the 200 most recent Google Play reviews in the US.
Users are frustrated by persistent login loops and authentication failures that prevent account access. While some appreciate the product variety and AI features, technical glitches in checkout and search significantly degrade the experience.
Mixed (52% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about login and account problems, and crashes and bugs. Recent reviews are more negative than earlier ones.
What people like
- Ease of use: “The app is so easy to use”
- Price & subscription: “Fast delivery and good sale prices”
- Features & content: “Ulta always has a great variety of cosmetics”
- Useful: “Update 10/11/26 App works great”
Common complaints
- Login & account: “can not login to app EVER”
- Crashes & bugs: “search function is glitchy”
- Price & subscription: “like the price but the app is hard to login”
- Updates: “difficult to update autoshipments from app”
About Ulta Beauty: Makeup & Skincare
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.