first direct Downloads & Revenuefirst direct · App Store
first direct is #87 in Finance Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Developerfirst direct
CategoryFinance
PriceFree
Released
Rating★ 4.8 (466k)
Version6.01.0
Age rating4+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
📦Updated to version 6.01.0🔎Top 10 for “nationwide online banking”📦Updated to version 6.00.0🆕First spotted by AppInsider🆕Released on the App Store
Full timeline · 7 events
- ✏️first direct: app got bigger266 MB → 335 MB (+26%)
- 📦first direct updated to version 6.01.0A little fine-tuning! We've made some important fixes to keep things working as expected.
- 🔎first direct reached Top 10 for “nationwide online banking”#8 in United Kingdom search · popularity 85
- 📦first direct updated to version 6.00.0We've made behind-the-scenes improvements to keep the app running smoothly. Update to enjoy the latest security enhancements.
- 🆕first direct first spotted by AppInsider#79 in Top Free · Finance · United Kingdom
- 📦first direct version 5.22.0No release notes
- 🆕first direct released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
466k ratings
Measured
Best rank now
#87
Finance FreeMeasured
New ratings a week
404
▲ +16% vs the 2 weeks before
Measured
first direct on the App Store
App details
App ID
405905004
Publisher
first direct
On the store since
Jan 2011
15 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
335 MB
Also listed in
Business
first direct downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where first direct's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #87 |
Apps near first direct on the chart
Finance Free, around #87.
Ratings
App Store, worldwide.
Rating
4.8 ★
466k ratings
Measured
Ratings
466k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
404
▲ +16% vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
79/100
faster than 94% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About first direct
Your everyday just got a whole lot easier. Even better banking has arrived.
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff. You can now do more than ever from the comfort of your own phone - and if that’s not exciting enough, this is just the start of our mini digital revolution, with loads more improvements on the way.
So go on. Get yourself up to date.
Update now >>
• Free to use, but providers may charge for download and usage
• Use in accordance with local laws and check charges if using abroad
• Use in accordance with our App terms and conditions
• Use in accordance with Apple terms and conditions
• This app may be withdrawn at any time, but we’ll always keep you in the loop.
At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…
Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.
From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff. You can now do more than ever from the comfort of your own phone - and if that’s not exciting enough, this is just the start of our mini digital revolution, with loads more improvements on the way.
So go on. Get yourself up to date.
Update now >>
• Free to use, but providers may charge for download and usage
• Use in accordance with local laws and check charges if using abroad
• Use in accordance with our App terms and conditions
• Use in accordance with Apple terms and conditions
• This app may be withdrawn at any time, but we’ll always keep you in the loop.
Latest updates
6.01.0
A little fine-tuning! We've made some important fixes to keep things working as expected.
6.00.0
We've made behind-the-scenes improvements to keep the app running smoothly. Update to enjoy the latest security enhancements.
5.22.0
Store changes
What first direct changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
266 MB → 335 MB (+26%)