IIWII Downloads & RevenueIIWII · App Store
IIWII is #1 in Photo & Video Paid in Turkey and charting in 20 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperJoshua Johannes Hoffmann
CategoryPhoto & Video
Price1.99 USD
Released
Rating★ 4.7 (17)
Version5.4.0
Age rating4+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)5k+ worldwide
🚀Now shown next to PIPCA - film camera, Filmix Camera, Film Farm - Film Camera +2 more✏️New icon✏️New icon📦Updated to version 5.4.0📈Hit #1📈Entered the top 10📦Updated to version 5.3.0🆕Its developer released another app: Masoc: Photo & Video Editor🆕First spotted by AppInsider
Full timeline · 32 events
- 🚀IIWII: now shown next to PIPCA - film camera, Filmix Camera, Film Farm - Film Camera +2 morethe store's “similar apps” for it changed: who it's seen as competing with
- ✏️IIWII: new icon
→ 
· TW - ✏️IIWII: new icon
→ · JP, TH - ✏️IIWII: new icon → · 21 countries
- ✏️IIWII: app got bigger48 MB → 55 MB (+14%)
- ✏️IIWII: new icon → · VN
- 📦IIWII updated to version 5.4.0New:
• Foldable iPhone support — IIWII adapts to both displays, with viewfinder and controls side by side when unfolded and a dedicated landscape layout when folded
• Halation — CineStill 800T glows softly around bright highlights, just like the real film. Add the effect to your own looks in the Look Manager
• New app icons — a new default icon, plus five more to choose from in Settings
Improvements:
• Design improvements
• Masoc Style sliders in the Look Manager
• Visual feedback for grain and intensity
• Standard photo names like IMG_1234
• Soft Light is now off by default
• Stability and performance improvements… more - 📈IIWII hit #1Top Paid · Photo & Video · TR
- 📈IIWII entered the top 10Top Paid · All Apps · TR
- 📈IIWII new best rank in the overall chart: #4Top Paid · All Apps · TR
- 📈IIWII entered the top 10Top Paid · Photo & Video · MX
- 📈IIWII hit #1Top Paid · Photo & Video · ZA
- 📈IIWII entered the top 10Top Paid · Photo & Video · TR
- 📦IIWII updated to version 5.3.0New:
• Photographic Styles — fine-tune tone and color of your photos later in the Photos app. Experimental, turn it on under Settings → Processing
• Manual Aperture — set the f-stop yourself on iPhones with a variable aperture
Improved:
• Refreshed Settings design
• Reliable photo saving, even when you leave the app right after the shot
• Screen stays on while you shoot
• Steadier zoom when video recording starts
• Stability and performance improvements… more - 🆕IIWII: its developer released another app: Masoc: Photo & Video Editor
- 📈IIWII hit #1 in 2 chartsTop Paid · Photo & Video · AR · Top Paid · Photo & Video · PL
- 📈IIWII entered the top 10 in 3 chartsTop Paid · Photo & Video · ID · Top Paid · Photo & Video · PL · Top Paid · Photo & Video · TH
- 📈IIWII new best rank in the overall chart: #13Top Paid · All Apps · PH
- 📈IIWII entered the top 10Top Paid · Photo & Video · MY
- 📈IIWII entered the top 10Top Paid · Photo & Video · TW
- 📈IIWII entered the top 10Top Paid · Photo & Video · PH
- 📈IIWII entered the top 10 in 2 chartsTop Paid · Photo & Video · AR · Top Paid · Photo & Video · CO
- 📈IIWII entered the top 10Top Paid · Photo & Video · NL
- 📈IIWII entered the top 10 in 2 chartsTop Paid · Photo & Video · BR · Top Paid · Photo & Video · IT
- 📈IIWII entered the top 10Top Paid · Photo & Video · FR
- 📈IIWII entered the top 10Top Paid · Photo & Video · VN
- 📈IIWII entered the top 10Top Paid · Photo & Video · IN
- 📈IIWII hit #1Top Paid · Photo & Video · SE
- 📦IIWII updated to version 5.2.1New:
• Support for iPhone 18 Pro and iPhone 18 Pro Max
• Legacy iPhone Support — IIWII now runs on iPhones with iOS 15 and later, like the iPhone 6s or the first SE, with a lighter version of the app. RAW capture included… more - 🆕IIWII first spotted by AppInsider#5 in Top Paid · Photo & Video · Germany
- 📦IIWII version 5.2.0No release notes
- 🆕IIWII released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
17 ratings
Measured
Best rank now
#1
Photo & Video PaidMeasured
New ratings a week
2.5
App Store, 4-week average
Measured
IIWII at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
IIWII is a minimalist, paid camera app for iPhone users seeking authentic analog film aesthetics with real-time previews and manual controls. The app has achieved the #1 spot in Turkey's Photo & Video Paid charts and holds top-15 positions across several other international markets shortly after its January 2026 release.
Similar apps: VSCO, Halide Mark II, Filmic Pro
IIWII on the App Store
App details
App ID
6756866511
Publisher
Joshua Johannes Hoffmann
On the store since
Jan 2026
Under a year
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Content rating
4+
Languages
1
EN
Size
55 MB
App privacy Measured
IIWII declares it collects no data at all — the rarest and most private label on the App Store.
Declared label
Data Not Collected
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
IIWII downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where IIWII's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Turkey | Photo & VideoPaid | #1 |
 United States | Photo & VideoPaid | #36 |
| Germany | Photo & VideoPaid | #14 |
 Japan | Photo & VideoPaid | #57 |
 Brazil | Photo & VideoPaid | #17 |
 France | Photo & VideoPaid | #28 |
 Philippines | Photo & VideoPaid | #5 |
| Turkey | All AppsPaid | #29 |
 Italy | Photo & VideoPaid | #24 |
 United Kingdom | All AppsPaid | #184 |
 Indonesia | Photo & VideoPaid | #24 |
 India | Photo & VideoPaid | #43 |
| United Kingdom | Photo & VideoPaid | #95 |
 Taiwan | Photo & VideoPaid | #28 |
 Sweden | Photo & VideoPaid | #15 |
 Canada | Photo & VideoPaid | #60 |
 Malaysia | Photo & VideoPaid | #10 |
 Mexico | Photo & VideoPaid | #44 |
| Mexico | All AppsPaid | #149 |
| Indonesia | All AppsPaid | #131 |
 Australia | Photo & VideoPaid | #94 |
| Philippines | All AppsPaid | #55 |
 Poland | Photo & VideoPaid | #39 |
 Netherlands | Photo & VideoPaid | #48 |
 Vietnam | Photo & VideoPaid | #197 |
Apps near IIWII on the chart
Photo & Video Paid, around #1.
Ratings
App Store, worldwide.
Rating
4.7 ★
17 ratings
Measured
Ratings
17
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
2.5
4-week average
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
60/100
faster than 66% of Photo & Video apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about IIWII
From the 8 most recent App Store reviews in the US.
Users highly praise the app for its authentic Fuji-style film simulations and one-time pricing model that avoids subscriptions. The primary complaint concerns the lack of batch LUT import functionality, which is tedious for users with large libraries.
Mostly positive (75% of recent reviews give 4–5 stars). People like it for good value, and few ads. Recent reviews are more positive than earlier ones.
What people like
- Price & subscription: “He’s charging an extremely fair, one-time price”
- Ads: “Natural processing, film sims, no ads, fair price”
- Features & content: “I wish this entrepreneur nothing but the best and look forward to continued enhancements and features”
About IIWII
IIWII is a minimalist camera app that brings the beauty of analog film photography to your iPhone.
IT IS WHAT IT IS — No complicated settings, no endless menus. Just point, shoot, and capture authentic moments with stunning film-inspired looks applied in real-time.
TIMELESS FILM LOOKS
• Carefully crafted presets inspired by classic film stocks
• Real-time preview — what you see is what you get
• Adjustable intensity for your perfect look
• Import your own .cube LUT files as custom looks
• Look Manager — create and fine-tune your looks with tone curves, color mixing, white balance and more
• Natural Processing — less computational overprocessing, more authentic camera feel
FULL MANUAL CONTROL
• White Balance, Shutter Speed, ISO and Focus
• Each parameter toggleable between Auto and Manual
• Swipe down to reveal, swipe up to hide
THOUGHTFUL FEATURES
• RAW+ Capture on all iPhones — save DNG files alongside your photo
• Portrait mode with natural depth-of-field blur
• Double Exposure — blend two shots into one, just like real film
• Self-Timer with 2, 5 or 10 second countdown
• Record video with real-time film looks applied
• Grid overlays and horizon level for composition
• Built-in gallery with sharing and favorites
• QR Code detection
DESIGNED FOR SIMPLICITY
• Clean, distraction-free interface
• Ambient light effect reacts to your camera feed (iOS 26)
• Quick preset switching with swipe gestures
• Double-tap to flip camera
• Edge exposure slider for precise control
• Customizable top bar — choose your controls
• Lock Screen camera with shared settings and looks
PRIVACY FIRST
• GPS tagging is optional and controllable
• Location data automatically removed when sharing (configurable)
• No analytics, no tracking, no ads — ever
IIWII respects your moments. No cloud uploads, no accounts, no subscriptions. Your photos stay on your device.
Capture what matters. It is what it is.
IT IS WHAT IT IS — No complicated settings, no endless menus. Just point, shoot, and capture authentic moments with stunning film-inspired looks applied in real-time.
TIMELESS FILM LOOKS
• Carefully crafted presets inspired by classic film stocks
• Real-time preview — what you see is what you get
• Adjustable intensity for your perfect look
• Import your own .cube LUT files as custom looks
• Look Manager — create and fine-tune your looks with tone curves, color mixing, white balance and more
• Natural Processing — less computational overprocessing, more authentic camera feel
FULL MANUAL CONTROL
• White Balance, Shutter Speed, ISO and Focus
• Each parameter toggleable between Auto and Manual
• Swipe down to reveal, swipe up to hide
THOUGHTFUL FEATURES
• RAW+ Capture on all iPhones — save DNG files alongside your photo
• Portrait mode with natural depth-of-field blur
• Double Exposure — blend two shots into one, just like real film
• Self-Timer with 2, 5 or 10 second countdown
• Record video with real-time film looks applied
• Grid overlays and horizon level for composition
• Built-in gallery with sharing and favorites
• QR Code detection
DESIGNED FOR SIMPLICITY
• Clean, distraction-free interface
• Ambient light effect reacts to your camera feed (iOS 26)
• Quick preset switching with swipe gestures
• Double-tap to flip camera
• Edge exposure slider for precise control
• Customizable top bar — choose your controls
• Lock Screen camera with shared settings and looks
PRIVACY FIRST
• GPS tagging is optional and controllable
• Location data automatically removed when sharing (configurable)
• No analytics, no tracking, no ads — ever
IIWII respects your moments. No cloud uploads, no accounts, no subscriptions. Your photos stay on your device.
Capture what matters. It is what it is.
Latest updates
5.4.0
New:
• Foldable iPhone support — IIWII adapts to both displays, with viewfinder and controls side by side when unfolded and a dedicated landscape layout when folded
• Halation — CineStill 800T glows softly around bright highlights, just like the real film. Add the effect to your own looks in the Look Manager
• New app icons — a new default icon, plus five more to choose from in Settings
Improvements:
• Design improvements
• Masoc Style sliders in the Look Manager
• Visual feedback for grain and intensity
• Standard photo names like IMG_1234
• Soft Light is now off by default
• Stability and performance improvements
5.3.0
New:
• Photographic Styles — fine-tune tone and color of your photos later in the Photos app. Experimental, turn it on under Settings → Processing
• Manual Aperture — set the f-stop yourself on iPhones with a variable aperture
Improved:
• Refreshed Settings design
• Reliable photo saving, even when you leave the app right after the shot
• Screen stays on while you shoot
• Steadier zoom when video recording starts
• Stability and performance improvements
5.2.1
New:
• Support for iPhone 18 Pro and iPhone 18 Pro Max
• Legacy iPhone Support — IIWII now runs on iPhones with iOS 15 and later, like the iPhone 6s or the first SE, with a lighter version of the app. RAW capture included
Store changes
What IIWII changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
48 MB → 55 MB (+14%)
More from Joshua Johannes Hoffmann
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