IPSY: Personalized Beauty: iPhone vs Android
IPSY: Personalized Beauty gets 500+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
IPSY: Personalized Beauty by Ipsy is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
4.6 ★
154k ratings, both stores
Measured
Best rank now
#8
Android · 
Beauty Free
Beauty FreeMeasured
App Store
App details
App ID
1016673544
Publisher
Personalized Beauty Discovery, Inc.
Publisher country
United States
On the store since
Sep 2015
11 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
42 MB
Google Play
App details
App ID
com.ipsy.mobile.production
Publisher
Personalized Beauty Discovery, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v3.20.1, from the εxodus privacy report (CC BY-SA).
Trackers
8
Permissions
9
Trackers
Full permission listProSee plans
IPSY: Personalized Beauty downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | – | – |
| Google Play | 500+ | 1M+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where IPSY: Personalized Beauty's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.4 ★ | 599 |
| Google Play | 4.6 ★ | 154k 48k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 154k |
What users say about IPSY: Personalized Beauty
From the 111 most recent Google Play reviews in the US.
Users report severe technical issues including app crashes, slow loading, and navigation errors that hinder basic functionality. A significant number of complaints focus on unauthorized recurring charges, difficulty canceling subscriptions, and unresponsive customer service.
Mixed (47% of recent reviews give 4–5 stars). People like it for good value, and being fun. The main complaints are about price and subscriptions, and customer support.
What people like
- Price & subscription: “Great app at getting me to spend my money”
- Fun: “I love to go out and have fun!”
- Useful: “highly recommend it ladies”
Common complaints
- Price & subscription: “Not worth the money cance”
- Customer support: “customer service is awful”
- Login & account: “they dont take into account for severe allergies”
- Crashes & bugs: “slow super slow, freezes and is not user friendly”
About IPSY: Personalized Beauty
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
IPSY: Personalized Beauty iPhone
IPSY: Personalized Beauty gets 500+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
IPSY: Personalized Beauty is #98 in Shopping Free in Mexico and charting in 1 of 30 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
DeveloperIpsy
CategoryShopping
PriceFree
Released
Rating★ 4.4 (599)
Version4.4.0
Age rating4+
First seen by us
25 Sep 2026
25 Sep 2026Rating
4.4 ★
599 ratings
Measured
Best rank now
#98
Shopping FreeMeasured
IPSY: Personalized Beauty on the App Store
App details
App ID
1016673544
Publisher
Personalized Beauty Discovery, Inc.
Publisher country
United States
On the store since
Sep 2015
11 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
42 MB
IPSY: Personalized Beauty downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. iPhone downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where IPSY: Personalized Beauty's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Mexico | ShoppingFree | #98 |
Apps near IPSY: Personalized Beauty on the chart
Shopping Free, around #98.
Ratings
App Store, worldwide.
Rating
4.4 ★
599 ratings
Measured
Ratings
599
Measured
About IPSY: Personalized Beauty
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Latest updates
4.4.0
Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.
4.3.2
Fixes and improvements.
IPSY: Personalized Beauty Android
IPSY: Personalized Beauty gets 500+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
IPSY: Personalized Beauty is #8 in Beauty Free on Google Play in United States and charting in 2 of 23 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
DeveloperIPSY
CategoryBeauty
PriceFree
Released
Installs1M+
Rating★ 4.6 (154k)
Updated
Content ratingEveryone
Rating
4.6 ★
154k ratings
Measured
Best rank now
#8
Beauty FreeMeasured
IPSY: Personalized Beauty on Google Play
App details
App ID
com.ipsy.mobile.production
Publisher
Personalized Beauty Discovery, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v3.20.1, from the εxodus privacy report (CC BY-SA).
Trackers
8
Permissions
9
Trackers
Full permission listProSee plans
IPSY: Personalized Beauty downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where IPSY: Personalized Beauty's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | BeautyFree | #8 |
 Canada | BeautyFree | #12 |
Apps near IPSY: Personalized Beauty on the chart
Beauty Free, around #8.
Ratings
Google Play, worldwide.
Rating
4.6 ★
154k ratings
Measured
Ratings
154k
Measured
Written reviews
48k
Measured
What users say about IPSY: Personalized Beauty
From the 111 most recent Google Play reviews in the US.
Users report severe technical issues including app crashes, slow loading, and navigation errors that hinder basic functionality. A significant number of complaints focus on unauthorized recurring charges, difficulty canceling subscriptions, and unresponsive customer service.
Mixed (47% of recent reviews give 4–5 stars). People like it for good value, and being fun. The main complaints are about price and subscriptions, and customer support.
What people like
- Price & subscription: “Great app at getting me to spend my money”
- Fun: “I love to go out and have fun!”
- Useful: “highly recommend it ladies”
Common complaints
- Price & subscription: “Not worth the money cance”
- Customer support: “customer service is awful”
- Login & account: “they dont take into account for severe allergies”
- Crashes & bugs: “slow super slow, freezes and is not user friendly”
About IPSY: Personalized Beauty
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
What's new in 4.4.0
Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.