LEGO® Bluey Downloads & RevenueLEGO® Bluey · App Store & Google Play
LEGO® Bluey gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Bluey by StoryToys Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple🌟iOSFeaturing lifted it to #194 (from outside the chart)⭐iOSRatings pace jumped ×11⭐iOSRatings taking off in United States✏️iOSDescription updated✏️iOSDescription updated📦iOSUpdated to version 7.1.1📦AndroidUpdated to version 7.1.1🔎AndroidTop 10 for “lego”🔎iOSTop 10 for “control”⭐AndroidRecent ratings dipped to 4.0★📈AndroidEntered the top 100✏️AndroidDescription updated📈AndroidEntered the top 100 in 2 charts📈iOSCharting in a new country📈iOSEntered the top 100✏️AndroidNew icon📦AndroidUpdated to version 7.1.0🔎AndroidTop 10 for “lego”🆕AndroidFirst spotted by AppInsider
Full timeline · 60 events
- 🌟LEGO® Bluey featured by AppleiOSgames · US
- 🌟LEGO® Bluey: featuring lifted it to #194 (from outside the chart)iOSGreat for Families · AU
- 🌟LEGO® Bluey featured by Apple: “APPS WE LOVE”iOStoday · AU, US
- 🌟LEGO® Bluey: featuring lifted it to #156 (from outside the chart)iOSThe Best Games With New Updates · US
- 🌟LEGO® Bluey featured by Apple: “APPS WE LOVE”iOStoday · AU, US
- ✏️LEGO® Bluey: description updatediOS· AU
- 🌟LEGO® Bluey featured by AppleiOSgames · US
- ✏️LEGO® Bluey: description updatediOS· US
- ✏️LEGO® Bluey: needs a newer iOSiOSiOS 13.0 → iOS 15.0
- 🌟LEGO® Bluey featured by Apple: “APPS WE LOVE”iOStoday · AU, US
- 🌟LEGO® Bluey featured by Apple: “JUEGOS QUE NOS ENCANTAN”iOStoday · CO, US
- 📦LEGO® Bluey updated to version 7.1.1iOSIt’s Halloween at the Heeler’s House. Check out the Tea Party for surprises.
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!… more - 📦LEGO® Bluey updated to version 7.1.1AndroidIt’s Halloween at the Heeler’s House. Check out the Tea Party for surprises.
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!… more - 🔎LEGO® Bluey reached Top 10 for “lego”Android#10 in Australia search · popularity 87
- 🌟LEGO® Bluey featured by Apple: “모두에게 사랑받는 앱”iOStoday · KR
- 🔎LEGO® Bluey reached Top 10 for “control”iOS#9 in Poland search · popularity 38
- 🌟LEGO® Bluey featured by Apple: “모두에게 사랑받는 앱”iOStoday · KR
- 🌟LEGO® Bluey featured by Apple: “모두에게 사랑받는 앱”iOStoday · KR
- 🌟LEGO® Bluey featured by Apple: “모두에게 사랑받는 앱”iOStoday · KR
- 📈LEGO® Bluey entered the top 100AndroidTop Grossing · Family · TR
- ✏️LEGO® Bluey: description updatedAndroid· US
- 📈LEGO® Bluey entered the top 100 in 2 chartsAndroidTop Grossing · Family · MX · Top Free · Family · SE
- 📈LEGO® Bluey entered the top 10AndroidTop Grossing · Educational · TR
- 📈LEGO® Bluey entered the top 100 in 4 chartsAndroidTop Free · Educational · ES · Top Free · Family · MX · Top Free · Educational · TR · Top Free · Family · TW
- 📈LEGO® Bluey charting in a new countryAndroidTurkey
- 📈LEGO® Bluey entered the top 10 in 3 chartsAndroidTop Grossing · Educational · MX · Top Grossing · Educational · NL · Top Grossing · Educational · TH
- 📈LEGO® Bluey entered the top 100 in 8 chartsAndroidTop Free · Family · ES · Top Free · Educational · MX · Top Free · Family · NL · Top Grossing · Family · NL · +4 more
- 📈LEGO® Bluey charting in a new country in 6 chartsAndroidSpain · Mexico · Netherlands · Sweden · +2 more
- 📈LEGO® Bluey charting in a new countryiOSUnited States
- 📈LEGO® Bluey entered the top 10AndroidTop Grossing · Educational · DE
- 📈LEGO® Bluey entered the top 10AndroidTop Free · Educational · GB
- ✏️LEGO® Bluey: new iconiOS
→ 
· GB - ✏️LEGO® Bluey: new iconiOS → · AU
- 📈LEGO® Bluey entered the top 100iOSTop Grossing · Education · AU
- 📈LEGO® Bluey entered the top 10AndroidTop Free · Educational · CA
- ✏️LEGO® Bluey: new iconAndroid
→
· US
- 📦LEGO® Bluey updated to version 7.1.0iOSIt’s Halloween at the Heeler’s House. Check out the Tea Party for surprises. There might not be a Ghostbasket yet, but tricks and treats are all around. Take a good look in the garden – there are five spooky pumpkins to be found! Whoo!… more
- 🌟LEGO® Bluey featured by Apple: “APPS WE LOVE”iOStoday · CA
- 📦LEGO® Bluey updated to version 7.1.0AndroidIt’s Halloween at the Heeler’s House. Check out the Tea Party for surprises.
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!… more - 🌟LEGO® Bluey featured by Apple: “APPS WE LOVE”iOStoday · CA
- 📈LEGO® Bluey entered the top 10 in 2 chartsAndroidTop Free · Educational · AU · Top Free · Educational · US
- 📈LEGO® Bluey entered the top 100AndroidTop Free · Family · SA
- 📈LEGO® Bluey charting in a new countryiOSUnited Kingdom
- 📈LEGO® Bluey entered the top 10AndroidTop Grossing · Educational · US
- 📈LEGO® Bluey entered the top 100 in 2 chartsAndroidTop Free · Educational · KR · Top Free · Educational · SA
- 🆕LEGO® Bluey first spotted by AppInsideriOS#81 in Top Free · Education · Australia
- 🔎LEGO® Bluey reached Top 10 for “lego”Android#9 in Brazil search · popularity 82
- 🆕LEGO® Bluey first spotted by AppInsiderAndroidBrazil
- 🌟LEGO® Bluey featured by Apple: “DEVELOPER ROUNDUP”iOStoday · US
- 📦LEGO® Bluey version 7.0.0iOSA wonderful day at the Glasshouse Primary School.
Indy and Rusty are playing Mum’s and Dad’s,
and the baby is going to need a little house!
Bluey is busy making Fish n’ Chips for everyone.
And as for the Terriers, they are defending their fort!
“For Scotland!”… more - 📦LEGO® Bluey version 7.0.0AndroidA wonderful day at the Glasshouse Primary School.
Indy and Rusty are playing Mum’s and Dad’s,
and the baby is going to need a little house!
Bluey is busy making Fish n’ Chips for everyone
And as for the Terriers, they are defending their fort!
“For Scotland!”… more - 🆕LEGO® Bluey released on the App StoreiOS
- 🆕LEGO® Bluey released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
3.9 ★
20k ratings, both stores
Measured
Best rank now
#6
Android · 
Games › Educational Grossing
Games › Educational GrossingMeasured
New ratings a week
1,339
▲ ×11+ vs the 2 weeks before (App Store)
Measured
LEGO® Bluey at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Sandbox Building Cartoon 3D Modern short sessions IAP Subscription
#kids #educational #lego #bluey #creative #casual
App Store
App details
App ID
6740210196
Publisher
StoryToys Limited
Publisher country
Ireland
On the store since
Aug 2025
1 year on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
22
AR CS DA NL EN FI FR DE EL HU ID GA …
Size
392 MB
Also listed in
Games
Google Play
App details
App ID
com.storytoys.lego.bluey.googleplay
Publisher
STORYTOYS LIMITED
Publisher country
Ireland
Content rating
Everyone
Tech stack
Trackers and permissions of build v5.0.0, from the εxodus privacy report (CC BY-SA).
Trackers
1
Permissions
13
Trackers
Google Firebase Analytics
Full permission listProSee plans
LEGO® Bluey downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 5M+ |
| Google Play | 10k+ | 5M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where LEGO® Bluey's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How LEGO® Bluey makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Yearly Subscription subscription | |
| 3 | MONTHLY SUBSCRIPTION subscription | |
| 4 | BLUEY MONTHLY SUBSCRIPTION subscription | |
| 5 | BEACH DAY | |
| 6 | Playground Fun | |
| 7 | AROUND THE HOUSE | |
| 8 | Christmas at the Heelers | |
| 9 | School Day | |
| 10 | The Grannies |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #170 Education Free | 1 of 30 countries | #170 | – |
| Google Play | #6 Games › Educational Grossing | 21 of 23 countries | #17 | #12 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
1,130
▲ ×11+ vs the 2 weeks before
Recent ratings
3.9★
vs 4.1★ lifetime
Review momentum
91/100
top 1% of Education apps
Growing fastest in United States ▲ ×11+
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 922 | 82% | ▲ ×11+ |
 United Kingdom | 152 | 13% | – |
| Australia | 56 | 5% | ▼ -15% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
209
steady vs the 2 weeks before
Written reviews a week
under 1
Google Play
Recent ratings
3.7★
vs 4.5★ lifetime
Review momentum
71/100
faster than 92% of Game educational apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.1 ★ | 3.9k |
| Google Play | 3.9 ★ | 16k 169 written reviews |
| Both stores | 3.9 ★ weighted by ratings | 20k |
What users say about LEGO® Bluey
From the 121 most recent Google Play reviews in the US.
Users strongly criticize the subscription model and paywalls for a children's game, calling them predatory and expensive. Technical issues like crashes after updates and inability to unlock content despite payment are also frequent complaints.
Mixed but leaning positive (64% of recent reviews give 4–5 stars). People like it for good value, and regular updates. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Price & subscription: “going to request a refund”
- Updates: “update 18Jul2026- app now works again”
- Fun: “love the app 😍 my kiddo enjoys all the options it provides”
- Crashes & bugs: “worked fine before update but now crashes when trying to launch it”
Common complaints
- Price & subscription: “better if you didnt have to pay”
- Crashes & bugs: “game suddenly crashes on start on Pixel 9”
- Fun: “I canceled the subscription after having a trial period to see if my son enjoyed it and even after the subscription was canceled I was charged for another month”
- Login & account: “I am on the account of purchase and I need to know how to connect with someone to fix the problem”
About LEGO® Bluey
Join Bluey, Bingo, Mum and Dad in this fun LEGO® game packed with building, challenges, and the chance to play out fun moments from the show!
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription
LEGO® Bluey App Store
LEGO® Bluey gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Bluey is #170 in Education Free in United States and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperStoryToys Limited
CategoryEducation
PriceFree
Released
Rating★ 4.1 (3.9k)
Version7.1.1
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Installs (est.)5M+ worldwide
Rating
4.1 ★
3.9k ratings
Measured
Best rank now
#170
Education FreeMeasured
New ratings a week
1,130
▲ ×11+ vs the 2 weeks before
Measured
LEGO® Bluey on the App Store
App details
App ID
6740210196
Publisher
StoryToys Limited
Publisher country
Ireland
On the store since
Aug 2025
1 year on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
22
AR CS DA NL EN FI FR DE EL HU ID GA …
Size
392 MB
Also listed in
Games
LEGO® Bluey downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where LEGO® Bluey's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in LEGO® Bluey before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How LEGO® Bluey makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Yearly Subscription subscription | |
| 3 | MONTHLY SUBSCRIPTION subscription | |
| 4 | BLUEY MONTHLY SUBSCRIPTION subscription | |
| 5 | BEACH DAY | |
| 6 | Playground Fun | |
| 7 | AROUND THE HOUSE | |
| 8 | Christmas at the Heelers | |
| 9 | School Day | |
| 10 | The Grannies |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | EducationFree | #170 |
Apps near LEGO® Bluey on the chart
Education Free, around #170.
Tandem: Practice Languages#165
Noticed: Communication Skills#166
Mimo: Learn Python Coding & AI#167
StudyFetch: AI Tutor#168
Astra AI: Study & Exam Prep#169
Quiz AI: AI Homework Helper#171
Stimuler- English Speaking App#172
Kinedu: Baby Development#173
المدرسة الإلكترونية#174
First Aid: American Red Cross#175
Ratings
App Store, worldwide.
Rating
4.1 ★
3.9k ratings
Measured
Ratings
3.9k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,130
▲ ×11+ vs the 2 weeks before
Recent ratings
3.9★
vs 4.1★ lifetime
Review momentum
91/100
top 1% of Education apps
Growing fastest in United States ▲ ×11+
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 922 | 82% | ▲ ×11+ |
| United Kingdom | 152 | 13% | – |
| Australia | 56 | 5% | ▼ -15% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About LEGO® Bluey
Join Bluey, Bingo, Mum and Dad in this fun LEGO® game packed with building, challenges, and the chance to play out fun moments from the show!
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription
Latest updates
7.1.1
It’s Halloween at the Heeler’s House. Check out the Tea Party for surprises.
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!
7.1.0
It’s Halloween at the Heeler’s House. Check out the Tea Party for surprises. There might not be a Ghostbasket yet, but tricks and treats are all around. Take a good look in the garden – there are five spooky pumpkins to be found! Whoo!
7.0.0
A wonderful day at the Glasshouse Primary School.
Indy and Rusty are playing Mum’s and Dad’s,
and the baby is going to need a little house!
Bluey is busy making Fish n’ Chips for everyone.
And as for the Terriers, they are defending their fort!
“For Scotland!”
Store changes
What LEGO® Bluey changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
Description updated
Needs a newer iOS
iOS 13.0 → iOS 15.0
More from StoryToys Limited
LEGO® Bluey Android
LEGO® Bluey gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LEGO® Bluey is #12 in Games › Educational Grossing on Google Play in United States and charting in 21 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperStoryToys
CategoryGames › Educational
PriceFree
Released
Installs5M+
Rating★ 3.9 (16k)
Updated
Content ratingEveryone
Rating
3.9 ★
16k ratings
Measured
Best rank now
#12
Games › Educational GrossingMeasured
New ratings a week
209
steady vs the 2 weeks before
Measured
LEGO® Bluey at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Sandbox Building Cartoon 3D Modern short sessions IAP Subscription
#kids #educational #lego #bluey #creative #casual
LEGO® Bluey on Google Play
App details
App ID
com.storytoys.lego.bluey.googleplay
Publisher
STORYTOYS LIMITED
Publisher country
Ireland
Content rating
Everyone
Tech stack
Trackers and permissions of build v5.0.0, from the εxodus privacy report (CC BY-SA).
Trackers
1
Permissions
13
Trackers
Google Firebase Analytics
Full permission listProSee plans
LEGO® Bluey downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where LEGO® Bluey's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in LEGO® Bluey before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How LEGO® Bluey makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Yearly Subscription subscription | |
| 3 | MONTHLY SUBSCRIPTION subscription | |
| 4 | BLUEY MONTHLY SUBSCRIPTION subscription | |
| 5 | BEACH DAY | |
| 6 | Playground Fun | |
| 7 | AROUND THE HOUSE | |
| 8 | Christmas at the Heelers | |
| 9 | School Day | |
| 10 | The Grannies |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Germany
India
Japan
Mexico
Indonesia
Saudi Arabia
United Arab Emirates
Turkey
Canada
Netherlands
France
Thailand
Brazil
Italy
Spain
Sweden
South Korea
TaiwanApps near LEGO® Bluey on the chart
Games › Educational Grossing, around #12.
Ratings
Google Play, worldwide.
Rating
3.9 ★
16k ratings
Measured
Ratings
16k
Measured
Written reviews
169
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
209
steady vs the 2 weeks before
Written reviews a week
under 1
Google Play
Recent ratings
3.7★
vs 4.5★ lifetime
Review momentum
71/100
faster than 92% of Game educational apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about LEGO® Bluey
From the 121 most recent Google Play reviews in the US.
Users strongly criticize the subscription model and paywalls for a children's game, calling them predatory and expensive. Technical issues like crashes after updates and inability to unlock content despite payment are also frequent complaints.
Mixed but leaning positive (64% of recent reviews give 4–5 stars). People like it for good value, and regular updates. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Price & subscription: “going to request a refund”
- Updates: “update 18Jul2026- app now works again”
- Fun: “love the app 😍 my kiddo enjoys all the options it provides”
- Crashes & bugs: “worked fine before update but now crashes when trying to launch it”
Common complaints
- Price & subscription: “better if you didnt have to pay”
- Crashes & bugs: “game suddenly crashes on start on Pixel 9”
- Fun: “I canceled the subscription after having a trial period to see if my son enjoyed it and even after the subscription was canceled I was charged for another month”
- Login & account: “I am on the account of purchase and I need to know how to connect with someone to fix the problem”
About LEGO® Bluey
Join Bluey, Bingo, Mum and Dad in this fun LEGO® game packed with building, challenges, and the chance to play out fun moments from the show!
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY
Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler’s house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
This app contains sample content that is free to play. If you subscribe to the app you can play with EVERYTHING. While you are subscribed you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
Google Play does not permit in-app purchases and free apps to be shared via Family Library. Therefore, any purchases you make in this app will NOT be shareable via Family Library.
LEGO®, DUPLO®, the LEGO logo
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY
Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler’s house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Children’s Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
This app contains sample content that is free to play. If you subscribe to the app you can play with EVERYTHING. While you are subscribed you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
Google Play does not permit in-app purchases and free apps to be shared via Family Library. Therefore, any purchases you make in this app will NOT be shareable via Family Library.
LEGO®, DUPLO®, the LEGO logo
What's new in 7.1.1
It’s Halloween at the Heeler’s House. Check out the Tea Party for surprises.
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!
There might not be a Ghostbasket yet, but tricks and treats are all around.
Take a good look in the garden – there are five spooky pumpkins to be found!
Whoo!
Store changes
What LEGO® Bluey changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
New icon
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