LEGO® Bluey: iPhone vs Android
LEGO® Bluey gets 10k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
LEGO® Bluey by StoryToys Limited is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
4.3 ★
18k ratings, both stores
Measured
Best rank now
#8
Android · 
Games › Educational Grossing
Games › Educational GrossingMeasured
LEGO® Bluey at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Sandbox Building Cartoon 3D Modern short sessions IAP Subscription
#kids #educational #lego #bluey #creative #casual
App Store
App details
App ID
6740210196
Publisher
StoryToys Limited
Content rating
4+
Google Play
App details
App ID
com.storytoys.lego.bluey.googleplay
Publisher
StoryToys
Content rating
Everyone
Tech stack
Trackers and permissions of build v5.0.0, from the εxodus privacy report (CC BY-SA).
Trackers
1
Permissions
13
Trackers
Google Firebase Analytics
Full permission listProSee plans
LEGO® Bluey downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 1k+ | 5M+ |
| Google Play | 10k+ | 5M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where LEGO® Bluey's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How LEGO® Bluey makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
Education FreeRatings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.1 ★ | 3.5k |
| Google Play | 4.3 ★ | 15k 162 written reviews |
| Both stores | 4.3 ★ weighted by ratings | 18k |
What users say about LEGO® Bluey
From the 100 most recent Google Play reviews in the US.
Mixed but leaning positive (62% of recent reviews give 4–5 stars). People like it for good value, and regular updates. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Price & subscription: “going to request a refund”
- Updates: “update 18Jul2026- app now works again”
- Crashes & bugs: “worked fine before update but now crashes when trying to launch it”
- Features & content: “love the app 😍 my kiddo enjoys all the options it provides”
Common complaints
- Price & subscription: “better if you didnt have to pay”
- Crashes & bugs: “game suddenly crashes on start on Pixel 9”
- Fun: “I canceled the subscription after having a trial period to see if my son enjoyed it and even after the subscription was canceled I was charged for another month”
- Features & content: “l what is a positive bluey beast level?”
About LEGO® Bluey
Join Bluey, Bingo, Mum and Dad in this fun LEGO® game packed with building, challenges, and the chance to play out fun moments from the show!
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Child Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription and t
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.
LET’S GO FOR A DRIVE (FREE)
Bluey and Dad are off on a road trip to see the Big Peanut! Pack the car, stay ahead of the Grey Nomads, create your own window entertainment, and build unforgettable memories along the way.
BEACH DAY Bluey, Bingo, Mum and Dad are heading to the beach for a day out! Splash in the surf and ride the waves. Build the sandcastle of your dreams and then follow footprints to dig up clues and uncover buried treasure.
AROUND THE HOUSE
Enjoy a playdate with Bluey and Bingo at the Heeler house! Play hide and seek, make mischief with the Magic Xylophone, cross the living room when the floor is lava, and build toys in the playroom.
The app is thoughtfully designed to align with young children’s developmental needs, supporting both emotional and cognitive growth through engaging, meaningful play.
SUPPORT
For any questions or assistance, please reach out to us at [email protected].
ABOUT STORYTOYS
Our mission is to bring the world's most popular characters, worlds, and stories to life for children. We make apps for kids that engage them in well-rounded activities designed to help them learn, play, and grow. Parents can enjoy peace of mind knowing their kids are learning and having fun at the same time.
PRIVACY & TERMS
StoryToys takes children's privacy seriously and ensures that its apps comply with privacy laws, including the Child Online Privacy Protection Act (COPPA). If you would like to learn more about the information we collect and how we use it, please visit our privacy policy at https://storytoys.com/privacy.
Read our terms of use here: https://storytoys.com/terms.
SUBSCRIPTION & IN-APP PURCHASE
You can buy individual units of content via in-app purchases. Alternatively, if you subscribe to the app you can play with EVERYTHING. We regularly add new stuff, so subscribed users will enjoy ever-expanding play opportunities.
• Subscriptions are billed monthly or annually according to the rate of the selected subscription plan.
• You can change your mind at any point. Cancelling can be done through your iTunes settings.
• Your subscription will auto-renew at the cost of the chosen package unless you cancel it 24 hours before the end of the current subscription period. Subscription fees are charged to your iTunes account.
• After purchase, you can manage your subscription and t