MacroFactor Downloads & RevenueMacroFactor: Macro Tracker · App Store & Google Play
MacroFactor: Macro Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
MacroFactor: Macro Tracker by Stronger By Science Technologies LLC is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
MacroFactor: Macro Tracker update history & changes
Last change · 63 events since 14 Sep 2021Full timeline ↓✏️iOSDescription updated✏️iOSRenamed📦iOSUpdated to version 5.8.11📦AndroidUpdated to version 5.8.10✏️AndroidDescription updated✏️AndroidShort description updated📈AndroidEntered the top 10📈AndroidEntered the top 10📈iOSEntered the top 10 in 2 charts📈iOSEntered the top 10 in 2 charts🆕AndroidFirst spotted by AppInsider📦iOSUpdated to version 5.8.9🆕iOSFirst spotted by AppInsider📦AndroidUpdated to version 5.8.8🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 63 events
- ✏️MacroFactor: Macro Tracker: description updatediOS· VN, AR
- ✏️MacroFactor: Macro Tracker: renamediOSMacroFactor - Macro Tracker → MacroFactor: Macro Tracker · VN, AR
- ✏️MacroFactor: Macro Tracker added hidden keywords: nutrition, myfitnesspal, ai-fitness, weight +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker: description updatediOS· 24 countries
- ✏️MacroFactor: Macro Tracker: renamediOSMacroFactor - Macro Tracker → MacroFactor: Macro Tracker · 24 countries
- ✏️MacroFactor: Macro Tracker added hidden keywords: trackingiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦MacroFactor: Macro Tracker updated to version 5.8.11iOS* Food icons set has been expanded
* Bug fixes and performance improvements - ✏️MacroFactor: Macro Tracker added hidden keywords: cronometer, myfitnesspaliOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: weeklyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: coachiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: hac, habitsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: recipesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: calculatoriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: 歩数iOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: labiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦MacroFactor: Macro Tracker updated to version 5.8.10Android* Food icons set has been expanded
* Bug fixes and performance improvements - ✏️MacroFactor: Macro Tracker: description updatedAndroid· US
- ✏️MacroFactor: Macro Tracker: short description updatedAndroid· US
- ✏️MacroFactor: Macro Tracker added hidden keywords: diet, coachiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 10AndroidTop Grossing · Health & Fitness · NL
- 📈MacroFactor: Macro Tracker entered the top 10AndroidTop Grossing · Health & Fitness · VN
- 📈MacroFactor: Macro Tracker entered the top 100AndroidTop Grossing · Health & Fitness · MX
- 📈MacroFactor: Macro Tracker charting in a new countryAndroidMexico
- ✏️MacroFactor: Macro Tracker added hidden keywords: bulk, habitiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: mealiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 10 in 2 chartsiOSTop Grossing · Health & Fitness · JP · Top Grossing · Health & Fitness · MY
- 📈MacroFactor: Macro Tracker entered the top 100 in 2 chartsAndroidTop Grossing · Health & Fitness · ES · Top Grossing · All Apps · SE
- 📈MacroFactor: Macro Tracker charting in a new countryAndroidSpain
- 📈MacroFactor: Macro Tracker entered the top 10 in 2 chartsiOSTop Grossing · Health & Fitness · PH · Top Grossing · Health & Fitness · ZA
- 📈MacroFactor: Macro Tracker charting in a new country in 6 chartsiOSArgentina · Colombia · Malaysia · Philippines · +2 more
- 📈MacroFactor: Macro Tracker entered the top 10AndroidTop Grossing · Health & Fitness · SE
- 📈MacroFactor: Macro Tracker charting in a new country in 4 chartsAndroidNetherlands · Sweden · Thailand · Vietnam
- 📈MacroFactor: Macro Tracker entered the top 100 in 3 chartsAndroidTop Grossing · Health & Fitness · NL · Top Grossing · Health & Fitness · TH · Top Grossing · Health & Fitness · VN
- ✏️MacroFactor: Macro Tracker added hidden keywords: 筋トレ記録iOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 100AndroidTop Grossing · Health & Fitness · IT
- 📈MacroFactor: Macro Tracker charting in a new countryAndroidItaly
- 📈MacroFactor: Macro Tracker entered the top 10iOSTop Grossing · Health & Fitness · AE
- 📈MacroFactor: Macro Tracker entered the top 100AndroidTop Grossing · All Apps · AU
- 📈MacroFactor: Macro Tracker new best rank in the overall chart: #82AndroidTop Grossing · All Apps · CA
- ✏️MacroFactor: Macro Tracker added hidden keywords: nutritioniOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 100AndroidTop Free · Health & Fitness · CA
- ✏️MacroFactor: Macro Tracker added hidden keywords: recipes, 筋肉iOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: weightiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: ヘルスケア, meal, carbsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️MacroFactor: Macro Tracker added hidden keywords: nutrition, weightiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 10iOSTop Grossing · Health & Fitness · MX
- 📈MacroFactor: Macro Tracker entered the top 10AndroidTop Grossing · Health & Fitness · AE
- 📈MacroFactor: Macro Tracker new best rank in the overall chart: #83AndroidTop Grossing · All Apps · CA
- ✏️MacroFactor: Macro Tracker added hidden keywords: planner, recipesiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker new best rank in the overall chart: #85AndroidTop Grossing · All Apps · CA
- 📈MacroFactor: Macro Tracker entered the top 100AndroidTop Free · Health & Fitness · AU
- ✏️MacroFactor: Macro Tracker added hidden keywords: diet, weightiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈MacroFactor: Macro Tracker entered the top 10 in 2 chartsAndroidTop Grossing · Health & Fitness · ID · Top Grossing · Health & Fitness · SA
- 📈MacroFactor: Macro Tracker new best rank in the overall chart: #88AndroidTop Grossing · All Apps · CA
- 📈MacroFactor: Macro Tracker new best rank in the overall chart: #94AndroidTop Grossing · All Apps · CA
- 🆕MacroFactor: Macro Tracker first spotted by AppInsiderAndroidUnited States
- 📦MacroFactor: Macro Tracker updated to version 5.8.9iOS* Bug fixes and performance improvements
- 🆕MacroFactor: Macro Tracker first spotted by AppInsideriOS#10 in Top Grossing · Health & Fitness · Australia
- 📦MacroFactor: Macro Tracker updated to version 5.8.8Android* UI optimization for large screen sizes
* Bug fixes and performance improvements - 📦MacroFactor: Macro Tracker version 5.8.9Android* Bug fixes and performance improvements
- 📦MacroFactor: Macro Tracker version 5.8.8iOSNo release notes
- 🆕MacroFactor: Macro Tracker released on the App StoreiOS
- 🆕MacroFactor: Macro Tracker released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
42k ratings, both stores
Measured
Best rank now
#7
Android · 
Health & Fitness Grossing
Health & Fitness GrossingMeasured
New ratings a week
400
▼ -7% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1553503471
Publisher
Stronger By Science Technologies LLC
Publisher country
United States
On the store since
Sep 2021
5 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
9+
2 content notes below
Languages
2
EN JA
Size
259 MB
Content notesInfrequent/Mild Profanity or Crude HumorInfrequent/Mild Mature/Suggestive Themes
Google Play
App details
App ID
com.sbs.diet
Publisher
Stronger By Science Technologies LLC
Publisher country
United States
Content rating
Everyone 10+
Tech stack
Trackers and permissions of build v5.8.10, from the εxodus privacy report (CC BY-SA).
Trackers
2
Permissions
28
Trackers
Google CrashLyticsGoogle Firebase Analytics
Full permission listProSee plans
MacroFactor: Macro Tracker downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 1M+ |
| Google Play | 500+ | 1M+ Measured |
| Total | 1k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where MacroFactor: Macro Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How MacroFactor: Macro Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Annual Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | Annual Subscription subscription | |
| 5 | Semiannual Subscription subscription | |
| 6 | Semiannual Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | Annual Subscription Bundle subscription | |
| 10 | Annual Subscription subscription |
Hidden keywords
MacroFactor: Macro Tracker shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #10 Health & Fitness Grossing | 25 of 30 countries | #96 | #12 |
| Google Play | #7 Health & Fitness Grossing | 15 of 23 countries | – | #8 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
290
▼ -7% vs the 2 weeks before
Written reviews a week
5.5
US App Store
Recent ratings
4.8★
vs 4.8★ lifetime
Recent written reviews
3.6★
people who write skew negative
Review momentum
82/100
faster than 96% of Health & Fitness apps
Growing fastest in 
Mexico ▲ +50% · 
Germany ▲ +33% · 
Canada ▲ +30%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 191 | 68% | ▼ -10% |
| Canada | 28 | 10% | ▲ +30% |
| Australia | 16 | 6% | ▼ -39% |
 United Kingdom | 16 | 6% | ▼ -11% |
 Japan | 11 | 4% | ▼ -8% |
| Germany | 4.8 | 2% | ▲ +33% |
| Mexico | 4.5 | 2% | ▲ +50% |
 Turkey | 2.5 | 1% | ▼ -29% |
 Spain | 2.2 | 1% | ▼ -17% |
 South Africa | 2 | 1% | – |
 Netherlands | 1.8 | 1% | – |
 Sweden | 1.8 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
110
▼ -7% vs the 2 weeks before
Written reviews a week
4
Google Play
Recent ratings
5.0★
vs 4.8★ lifetime
Recent written reviews
3.7★
people who write skew negative
Review momentum
63/100
faster than 62% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 24k |
| Google Play | 4.5 ★ | 18k 1.8k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 42k |
What users say about MacroFactor: Macro Tracker
From the 83 most recent App Store reviews in the US.
Users praise the app's algorithmic accuracy and clean interface for macro tracking but criticize its high subscription cost and restrictive data policies. Significant complaints focus on inaccurate food database entries, broken barcode scanning, and frustrating UI updates that hinder usability.
Mixed (54% of recent reviews give 4–5 stars). People like it for being easy to use, and privacy. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “This is a really smart app that’s easy to use”
- Privacy & data: “Beat tracking app I’ve used”
- Useful: “The weight trend and energy expenditure features are so helpful”
- Features & content: “I love the AI recipe feature”
Common complaints
- Price & subscription: “So, no free trial, no go”
- Features & content: “The core feature is easy enough”
- Ease of use: “The core feature is easy enough”
- Design: “Only reviewing the new UI update”
About MacroFactor: Macro Tracker
MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science.
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium macro tracker app that offers three auto-renewing sub
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium macro tracker app that offers three auto-renewing sub
MacroFactor: Macro Tracker App Store
MacroFactor: Macro Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
MacroFactor: Macro Tracker is #12 in Health & Fitness Grossing in United States and charting in 25 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperStronger By Science Technologies LLC
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.8 (24k)
Version5.8.11
Age rating9+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)1M+ worldwide
Rating
4.8 ★
24k ratings
Measured
Best rank now
#12
Health & Fitness GrossingMeasured
New ratings a week
290
▼ -7% vs the 2 weeks before
Measured
MacroFactor: Macro Tracker on the App Store
App details
App ID
1553503471
Publisher
Stronger By Science Technologies LLC
Publisher country
United States
On the store since
Sep 2021
5 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
9+
2 content notes below
Languages
2
EN JA
Size
259 MB
Content notesInfrequent/Mild Profanity or Crude HumorInfrequent/Mild Mature/Suggestive Themes
MacroFactor: Macro Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where MacroFactor: Macro Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in MacroFactor: Macro Tracker before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How MacroFactor: Macro Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Annual Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | Annual Subscription subscription | |
| 5 | Semiannual Subscription subscription | |
| 6 | Semiannual Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | Annual Subscription Bundle subscription | |
| 10 | Annual Subscription subscription |
Hidden keywords
MacroFactor: Macro Tracker shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Apps near MacroFactor: Macro Tracker on the chart
Health & Fitness Grossing, around #12.
Ratings
App Store, worldwide.
Rating
4.8 ★
24k ratings
Measured
Ratings
24k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
290
▼ -7% vs the 2 weeks before
Written reviews a week
5.5
US App Store
Recent ratings
4.8★
vs 4.8★ lifetime
Recent written reviews
3.6★
people who write skew negative
Review momentum
82/100
faster than 96% of Health & Fitness apps
Growing fastest in Mexico ▲ +50% · Germany ▲ +33% · Canada ▲ +30%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 191 | 68% | ▼ -10% |
| Canada | 28 | 10% | ▲ +30% |
| Australia | 16 | 6% | ▼ -39% |
| United Kingdom | 16 | 6% | ▼ -11% |
| Japan | 11 | 4% | ▼ -8% |
| Germany | 4.8 | 2% | ▲ +33% |
| Mexico | 4.5 | 2% | ▲ +50% |
| Turkey | 2.5 | 1% | ▼ -29% |
| Spain | 2.2 | 1% | ▼ -17% |
| South Africa | 2 | 1% | – |
| Netherlands | 1.8 | 1% | – |
| Sweden | 1.8 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about MacroFactor: Macro Tracker
From the 83 most recent App Store reviews in the US.
Users praise the app's algorithmic accuracy and clean interface for macro tracking but criticize its high subscription cost and restrictive data policies. Significant complaints focus on inaccurate food database entries, broken barcode scanning, and frustrating UI updates that hinder usability.
Mixed (54% of recent reviews give 4–5 stars). People like it for being easy to use, and privacy. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “This is a really smart app that’s easy to use”
- Privacy & data: “Beat tracking app I’ve used”
- Useful: “The weight trend and energy expenditure features are so helpful”
- Features & content: “I love the AI recipe feature”
Common complaints
- Price & subscription: “So, no free trial, no go”
- Features & content: “The core feature is easy enough”
- Ease of use: “The core feature is easy enough”
- Design: “Only reviewing the new UI update”
About MacroFactor: Macro Tracker
MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science.
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium macro tracker app that offers three auto-renewing sub
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium macro tracker app that offers three auto-renewing sub
Latest updates
5.8.11
* Food icons set has been expanded
* Bug fixes and performance improvements
5.8.9
* Bug fixes and performance improvements
5.8.8
Store changes
What MacroFactor: Macro Tracker changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated 
Renamed
MacroFactor - Macro Tracker → MacroFactor: Macro Tracker
Description updated 
More from Stronger By Science Technologies LLC
MacroFactor - Macro Tracker Android
MacroFactor - Macro Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
MacroFactor - Macro Tracker is #8 in Health & Fitness Grossing on Google Play in United States and charting in 15 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperStronger By Science Technologies LLC
CategoryHealth & Fitness
PriceFree
Released
Installs1M+
Rating★ 4.5 (18k)
Updated
Content ratingEveryone 10+
Rating
4.5 ★
18k ratings
Measured
Best rank now
#8
Health & Fitness GrossingMeasured
New ratings a week
110
▼ -7% vs the 2 weeks before
Measured
MacroFactor - Macro Tracker on Google Play
App details
App ID
com.sbs.diet
Publisher
Stronger By Science Technologies LLC
Publisher country
United States
Content rating
Everyone 10+
Tech stack
Trackers and permissions of build v5.8.10, from the εxodus privacy report (CC BY-SA).
Trackers
2
Permissions
28
Trackers
Google CrashLyticsGoogle Firebase Analytics
Full permission listProSee plans
MacroFactor - Macro Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where MacroFactor - Macro Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in MacroFactor - Macro Tracker before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How MacroFactor - Macro Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Monthly Subscription subscription | |
| 2 | Annual Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | Annual Subscription subscription | |
| 5 | Semiannual Subscription subscription | |
| 6 | Semiannual Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | Annual Subscription Bundle subscription | |
| 10 | Annual Subscription subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessGrossing | #8 |
| Japan | Health & FitnessGrossing | #18 |
| United Kingdom | Health & FitnessGrossing | #12 |
| Australia | Health & FitnessGrossing | #7 |
| Canada | Health & FitnessGrossing | #7 |
| United States | All AppsGrossing | #191 |
| Germany | Health & FitnessGrossing | #31 |
| Indonesia | Health & FitnessGrossing | #12 |
| Saudi Arabia | Health & FitnessGrossing | #12 |
| United Kingdom | All AppsGrossing | #156 |
| United Arab Emirates | Health & FitnessGrossing | #12 |
| Canada | All AppsGrossing | #96 |
| Spain | Health & FitnessGrossing | #26 |
| Sweden | Health & FitnessGrossing | #11 |
| France | Health & FitnessGrossing | #52 |
| Australia | All AppsGrossing | #115 |
| Thailand | Health & FitnessGrossing | #12 |
| Netherlands | Health & FitnessGrossing | #21 |
| Vietnam | Health & FitnessGrossing | #12 |
| Australia | Health & FitnessFree | #121 |
| Canada | Health & FitnessFree | #150 |
| Sweden | All AppsGrossing | #134 |
| Netherlands | All AppsGrossing | #191 |
Apps near MacroFactor - Macro Tracker on the chart
Health & Fitness Grossing, around #8.
Ratings
Google Play, worldwide.
Rating
4.5 ★
18k ratings
Measured
Ratings
18k
Measured
Written reviews
1.8k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
110
▼ -7% vs the 2 weeks before
Written reviews a week
4
Google Play
Recent ratings
5.0★
vs 4.8★ lifetime
Recent written reviews
3.7★
people who write skew negative
Review momentum
63/100
faster than 62% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about MacroFactor - Macro Tracker
From the 171 most recent Google Play reviews in the US.
Users highly praise the app's intuitive interface, accurate macro tracking algorithm, and effective AI food logging features for weight loss. However, significant complaints focus on mandatory subscription costs, poor international food database coverage, and inaccurate calorie targets for active individuals.
Mixed but leaning positive (63% of recent reviews give 4–5 stars). People like it for being easy to use, and its features and content. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “I like how easy it is to log foods”
- Features & content: “AI scan is such a QoL feature”
- Useful: “well informed and helpful”
- Privacy & data: “Excellent for tracking calories”
Common complaints
- Price & subscription: “do better if you want my money”
- Features & content: “No free plan option of course”
- Crashes & bugs: “Freezes and does not respond”
- Login & account: “Today I can't even log in”
About MacroFactor - Macro Tracker
MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science.
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium app that offers three auto-renewing su
KEY CAPABILITIES
• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track
• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula
• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds
• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log
• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat
• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress
• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal
• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.
HOW IT WORKS
1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.
2. Log your meals in the food log and weigh in with the weight tracker as usual.
3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.
4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.
FAQ
• How does MacroFactor set my calorie target?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.
• What if I go over my targets or skip logging?
Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.
• Can I set my own macros instead of following the coach?
Yes. Choose Manual mode, and set different macros for different days.
• How can I log food quickly?
Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.
NOTICES
Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).
Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium app that offers three auto-renewing su
What's new in 5.8.10
* Food icons set has been expanded
* Bug fixes and performance improvements
* Bug fixes and performance improvements
Store changes
What MacroFactor - Macro Tracker changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
Short description updated