No. 10 Downloads & RevenueNo. 10: Full Confidence · App Store & Google Play
No. 10: Full Confidence gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
No. 10: Full Confidence by Sleepy Boy Studios Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
No. 10: Full Confidence update history & changes
Last change · 67 events since 20 May 2026Full timeline ↓Full timeline · 67 events
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 📈No. 10: Full Confidence entered the top 100iOSTop Paid · All Apps · MY
- ✏️No. 10: Full Confidence: description updatediOS· MY
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· MY
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · MY
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 📈No. 10: Full Confidence entered the top 10iOSTop Paid · Strategy · IN
- 📈No. 10: Full Confidence entered the top 100iOSTop Paid · All Apps · SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- ✏️No. 10: Full Confidence: description updatediOS· SE
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· SE
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · SE
- ✏️No. 10: Full Confidence: description updatediOS· NL
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· NL
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · NL
- 🌟No. 10: Full Confidence featured by AppleiOSgames · DE, ES, FR, GB, IT, NL, PL, RU, SE
- 📈No. 10: Full Confidence entered the top 100 in 2 chartsiOSTop Paid · Simulation · AE · Top Paid · All Apps · IT
- ✏️No. 10: Full Confidence: description updatediOS· JP
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· JP
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · JP
- ✏️No. 10: Full Confidence: description updatediOS· AE
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · AE
- 📦No. 10: Full Confidence updated to version 2.1.0AndroidA UK BUDGET AND US MIDTERMS?! REJOICE!
- COMMONS COMBAT brings a battle in the parliament against the opposition just in time for the budget!
- Crisis History! You can now track your decisions for storylines crises.
- US Midterms Storyline!
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - ✏️No. 10: Full Confidence: app got biggeriOS38 MB → 42 MB (+10%)
- ✏️No. 10: Full Confidence: description updatediOS· 10 countries
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· 9 countries
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · 9 countries
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· US
- ✏️No. 10: Full Confidence: new screenshotsiOS10 screenshots (was 9) · US
- 📦No. 10: Full Confidence updated to version 2.1.0iOSThe Prime Minister's Office is pleased to announce the following ministerial updates...
A UK BUDGET AND US MIDTERMS?! REJOICE!
- COMMONS COMBAT brings a battle in the parliament against the opposition just in time for the budget!
- Crisis History! Feeling lazy? You can now track your decisions for storylines crises.
- Crisis Answer Types! Statement builders, post on social media, sliders and more!
- US Midterms! The PM is off to America as our younger sibling holds one of its last elections, enjoy the trip!
- Home and Lock Screen Widgets!
- iPhone Duo support: unfold and see the full scale of the crisis.
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - ✏️No. 10: Full Confidence: description updatediOS· IT
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· IT
- ✏️No. 10: Full Confidence: new screenshotsiOS9 screenshots (was 9) · IT
- ✏️No. 10: Full Confidence: description updatediOS· IN
- ✏️No. 10: Full Confidence: new screenshotsiOS9 screenshots (was 9) · IN
- ✏️No. 10: Full Confidence: description updatediOS· FR
- ✏️No. 10: Full Confidence: new screenshotsiOS9 screenshots (was 9) · FR
- ✏️No. 10: Full Confidence: description updatedAndroid· US
- ✏️No. 10: Full Confidence: short description updatedAndroid· US
- ✏️No. 10: Full Confidence: new screenshotsAndroid12 screenshots (was 12) · US
- 📦No. 10: Full Confidence updated to version 2.0.0Android- NEW: COMMONS COMBAT! Do whatever it takes to battle out your record in Parliament and try and leave without embarrassing yourself or damaging your factions.
- Prime Ministers can now resign.
- Storms, snow and seasonal holiday decorations are also forecast for Downing Street.
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - ✏️No. 10: Full Confidence: description updatediOS· 5 countries
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· 5 countries
- ✏️No. 10: Full Confidence: new screenshotsiOS9 screenshots (was 9) · 5 countries
- ✏️No. 10: Full Confidence: app got biggeriOS32 MB → 38 MB (+21%)
- 🎉No. 10: Full Confidence in-app event: Commons CombatiOSPREMIERE · until 13 Nov
- ✏️No. 10: Full Confidence: description updatediOS· DE
- ✏️No. 10: Full Confidence: new iPad screenshotsiOS· DE
- ✏️No. 10: Full Confidence: new screenshotsiOS9 screenshots (was 9) · DE
- 📦No. 10: Full Confidence updated to version 2.0.0iOSThe Prime Minister's Office is pleased to announce the following ministerial updates...
NEW: COMMONS COMBAT
Parliament is getting busy again, it's time for the UK Autumn Budget and PMQs is back!
Outside No. 10, your ministerial car will now start appearing whenever it feels like it, and whisk you off to The Commons, where the Leader of the Opposition awaits.
Hurl Insults, Tell a Dad Joke, or just Blame the EU! Do whatever it takes to battle out your record in Parliament and try and leave without embarrassing yourself or damaging your factions.
Also:
- Not in the mood? Send the Deputy PM in your place.
- Prime Ministers can now resign, after at least 3 months (that's 1.5x longer than the life of a lettuce FYI).
- With El Niño around the corner, storms, snow and seasonal holiday decorations are forecast for Downing Street.
- iPhone Duo support: unfold and see the full scale of the crisis.
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - 📈No. 10: Full Confidence entered the top 100 in 2 chartsAndroidTop Paid · Strategy · TH · Top Paid · Strategy · VN
- 📈No. 10: Full Confidence charting in a new country in 2 chartsAndroidThailand · Vietnam
- 📈No. 10: Full Confidence entered the top 100 in 3 chartsAndroidTop Paid · Strategy · MX · Top Paid · Strategy · NL · Top Paid · Strategy · TR
- 📈No. 10: Full Confidence charting in a new country in 3 chartsAndroidMexico · Netherlands · Turkey
- 📈No. 10: Full Confidence new best rank in the overall chart: #13iOSTop Paid · All Apps · GB
- 🆕No. 10: Full Confidence first spotted by AppInsiderAndroidUnited Kingdom
- 🆕No. 10: Full Confidence first spotted by AppInsideriOS#5 in Top Paid · Games · United Kingdom
- 📦No. 10: Full Confidence version 1.10.0iOSNo release notes
- 📦No. 10: Full Confidence updated to version 1.9.0Android- Our Chief Mouser has finally arrived and is very busy with important mouse chasing business.
- Our beleaguered PM has decided to redecorate their office, to boost national morale!
- Even more achievements, for your woeful attempts at governing...
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - 📦No. 10: Full Confidence version 1.10.0Android- Our Chief Mouser has finally arrived and is very busy with important mouse chasing business.
- Our beleaguered PM has decided to redecorate their office, to boost national morale!
- Even more achievements, for your woeful attempts at governing...
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.… more - 🆕No. 10: Full Confidence released on Google PlayAndroid
- 🆕No. 10: Full Confidence released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
No. 10: Full Confidence at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
A satirical political strategy simulation where players manage crises and factional relationships as the UK Prime Minister, targeting fans of British politics and decision-based narrative games. The app is currently ranking #5 in both Strategy and Simulation paid charts in Great Britain, indicating strong regional traction for this niche genre.
Similar apps: Reigns, Democracy 4, Tropico
Political Strategy Cartoon 2D Modern medium sessions Premium
#satire #decision-making #management #single-player #narrative #simulation
App Store
App details
App privacy Measured
No. 10: Full Confidence’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 0 linked to your identity and 2 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
No. 10: Full Confidence downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | 10k+ |
| Google Play | 10+ | 10k+ Measured |
| Total | 100+ Confidence | 10k+ Confidence |
How this is calculated
Where No. 10: Full Confidence's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How No. 10: Full Confidence makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Special Advisor Pack |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #4 | 13 of 30 countries | – | – |
| Google Play | #8 | 10 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.4 ★ | 36 |
| Google Play | 4.4 ★ | 229 2 written reviews |
| Both stores | 4.4 ★ weighted by ratings | 265 |
What users say about No. 10: Full Confidence
From the 11 most recent App Store reviews in the US.
Users praise the game's humor and political satire concept, finding it entertaining and reminiscent of Reigns. However, many criticize the heavy reliance on AI-generated text for feeling unnatural and repetitive, alongside complaints about short gameplay loops.
Mixed but leaning positive (55% of recent reviews give 4–5 stars). People like it for being fun. The main complaints are about price and subscriptions. Recent reviews are more negative than earlier ones.
What people like
- Fun: “Most fun I’ve had since Reigns”
Common complaints
- Price & subscription: “Not built enough to cost money”
About No. 10: Full Confidence
Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.
A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.
Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.
Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.
FEATURES
- 400+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- Prime Minister's Questions: face the Leader of the Opposition at the despatch box
- General elections, second terms and escalating instability
- The Chief Mouser chase is on, find it in the PM History Corridor
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power, or resign when you have had enough
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
Optional Special Adviser Pack:
Impact previews, longer timer, crisis log, post-crisis briefings, PMQs perks and more!
COMMONS COMBAT
Whenever your ministerial car feels like it, it will pull up outside No. 10.
Outside No. 10, your ministerial car will now start appearing whenever it feels like it, and whisk you off to The Commons, where the Leader of the Opposition awaits.
Hurl Insults, Tell a Dad Joke, or just Blame the EU! Do whatever it takes to battle out your record in Parliament and try and leave without embarrassing yourself or damaging your factions. Not in the mood? Send the Deputy PM, it's what they are there for, but the factions will notice.
Good luck ...
THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.
HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can
No. 10: Full Confidence App Store
No. 10: Full Confidence gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
No. 10: Full Confidence is #8 in Games Paid in United Kingdom and charting in 13 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
No. 10: Full Confidence at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
A satirical political strategy simulation where players manage crises and factional relationships as the UK Prime Minister, targeting fans of British politics and decision-based narrative games. The app is currently ranking #5 in both Strategy and Simulation paid charts in Great Britain, indicating strong regional traction for this niche genre.
Similar apps: Reigns, Democracy 4, Tropico
Political Strategy Cartoon 2D Modern medium sessions Premium
#satire #decision-making #management #single-player #narrative #simulation
No. 10: Full Confidence on the App Store
App details
App privacy Measured
No. 10: Full Confidence’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 0 linked to your identity and 2 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
No. 10: Full Confidence downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where No. 10: Full Confidence's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in No. 10: Full Confidence before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How No. 10: Full Confidence makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Special Advisor Pack |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| GamesPaid | #8 | |
| All AppsPaid | #16 | |
| Games › StrategyPaidGames › SimulationPaid | #4 | |
| Games › SimulationPaid | #132 | |
| Games › SimulationPaid | #24 | |
| Games › SimulationPaid | #50 | |
| Games › StrategyPaid | #163 | |
| Games › StrategyPaid | #55 | |
| GamesPaid | #101 | |
| Games › StrategyPaid | #35 | |
| GamesPaid | #51 | |
| Games › StrategyPaid | #154 | |
| Games › StrategyPaid | #46 | |
| All AppsPaid | #39 | |
| Games › SimulationPaid | #60 | |
| GamesPaid | #57 | |
| Games › StrategyPaid | #48 | |
| All AppsPaid | #88 | |
| Games › StrategyPaid | #77 | |
| Games › SimulationPaid | #60 | |
| GamesPaid | #53 | |
| Games › SimulationPaid | #86 | |
| GamesPaid | #86 | |
| Games › StrategyPaid | #195 |
Apps near No. 10: Full Confidence on the chart
Games Paid, around #8.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about No. 10: Full Confidence
From the 11 most recent App Store reviews in the US.
Users praise the game's humor and political satire concept, finding it entertaining and reminiscent of Reigns. However, many criticize the heavy reliance on AI-generated text for feeling unnatural and repetitive, alongside complaints about short gameplay loops.
Mixed but leaning positive (55% of recent reviews give 4–5 stars). People like it for being fun. The main complaints are about price and subscriptions. Recent reviews are more negative than earlier ones.
What people like
- Fun: “Most fun I’ve had since Reigns”
Common complaints
- Price & subscription: “Not built enough to cost money”
About No. 10: Full Confidence
Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.
A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.
Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.
Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.
FEATURES
- 400+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- Prime Minister's Questions: face the Leader of the Opposition at the despatch box
- General elections, second terms and escalating instability
- The Chief Mouser chase is on, find it in the PM History Corridor
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power, or resign when you have had enough
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
Optional Special Adviser Pack:
Impact previews, longer timer, crisis log, post-crisis briefings, PMQs perks and more!
COMMONS COMBAT
Whenever your ministerial car feels like it, it will pull up outside No. 10.
Outside No. 10, your ministerial car will now start appearing whenever it feels like it, and whisk you off to The Commons, where the Leader of the Opposition awaits.
Hurl Insults, Tell a Dad Joke, or just Blame the EU! Do whatever it takes to battle out your record in Parliament and try and leave without embarrassing yourself or damaging your factions. Not in the mood? Send the Deputy PM, it's what they are there for, but the factions will notice.
Good luck ...
THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.
HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can
Latest updates
Store changes
What No. 10: Full Confidence changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Sleepy Boy Studios Ltd
No. 10: Full Confidence Android
No. 10: Full Confidence gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
No. 10: Full Confidence is #8 in Games › Strategy Paid on Google Play in United Kingdom and charting in 10 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
No. 10: Full Confidence at a glance
AI summary written from our chart and store data, 2026-10-30. It can be wrong: check the numbers above.
A satirical political strategy game where players manage the UK Prime Minister's office by balancing four factions through timed crisis decisions, targeting fans of British politics and management simulations. The app has achieved strong traction in its home market, ranking #2 in GB Strategy Paid and #9 in GB All Games Paid, while maintaining consistent presence in the top 60 of Strategy Paid charts across diverse international markets like AE, VN, ID, IN, NL, SA, MX, TH, and TR.
Similar apps: Reigns, Democracy 4, Tropico 6
Political Simulation Cartoon 2D Modern medium sessions Premium
#satire #strategy #management #single-player #decision-making #uk-politics
No. 10: Full Confidence on Google Play
App details
No. 10: Full Confidence downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where No. 10: Full Confidence's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend in No. 10: Full Confidence before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How No. 10: Full Confidence makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Special Advisor Pack |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Games › StrategyPaid | #8 | |
| All GamesPaid | #29 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #81 | |
| Games › StrategyPaid | #84 | |
| Games › StrategyPaid | #84 | |
| Games › StrategyPaid | #80 |
Apps near No. 10: Full Confidence on the chart
Games › Strategy Paid, around #8.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about No. 10: Full Confidence
From the 66 most recent Google Play reviews in the US.
Users praise the game's witty writing and realistic political satire, finding it engaging and fun for short sessions. However, many criticize the shallow mechanics, repetitive scenarios, and confusing logic where high support ratings do not prevent removal from office.
Mixed but leaning positive (65% of recent reviews give 4–5 stars). People like it for being fun, and few ads. The main complaints are about missing features or content, and price and subscriptions.
What people like
- Fun: “GREAT FUN AND CHALLENGING”
- Ads: “Pretty fun so far, and I really love that there are no ads or anything!”
- Price & subscription: “It's worth the price for a couple of hours of fun though!”
- Ease of use: “it's a simple game, but a lot of fun”
Common complaints
- Features & content: “After 3 PMs it is repeated content with honestly little depth to any of it”
- Price & subscription: “The result of the choices you make are often unclear and you're expected to pay for DLC to tell you what's happening”
- Fun
About No. 10: Full Confidence
A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.
Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.
Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.
FEATURES
- 400+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- Prime Minister's Questions: face the Leader of the Opposition at the despatch box
- General elections, second terms and escalating instability
- The Chief Mouser chase is on, find it in the PM History Corridor
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power, or resign when you have had enough
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Achievements
Optional Special Adviser Pack:
Impact previews, longer timer, crisis log, post-crisis briefings, PMQs perks and more!
COMMONS COMBAT
Whenever your ministerial car feels like it, it will pull up outside No. 10.
Outside No. 10, your ministerial car will now start appearing whenever it feels like it, and whisk you off to The Commons, where the Leader of the Opposition awaits.
Hurl Insults, Tell a Dad Joke, or just Blame the EU! Do whatever it takes to battle out your record in Parliament and try and leave without embarrassing yourself or damaging your factions. Not in the mood? Send the Deputy PM, it's what they are there for, but the factions will notice.
Good luck ...
THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.
HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe.
A work of satire. All characters, crises, and political parties are entirely fictional. Any
What's new in 2.1.0
- COMMONS COMBAT brings a battle in the parliament against the opposition just in time for the budget!
- Crisis History! You can now track your decisions for storylines crises.
- US Midterms Storyline!
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.
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