NOW Downloads &amp; Revenue NOW: TV, Movies, Live Sport · App Store &amp; Google Play

Monthly users

all platforms

Revenue / month

in-app, both stores

Rating

4.4 ★

234k ratings, both stores

Measured

Best rank now

App Store ·

Entertainment Grossing

Measured

New ratings a week

698

▼ -7% vs the 2 weeks before (App Store)

Measured

Exact figures, their ranges and how sure we are, free with an account.Sign up free Sign in

NOW: TV, Movies, Live Sport at a glance

AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.

NOW is a subscription-based streaming service from Sky UK that offers flexible, contract-free access to Sky Originals, HBO content, blockbuster movies, and live sports for consumers seeking alternatives to traditional pay-TV bundles. The app currently ranks #3 in the GB Entertainment Grossing chart and #19 in the overall GB All Apps Grossing chart, indicating strong revenue performance relative to its free download status (#35 in GB Entertainment Free).

Similar apps: Netflix, Disney+, Amazon Prime Video

NOW: TV, Movies, Live Sport downloads & installs

Both stores, worldwide. Bands are open; exact numbers are free with an account.

Store	Downloads / day	Lifetime installs
App Store	5k+ Exact	–
Google Play	1k+ Exact	5M+ Measured
Other Android stores	100+ Exact	–
Total	10k+ Confidence Exact	5M+ Confidence Exact

How this is calculated

App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.

Where NOW: TV, Movies, Live Sport's downloads come from Modelled

Last 30 days: organic search, browsing the store, features and paid ads.

Organic search

69%

Organic browse

27%

Paid (ads)

How this is calculated

Modelled from signals we measure: ads naming the app (Google Ads Transparency), App Store features and the rank lift they caused, and how much keyword search traffic the app ranks for.

In-app revenue

Worldwide, what users spend before Apple and Google take their fee.

Store	Per month	Share
App Store
Google Play
Total	Confidence Free with an account	100%

Business model: In-app purchase-led

How NOW: TV, Movies, Live Sport makes money: subscriptions, one-off purchases and ads.

In-app purchasesAds

One-off purchases

/mo

of revenue

Ads

/mo

of revenue

Where it ranks now

Both stores, across every country we track.

Store	Best rank	Charting in	US Top Free	US Top Grossing
App Store	#3 Entertainment Grossing	1 of 30 countries	–	–
Google Play	#32 Entertainment Free	1 of 23 countries	–	–

Full chart lists: App Store · Google Play.

Review momentum

ⓘ How we measure this

App Store

New ratings a week

595

▼ -7% vs the 2 weeks before

Lifetime rating

4.5★

recent stars not readable yet: new ratings are a tiny share of the total

Review momentum

77/100

faster than 97% of Entertainment apps

Google Play

New ratings a week

103

steady vs the 2 weeks before

Written reviews a week

under 1

Google Play

Lifetime rating

4.3★

recent stars not readable yet: new ratings are a tiny share of the total

Review momentum

51/100

faster than 50% of Entertainment apps

Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.

Ratings

Both stores. Store data, measured.

Store	Rating	Ratings
App Store	4.5 ★	130k
Google Play	4.2 ★	104k 51 written reviews
Both stores	4.4 ★ weighted by ratings	234k

What users say about NOW: TV, Movies, Live Sport

From recent reviews.

About NOW: TV, Movies, Live Sport

Welcome to NOW, where you can stream Sky Originals, exclusive US shows, must-see HBO series, blockbuster movies and live sport.

Simply choose the NOW membership for you and start watching on over 60 compatible devices at home, on the go, or offline. Making your streams come true has never been easier.

Have a look at what you get with NOW Memberships…

ENTERTAINMENT
Sky Originals and exclusive shows like Day of the Jackal and Heated Rivalry. Plus watch the latest seasons of the biggest returning hit series from HBO, like Euphoria and The Last of Us.

ENTERTAINMENT & HBO MAX
Stream every series from HBO Max Basic with Ads inside your NOW app, like Game of Thrones and The Pitt - alongside all your favourite Sky Originals and exclusive US shows.

CINEMA
Enjoy more of the latest blockbusters than anywhere else. Stream hundreds of movies for every mood and moment, including new and exclusive Sky Original films.

SPORTS
Watch the sports you want with a choice of flexible Sky Sports memberships. Stream every single sport with the All Sky Sports Membership - or stream just the football with a Football Membership or everything but football with a Multi-Sport Membership.

KIDS
Awesome shows on Sky Kids, loads of on-demand content and live channels. All with parental controls. Included with Entertainment Membership and Entertainment & HBO Max Memberships.

UPGRADE YOUR EXPERIENCE
Our standard experience comes with ad-supported streaming, 720p definition, stereo sound, and the ability to stream on one device.

With the Boost and Ultra Boost add-ons, you can enjoy ad-free streaming, higher picture quality, higher sound quality and more streams on more devices in the NOW app.

MORE GREAT FEATURES:

- Create unique profiles for all the family
- Personalised TV and Cinema recommendations
- Search easily for what you want to stream
- Pause and rewind live TV
- Download to your device and watch on the go
- Create your own Watchlist so you never miss out

NOW: TV, Movies, Live Sport App Store

NOW: TV, Movies, Live Sport gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).

NOW: TV, Movies, Live Sport is #3 in Entertainment Grossing in United Kingdom and charting in 1 of 30 countries we track.

Updated 9 Nov 2026 · rankings refresh through the day

DeveloperSky UK Limited

CategoryEntertainment

PriceFree

Released1 Aug 2012

Rating★ 4.5 (130k)

Version70.10.30

Age rating12+

First seen by us 24 Sep 2026

View on the App Store ↗

Downloads / month

100k+

App Store, worldwide · 5k+ a day

Monthly users

all platforms

Revenue / month

in-app, worldwide

TikTok - Videos, Shop & LIVE
#1

Rating

4.5 ★

130k ratings

Measured

Best rank now

Entertainment Grossing

Measured

New ratings a week

595

▼ -7% vs the 2 weeks before

Measured

Exact figures, their ranges and how sure we are, free with an account.Sign up free Sign in

NOW: TV, Movies, Live Sport at a glance

AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.

Similar apps: Netflix, Disney+, Amazon Prime Video

Where it ranks now

Every top chart it appears in across 30 countries.

Country	Charts	Rank
United Kingdom	EntertainmentGrossing	#3
United Kingdom	All AppsGrossing	#19
United Kingdom	EntertainmentFree	#23

Apps near NOW: TV, Movies, Live Sport on the chart

Entertainment Grossing, around #3.

Full chart

Disney+
#2

DramaBox - Stream Drama Shorts
#4

Amazon Prime Video
#5

About NOW: TV, Movies, Live Sport

Latest updates

70.10.3028 Oct 2026

Get the best experience for enjoying recent hits, unmissable live sport and timeless classics with our latest NOW update for your phone and tablet.

70.10.2014 Oct 2026

Get the best experience for enjoying recent hits, unmissable live sport and timeless classics with our latest NOW update for your phone and tablet.

70.10.1129 Sep 2026

Get the best experience for enjoying recent hits, unmissable live sport and timeless classics with our latest NOW update for your phone and tablet.

Store changes

What NOW: TV, Movies, Live Sport changed on its store page: name, icon, screenshots, price, size, languages, requirements.

Description updated15 Oct 2026

More from Sky UK Limited

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Sky Go (Glass / Stream)

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Sky Store Player: Movies & TV

Sky Sports Box Office

NOW Android

NOW gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).

NOW is #32 in Entertainment Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.

Updated 9 Nov 2026 · rankings refresh through the day

DeveloperSky UK Limited

CategoryEntertainment

PriceFree

Released–

Installs5M+

Rating★ 4.2 (104k)

Updated22 Oct 2026

Content ratingTeen

View on Google Play ↗

Downloads / month

10k+

Google Play, worldwide · 1k+ a day

Monthly users

all platforms

Revenue / month

in-app, worldwide

Rating

4.2 ★

104k ratings

Measured

Best rank now

#32

Entertainment Free

Measured

New ratings a week

103

steady vs the 2 weeks before

Measured

Exact figures, their ranges and how sure we are, free with an account.Sign up free Sign in

NOW on Google Play

App details

App ID

com.bskyb.nowtv.beta

Publisher

SKY UK LIMITED

Publisher country

United Kingdom

Content rating

Teen

NOW downloads

Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.

Downloads / day

1k+

Google Play, worldwide

Lifetime installs

5M+

Google Play

Measured

All Android stores

1k+ /day

All stores incl. App Store

10k+ /day

How this is calculated

Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.

Where NOW's downloads come from Modelled

Last 30 days: organic search, browsing the store, features and paid ads.

Organic search

69%

Organic browse

27%

Paid (ads)