Pinterest: iPhone vs Android
Pinterest gets 100k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
Pinterest by Pinterest, Inc. is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-09-25. It can be wrong: check the numbers above.
A visual discovery and social commerce platform for users to find inspiration, shop products, and organize ideas into boards. The app holds the #1 position in the Lifestyle Free charts across Brazil, Mexico, Turkey, Saudi Arabia, and Australia, while maintaining a strong top-three presence in major markets like the US, UK, and France.
Similar apps: Instagram, TikTok, Houzz
App Store
App details
Tech stack
App privacy Measured
Pinterest’s App Store privacy label declares 4 data categories used to track you across other companies’ apps and websites, 13 linked to your identity and 1 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Pinterest downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 100k+ | 500M+ |
| Google Play | 100k+ | 1B+ Measured |
| Total | 100k+ Confidence | 1B+ Confidence |
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Hidden keywords
Pinterest shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 5.8M |
| Google Play | 4.2 ★ | 12M 705k written reviews |
| Both stores | 4.4 ★ weighted by ratings | 17M |
What users say about Pinterest
From the 50 most recent App Store reviews in the US.
Users express strong dissatisfaction with the app's current state, citing an overwhelming volume of advertisements and AI-generated content that disrupts the browsing experience. While some long-time users still appreciate the platform's utility for inspiration, many report technical bugs, performance issues, and a loss of the original community feel.
Mostly negative (22% of recent reviews give 4–5 stars). People like it for working reliably. The main complaints are about ads, and recent updates. Recent reviews are more positive than earlier ones.
What people like
- Crashes & bugs: “The only complaint I have is a current bug right now that needs fixing because it’s making me mad”
Common complaints
- Ads: “ungodly amount of ads and ai”
- Updates: “This one needs a new updated apps”
- Fun: “It’s no longer an enjoyable experience”
- Crashes & bugs: “Why fix what wasn’t broken????”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
Pinterest iPhone
Pinterest gets 100k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
Pinterest is #1 in Lifestyle Free in United States and charting in 23 of 24 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
24 Sep 2026 Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-09-25. It can be wrong: check the numbers above.
A visual discovery and social commerce platform for users to find inspiration, shop products, and organize ideas into boards. The app holds the #1 position in the Lifestyle Free charts across Brazil, Mexico, Turkey, Saudi Arabia, and Australia, while maintaining a strong top-three presence in major markets like the US, UK, and France.
Similar apps: Instagram, TikTok, Houzz
Pinterest on the App Store
App details
Tech stack
App privacy Measured
Pinterest’s App Store privacy label declares 4 data categories used to track you across other companies’ apps and websites, 13 linked to your identity and 1 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Pinterest downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Pinterest before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Hidden keywords
Pinterest shows up in App Store search (US) for 6 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 24 countries.
Mexico
Turkey
Spain
Netherlands
Vietnam
Sweden
Thailand
TaiwanApps near Pinterest on the chart
Lifestyle Free, around #1.
Ratings
App Store, worldwide.
What users say about Pinterest
From the 50 most recent App Store reviews in the US.
Users express strong dissatisfaction with the app's current state, citing an overwhelming volume of advertisements and AI-generated content that disrupts the browsing experience. While some long-time users still appreciate the platform's utility for inspiration, many report technical bugs, performance issues, and a loss of the original community feel.
Mostly negative (22% of recent reviews give 4–5 stars). People like it for working reliably. The main complaints are about ads, and recent updates. Recent reviews are more positive than earlier ones.
What people like
- Crashes & bugs: “The only complaint I have is a current bug right now that needs fixing because it’s making me mad”
Common complaints
- Ads: “ungodly amount of ads and ai”
- Updates: “This one needs a new updated apps”
- Fun: “It’s no longer an enjoyable experience”
- Crashes & bugs: “Why fix what wasn’t broken????”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love?
It's Possible.
Latest updates
More from Pinterest, Inc.
Pinterest Android
Pinterest gets 100k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
Pinterest is #3 in Lifestyle Free on Google Play in United States and charting in 15 of 15 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
Lifestyle FreePinterest at a glance
AI summary written from our chart and store data, 2026-09-26. It can be wrong: check the numbers above.
Pinterest is a visual discovery and shopping platform for lifestyle inspiration, DIY projects, and fashion ideas. The app holds the #1 position in the Lifestyle Free charts across Canada, Brazil, Germany, France, UAE, and Italy, while ranking within the top three in major markets like the US, India, and Australia.
Similar apps: Instagram, Snapchat, TikTok
Pinterest on Google Play
App details
Tech stack
Android app v14.36.0 · checked 27 Sep 2026
Its iPhone app is most likely native Swift.
Pinterest downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Pinterest's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Pinterest before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Pinterest makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Funds for Ads subscription | |
| 2 | Funds for Ads subscription | |
| 3 | Funds for Ads subscription | |
| 4 | Funds for Ads subscription | |
| 5 | Funds for Ads subscription | |
| 6 | Funds for Ads subscription | |
| 7 | Funds for Ads subscription | |
| 8 | Funds for Ads subscription | |
| 9 | Funds for Ads subscription | |
| 10 | Funds for Ads subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 15 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | LifestyleFree | #3 |
 Germany | LifestyleFree | #1 |
 France | LifestyleFree | #1 |
 Brazil | LifestyleFree | #1 |
 Canada | LifestyleFree | #1 |
 Italy | LifestyleFree | #1 |
 India | LifestyleFree | #2 |
 Australia | LifestyleFree | #2 |
| United Kingdom | LifestyleFree | #5 |
 Russia | LifestyleFree | #2 |
 United Arab Emirates | LifestyleFree | #1 |
 Saudi Arabia | LifestyleFree | #2 |
 Indonesia | LifestyleFree | #2 |
| United States | All AppsFree | #55 |
 Japan | LifestyleFree | #16 |
 South Korea | LifestyleFree | #8 |
| Germany | All AppsFree | #29 |
| United Kingdom | All AppsFree | #41 |
| Canada | All AppsFree | #24 |
| Brazil | All AppsFree | #26 |
| France | All AppsFree | #33 |
| Russia | All AppsFree | #33 |
| Japan | All AppsFree | #165 |
| Australia | All AppsFree | #57 |
| Italy | All AppsFree | #45 |
| India | All AppsFree | #60 |
| South Korea | All AppsFree | #100 |
| Indonesia | All AppsFree | #42 |
| Saudi Arabia | All AppsFree | #45 |
| United Arab Emirates | All AppsFree | #81 |
Apps near Pinterest on the chart
Lifestyle Free, around #3.
Ratings
Google Play, worldwide.
What users say about Pinterest
From the 100 most recent Google Play reviews in the US.
Users appreciate the app's utility for creative inspiration and visual discovery but are increasingly frustrated by aggressive advertising and interface changes. Recent updates have caused significant backlash due to lost user data, intrusive AI content, and performance issues.
Mixed but leaning positive (71% of recent reviews give 4–5 stars). People like it for being fun, and being useful. The main complaints are about ads, and missing features or content.
What people like
- Fun: “You can be businessey or just plain fun!”
- Useful: “a useful app for wallpapers”
- Design: “If I want beautiful nature pictures, I can find them”
- Ads: “amazing just loads of adverts now”
Common complaints
- Ads: “its about 90% ads to pin ratio”
- Features & content: “Over the years, I've used the "notes" option for so many of my pins”
- Crashes & bugs: “Block specific adverts doesnt work”
- Updates: “However, with one of the newest updates, all of my notes are GONE!!!”
About Pinterest
- Discover everyday inspiration
- Shop styles you love
- Try and learn something new
Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips 👠 and easy recipes 🍜 to DIY projects 🛠️ and fresh ways to redo your space. Creating the life you love?
It's Possible.