Purpose Downloads & RevenuePurpose: AI Mentor & Coach · App Store & Google Play
Purpose: AI Mentor & Coach by Why Not Now is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Purpose: AI Mentor & Coach update history & changes
Last change · 37 events since 17 Aug 2025Full timeline ↓📦iOSUpdated to version 2.6.0📈iOSEntered the top 100📈iOSCharting in a new country📈AndroidDropped out of every chart we track⭐iOSRatings taking off in United States⭐iOSPassed 100 ratings📦iOSUpdated to version 2.5.1📈AndroidCharting in a new country🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦AndroidVersion 2.1.1🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 37 events
- 📦Purpose: AI Mentor & Coach updated to version 2.6.0iOSChat is faster: your conversation is there the moment you open it.
Links in our emails and messages now take you straight to the right screen.
Bug fixes and stability improvements. - 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · PH
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSPhilippines
- 📈Purpose: AI Mentor & Coach dropped out of every chart we trackAndroidLast seen 2 Nov
- 📦Purpose: AI Mentor & Coach updated to version 2.5.1iOSVoice input now keeps recording when you switch apps, and understands the language you're speaking.
Bug fixes and stability improvements. - 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · KR
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSSouth Korea
- 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · IT
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSItaly
- 📦Purpose: AI Mentor & Coach updated to version 2.4.1iOSFixed scrolling in your journey details when you open more than one section.
Bug fixes and stability improvements. - 📈Purpose: AI Mentor & Coach charting in a new countryAndroidNetherlands
- 📈Purpose: AI Mentor & Coach entered the top 100 in 2 chartsiOSTop Grossing · Health & Fitness · GB · Top Grossing · Health & Fitness · MY
- 📈Purpose: AI Mentor & Coach charting in a new country in 2 chartsiOSUnited Kingdom · Malaysia
- 📦Purpose: AI Mentor & Coach updated to version 2.4.0iOSWhat’s new in 2.4.0
• Clearer quest instructions, with a dedicated screen for tasks that need more guidance.
• Easier App Blocker controls: change your selected apps in Settings and see how many unblocks you have left.
• More reliable chat, with better recovery when your connection drops.
• Fixes for widget readability, quest audio, sign-in, and Help & Support.… more - 📈Purpose: AI Mentor & Coach charting in a new country in 2 chartsAndroidThailand · Vietnam
- 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · NL
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSNetherlands
- 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · VN
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSVietnam
- 📦Purpose: AI Mentor & Coach: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Purpose: AI Mentor & Coach updated to version 2.3.0iOS- Easier access to reminders and notification preferences in Profile settings.
- 24/7 app-blocking schedules.
- Smoother screen-time entry, with better support for larger text.
- More reliable chat, voice conversations, and audio playback.
- Bug fixes for quests, app blocking, subscriptions, and support.… more - 📈Purpose: AI Mentor & Coach charting in a new country in 2 chartsAndroidUnited Arab Emirates · Saudi Arabia
- 📦Purpose: AI Mentor & Coach updated to version 2.2.6iOSBlock apps around the clock with the new 24/7 schedule.
Reply buttons now stay visible.
Bug fixes and stability improvements. - 📈Purpose: AI Mentor & Coach charting in a new countryAndroidUnited States
- 📈Purpose: AI Mentor & Coach entered the top 100iOSTop Grossing · Health & Fitness · IN
- 📈Purpose: AI Mentor & Coach charting in a new countryiOSIndia
- 🆕Purpose: AI Mentor & Coach first spotted by AppInsiderAndroidIndonesia
- 📦Purpose: AI Mentor & Coach updated to version 2.2.5iOSReply to a message with a reaction, or copy it, right from the chat.
When you tap a reminder, it now shows up in your conversation.
Reminders can come through Focus modes on iOS.
Quest check-ins stay above the keyboard while you type.
Bug fixes and stability improvements.… more - 🆕Purpose: AI Mentor & Coach first spotted by AppInsideriOS#63 in Top Grossing · Health & Fitness · United States
- 📦Purpose: AI Mentor & Coach version 2.2.1iOSNumerous fixes improve navigation, accessibility, dark mode, and overall stability.
- 📦Purpose: AI Mentor & Coach version 2.1.1AndroidSmooth Home navigation with direct access to next steps.
A clearer Daily Check-In experience with personalized follow-up paths.
Refined Home and Profile visuals as you scroll.
More reliable handling of network interruptions and chat activity.… more - 🆕Purpose: AI Mentor & Coach released on Google PlayAndroid
- 🆕Purpose: AI Mentor & Coach released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
803 ratings, both stores
Measured
Best rank now
#82
App Store · 
Health & Fitness Free
Health & Fitness FreeMeasured
New ratings a week
79
▲ ×11+ vs the 2 weeks before
Measured
App Store
App details
App ID
6749098156
Publisher
Why Not Now LLC
Publisher country
United States
On the store since
Aug 2025
1 year on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
17+
1 content note below
Languages
1
EN
Size
120 MB
Also listed in
Lifestyle
Content notesInfrequent/Mild Profanity or Crude Humor
Google Play
App details
App ID
com.heypurpose.production
Publisher
Purpose Growth, Inc.
Publisher country
United States
Content rating
Teen
Purpose: AI Mentor & Coach downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | 10k+ |
| Google Play | – | 10k+ Measured |
| Total | – | 50k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Purpose: AI Mentor & Coach's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Purpose: AI Mentor & Coach makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Annual Plan subscription | |
| 2 | Monthly Plan subscription | |
| 3 | Monthly Plan subscription | |
| 4 | Weekly Plan subscription | |
| 5 | Monthly Plan subscription | |
| 6 | Annual Plan subscription | |
| 7 | Monthly Plan subscription | |
| 8 | Annual Plan subscription | |
| 9 | Annual Plan subscription | |
| 10 | Monthly Plan subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #82 Health & Fitness Free | 1 of 30 countries | #82 | – |
| Google Play | – | 0 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
79
▲ ×11+ vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
94/100
faster than 92% of Health & Fitness apps
Growing fastest in United States ▲ ×11+
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 77 | 97% | ▲ ×11+ |
 Netherlands | 1.1 | 1% | – |
 India | 1 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 539 |
| Google Play | 4.5 ★ | 264 95 written reviews |
| Both stores | 4.7 ★ weighted by ratings | 803 |
About Purpose: AI Mentor & Coach
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected].
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected].
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Purpose: AI Mentor & Coach App Store
Purpose: AI Mentor & Coach is #82 in Health & Fitness Free in United States and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperWhy Not Now
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.9 (539)
Version2.6.0
Age rating17+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)10k+ worldwide
Rating
4.9 ★
539 ratings
Measured
Best rank now
#82
Health & Fitness FreeMeasured
New ratings a week
79
▲ ×11+ vs the 2 weeks before
Measured
Purpose: AI Mentor & Coach on the App Store
App details
App ID
6749098156
Publisher
Why Not Now LLC
Publisher country
United States
On the store since
Aug 2025
1 year on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
17+
1 content note below
Languages
1
EN
Size
120 MB
Also listed in
Lifestyle
Content notesInfrequent/Mild Profanity or Crude Humor
Purpose: AI Mentor & Coach downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Purpose: AI Mentor & Coach's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Purpose: AI Mentor & Coach before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: Subscription-led
How Purpose: AI Mentor & Coach makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Annual Plan subscription | |
| 2 | Monthly Plan subscription | |
| 3 | Monthly Plan subscription | |
| 4 | Weekly Plan subscription | |
| 5 | Monthly Plan subscription | |
| 6 | Annual Plan subscription | |
| 7 | Monthly Plan subscription | |
| 8 | Annual Plan subscription | |
| 9 | Annual Plan subscription | |
| 10 | Monthly Plan subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessFree | #82 |
Apps near Purpose: AI Mentor & Coach on the chart
Health & Fitness Free, around #82.
Ratings
App Store, worldwide.
Rating
4.9 ★
539 ratings
Measured
Ratings
539
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
79
▲ ×11+ vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
94/100
faster than 92% of Health & Fitness apps
Growing fastest in United States ▲ ×11+
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 77 | 97% | ▲ ×11+ |
| Netherlands | 1.1 | 1% | – |
| India | 1 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Purpose: AI Mentor & Coach
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected].
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact [email protected].
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Latest updates
2.6.0
Chat is faster: your conversation is there the moment you open it.
Links in our emails and messages now take you straight to the right screen.
Bug fixes and stability improvements.
2.5.1
Voice input now keeps recording when you switch apps, and understands the language you're speaking.
Bug fixes and stability improvements.
2.4.1
Fixed scrolling in your journey details when you open more than one section.
Bug fixes and stability improvements.
Purpose: AI Mentor & Coach Android
Not in a tracked Google Play top chart right now.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperPurpose Growth, Inc.
CategoryHealth & Fitness
PriceFree
Released
Installs10k+
Rating★ 4.5 (264)
Updated
Content ratingTeen
Rating
4.5 ★
264 ratings
Measured
Purpose: AI Mentor & Coach on Google Play
App details
App ID
com.heypurpose.production
Publisher
Purpose Growth, Inc.
Publisher country
United States
Content rating
Teen
Purpose: AI Mentor & Coach downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Purpose: AI Mentor & Coach's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Purpose: AI Mentor & Coach before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: Subscription-led
How Purpose: AI Mentor & Coach makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Annual Plan subscription | |
| 2 | Monthly Plan subscription | |
| 3 | Monthly Plan subscription | |
| 4 | Weekly Plan subscription | |
| 5 | Monthly Plan subscription | |
| 6 | Annual Plan subscription | |
| 7 | Monthly Plan subscription | |
| 8 | Annual Plan subscription | |
| 9 | Annual Plan subscription | |
| 10 | Monthly Plan subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Not in a Google Play top chart right now. | ||
Ratings
Google Play, worldwide.
Rating
4.5 ★
264 ratings
Measured
Ratings
264
Measured
Written reviews
95
Measured
About Purpose: AI Mentor & Coach
Meet Purpose 2.0 — a redesigned AI mentor and personal growth coach with a cleaner, more intuitive experience built to make reflection, insights, and progress easier to navigate.
Co-created with Mark Manson, New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you get clear, get moving, and keep going.
Whether you feel stuck, overwhelmed, uncertain about your next step, or simply ready to grow, Purpose gives you honest, personalized guidance whenever you need it.
Purpose is more than an AI chatbot. It remembers your patterns, goals, values, and blind spots across conversations, helping you turn scattered thoughts into meaningful insight and practical action.
HOW PURPOSE WORKS
• Chat anytime
Talk through difficult decisions, relationships, work, habits, goals, stress, or anything else on your mind.
• Get personalized guidance
Purpose learns how you think and reflects back the patterns, strengths, and blind spots you may be missing.
• Discover deeper insights
Receive personal insights based on your conversations, including recurring themes, growth opportunities, and hidden strengths.
• Build real momentum
Turn reflection into clear next steps through guided Quests, goal setting, and ongoing accountability.
WHAT PURPOSE CAN HELP WITH
• Personal growth and self-improvement
• Career decisions and professional growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Goal setting and everyday decision-making
• Self-reflection and understanding recurring patterns
• Finding clarity when something feels off
WHAT MAKES PURPOSE DIFFERENT
• Mentoring, not generic advice
Purpose is designed for ongoing personal growth, not one-off answers or surface-level motivation.
• Honest, compassionate feedback
Get thoughtful guidance that supports you while still challenging you to see things differently.
• A mentor that grows with you
Purpose remembers important themes across conversations, so its guidance becomes more relevant and personalized over time.
• Built for insight and action
Purpose does not just help you talk through a problem. It helps you identify what is holding you back and decide what to do next.
• Evidence-backed approach
Purpose draws on established psychological frameworks to support reflection, clearer decisions, and meaningful personal development.
• Privacy built in
Your data is protected, and you can request deletion of your account and associated data at any time.
WHO PURPOSE IS FOR
Purpose is for people who want clarity, perspective, honest feedback, and accountability without therapy.
It is especially useful for:
• People who feel stuck in the same patterns
• Self-improvers who want more than motivational advice
• Anyone facing a difficult decision or transition
• People who want a personal AI mentor or life coach available anytime
• Anyone who wants to understand themselves and move forward with grea
Co-created with Mark Manson, New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you get clear, get moving, and keep going.
Whether you feel stuck, overwhelmed, uncertain about your next step, or simply ready to grow, Purpose gives you honest, personalized guidance whenever you need it.
Purpose is more than an AI chatbot. It remembers your patterns, goals, values, and blind spots across conversations, helping you turn scattered thoughts into meaningful insight and practical action.
HOW PURPOSE WORKS
• Chat anytime
Talk through difficult decisions, relationships, work, habits, goals, stress, or anything else on your mind.
• Get personalized guidance
Purpose learns how you think and reflects back the patterns, strengths, and blind spots you may be missing.
• Discover deeper insights
Receive personal insights based on your conversations, including recurring themes, growth opportunities, and hidden strengths.
• Build real momentum
Turn reflection into clear next steps through guided Quests, goal setting, and ongoing accountability.
WHAT PURPOSE CAN HELP WITH
• Personal growth and self-improvement
• Career decisions and professional growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Goal setting and everyday decision-making
• Self-reflection and understanding recurring patterns
• Finding clarity when something feels off
WHAT MAKES PURPOSE DIFFERENT
• Mentoring, not generic advice
Purpose is designed for ongoing personal growth, not one-off answers or surface-level motivation.
• Honest, compassionate feedback
Get thoughtful guidance that supports you while still challenging you to see things differently.
• A mentor that grows with you
Purpose remembers important themes across conversations, so its guidance becomes more relevant and personalized over time.
• Built for insight and action
Purpose does not just help you talk through a problem. It helps you identify what is holding you back and decide what to do next.
• Evidence-backed approach
Purpose draws on established psychological frameworks to support reflection, clearer decisions, and meaningful personal development.
• Privacy built in
Your data is protected, and you can request deletion of your account and associated data at any time.
WHO PURPOSE IS FOR
Purpose is for people who want clarity, perspective, honest feedback, and accountability without therapy.
It is especially useful for:
• People who feel stuck in the same patterns
• Self-improvers who want more than motivational advice
• Anyone facing a difficult decision or transition
• People who want a personal AI mentor or life coach available anytime
• Anyone who wants to understand themselves and move forward with grea
What's new in 2.1.1
Smooth Home navigation with direct access to next steps.
A clearer Daily Check-In experience with personalized follow-up paths.
Refined Home and Profile visuals as you scroll.
More reliable handling of network interruptions and chat activity.
A clearer Daily Check-In experience with personalized follow-up paths.
Refined Home and Profile visuals as you scroll.
More reliable handling of network interruptions and chat activity.