Rules! Downloads & RevenueRules! · App Store
Rules! is #17 in Games › Casual Paid in Germany and charting in 10 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026Full timeline · 28 events in the last 12 months
- 🚀Rules!: now shown next to Shadowmatic, Cut the Rope GOLDthe store's “similar apps” for it changed: who it's seen as competing with
- 📈Rules! hit #1Top Paid · Puzzle · JP
- 📈Rules! new best rank in the overall chart: #36Top Paid · All Apps · JP
- 📈Rules! entered the top 100Top Paid · Games · ZA
- 📈Rules! charting in a new countrySouth Africa
- 📈Rules! entered the top 10 in 2 chartsTop Paid · Casual · JP · Top Paid · Puzzle · JP
- 📈Rules! entered the top 100 in 2 chartsTop Paid · All Apps · JP · Top Paid · Games · JP
- 📈Rules! charting in a new countryJapan
- 📈Rules! entered the top 100Top Paid · Games · NL
- 📈Rules! charting in a new countryNetherlands
- 📈Rules! entered the top 100Top Paid · Puzzle · BR
- 📈Rules! entered the top 100 in 2 chartsTop Paid · Casual · BR · Top Paid · Puzzle · CA
- 📈Rules! entered the top 100Top Paid · Puzzle · GB
- 📈Rules! entered the top 100 in 2 chartsTop Paid · Casual · AU · Top Paid · Casual · GB
- 📈Rules! entered the top 100Top Paid · Puzzle · AU
- 📈Rules! entered the top 100 in 2 chartsTop Paid · Casual · DE · Top Paid · Puzzle · DE
- 📈Rules! charting in a new country in 2 chartsFrance · United States
- 📈Rules! charting in a new country in 4 chartsGermany · United Kingdom · Italy · Mexico
- 📈Rules! entered the top 100Top Paid · Puzzle · IN
- 🆕Rules! first spotted by AppInsider#81 in Top Paid · Casual · Saudi Arabia
- 🆕Rules! released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Games › Casual PaidRules! at a glance
AI summary written from our chart and store data, 2026-11-04. It can be wrong: check the numbers above.
Rules! is a fast-paced, award-winning puzzle game featuring multi-touch mechanics and animal characters, designed for casual gamers seeking challenging memory and pattern recognition exercises. The app maintains strong visibility in the Japanese paid puzzle market at #3, while holding mid-tier positions in Western casual categories such as #58 in the UK and #104 in the US.
Similar apps: Monument Valley, Threes!, Crossy Road
Puzzle Cartoon 2D Abstract short sessions Premium
#casual #memory #apple watch #cute #single player #innovative
Rules! on the App Store
App details
App privacy Measured
Rules! declares it collects no data at all — the rarest and most private label on the App Store.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Rules! downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Rules!'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | Games › CasualPaid | #17 |
| Germany | Games › PuzzlePaid | #26 |
 Japan | Games › CasualPaid | #57 |
| Japan | Games › PuzzlePaid | #81 |
 Canada | Games › CasualPaid | #30 |
 India | Games › CasualPaid | #74 |
| India | Games › PuzzlePaid | #109 |
 Brazil | Games › CasualPaid | #126 |
 South Korea | Games › PuzzlePaid | #199 |
| Brazil | Games › PuzzlePaid | #139 |
 Indonesia | Games › CasualPaid | #85 |
 Australia | Games › CasualPaid | #152 |
 Russia | Games › CasualPaid | #133 |
| Indonesia | Games › PuzzlePaid | #105 |
 United Arab Emirates | Games › CasualPaid | #93 |
Apps near Rules! on the chart
Games › Casual Paid, around #17.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Rules!
From the 50 most recent App Store reviews in the US.
Users praise the game's clever memory mechanics, clean design, and Apple Watch integration, often calling it addictive and a good brain workout. However, significant complaints focus on repetitive rule sequences that cause boredom, bugs affecting the watch app, and frustration with the lack of progress saving.
Mixed but leaning positive (62% of recent reviews give 4–5 stars). People like it for being fun, and its features and content. The main complaints are about recent updates, and not being fun. Recent reviews are more negative than earlier ones.
What people like
- Fun: “Very cool, clever, fun game”
- Features & content: “I did all 3 levels and lived every minite”
- Ease of use: “Really simple and so challenging!”
- Useful: “I highly recommend this game”
Common complaints
- Updates: “After the update app no longer shows on Apple Watch”
- Fun: “Least fun game ever (for me)”
About Rules!
• Includes animated sticker pack
• App Store – Best Apple Watch Game of 2015
• App Store – Best of 2014
• German Developer Award 2014 – Best mobile Game
• German Video Game Award 2015 – Best mobile Game
• Pocket Gamer Awards 2015 Finalist Best Casual/Puzzle Game & Most Innovative Game
RULES! is a cute puzzle game that's challenging, fast-paced and fun.
• Choose your preferred type of game: Beginner, Expert or Timeless •
“What’s presented here is a stylish, original, clever puzzle game that I’m having trouble putting down long enough to write this review.” ~ Gamezebo
“A delightfully constructed memory test that grows in complexity and appeal the deeper in you go.” ~ Pocket Gamer
“The Coding Monkeys have never released anything that wasn’t utterly brilliant, therefore Rules shall almost certainly be brilliant.” ~ Pocket Tactics
Follow RULES! into a hundred level-deep maze of cuteness and order:
• Multi-touch interface at its finest
• Color perception assistance mode
• Whales, Unicorns, Robots and Squirrels!
• A plethora of surprising new game mechanics
Latest updates
Similar apps
Apps people compare with Rules!: the same core purpose or gameplay, checked one by one.
