Simple Downloads & RevenueSimple: AI Weight Loss Coach · App Store
Simple: AI Weight Loss Coach is #195 in Health & Fitness Free in Canada and charting in 4 of 30 countries we track.
Updated 12 Nov 2026 · rankings refresh through the day
DeveloperAM APPS
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.7 (412k)
Version8.71.0
Age rating17+
First seen by us
25 Sep 2026
25 Sep 2026Installs (est.)10M+ worldwide
Simple: AI Weight Loss Coach update history & changes
Last change · 29 events since 30 Jun 2019Full timeline ↓📦Updated to version 8.72.0📈Entered the top 100📈Charting in a new country🔎Top 10 for “am”📦Updated to version 8.71.0⭐Passed 10K ratings⭐Passed 100K ratings📊Downloads up ×5.2 in a week🆕First spotted by AppInsider🆕Released on the App Store
Full timeline · 29 events
- 📦Simple: AI Weight Loss Coach updated to version 8.72.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 📈Simple: AI Weight Loss Coach entered the top 100Top Grossing · Health & Fitness · PL
- 📈Simple: AI Weight Loss Coach charting in a new countryPoland
- 🔎Simple: AI Weight Loss Coach reached Top 10 for “am”#8 in Indonesia search · popularity 90
- 📈Simple: AI Weight Loss Coach entered the top 100Top Grossing · Health & Fitness · BR
- 📈Simple: AI Weight Loss Coach charting in a new countryBrazil
- 📦Simple: AI Weight Loss Coach updated to version 8.71.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 📈Simple: AI Weight Loss Coach entered the top 100Top Grossing · Health & Fitness · CO
- 📈Simple: AI Weight Loss Coach charting in a new countryColombia
- 📦Simple: AI Weight Loss Coach updated to version 8.70.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 📈Simple: AI Weight Loss Coach entered the top 100Top Free · Health & Fitness · IT
- 📦Simple: AI Weight Loss Coach updated to version 8.69.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 📦Simple: AI Weight Loss Coach: now updating weekly4 updates in 30 days, after a quiet two months
- 📊Simple: AI Weight Loss Coach: downloads up ×5.2 in a weekabout 4.6k a day now (our estimate)
- 📈Simple: AI Weight Loss Coach entered the top 100 in 2 chartsTop Grossing · Health & Fitness · MY · Top Grossing · Health & Fitness · ZA
- 📈Simple: AI Weight Loss Coach charting in a new country in 2 chartsMalaysia · South Africa
- 📈Simple: AI Weight Loss Coach charting in a new countryGermany
- 📈Simple: AI Weight Loss Coach entered the top 100Top Grossing · Health & Fitness · PH
- 📈Simple: AI Weight Loss Coach charting in a new countryPhilippines
- 📈Simple: AI Weight Loss Coach charting in a new countryFrance
- 📦Simple: AI Weight Loss Coach updated to version 8.68.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 📦Simple: AI Weight Loss Coach updated to version 8.66.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 🆕Simple: AI Weight Loss Coach first spotted by AppInsider#84 in Top Grossing · Health & Fitness · Saudi Arabia
- 📦Simple: AI Weight Loss Coach version 8.65.0What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.… more - 🆕Simple: AI Weight Loss Coach released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
412k ratings
Measured
Best rank now
#195
Health & Fitness FreeMeasured
New ratings a week
1,425
steady vs the 2 weeks before
Measured
Simple: AI Weight Loss Coach on the App Store
App details
App ID
1467720176
Publisher
AM APPS LTD
On the store since
Jun 2019
7 years on the store
Minimum OS
iOS 18.3+
iPhone XS and later
Devices
iPhone · iPad · Watch
Content rating
17+
3 content notes below
Languages
13
DA NL EN FR DE IT JA NB PL PT ES SV …
Size
274 MB
Also listed in
Lifestyle
Content notesInfrequent/Mild Alcohol, Tobacco, or Drug Use or ReferencesInfrequent/Mild Medical/Treatment InformationInfrequent/Mild Contests
Simple: AI Weight Loss Coach downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Simple: AI Weight Loss Coach's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Simple: AI Weight Loss Coach before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: Subscription-led
How Simple: AI Weight Loss Coach makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Simple Pro subscription | |
| 2 | Simple Pro subscription | |
| 3 | Simple Pro subscription | |
| 4 | Simple Pro subscription | |
| 5 | Simple Pro subscription | |
| 6 | Simple Pro subscription | |
| 7 | Simple Pro subscription | |
| 8 | Simple Pro subscription | |
| 9 | Simple Pro subscription | |
| 10 | Simple Pro subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Canada | Health & FitnessFree | #195 |
 Sweden | Health & FitnessGrossing | #69 |
 Italy | Health & FitnessFree | #183 |
 Philippines | Health & FitnessGrossing | #89 |
Apps near Simple: AI Weight Loss Coach on the chart
Health & Fitness Free, around #195.
Ratings
App Store, worldwide.
Rating
4.7 ★
412k ratings
Measured
Ratings
412k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,425
steady vs the 2 weeks before
Recent ratings
4.5★
vs 4.7★ lifetime
Review momentum
82/100
top 1% of Health & Fitness apps
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 1,051 | 74% | steady |
 United Kingdom | 109 | 8% | – |
| Canada | 106 | 7% | ▼ -47% |
 Australia | 74 | 5% | steady |
 France | 34 | 2% | – |
 Spain | 27 | 2% | ▼ -25% |
| Italy | 7.3 | 1% | – |
 Netherlands | 4.8 | 0% | ▼ -25% |
 South Africa | 4.4 | 0% | – |
 Japan | 2.6 | 0% | – |
| Sweden | 2 | 0% | ▼ -57% |
| Philippines | 1.1 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Simple: AI Weight Loss Coach
AI health coach for lasting weight loss
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple
An AI coach trained by experts
Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.
Instant food feedback with Avo Vision
Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.
Easy, personalized workouts
Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.
A real-time Success Score, designed to keep you on track
Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.
Sustainable results without the stress
Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.
Meet Blinky: your emotional support fluff
Most weight loss apps give you charts and streaks. Simple gives you Blinky.
He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos.
Blinky makes consistency fun:
- Daily motivation—“What will Blinky say today?”
- Playful accountability—reactions that keep you logging.
- Streak rewards—stay consistent and earn golden Blinky.
It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.
Features you’ll love
- Personalized weight loss coaching from Avo™
- Photo-based nutrition feedback with Avo Vision
- Beginner-friendly, personalized workout plans
- Honest, playful motivation from Blinky
- Quick food, water, activity, and weight logging
- iOS Home Screen widget & Apple Health + Watch integration
Why Simple works
Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last.
That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more.
And it works. To date, Simple serves
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple
An AI coach trained by experts
Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.
Instant food feedback with Avo Vision
Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.
Easy, personalized workouts
Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.
A real-time Success Score, designed to keep you on track
Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.
Sustainable results without the stress
Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.
Meet Blinky: your emotional support fluff
Most weight loss apps give you charts and streaks. Simple gives you Blinky.
He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos.
Blinky makes consistency fun:
- Daily motivation—“What will Blinky say today?”
- Playful accountability—reactions that keep you logging.
- Streak rewards—stay consistent and earn golden Blinky.
It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.
Features you’ll love
- Personalized weight loss coaching from Avo™
- Photo-based nutrition feedback with Avo Vision
- Beginner-friendly, personalized workout plans
- Honest, playful motivation from Blinky
- Quick food, water, activity, and weight logging
- iOS Home Screen widget & Apple Health + Watch integration
Why Simple works
Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last.
That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more.
And it works. To date, Simple serves
Latest updates
8.72.0
What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.
8.71.0
What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.
8.70.0
What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.
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