Up — Simplify Money Downloads & RevenueUp — Simplify Money · App Store & Google Play
Up — Simplify Money gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Up — Simplify Money by Up Money is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Up — Simplify Money update history & changes
Last change · 18 events since 20 Feb 2018Full timeline ↓Full timeline · 18 events
- ✏️Up — Simplify Money added hidden keywords: loans, westpaciOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Up — Simplify Money updated to version 5.2.1iOS+ Last release, we introduced Saver Insights and teased a little Easter egg hidden inside.
We promised you a clue this week, and a promise is a promise:
Third time’s the charm. It’s all about finding the right balance.… more - ✏️Up — Simplify Money added hidden keywords: afterpayiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Up — Simplify Money updated to version 5.2.1Android+ Last release, we introduced Saver Insights and teased a little Easter egg hidden inside.
We promised you a clue this week, and a promise is a promise:
Third time’s the charm. It’s all about finding the right balance.… more - ✏️Up — Simplify Money added hidden keywords: commandsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Up — Simplify Money updated to version 5.2.0iOS+ Saver Insights is here. See how your Saver balances have changed over time, with a new view of your saving history and monthly insights that help you make sense of your progress. Complete with a pretty wild graph that brings it all to life.
Ps: We’ve also added an easter egg somewhere in Saver Insights. We’ll drop a clue in our next release notes.… more - 📦Up — Simplify Money updated to version 5.2.0Android+ Saver Insights is here. See how your Saver balances have changed over time, with a new view of your saving history and monthly insights that help you make sense of your progress. Complete with a pretty wild graph that brings it all to life.
Ps: We’ve also added an easter egg somewhere in Saver Insights. We’ll drop a clue in our next release notes.… more - 📦Up — Simplify Money updated to version 5.1.0iOS+ Up Home is opening a new door this week. What’s on the other side? You’ll have to wait and see.
+ General tinkering, bug bothering and making things behave themselves. Light work. - ✏️Up — Simplify Money added hidden keywords: bankiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Up — Simplify Money updated to version 5.1.0Android+ Up Home is opening a new door this week. What’s on the other side? You’ll have to wait and see.
+ General tinkering, bug bothering and making things behave themselves. Light work. - ✏️Up — Simplify Money added hidden keywords: banking, spendiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Up — Simplify Money reached Top 10 for “banking”Android#7 in Australia search · popularity 65
- 🆕Up — Simplify Money first spotted by AppInsiderAndroidAustralia
- 🆕Up — Simplify Money first spotted by AppInsideriOS#16 in Top Free · Finance · Australia
- 📦Up — Simplify Money version 5.0.5iOS+ Before the eraser was invented, people used rolled up pieces of white bread to erase pencil marks. Sounds delicious but inefficient. Speaking of efficiency, we just scrubbed out a few background bugs to keep your app running crisp and clean.… more
- 📦Up — Simplify Money version 5.0.5Android+ Before the eraser was invented, people used rolled up pieces of white bread to erase pencil marks. Sounds delicious but inefficient. Speaking of efficiency, we just scrubbed out a few background bugs to keep your app running crisp and clean.… more
- 🆕Up — Simplify Money released on Google PlayAndroid
- 🆕Up — Simplify Money released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Finance FreeApp Store
App details
Google Play
App details
Up — Simplify Money downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 500+ | 1M+ |
| Google Play | 100+ | 1M+ Measured |
| Total | 1k+ Confidence | 1M+ Confidence |
How this is calculated
Where Up — Simplify Money's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Up — Simplify Money makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #21 Finance Free | 1 of 30 countries | – | – |
| Google Play | #19 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 64k |
| Google Play | 4.0 ★ | 26k 33 written reviews |
| Both stores | 4.6 ★ weighted by ratings | 89k |
What users say about Up — Simplify Money
From the 11 most recent App Store reviews in the US.
Users praise the app's interface and budgeting features but express frustration over poor customer service and technical barriers for US users. Many reviews indicate confusion about regional availability, with some users unable to register or questioning if the service supports their location.
Mixed but leaning positive (55% of recent reviews give 4–5 stars). The main complaints are about login and account problems. Recent reviews are more positive than earlier ones.
Common complaints
- Login & account: “Continuous Unexpected Error message displayed upon entering the Verification Code Sent to me”
About Up — Simplify Money
Up is designed to make money easy for everyone. Open an account in minutes and join over 1,000,000 Australians experiencing the financial control of Up.
* Put your budget on cruise control. Say goodbye to nasty surprises, know where every buck goes and how much you can spend.
* Map out Savers for the things you want and need. Up has the tools to make filling them up a breeze. The only winner in this game is you.
* Money with mates just got easy. Slice bills and request cash from your mates (we'll handle the reminders). Send money with a chat and a gif. Ready to go multiplayer? Fight finances in co-op mode with 2Up.
* We've got your back no matter where you're at. Up is your best companion for overseas travel, equipped with tools that allow you to speak the language of money no matter where you are in the world.
* Get fast support from real humans, 18 hours a day, 7 days a week. Message our locally-based crew in-app via the Talk to Us tab.
Get set up in minutes and experience firsthand why life's better on The Upside.
T&Cs @ up.com.au/terms. International money transfers performed by Wise. Up is a brand of Bendigo and Adelaide Bank Limited, ABN 11 068 049 178, AFSL and Australian Credit Licence 237879. Any advice provided is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Registered address: The Bendigo Centre, Bath Lane, Bendigo, Vic, 3550.
Up — Simplify Money App Store
Up — Simplify Money gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Up — Simplify Money is #21 in Finance Free in Australia and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
25 Sep 2026 Finance FreeUp — Simplify Money on the App Store
App details
Up — Simplify Money downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Up — Simplify Money's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Up — Simplify Money makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | FinanceFree | #21 |
Apps near Up — Simplify Money on the chart
Finance Free, around #21.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Up — Simplify Money
From the 11 most recent App Store reviews in the US.
Users praise the app's interface and budgeting features but express frustration over poor customer service and technical barriers for US users. Many reviews indicate confusion about regional availability, with some users unable to register or questioning if the service supports their location.
Mixed but leaning positive (55% of recent reviews give 4–5 stars). The main complaints are about login and account problems. Recent reviews are more positive than earlier ones.
Common complaints
- Login & account: “Continuous Unexpected Error message displayed upon entering the Verification Code Sent to me”
About Up — Simplify Money
Up is designed to make money easy for everyone. Open an account in minutes and join over 1,000,000 Australians experiencing the financial control of Up.
* Put your budget on cruise control. Say goodbye to nasty surprises, know where every buck goes and how much you can spend.
* Map out Savers for the things you want and need. Up has the tools to make filling them up a breeze. The only winner in this game is you.
* Money with mates just got easy. Slice bills and request cash from your mates (we'll handle the reminders). Send money with a chat and a gif. Ready to go multiplayer? Fight finances in co-op mode with 2Up.
* We've got your back no matter where you're at. Up is your best companion for overseas travel, equipped with tools that allow you to speak the language of money no matter where you are in the world.
* Get fast support from real humans, 18 hours a day, 7 days a week. Message our locally-based crew in-app via the Talk to Us tab.
Get set up in minutes and experience firsthand why life's better on The Upside.
T&Cs @ up.com.au/terms. International money transfers performed by Wise. Up is a brand of Bendigo and Adelaide Bank Limited, ABN 11 068 049 178, AFSL and Australian Credit Licence 237879. Any advice provided is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Registered address: The Bendigo Centre, Bath Lane, Bendigo, Vic, 3550.
Latest updates
Up — Simplify Money Android
Up — Simplify Money gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Up — Simplify Money is #19 in Finance Free on Google Play in Australia and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
Finance FreeUp — Simplify Money on Google Play
App details
Up — Simplify Money downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Up — Simplify Money's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Business model: Ad-led
How Up — Simplify Money makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | FinanceFree | #19 |
Apps near Up — Simplify Money on the chart
Finance Free, around #19.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Up — Simplify Money
Up is designed to make money easy for everyone. Open an account in minutes and join over 1,000,000 Australians experiencing the financial control of Up.
* Put your budget on cruise control. Say goodbye to nasty surprises, know where every buck goes and how much you can spend.
* Map out Savers for the things you want and need. Up has the tools to make filling them up a breeze. The only winner in this game is you.
* Money with mates just got easy. Slice bills and request cash from your mates (we'll handle the reminders). Send money with a chat and a gif. Ready to go multiplayer? Fight finances in co-op mode with 2Up.
* We've got your back no matter where you're at. Up is your best companion for overseas travel, equipped with tools that allow you to speak the language of money no matter where you are in the world.
* Get fast support from real humans, 18 hours a day, 7 days a week. Message our locally-based crew in-app via the Talk to Us tab.
Get set up in minutes and experience firsthand why life's better on The Upside.
T&Cs @ up.com.au/terms. International money transfers performed by Wise. Up is a brand of Bendigo and Adelaide Bank Limited, ABN 11 068 049 178, AFSL and Australian Credit Licence 237879. Any advice provided is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Registered address: The Bendigo Centre, Bath Lane, Bendigo, Vic, 3550.
What's new in 5.2.1
We promised you a clue this week, and a promise is a promise:
Third time’s the charm. It’s all about finding the right balance.